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VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, the biggest misstep made by the company, is the lack of communication to owners and property managers before the changes were made.
Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.
When the time comes to create or re-design your company’s website, the overall color palette of the site is an important decision that requires some careful consideration and isn’t always as easy as you might think. When choosing the color palette for your website, first ask yourself the following: Are you starting from scratch or do you already have a minor color scheme yo ...
(POWELL’S POINT, NC) Paveya, a full service web design and inbound marketing company based on the Outer Banks has launched a redesigned website for the OBX art studio located in Kill Devil Hills, NC. The website has been redesigned to showcase a family oriented art studio with an emphasis on creative expression.
Facebook has officially launched its enterprise social network for businesses known as Workplace. The feature is very similar to how Facebook already works, but you only communicate with people from your company or linked organizations. Companies that use Workplace can create groups to easily review shared projects and shoot live video for coworkers to watch.
Custom home builders are using Linkedin to build their personal and company brand. The social media site brings builders, architects, and professionals in the industry together to discuss design, building techniques, products and more. Joining a home builder’s related group is a great place to network and learn the latest trends in custom design.
Facebook Live is a feature that offers live-streaming video to users, it is rapidly becoming an influential trend in social media marketing. This feature works wonders when it comes to live streaming an event, company announcements, or showcasing important content. Any Facebook user that follows you has the option to tune in and see the latest happenings.
Having a strong website design is a must if you want to build a successful business in today’s market. If you are just creating your website there are certain features that you should include to grow your business. There are some things that all good websites have in common, regardless of the industry.
Facebook offers powerful techniques to show your ads to a custom audience. With over 1 billion users, advertising on Facebook allows you to reach people based on gender, age, and interests. However, up until this point users could download AdBlock to filter content and block ads on Google Chrome, Safari, and other web browsers.
Are you tired of sending an email and waiting around for a response? You can take control of your email again by downloading Hubspot’s Sidekick, which allows you to see what happens after the email is sent. It seems that everyone from business professionals to salespeople are seeing the major advantages of using email tracking software.
Increasingly, people are turning to Linkedin to learn more about a business and its brand. It is essential that you take advantage of this free company page and get your name out there! Linkedin allows you to build your brand’s credibility, provide valuable information, make new connections, and grow your business.
In today’s internet driven world, there is new technology hitting the market every day. It is important to understand these tools and how you can effectively use them to grow your business. Whether you are a tech-savvy realtor trying to make new connections or a real estate company trying to manage relationships, CRM-like software is beneficial.
Is your website tired? Your company’s website is your clients’ first impression. We all know how important first impressions are. Does your website convey the image that you want for your brand? Website styles, like fashions, change over time. What was cutting edge a few years ago, now looks tired and dated. More important than the fickle nature of fashion and trends, is the Google SERP.
Are you interested in how your homebuilding company can use video to reach out to potential home buyers? Effective video content can be more difficult to create than some might expect. Check out these three types of videos and how they can benefit your home building company. Aerial Footage Drones are now taking flight for home builders seeking an edge on their competition! An ...
What do you want potential clients to perceive about your real estate brand? In today’s world, branding is no longer logos, slogans, and symbols that represent your company. A brand represents the values, professionalism, and integrity associated with your business. In order for a brand to be effective, the consumer should have an emotional and psychological connection with th ...
If you are a business that is ready to step up your marketing game, then choosing a local digital marketing firm is the first place to start. Working with a local company provides tremendous benefits to both your business and community. No one better understands the market and what makes your company unique than someone that also lives in the area.
Google is once again making changes that may affect your website’s rank in their search engine results. This time, the focus is on pop-ups, also known as intrusive interstitials. One of Google’s top priorities is to constantly improve the mobile user experience and this is a change that will do just that.
2016 is the year of video marketing, especially for real estate agents that are technology driven. In today’s market, consumers are demanding videos and for a good reason. Eighty-five percent of buyers and sellers have reported that they want to work with an agent that uses video. Not only can you use video to attract potential clients, but research shows that homes listed wit ...