• Video Capitalizing on Global Increase in Internet Speeds

      PACEDm.com It seems like just about every day there is a new report or study that looks on how video is being used more and more online. Whether that is for services like Netflix or YouTube, or it is used for marketing with video ads, all of this burns up a lot of bandwidth. Fortunately, according to a recent report published by Akamai, the global average internet speed has go ...

      Michael Levanduski/ Performance Marketing Insider- 44 readers -
    • John B Strong, CEO of Adaptive Media Kills Ad Blocking Dead

      Share ! tweet Adblocking is a serious issue in our industry that might start affecting your bottom line. Considering many websites, after hosting costs, and other fees, only have a small amount of money left. If you’re income is off publishing online, can you part with 10% of your income or 15%? If you’re looking to break through the AdBlocking barricade, you need to watch this interview now.

      Pace Lattin/ Performance Marketing Insider- 18 readers -
  • Website Counter-Sues Federal Trade Commission Right Back

    Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more than a little interesting. DOTAuthority.com, has announced through their attorneys that they were filing a counterclaim against the FTC in connection to actions taken against the company, and press releases done by the commission that they claim hurt ...

    Pace Lattin/ Performance Marketing Insider- 7 readers -
  • FTC Alleges “Risk-Free” Trials Came with Hidden Charges

    The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials for access to various gadgets and online subscription services. According to the FTC, the defendants violated the FTC Act and the Restore Online Shoppers’ Confidence Act by asking people for their credit card informa ...

    Richard B. Newman/ Performance Marketing Insider- 10 readers -
  • SnapChat Now Popular with All Demographics

    Even just a year ago when people thought SnapChat, they associated it with younger audiences of high school and college students. Like many technologies popularized by the youth and then adopted by the other demographics, this fun app is now officially in the top 10 apps for all age groups, according to a the new comScore report.

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Latest Report Pegs Ad Fraud at $16.4 Billion Annually

    It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing up. While there has been some action taken to try to prevent it over the past year, many people agree that it is simply not enough. When advertisers are losing approximately 20% of every dollar right off the top, it is no surprise why major compan ...

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • In Memoriam Kyle James Terry

    As you may know, Kyle Terry, Madrivo’s beloved President, passed away on Thursday, March 16th. The Madrivo family would like to thank our valued clients, vendors, and friends for the tremendous outpouring of love and encouragement we’ve received over the past few days. We truly appreciate everyone’s support during this exceptionally difficult time.

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • AdsNative Takes Fraud Seriously with FraudLogix

    AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with one of the top ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix’s IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malwa ...

    Pace Lattin/ Performance Marketing Insider- 19 readers -
  • EU Warns Facebook over Promoted Scams

    The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people who have fallen victim to scams on social media, and being subjected to terms and conditions that are incompatible with European law. Having already written to the three companies back in November, the European Commiss ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate Social Facebook- 9 readers -
  • PepperJam Integrates with Shopify

    Pepperjam, a full service performance marketing company, today announced its integration with Shopify Inc., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. As a major affiliate network integrated with Shopify, Pepperjam empowers brands using Shopify’s ecommerce platform with an effortless way to launch and manage a co ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 11 readers -
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