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The 2017 Great Place to Work certification recognizes companies that have established outstanding workplace environments. “We are committed to creating a workplace that our team genuinely enjoys. Earning this certification is a great indicator that we are headed in the right direction,” said ReviMedia’s Chief People Officer, Ethel van Hulle.
PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...
Signaling what we predicted just yesterday, that the FTC was going to change their policy and stop going after marketers as much, the Federal Trade Commission Acting Chairman Maureen K. Ohlhausen announced today that Jessica Rich, Director of the Bureau of Consumer Protection, is leaving the agency on February 17 after 26 years of service.
Facebook just admitted that using Facebook can be bad for you Facebook just admitted that using Facebook can be bad for you Facebook admitted on Thursday that using its social network can be bad for you in some instances. Facebook’s director of research David Ginsberg and research scientist Moira Burke published a post in which they addressed questions about the impact Face ...
Email Service Provider SendPulse Spams Me with Russian Greeting Card Marketing Madness By Pace Lattin 2017-12-14 In the most hilarious example of why SendPulse is perhaps one of the worst email service providers out there, they have been spamming me with Russian greeting cards. Yes, nothing quite says “Happy Holidays American, we want your business” like spamming an advertis ...
Exposed: TechTimes Cheating Advertisers Lawyers Run The World By Pace Lattin 2017-12-13 TechTimes.com has been caught more than once running popups of their pages with ads “crammed” into the page so that even content can’t be seen. We’ve spoken to Google and other companies about them in the past, and they’ve showed up on fraud reports for clients.
Lifescript, one of the largest co-reg and lead generation companies in the business is insolvent according to employees of the company including their Vice President of Media, Sal Guarino. There have been rumors that the market for their services fell in the last 12 months with losing tons of clients to other platforms, but more importantly to programmatic display which has c ...
AdRoll is a widely-adopted performance marketing platform, and has named a new CEO. The current CEO, who is also the co-founder of the company, Aaron Bell, is moving into the role of Chief Product Officer where he will oversee engineering, products, UX, data science, and supply. The new CEO is moving into the position from his previous role as President of the company.
The third quarter earnings report that came out from Facebook last week had some great news for the company. Ad revenue was up, number of users were up, and the company is getting through the whole “Russia Fake News” issue without much of a problem at all. Despite what you’ll likely read most places, however, the news wasn’t entirely positive.
As reports continue to funnel in in from the busy black Friday and Cyber Monday events, it is becoming very clear that, as expected, Amazon is the big winner. Of all the online sales that took place on Cyber Monday, Amazon accounted for nearly 1/3 of them, which is quite impressive. Amazon had 30.1% of all Cyber Monday online sales, and that is on top of taking in 27.
For the first time ever, Deloitte is predicting that the eCommerce holiday shopping is going to outperform in-store spending. This prediction comes from a survey of more than 5000 US consumers, which asked a number of questions related to their planned holiday shopping. In the end, they found that 51% of dollars spent on holiday shopping will be generated online, 42% in stores, and 3% ‘other.
Ads.txt is a fairly system that was developed by the Interactive Advertising Bureau (IAB) to help combat ad fraud. The system is just a txt file that publishers can add to their webserver. The file will list all authorized inventory sellers, so that unauthorized reselling as well as domain spoofing can be combatted.
Recent reports came out that looked at the ad spend in the UK. The report found that the overall market grew at a rate of 3.7%, bringing the total to £10.8 Billion. This is the largest total spend for the first half of any year since tracking began (back in 1982). Not surprisingly, digital ad spend generated the vast majority of the growth. Digital ads in general grew 54%, to £5.8 Billion.
A recent study from YuMe and Isobar was released that looked at advertising in virtual reality (VR). The research involved about 60 VR gamers, and compared three different types of ads that are used. Static banner ads, 3D branded ads, and pre-roll video ads. They also compared the ads to traditional digital advertising options.
When it comes to making money online, partnering up with Amazon is one of the most popular and most effective options. While it can be difficult to build up a huge ‘empire’ strictly with Amazon, it does present a lot of opportunities, and can be combined with many other strategies. Given the fact that Amazon will likely hit $100 billion in annual sales in the fairly near futu ...
When Facebook displays videos, they often include a ‘mid-roll’ advertisement about half way through. This has been a successful way to for them to monetize the massive number of videos that they show to users. In the past, Mark Zuckerberg has commented that this was their preferred method, and that pre-roll ads on videos weren’t in the company’s future. It seems that this is now changing.
When most people think about coupons, they picture their grandparents clipping them out of the Sunday newspaper. The fact is, however, that coupons remain one of the most popular and effective marketing techniques for a wide range of different products. Digital coupons are extremely popular, and much loved by their users.
For many marketers, it can be difficult to create and test a large number of ads to see which ones perform the best. Facebook’s dynamic creative tool is looking to solve that problem. They are currently rolling out options that will allow brands to automatically generate up to 6250 different versions of a single ad.
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