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VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, the biggest misstep made by the company, is the lack of communication to owners and property managers before the changes were made.
Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.
When the time comes to create or re-design your company’s website, the overall color palette of the site is an important decision that requires some careful consideration and isn’t always as easy as you might think. When choosing the color palette for your website, first ask yourself the following: Are you starting from scratch or do you already have a minor color scheme yo ...
Linking building is a crucial for your websites SEO ranking. The presence (or absence) of external websites linking to your website is an important factor that determines the how well your site will rank in Google search engine results. If you have high-quality, well respected websites linking to your website, Google then sees your website as a valuable resource.
Inbound marketing is the method of drawing customers to products and services with content marketing, social media marketing and search engine optimization. It is the opposite of outbound marketing, using cold calling, television advertising and techniques where you shout out to everyone with the hope of making sales.
Recently, we started noticing traffic to some of our old offers. We don’t want traffic to go to “old stuff” when it has been replaced or updated. So, how did the traffic get there? From older relevant blog posts which had an outdated CTA (Call To Action). We could just update the CTA on the blog post, but it is also a good opportunity to optimize these “oldies but goodies”.
If you are spending valuable time and money preparing content for your home building company, be sure that you are hitting all the proper distribution channels to boost engagement and awareness of your home building company. Check out the checklist below to get started distributing and promoting your valuable content.
It is hard to keep up with the daily changes in marketing. From new channels to techniques and technology the industry is constantly changing. Perhaps, the most important item is the use of data and testing to guide where effort should be placed to improve results. With that in mind, current statistics provides insight to emerging trends and the rapid rate of change.
According to a study by The Radicati Group, Inc., they reported that over 100 billion emails are sent and received per day. The popularity of email is expected to continue, and business email will account for over 132 billion emails sent and received per day by the end of 2017. If you are not convinced you need to up your email game, consider the following statistics: For ...
As a marketer, we are always looking for new tools to make our job easier and our insights greater. Sometimes, however, the tool may be right under our noses with the familiar old standby. Google has announced the beta for Google optimize. It is already available as part of Googles Analytics 360 suite. You can sign up for it for free here.
If you are on the search for inbound marketing software, you’ve probably heard about HubSpot. HubSpot was a pioneer in developing the inbound marketing methodology, and has created an all-in-one inbound marketing platform to help you “build effective, cross-channel marketing campaigns”. Hubspot is a powerful and feature-rich software that can be extremely effective for your b ...
It is easy to be distracted by holiday cheer at this time of year but don’t let it prevent you from laying a strong foundation for success in 2017. Put together a strong marketing plan that allows you to begin the New Year with a strong footing. Making a plan is not hard, if you follow our 4 steps outlined here.
Instagram currently has over 500 million active users, making it “one of the world’s largest mobile ad platforms”. Its unique platform has highly engaged users, and with Instagram targeting you can be sure your ads will reach the right audience to give you the best results. Formats If you set up your ads properly, they will blend right into the Instagram platform.
Google is known for frequently updating its search algorithm, but now a change has been made to Google’s AdWords advertisements that are displayed in search results as well as Google’s display network that includes a vast number of popular websites. The new changes provide benefits to marketers by increasing the visibility of ads and making it easier to reach your audience.
Marketing is both an art and a science. The art is the creative and thinking “outside the box”. The science is evaluating what we have done to find what works and what doesn’t. So, before you start your 2017 Marketing Plan take the time to determine what you need to do different this year versus last year.
Houzz recently announced an update to the way it displays “Pros” on the sites directory. This change has come after much research and the discovery that Houzz users are more likely to contact a professional when they can see that the professional is active in their neighborhood, and when they can see the details of the professional’s current projects in their area.
Anyone in marketing is aware of Google algorithms and the impact it has on your sites search ranking. We take the time to meticulously use our key words and make sure the Meta data is there for all our content and site to be found, among other things. Consider thinking about it the opposite way; as a customer searching for something.
If you are new to email marketing, you might not be aware of the benefits of segmenting your email list. Email marketing segmentation is an effective method of dividing your list into different groups, each group consists of contacts with similar characteristics and interests. Segmentation allows you to provide more relevant content to your email contacts.