- Our Blog
Ian Walsh, CMO of Trackmaven, reminds us that content has become modern marketing’s fuel. Along the way, a lot of technology has come along – content production tools, workflow tools, distribution tools, and analytics and attribution tools (not to mention the many social channels themselves). But… 63% of B2C and 61% of B2B marketers don’t think their content is effective (al ...
We’re back in action! Software and platforms are coming to market giving marketers new tools to move the consumer along the buying path while reducing manual processes and tasks. We know this, we’ve heard about the platforms and maybe we’ve even started using them. But now we’re going to learn to do it better. Or, at least that’s the intent of this session.
How do you develop a message that your customers will listen to? That’s the question Craig Coffey, marketing communications manager of Lincoln Electric, is answering today. In his job, he gets to make welding (and welding equipment) cool. He makes people interested in taking up welding as a hobby and a career. Because “welding is f*cking cool.” And people are really passionate about it.
I’ve been eagerly awaiting this session since interviewing Eric Enge of Stone Temple Consulting a few weeks ago. Today, Eric and Sean Kainec of Home Depot are talking about how to change how SEO is perceived in an enterprise environment. How is SEO perceived? Well, version one is it’s done in a dark closet, it’s black magic, it’s sketchy. Or, version two, you’re the “keyword people.
Search is traffic. We need traffic. But what’s better? More traffic? Better traffic? Both? Confused yet? Grant Simmons, vice president of search marketing at Homes.com, wants us to define “better.” Personas are a tool to help in strategy development, tactical execution and measurement of outcomes. They help us inform who we want to reach – and who we want paying attention to our brands.
ClickZ New York’s opening keynote started the morning off well. Now, my pick for sessions today is “Ultimate Engagement: The Power of Data-Driven Storytelling,” with Dr. Jon Roberts of About.com. With a PhD in theoretical high energy physics and previous studies in dark matter, I’m pretty intrigued to hear about his transition to being the director of data sciences for About.com’s content.
John Shehata, executive director of search at ABC News, has 90 slides to finish in 35 mins. Let’s go! Mobile usage is overtaking desktop for the first time in history. Google is designing for mobile-first and applying for desktop. And they’re scaring users now by saying “This site isn’t mobile friendly.
MORE DATA! Your boss asks for data. Clients ask for data (but then ignore it). And everyone is talking about data. So let’s learn more about it. Leading the conversation today are Alex Craddock (Blackrock), Mark Donatelli (OgilvyAmp), Michael Moore (Qosmy) and Steve DeAngelis (M&C Saatchi Mobile). Things are happening faster than any marketer can keep up with.
Content isn’t new. The media is what has changed. Content has had to morph to fit new environments. Laura Henderson of Mondelez International introduces us to a brand content spectrum, with “Message-Led” at one end (the traditional promotional messaging we’re used to) and “Context-led” at the other, which we’re seeing more and more of, with real-time marketing and reactive co ...
People get too many emails. Their second complaint about email marketing? The email content isn’t relevant to the recipient. You need to personalize your emails, and data helps you do that. That’s the theme of the ClickZ New York session by Allison Kell, marketing manager at the Credit Union of New Jersey. There are three stages of email marketing you need to know.
Good morning and welcome to Day 1 of ClickZ Live New York! I’m excited to be liveblogging sessions all day today and tomorrow from the front row. Grab a cup of coffee and stay with us for updates here - follow along on Twitter for more. Today’s opening keynote is from Tim Goudie, director of social media and sustainability at The Coca-Cola Company (“The Man with the Sustaina ...
And we are back! I hope you had time to recharge–your battery, your caffeine intake, both, whatever. We don’t judge. Up next we have Bhavesh K. Shah, Charlie Breit, John Hall, Matt Witt and Michael Kahn who are going to help us stop making stupid marketing mistakes. Moderating is Tommy Perez. This is one of this mythical “all dude panels!” It’s refreshing to see one in the wild. I kid. Mostly.
It’s time for Day 2 at ClickZ Live New York! The morning’s kicking off with Leigh Heyman, director of new media technologies at the White House. While leading the technical team, he works closely with the digital marketing/content-focused experts at the White House, and he immediately stresses the need for those two teams to work together.
Hey, hey, ad:tech friends. First, thanks for hanging with us during this conference! I’ve made so many new friends and I hope you’ve found the liveblogging coverage useful, or at least entertaining. We’re going to wrap up our time at ad:tech talking about brands as storytellers, which somehow seems very appropriate. I have been waiting for this one.
Good morning! It’s time for Day 2 of ad:tech San Francisco! Are you geared up for this? We’re kicking things off with an all-star morning keynote. Talking about the new customer journey we have Sridhar Ramaswamy (Google), Chia Chen (Digitas), Michael Menis (InterContinental Hotels Group PLC) and Darren Stoll (Macys.com). Kevin Ryan is our host.
Still with us today? Oh, I hope so. It’s the final session of the day and we are greeted by the likes of David Lloyd, DeeAnna McPherson, Megan Estrada and Nick Mattera. They’re here to talk about how to use social media for brand good, not evil. Up first is Megan. Her client is Las Vegas, and her mission is to get more people to go there (is that hard? ;)) From Megan, we le ...
No rest for the weary, our next session is starting up immediately following the last one! Chris Guillebeau, one of my favorite Internet people, is up to talk about how to get everything you ever wanted. This should be good. We begin. Do you remember when you were six years old and you met a new teacher, one of your parent’s grown up friends or any other random adult? They ...
HEY THERE! Are you ready for some #adtechSF liveblogging? I hope so because we’re going to be coming at you hard over the next two days, and I could not be more excited. Quick side note: Did you know people could get Citizen Arrested in Starbucks? Because that just happened right in front of me this morning and my adrenaline is PUMPING. Expect all of the crazed liveblogging as a result.