• Can Real-Time Marketing Really Work For Your Brand?

      Melania Trump plagiarized her RNC speech. People are roaming the streets like zombies looking for Pokémon. Taylor, Kim and Kanye are fighting. Again. The new Ghostbusters movie has been released. The world is in turmoil around us. Every day, we wake up to new headlines, celebrity spats and upcoming holiday weekends. As brands and as marketers, we want to be timely and we want to be relevant.

      Lisa Barone/ Overit- 17 readers -
    • 4 Ways Mid-Sized Agencies Need to Evolve in 2017

      The calendar tells me that it’s been almost three months since I joined Team Overit as Chief Operating Officer. After a career spent helping businesses create smarter, faster, leaner systems, the transition to Overit has been a natural one. Overit and I share many of the same passions, interests and beliefs about what not only what makes a leading creative agency, but how to ...

      Overit- 11 readers -
    • Data, Internal Communications and Finding Purpose in PR – 4 Lessons from PRxNE 2016

      Last week, I attended the Public Relations Society of America’s Northeast District Conference (PRxNE 2016) to accompany Overit’s Jen Van Iderstyne as she presented on SEO, and to learn from other industry professionals from across the region. We’ve all heard about how PR is evolving, but the experts at PRxNE 2016 truly drove the point home with presentations focusing on Face ...

      Alison Krawczyk/ Overit- 19 readers -
  • More “Stories” of Copycat Social Media Features

    Yesterday, Facebook announced a new update that includes features like a new in-app camera, a new feed of ephemeral stories at the top of users’ News Feeds and a private messaging feature called “Direct.” Since I previously lambasted Facebook’s Instagram for copying Snapchat with Stories, the feature has grown to reach 150 million daily users (source).

    Alison Krawczyk/ Overitin Social- 14 readers -
  • Media Relations & What You Need to Know

    For a platform that we interact with daily in print, through TV, radio and online, a majority of people don’t know the process of how news is produced and what’s truly ailing newsrooms. With a better understanding of the current state of media, though, publicists can better work with press, and clients can better work with their publicists.

    Alison Krawczyk/ Overitin How To's- 13 readers -
  • Building Personas Into Your Marketing Strategy

    “Personas, is that Spanish?” The short answer – yes, “persona” is Spanish for “person.” In marketing terminology, personas mean people identification – to put it simply. You’ve probably heard the term by now, but what exactly is a persona and how does it fit into your marketing strategy? Marketing definition: A persona is an aggregated collection of data, segmented into a ta ...

    Overit- 16 readers -
  • 5 Types of Emails Your Association Should Be Sending

    You work for an association. You have members, followers or, at minimum, people who look to you to provide them with the information, tools, resources and likeminded connections they need to make them better, faster and/or stronger. The more engaged this audience is kept, the more successful your association will become. You know this.

    Lisa Barone/ Overitin EMail- 12 readers -
  • Defining the Role of CMO – For Overit & An Industry

    Last summer, Overit founder and principal Dan Dinsmore asked me into his office looking to talk. Freshly back from a generous maternity leave, I knew the context – we needed to catch up on The State Of Things. During this meeting, Dan updated me on what I had missed over the last four months, including company successes, struggles we had overcome, the status of key accounts, ...

    Lisa Barone/ Overit- 14 readers -
  • Talking Politics: Should Your Brand Step On The Field?

    There are three things we are told never to speak about at the dinner table: religion, politics, and the consistency of Grandma Jean’s meatloaf. Last night, during Super Bowl LI, at least one of those commandments was broken when brands took the field to get political on America’s biggest stage. It’s Monday afternoon; you’re already familiar with the commercials by now.

    Overit- 16 readers -
  • Creating Your 2017 Marketing Plan (How To)

    You’re late. We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start.

    Lisa Barone/ Overitin How To's- 13 readers -
  • Happy Holidays from Overit

    The day in December when we release the official Overit holiday card is one of my most favorite days of the year. It’s a time when our misfits get to wish yours a very happy and healthy holiday season. When creativity and passion win out over billable hours and when everything comes up magic. This year, our holiday card is a play on the conversation we imagine many of our ag ...

    Lisa Barone/ Overit- 11 readers -
  • Safety Tips for Automated SEO Tools

    Give me a chainsaw and I will very quickly put it down and back away. I’m no good with power tools; I shouldn’t be in the same room with something as potentially deadly as a chainsaw. Hand that same chainsaw to an expert, though? They’ll use it to make something like this: They’ll make art. Believe it or not, SEO tools aren’t much different, and they deserve the same respect.

    Overitin SEO- 12 readers -
  • December Events at Overit

    The holiday season is upon us! Along with good tidings and delicious food, this time of year fills our social and professional calendars very quickly. At Overit, we have a handful of events taking place throughout December that we’re excited to share with you. They range from all-day-long to a few hours, so we hope you can fit one (or all!) events into your schedule.

    Alison Krawczyk/ Overit- 9 readers -
  • Donald Trumppet Is President

    Today, Donald Trumppet has become president of Overit. It is a tremendously huge day for them. Watch this great video of Trumppet saying important things: “I discovered Overit when I let them promote Trump Vodka. My vodka was so good people didn’t understand it, which is why it is no longer sold.

    Overit- 13 readers -
  • Closing Keynote: Jim Louderback (#Pubcon)

    Last session of the day, last session of Pubcon Las Vegas 2016. The crowd is clapping for everyone involved. It’s been a great conference this year (and we also heard some major Google news this morning, which was pretty cool). We’re here to hear from Jim Louderback, currently working with Wochit (he also does a bunch of other awesome things).

    Overit- 18 readers -
  • How to Get Ready for Voice Search (#Pubcon)

    Not sure why to bother with voice search? Below’s a recap of the first half of today’s two-part session… Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft, starts by asking how many of us have broken bones in our lives. She got hit by a motorcycle in India recently, and broke both of her wrists. She could not hold a book, she could not hold a remote.

    Overitin How To's- 14 readers -
  • Keynote: Debra Jasper (#Pubcon)

    How many of us go through our inbox inbox first thing in the morning? Most of us. How many times do we check our phones throughout the day? 200 times. We’re interrupted at work every 3 minutes, and it takes us 23 minutes to refocus. Debra Jasper challenges us. It’s easy for us to get a message out. It’s hard to get a messaging in.

    Overit- 13 readers -
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