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Recently, Facebook surpassed over 1 billion people using their platform daily. 1 billion! If that doesn’t tell you how huge they are, I don’t know what will. It’s a great platform with huge potential today, and one that will only get bigger tomorrow. Here’s the problem, though. If your content doesn’t resonate with your audience, they’ll simply ignore it.
Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more ...
Do you know what your ideal customer and audience wants from you? Do you know the perfect content that would help them solve their biggest problems and inspire them to connect with you and your brand immediately? That would be the perfect content marketing scenario wouldn’t it? The scenario where your ideal customer visits your blog, website, or other social or digital platform and is provided.
The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people.
Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? If you answer no to any .
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership.
It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers.
We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.
Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen ...
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. It is simply that they don’t know how.
Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place.
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history.
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd.
Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? If yes, you can’t ignore Pinterest. Did you know… When Pinterest launched in 2012 it surpassed 10 million users faster than any o ...
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.
Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile.
To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge.
It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and d ...