• How to Compete with Airbnb and HomeAway (VRBO)

      VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, the biggest misstep made by the company, is the lack of communication to owners and property managers before the changes were made.

      Paveyain How To's- 94 readers -
    • How to Align Marketing & Sales in Real Estate

      Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.

      Paveyain EMail How To's- 72 readers -
    • Choosing the Right Color Palette for Your New Website

      When the time comes to create or re-design your company’s website, the overall color palette of the site is an important decision that requires some careful consideration and isn’t always as easy as you might think. When choosing the color palette for your website, first ask yourself the following: Are you starting from scratch or do you already have a minor color scheme yo ...

      Abby Stewart/ Paveya- 40 readers -
  • Fascinating Facts about Marketing to Millennials for Vacation Rentals

    Ignore the millennial generation at your company’s peril. Generally, this generation was born between 1981 and 1996; so their age ranges from around 20 to 36 years old. This market is almost 80 million people; almost 25% of the total population. They have an annual buying power of $200 billion – up to $1 trillion by some estimates.

    Paveyain Social- 15 readers -
  • What is the Difference between Content, Digital, and Internet Marketing?

    Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely. Content Marketing Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such ...

    Paveyain Paid Search Content- 24 readers -
  • How Can A CRM and Marketing Automation Improve Your Real Estate Business

    Marketing tools and technology include a confusing set of terms to the unfamiliar. In the past, most of our tools were stand-alone tools that were not integrated across the customer’s journey nor across the company’s processes. While useful for their single purpose, they did not provide any insight or data outside the area of utility.

    Paveyain EMail How To's- 30 readers -
  • What’s New with YouTube Advertising?

    YouTube is one of the most popular channels on the internet. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Over half of YouTube views come from mobile devices. With that many eyes focused on YouTube, it is a ripe vehicle for advertising.

    Paveyain Social Paid Search- 14 readers -
  • 8 Ways for Vacation Rental Companies to Use Videos to Increase Bookings

    If a picture is worth a thousand words, a video is worth a million! Your customers are looking at a whole bunch of homes and websites before they select the one they want to book. A video can show the space and the layout more effectively than pictures. I am not suggesting you get rid of pictures, they are still needed.

    Paveya- 19 readers -
  • Google+ Updates and Changes

    Google has announced changes to modify its social platform, Google+, with the goal of improving the user experience. The platform seems to be increasing its focus on high quality imagery with the addition of RAISR technology and photo zoom option. We expect to see Google rolling out more updates and changes to Google+ as it works to increase its usefulness as a social media platform.

    Paveyain Social Google- 19 readers -
  • 7 Inbound Marketing Mistakes to Avoid

    Inbound marketing is the method of drawing customers to products and services with content marketing, social media marketing and search engine optimization. It is the opposite of outbound marketing, using cold calling, television advertising and techniques where you shout out to everyone with the hope of making sales.

    Paveyain EMail- 23 readers -
  • How to Create Blog Posts That Never Die

    Recently, we started noticing traffic to some of our old offers. We don’t want traffic to go to “old stuff” when it has been replaced or updated. So, how did the traffic get there? From older relevant blog posts which had an outdated CTA (Call To Action). We could just update the CTA on the blog post, but it is also a good opportunity to optimize these “oldies but goodies”.

    Paveyain EMail Content How To's- 18 readers -
  • Content Distribution Channels for Home Builders

    If you are spending valuable time and money preparing content for your home building company, be sure that you are hitting all the proper distribution channels to boost engagement and awareness of your home building company. Check out the checklist below to get started distributing and promoting your valuable content.

    Paveyain EMail Content- 18 readers -
  • 59 Eye Popping Marketing Statistics to End 2016 and Start 2017

    It is hard to keep up with the daily changes in marketing. From new channels to techniques and technology the industry is constantly changing. Perhaps, the most important item is the use of data and testing to guide where effort should be placed to improve results. With that in mind, current statistics provides insight to emerging trends and the rapid rate of change.

    Paveyain Social SEO- 20 readers -
  • Email Marketing Best Practices for 2017

    According to a study by The Radicati Group, Inc., they reported that over 100 billion emails are sent and received per day. The popularity of email is expected to continue, and business email will account for over 132 billion emails sent and received per day by the end of 2017. If you are not convinced you need to up your email game, consider the following statistics: For ...

    Paveyain EMail- 32 readers -
  • What Can Google Optimize Teach You About Your Website

    As a marketer, we are always looking for new tools to make our job easier and our insights greater. Sometimes, however, the tool may be right under our noses with the familiar old standby. Google has announced the beta for Google optimize. It is already available as part of Googles Analytics 360 suite. You can sign up for it for free here.

    Paveyain Google- 23 readers -
  • Is HubSpot Right for You? Free and Affordable Starter Services

    If you are on the search for inbound marketing software, you’ve probably heard about HubSpot. HubSpot was a pioneer in developing the inbound marketing methodology, and has created an all-in-one inbound marketing platform to help you “build effective, cross-channel marketing campaigns”. Hubspot is a powerful and feature-rich software that can be extremely effective for your b ...

    Paveya- 35 readers -
  • 2017 Marketing Plan – Trends for Home Builders to Consider

    It is easy to be distracted by holiday cheer at this time of year but don’t let it prevent you from laying a strong foundation for success in 2017. Put together a strong marketing plan that allows you to begin the New Year with a strong footing. Making a plan is not hard, if you follow our 4 steps outlined here.

    Paveya- 21 readers -
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