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A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back against online retailers taking a p ...
One of the most famous supercomputers in the world, Watson (by IBM) is being made available to a much wider audience in the near future. IBM has announced that they are opening their incredible supercomputer up to new customers who want to use it for things like analyzing marketing conditions, making commerce improvements, helping with supply chain management, addressing HR n ...
Share ! tweet Clickjacking is a form of digital fraud where a hacker or other bad player will put a transparent page over another page. To the user nothing has changed, but when they try to click on something within the page, it is actually clicking on the transparent page above it. This allows the hackers to then redirect the user where they want them, download malware, eve ...
Litmus, a marketing testing company that is well-known for its ability to make email marketing campaigns viewable and capable of user interaction on any device, is expanding its email building and test application so that it now has the capability of syncing with Campaign Monitor and MailChimp, which are popular email software programs. Mobile Email advertising campaigns are increasing in use.
Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it makes content marketing easier — click a button, curate content, post it to the web and email it to subscribers. And do it all automatically.
The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Laura M. Sullivan, Senior Attorney, Federal Trade Commission will speak at the Knowledge Group’s webcast entitled: “FTC’s Native Advertising Guidance: What You Need to Know.” This two-hour event is scheduled on December 16, 2016 at 12:00 PM – 2:00 PM ET.
PACEDm.com Why you should continue to do business with Breitbart… There are two times when you should consider doing business with Breitbart News. 1) When you agree with their politics 2) When you disagree with their politics Breitbart Readers Breakfast How can it be both times? Because your agreement with their politics is irrelevant to your business.
Over the past decade, affiliate marketing has exploded with potential. More and more companies are realizing that there is huge potential in having their products, information, services, or other goods promoted by expert marketers, and only paying for it when sales are made. This is a proven model, but advertisers have found that it isn’t always as easy to get things set up as it should be.
After already settling with the FTC for his CPA advertising network CPATank, it turns out that Mr. Glazers (who has appeared since then on TV claiming to be a millionaire investor on the TV Show “Mystery Millionaire.”) wasn’t being totally honest about his financial condition. Because of this, the FTC has got a court order to force Mr.
Advertisers often use humor to grab customers’ attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers’ benefit when it is “just right.
For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and much more.
While most people expected this to happen, it is good to see confirmation. Cyber Monday 2016 is officially the largest day in US e-Commerce history (likely until Cyber Monday 2017). Adobe released their data that shows that about $3.4 billion was spent online. This only narrowly beats out Black Friday online shopping this year, which brought in 3.34 billion.
Love him or hate him, there is no doubt that the election of Donald Trump is having a huge impact on just about every area of life. With his recent nomination of Steve Bannon to a top position, Breitbart News (which Bannon has run in the past) has gotten a lot of publicity, and not much of it has been good.
Adult performance and marketing network, CrakRevenue has been growing really fast, and the key to that growth seems to be their awesome affiliate programs. For the second year in a row, the award winning CPA network CrakRevenue is encouraging and challenging its affiliates to beat their November 2016 earnings by December’s end — to qualify for a cash bonus.
PACEDm.com The transition of power from President Barack Obama to President-Elect Donald Trump is underway. Although President-Elect Trump did not lay out specific policy prescriptions about data privacy or consumer protection during his candidacy, his recent choice of Dr. Joshua D. Wright to lead transition efforts at the Federal Trade Commission provides some hints as to the ...
HIPAA, the Health Insurance Portability and Accountability Act, provides regulation for the use of a person’s health information. The HIPAA Privacy Rule, sets the definition of how a covered entity is to use personally identifiable health related information of an individual. In short, it prevents healthcare providers from supplying personally identifiable health information ...
Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit.” Federal law prohibits advertisers to post ads for employment and housing that discriminates against/excl ...
After the election, I have received all sorts of hateful email from various people making various claims. From me somehow being a part of a “Mossad Conspiracy” to claiming I am a Muslim terrorist. However, this is one of the most disturbing emails I’ve ever gotten because of whom it came from. Yes, Barbara Van Pay of SmartHR HR Consultancy and Recruitment Services wrote me t ...
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