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VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, the biggest misstep made by the company, is the lack of communication to owners and property managers before the changes were made.
Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.
Houzz recently announced an update to the way it displays “Pros” on the sites directory. This change has come after much research and the discovery that Houzz users are more likely to contact a professional when they can see that the professional is active in their neighborhood, and when they can see the details of the professional’s current projects in their area.
Inbound marketing is not a fad or a trend but an approach that is here to stay in our modern digital world. No longer is marketing about broadcasting to a wide audience and hoping your message gets to your intended audience. While much marketing can be performed by the layperson with a solid plan; it is not as easy as one imagines. A wide range of skills are required to do it well.
Instagram has added another major update to the popular app. Following after the format of Facebook Carousel posts, an Instagram post may now contain up to 10 images per post that a viewer can then swipe through to view. This is a great way to promote your business, allowing you to entice viewers with the opening image and encouraging them to continue to swipe through all the i ...
The recent announcement that the Monopoly game will no longer include the thimble token got me thinking. Over 4 million Monopoly fans voted which game tokens to keep or discard. The thimble token has been around since 1935. It is the first time in the game’s history that the future of the game was crowd sourced.
Ignore the millennial generation at your company’s peril. Generally, this generation was born between 1981 and 1996; so their age ranges from around 20 to 36 years old. This market is almost 80 million people; almost 25% of the total population. They have an annual buying power of $200 billion – up to $1 trillion by some estimates.
Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely. Content Marketing Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such ...
Marketing tools and technology include a confusing set of terms to the unfamiliar. In the past, most of our tools were stand-alone tools that were not integrated across the customer’s journey nor across the company’s processes. While useful for their single purpose, they did not provide any insight or data outside the area of utility.
YouTube is one of the most popular channels on the internet. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Over half of YouTube views come from mobile devices. With that many eyes focused on YouTube, it is a ripe vehicle for advertising.
If a picture is worth a thousand words, a video is worth a million! Your customers are looking at a whole bunch of homes and websites before they select the one they want to book. A video can show the space and the layout more effectively than pictures. I am not suggesting you get rid of pictures, they are still needed.
Google has announced changes to modify its social platform, Google+, with the goal of improving the user experience. The platform seems to be increasing its focus on high quality imagery with the addition of RAISR technology and photo zoom option. We expect to see Google rolling out more updates and changes to Google+ as it works to increase its usefulness as a social media platform.
Linking building is a crucial for your websites SEO ranking. The presence (or absence) of external websites linking to your website is an important factor that determines the how well your site will rank in Google search engine results. If you have high-quality, well respected websites linking to your website, Google then sees your website as a valuable resource.
Inbound marketing is the method of drawing customers to products and services with content marketing, social media marketing and search engine optimization. It is the opposite of outbound marketing, using cold calling, television advertising and techniques where you shout out to everyone with the hope of making sales.
Recently, we started noticing traffic to some of our old offers. We don’t want traffic to go to “old stuff” when it has been replaced or updated. So, how did the traffic get there? From older relevant blog posts which had an outdated CTA (Call To Action). We could just update the CTA on the blog post, but it is also a good opportunity to optimize these “oldies but goodies”.
If you are spending valuable time and money preparing content for your home building company, be sure that you are hitting all the proper distribution channels to boost engagement and awareness of your home building company. Check out the checklist below to get started distributing and promoting your valuable content.
It is hard to keep up with the daily changes in marketing. From new channels to techniques and technology the industry is constantly changing. Perhaps, the most important item is the use of data and testing to guide where effort should be placed to improve results. With that in mind, current statistics provides insight to emerging trends and the rapid rate of change.
According to a study by The Radicati Group, Inc., they reported that over 100 billion emails are sent and received per day. The popularity of email is expected to continue, and business email will account for over 132 billion emails sent and received per day by the end of 2017. If you are not convinced you need to up your email game, consider the following statistics: For ...