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Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely l.
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd.
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. If you are interested in how you can best prepare your content marketing for success then you have landed on the right ...
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.
So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there.
Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals.
For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverage hashtags and even lets their users search for content using hashtags.
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required.
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us? Do people really w.
Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis.
Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook ...
Do you have social media, digital marketing and branding problems? Good news is we have real answersI We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.
Social media and influencer marketing can help optimize results of your launch when done right. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch.
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways.
Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position.
Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a ...
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.