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Melania Trump plagiarized her RNC speech. People are roaming the streets like zombies looking for Pokémon. Taylor, Kim and Kanye are fighting. Again. The new Ghostbusters movie has been released. The world is in turmoil around us. Every day, we wake up to new headlines, celebrity spats and upcoming holiday weekends. As brands and as marketers, we want to be timely and we want to be relevant.
Last week, I attended the Public Relations Society of America’s Northeast District Conference (PRxNE 2016) to accompany Overit’s Jen Van Iderstyne as she presented on SEO, and to learn from other industry professionals from across the region. We’ve all heard about how PR is evolving, but the experts at PRxNE 2016 truly drove the point home with presentations focusing on Face ...
As design trends come and go, material design is the latest that has caught the attention of designers and developers alike. In this article you will not only learn what material design is, but how this latest UI design philosophy aims to merge the fundamentals of graphic design with the science of motion and light to provide a solid foundation when building a UI.
This past Monday, our team had a chance to visit The Inbounder 2017 conference in New York City. The event featured great speakers, valuable takeaways, and an awesome after-hours event sponsored by SEMRush. I could probably go on and on about the sheer variety of information covered in the single-day conference; for instance, Melanie Deziel had a great speech about branded c ...
Last week, I attended PRSA Boston’s Social Media Summit to hear insight from industry leaders on creating engaging content, using video for social, and the current and future trends in the sector. While I was overly excited about being named the conference’s top tweeter for my live-tweeting efforts, I was even more excited about the new ideas and information I learned from the speakers.
These days, whether they are using it or not, companies are collecting vast amounts of data with their digital tools (like Google Analytics, keyword campaigns, site forms) – sometimes simply because they can and sometimes due to market challenges related to their industries (like the highly regulated pharmaceutical industry who needs to track and report deeper spend).
Is your website attracting the right visitors? Once on your website, are folks engaging with your brand and interested in what you have to say? Where is your best traffic coming from? What’s working for your business and what is a waste of marketing dollars? How do you know? The answers are waiting for you, in Google Analytics.
We need your help. Okay, I need your help. One of my big goals this year has been to help Overit design better customer experiences. Experiences that will allow us to provide you with greater “stuff,” most often through content initiatives. After spending my first quarter elbow deep in sales and other excitingness, I finally feel ready (worthy?) to get to know everything tha ...
Brand. I think about brand often. I think about it in terms of our clients – what is their unique story, how does it connect with their customers, how do we empower those customers to live that story – but I also think about it in terms of Overit. What is Overit’s brand? Is it aligned with Dan’s original vision? Does our brand alter based on where you are sitting – if you ar ...
Creating a website tailored to the needs of your association’s audience? It can be tricky. There are dueling priorities, laundry lists of competing Needs and Wants, and limited resources to contend with. But even with all that – you still must get it done. You still need a website that stands out, conveys your message, and successfully engages and retains your audience.
Yesterday, Facebook announced a new update that includes features like a new in-app camera, a new feed of ephemeral stories at the top of users’ News Feeds and a private messaging feature called “Direct.” Since I previously lambasted Facebook’s Instagram for copying Snapchat with Stories, the feature has grown to reach 150 million daily users (source).
For a platform that we interact with daily in print, through TV, radio and online, a majority of people don’t know the process of how news is produced and what’s truly ailing newsrooms. With a better understanding of the current state of media, though, publicists can better work with press, and clients can better work with their publicists.
“Personas, is that Spanish?” The short answer – yes, “persona” is Spanish for “person.” In marketing terminology, personas mean people identification – to put it simply. You’ve probably heard the term by now, but what exactly is a persona and how does it fit into your marketing strategy? Marketing definition: A persona is an aggregated collection of data, segmented into a ta ...
You work for an association. You have members, followers or, at minimum, people who look to you to provide them with the information, tools, resources and likeminded connections they need to make them better, faster and/or stronger. The more engaged this audience is kept, the more successful your association will become. You know this.
Last summer, Overit founder and principal Dan Dinsmore asked me into his office looking to talk. Freshly back from a generous maternity leave, I knew the context – we needed to catch up on The State Of Things. During this meeting, Dan updated me on what I had missed over the last four months, including company successes, struggles we had overcome, the status of key accounts, ...
There are three things we are told never to speak about at the dinner table: religion, politics, and the consistency of Grandma Jean’s meatloaf. Last night, during Super Bowl LI, at least one of those commandments was broken when brands took the field to get political on America’s biggest stage. It’s Monday afternoon; you’re already familiar with the commercials by now.
The calendar tells me that it’s been almost three months since I joined Team Overit as Chief Operating Officer. After a career spent helping businesses create smarter, faster, leaner systems, the transition to Overit has been a natural one. Overit and I share many of the same passions, interests and beliefs about what not only what makes a leading creative agency, but how to ...
You’re late. We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start.