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Houzz recently announced an update to the way it displays “Pros” on the sites directory. This change has come after much research and the discovery that Houzz users are more likely to contact a professional when they can see that the professional is active in their neighborhood, and when they can see the details of the professional’s current projects in their area.
According to a study by The Radicati Group, Inc., they reported that over 100 billion emails are sent and received per day. The popularity of email is expected to continue, and business email will account for over 132 billion emails sent and received per day by the end of 2017. If you are not convinced you need to up your email game, consider the following statistics: For ...
If you are on the search for inbound marketing software, you’ve probably heard about HubSpot. HubSpot was a pioneer in developing the inbound marketing methodology, and has created an all-in-one inbound marketing platform to help you “build effective, cross-channel marketing campaigns”. Hubspot is a powerful and feature-rich software that can be extremely effective for your b ...
I have a confession: I put dashes in my alt-image tags for months before I discovered it was not correct. Why? Because someone told me that was how you were supposed to do it. It wasn’t until I stumbled upon the correct way that I questioned it and had to admit it was wrong. As marketers and creators of content, we know the value of a captivating image but do we maximize the i ...
What is a Bot? According to Microsoft, “Think of a bot as an app that users interact with in a conversational way. Bots can communicate conversationally with text, cards, or speech. A bot may be as simple as basic pattern matching with a response, or it may be a sophisticated weaving of artificial intelligence techniques with complex conversational state tracking and integration ...
Last year Google announced it would be taking the initial steps to penalize intrusive ads (also known as intrusive interstitials or mobile pop-ups). The change was made to penalize the ranking of sites that used intrusive popups that are often annoying to mobile users and even cause them to leave a site completely. We detailed that update in on our blog here.
There is almost too much written about Search Engine Optimization. The problem is much of it can be contradictory. Whom does one believe in the face of conflicting advice? Google continues to change and improve their algorithm – sometimes it almost feels if it is daily. Googles goal is to deliver the best result for the user’s request.
The Evolution of Keywords Keywords have been the foundation of search and marketing almost since the beginning of the internet. The idea being to identify the keywords your ideal customer will use to search for information relating to the product or service you sell. Creating content for the keyword allows marketers to provide useful information to customers.
Negative SEO occurs when a competitor intentionally attempts to downgrade your websites SEO ranking. This is an unethical practice that we would never recommend, but unfortunately there are numerous tactics that can be used against you and your website, including off-page and sometimes by even hacking into your site.
We have seen Instagram’s response to the popularity of Snapchat’s disappearing photos and videos by adding Instagram Stories to their platform that allow users put up an image or video that will only stay visible for 24 hours. Instagram also now allows users to send disappearing images and videos directly to other users, just like Snapchat.
Collection is Facebook’s newly launched ad format that is designed to give users a more immersive experience and to allow advertisers to promote their products on the social network with greater ease. How it Works Advertisers can choose to upload a main image or video to capture viewer attention. Then underneath the main feature, 4 products available for online purchase will be displayed.
(Powell’s Point, NC) Paveya, a full service web design and inbound marketing company based on the Outer Banks has launched a redesigned website for OBX4Sale located in Duck, NC. Liz Turner, Beach Realty & Construction Associate Broker and an Outer Banks Realtor since 1995, said “It has been a great experience working with VBL/Paveya on the design of my new website.
Inbound marketing is not a fad or a trend but an approach that is here to stay in our modern digital world. No longer is marketing about broadcasting to a wide audience and hoping your message gets to your intended audience. While much marketing can be performed by the layperson with a solid plan; it is not as easy as one imagines. A wide range of skills are required to do it well.
Instagram has added another major update to the popular app. Following after the format of Facebook Carousel posts, an Instagram post may now contain up to 10 images per post that a viewer can then swipe through to view. This is a great way to promote your business, allowing you to entice viewers with the opening image and encouraging them to continue to swipe through all the i ...
The recent announcement that the Monopoly game will no longer include the thimble token got me thinking. Over 4 million Monopoly fans voted which game tokens to keep or discard. The thimble token has been around since 1935. It is the first time in the game’s history that the future of the game was crowd sourced.
Ignore the millennial generation at your company’s peril. Generally, this generation was born between 1981 and 1996; so their age ranges from around 20 to 36 years old. This market is almost 80 million people; almost 25% of the total population. They have an annual buying power of $200 billion – up to $1 trillion by some estimates.
Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely. Content Marketing Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such ...