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A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back against online retailers taking a p ...
The 2017 Great Place to Work certification recognizes companies that have established outstanding workplace environments. “We are committed to creating a workplace that our team genuinely enjoys. Earning this certification is a great indicator that we are headed in the right direction,” said ReviMedia’s Chief People Officer, Ethel van Hulle.
One of the most famous supercomputers in the world, Watson (by IBM) is being made available to a much wider audience in the near future. IBM has announced that they are opening their incredible supercomputer up to new customers who want to use it for things like analyzing marketing conditions, making commerce improvements, helping with supply chain management, addressing HR n ...
A new survey from NetElixir has been released that looked at how small businesses are generating online sales. The survey asked 500 different businesses a variety of questions about their eCommerce experience, and has generated some interesting data. The results found that 60.2% of all these small to mid-sized businesses that sell products online make at least half of their ...
For the last several years, there has been a big push to get publishers to increase the visibility of ads. Advertisers were feeling ripped off (legitimately so) because they would pay for ads that would rarely actually get seen by a real person. While many publishers are still failing to achieve success in this area, Ranker has really done a great job.
PACEDm.com Black Friday isn’t just a date on the calendar, but also a newsworthy event allowing retailers to increase sales with a well-prepared strategy. For publishers, it’s also a great way to increase income. On a side note, we leave out certain ethical issues with internet stores, which preliminarily overprice their products, and only then make a discount.
A new study published from GetResponse looked at more than two billion emails that were generated over the course of two months earlier this year. In the report, Email Marketing Benchmarks, they showed some interesting findings. The emails were sent through their email marketing system and were sent from more than 126 different countries in 19 different industries.
For marketers who work for a business, hearing that they need to cut the marketing budget is not too uncommon. People often look at the marketing budget as a waste of money, or at least something that can be reduced to cut costs. That is exactly what happened when Blue Apron (the meal in a box delivery company) went public.
In case you haven’t heard, the Internet is flooded with articles related to Facebook’s artificial intelligence project having to be ‘shut down’ because the AI had created its own language that people couldn’t understand. Of course, many people immediately began running stories about this being the beginning of ‘Sky Net’ from Terminator.
Adwords is one of the main PPC advertising platforms. Over 1.2 millions business advertise on Google Adwords. The source said Google holds 44.1% in online Advertisement. Day by day Advertisers getting smarter, they use several tools to optimize their results. People use some external software like SEMrush, Spyfu to get the keywords ideas and to track the clicks activity they ...
P&G has been getting a lot of press in the online marketing world for their decision to pull back on their massive ad budget due to issues with transparency and fraud in the digital ad industry. In the last reported quarter, they reduced their digital ad budget by $140 million. Many in the industry believed this was a mistake, but it seems that this isn’t the case.
Google Instant, the feature that would load up search results as you typed, was launched back in 2010. It was one of the major projects spearheaded by Marissa Mayer, before she moved to become CEO of Yahoo. At the time, it was seen to be a huge change in the way search was used, and it was quite popular for years.
A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the first quarter. This is driven primarily by internet based advertising, which grew by more than 10%. Of the online ad segment, 36.2% was from mobile ads, which have shown and excellent growth rate in most places around the world.
A new case study has been released from Forensiq which is widely believed to be the best fraud prevention system, showing how to effectively fight ad fraud, and why it is worth the effort. They worked with Ubimo, which is a mobile DSP that works to drive mobile campaigns for their clients, to help them increase the effectiveness and transparency of their campaigns.
Alphabet Inc (Google) and Facebook Inc have recently released their quarterly revenue results, and it is clear that the two tech giants are doing quite well. Both of these companies make the vast majority of their money on advertisements, and combined they bring in more than 60% of all Internet ad revenue in the US (and more than half in the world).
In what appears to be another sign of desperation to increase revenue, Twitter is introducing a new ad program option for businesses. This subscription type system would allow businesses to pay $99 per month to have their Tweets promoted automatically. Businesses that sign up would continue to Tweet as normal, and Twitter’s system will select Tweets to promote based on their algorithms.
YouTube has announced that video creators will lose access to their Video Editor system and their Photo Slideshows option. These two services will be discontinued as of September 20, 2017. Neither of them were very popular, which is the reason that YouTube is ending them. In the post where the announcement was made, they said, “We’re retiring them to focus our efforts on bui ...
Blair McNea – CEO @ RevGuard The FTC has charged Blair McNea, Danielle Foss, Jennifer Johnson et al. with running 59 illegal negative-option “personal care” websites to dupe people into ordering products for which they are charged repeatedly. According to the suit, since the mid 2000’s the defendants have been in business in the negative option personal care space.
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