• ReviMedia Recognized as Awesome Place to Work

      The 2017 Great Place to Work certification recognizes companies that have established outstanding workplace environments. “We are committed to creating a workplace that our team genuinely enjoys. Earning this certification is a great indicator that we are headed in the right direction,” said ReviMedia’s Chief People Officer, Ethel van Hulle.

      Pace Lattin/ Performance Marketing Insiderin Affiliate- 25 readers -
    • Why Email Marketing Alone Isn’t Good Enough

      PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...

      Performance Marketing Insider- 48 readers -
  • Facebook Says They Are Bad For You

    Facebook just admitted that using Facebook can be bad for you Facebook just admitted that using Facebook can be bad for you Facebook admitted on Thursday that using its social network can be bad for you in some instances. Facebook’s director of research David Ginsberg and research scientist Moira Burke published a post in which they addressed questions about the impact Face ...

    Pace Lattin/ Performance Marketing Insider- 5 readers -
  • Exposed: TechTimes Cheating Advertisers

    Exposed: TechTimes Cheating Advertisers Lawyers Run The World By Pace Lattin 2017-12-13 TechTimes.com has been caught more than once running popups of their pages with ads “crammed” into the page so that even content can’t be seen. We’ve spoken to Google and other companies about them in the past, and they’ve showed up on fraud reports for clients.

    Pace Lattin/ Performance Marketing Insiderin Google- 8 readers -
  • Women’s Site LifeScript is Ready to Shut their Doors

    Lifescript, one of the largest co-reg and lead generation companies in the business is insolvent according to employees of the company including their Vice President of Media, Sal Guarino. There have been rumors that the market for their services fell in the last 12 months with losing tons of clients to other platforms, but more importantly to programmatic display which has c ...

    Pace Lattin/ Performance Marketing Insider- 10 readers -
  • Toby Gabriner Named CEO of AdRoll

    AdRoll is a widely-adopted performance marketing platform, and has named a new CEO. The current CEO, who is also the co-founder of the company, Aaron Bell, is moving into the role of Chief Product Officer where he will oversee engineering, products, UX, data science, and supply. The new CEO is moving into the position from his previous role as President of the company.

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • 10% of Facebook is Duplicate Accounts

    The third quarter earnings report that came out from Facebook last week had some great news for the company. Ad revenue was up, number of users were up, and the company is getting through the whole “Russia Fake News” issue without much of a problem at all. Despite what you’ll likely read most places, however, the news wasn’t entirely positive.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Is Ads.txt Fraud Already Here?

    Ads.txt is a fairly system that was developed by the Interactive Advertising Bureau (IAB) to help combat ad fraud. The system is just a txt file that publishers can add to their webserver. The file will list all authorized inventory sellers, so that unauthorized reselling as well as domain spoofing can be combatted.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Significant Growth in Mobile UK Ad Spend

    Recent reports came out that looked at the ad spend in the UK. The report found that the overall market grew at a rate of 3.7%, bringing the total to £10.8 Billion. This is the largest total spend for the first half of any year since tracking began (back in 1982). Not surprisingly, digital ad spend generated the vast majority of the growth. Digital ads in general grew 54%, to £5.8 Billion.

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Taking Advantage of Amazon to Turn Profits

    When it comes to making money online, partnering up with Amazon is one of the most popular and most effective options. While it can be difficult to build up a huge ‘empire’ strictly with Amazon, it does present a lot of opportunities, and can be combined with many other strategies. Given the fact that Amazon will likely hit $100 billion in annual sales in the fairly near futu ...

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • Facebook to Test Pre-Roll Ads

    When Facebook displays videos, they often include a ‘mid-roll’ advertisement about half way through. This has been a successful way to for them to monetize the massive number of videos that they show to users. In the past, Mark Zuckerberg has commented that this was their preferred method, and that pre-roll ads on videos weren’t in the company’s future. It seems that this is now changing.

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
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