• How to Align Marketing & Sales in Real Estate

      Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.

      Paveyain EMail How To's- 84 readers -
    • What You Need to Know About Houzz Directory Changes for Pros

      Houzz recently announced an update to the way it displays “Pros” on the sites directory. This change has come after much research and the discovery that Houzz users are more likely to contact a professional when they can see that the professional is active in their neighborhood, and when they can see the details of the professional’s current projects in their area.

      Paveyain How To's- 63 readers -
    • Email Marketing Best Practices for 2017

      According to a study by The Radicati Group, Inc., they reported that over 100 billion emails are sent and received per day. The popularity of email is expected to continue, and business email will account for over 132 billion emails sent and received per day by the end of 2017. If you are not convinced you need to up your email game, consider the following statistics: For ...

      Paveyain EMail- 48 readers -
  • Topic Clusters: A New Approach Replaces Keywords for Vacation Rental Managers

    The Evolution of Keywords Keywords have been the foundation of search and marketing almost since the beginning of the internet. The idea being to identify the keywords your ideal customer will use to search for information relating to the product or service you sell. Creating content for the keyword allows marketers to provide useful information to customers.

    Paveya- 20 readers -
  • Don’t Let Your Website Fall Victim to Negative SEO

    Negative SEO occurs when a competitor intentionally attempts to downgrade your websites SEO ranking. This is an unethical practice that we would never recommend, but unfortunately there are numerous tactics that can be used against you and your website, including off-page and sometimes by even hacking into your site.

    Paveyain SEO- 20 readers -
  • Facebook’s imitation of Snapchat = Stories, Camera & Direct

    We have seen Instagram’s response to the popularity of Snapchat’s disappearing photos and videos by adding Instagram Stories to their platform that allow users put up an image or video that will only stay visible for 24 hours. Instagram also now allows users to send disappearing images and videos directly to other users, just like Snapchat.

    Paveya- 15 readers -
  • Facebook Introduces New Ad Format “Collection”

    Collection is Facebook’s newly launched ad format that is designed to give users a more immersive experience and to allow advertisers to promote their products on the social network with greater ease. How it Works Advertisers can choose to upload a main image or video to capture viewer attention. Then underneath the main feature, 4 products available for online purchase will be displayed.

    Paveyain Social- 17 readers -
  • Paveya Launches Website for OBX4Sale

    (Powell’s Point, NC) Paveya, a full service web design and inbound marketing company based on the Outer Banks has launched a redesigned website for OBX4Sale located in Duck, NC. Liz Turner, Beach Realty & Construction Associate Broker and an Outer Banks Realtor since 1995, said “It has been a great experience working with VBL/Paveya on the design of my new website.

    Paveya- 24 readers -
  • 5 Marketing Myths That Block Your Real Estate Company’s Success

    Inbound marketing is not a fad or a trend but an approach that is here to stay in our modern digital world. No longer is marketing about broadcasting to a wide audience and hoping your message gets to your intended audience. While much marketing can be performed by the layperson with a solid plan; it is not as easy as one imagines. A wide range of skills are required to do it well.

    Paveyain Paid Search- 18 readers -
  • Instagram Update: How to Include Multiple Images in a Single Post

    Instagram has added another major update to the popular app. Following after the format of Facebook Carousel posts, an Instagram post may now contain up to 10 images per post that a viewer can then swipe through to view. This is a great way to promote your business, allowing you to entice viewers with the opening image and encouraging them to continue to swipe through all the i ...

    Paveyain Social How To's- 24 readers -
  • How Inbound Marketing is Like the Game of Monopoly

    The recent announcement that the Monopoly game will no longer include the thimble token got me thinking. Over 4 million Monopoly fans voted which game tokens to keep or discard. The thimble token has been around since 1935. It is the first time in the game’s history that the future of the game was crowd sourced.

    Paveyain Paid Search How To's- 27 readers -
  • Fascinating Facts about Marketing to Millennials for Vacation Rentals

    Ignore the millennial generation at your company’s peril. Generally, this generation was born between 1981 and 1996; so their age ranges from around 20 to 36 years old. This market is almost 80 million people; almost 25% of the total population. They have an annual buying power of $200 billion – up to $1 trillion by some estimates.

    Paveyain Social- 31 readers -
  • What is the Difference between Content, Digital, and Internet Marketing?

    Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely. Content Marketing Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such ...

    Paveyain Paid Search Content- 32 readers -
  • How Can A CRM and Marketing Automation Improve Your Real Estate Business

    Marketing tools and technology include a confusing set of terms to the unfamiliar. In the past, most of our tools were stand-alone tools that were not integrated across the customer’s journey nor across the company’s processes. While useful for their single purpose, they did not provide any insight or data outside the area of utility.

    Paveyain EMail How To's- 39 readers -
  • What’s New with YouTube Advertising?

    YouTube is one of the most popular channels on the internet. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Over half of YouTube views come from mobile devices. With that many eyes focused on YouTube, it is a ripe vehicle for advertising.

    Paveyain Social Paid Search- 22 readers -
  • 8 Ways for Vacation Rental Companies to Use Videos to Increase Bookings

    If a picture is worth a thousand words, a video is worth a million! Your customers are looking at a whole bunch of homes and websites before they select the one they want to book. A video can show the space and the layout more effectively than pictures. I am not suggesting you get rid of pictures, they are still needed.

    Paveya- 34 readers -
  • Google+ Updates and Changes

    Google has announced changes to modify its social platform, Google+, with the goal of improving the user experience. The platform seems to be increasing its focus on high quality imagery with the addition of RAISR technology and photo zoom option. We expect to see Google rolling out more updates and changes to Google+ as it works to increase its usefulness as a social media platform.

    Paveyain Social Google- 28 readers -
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