- Our Blog
A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back against online retailers taking a p ...
The 2017 Great Place to Work certification recognizes companies that have established outstanding workplace environments. “We are committed to creating a workplace that our team genuinely enjoys. Earning this certification is a great indicator that we are headed in the right direction,” said ReviMedia’s Chief People Officer, Ethel van Hulle.
PACEDm.com It seems like just about every day there is a new report or study that looks on how video is being used more and more online. Whether that is for services like Netflix or YouTube, or it is used for marketing with video ads, all of this burns up a lot of bandwidth. Fortunately, according to a recent report published by Akamai, the global average internet speed has go ...
The conclusion of the three year transition period for Canada’s Anti-SPAM law is rapidly approaching. Provisions pertaining to a “private right of action” will soon become effective. The CAN-SPAM Act does not provide for a private right of action and does not regulate text messages. Conversely, any individual that receives an unsolicited commercial electronic message (e.g.
Facebook has been putting a lot of effort into fighting ‘fake news’ and ‘clickbait’ posts for the past several months. A new change that has just been rolled out is going to help take this to a more granular level. This change allows their algorithms to better isolate individual clickbait posts that are shared by people who normally don’t do this type of thing.
If you’re looking for a fun, and potentially very profitable new income stream, you should look into the new affiliate marketing program that is being launched by Budding Media Corp. The company is taking advantage of the rapidly changing cannabis laws, and launching this program to allow marketers to promote marijuana sales in Canada. BuyWeedOnline.
Tune, a digital marketing firm based in the United States, has just released a new report that looked at mobile ad fraud. The report is likely the largest of its kind, analyzing more than 24 billion clicks across over 700 different ad networks. During the research they revealed that as much as $16 billion in fraudulent ads may be being displayed each year.
Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would stop using them, right? According to a new survey from Manta, that might not be the case.
Using videos to market a product, service or brand may sound easy at first glance, but there are a lot of mistakes that could affect your ability to leverage its advantages. That is why knowing what these mistakes are and how to avoid them is important, as it could make a world of difference in the results that you obtain.
Acting FTC Chair Maureen Ohlhausen continues to reinforce her intent to ensure that the Commission will be focusing on consumer injury when the agency decides what cases to bring and what remedy to seek. “In every consumer protection case we bring, we must ensure that we seek and obtain for consumers relief that is tied to consumer injury,” said Ohlhausen recently.
XLMedia’s Ory Weihs has reaffirmed his company’s commitment to the igaming industry with the announcement that it has bought a portfolio of Romanian-facing affiliate websites. The digital marketing company paid approximately US$1m for the online betting and gambling content websites, the most significant of which is ponturi-bune.
Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing.
PACEDm.com A trend on Twitter states to a hash tag-driven subject or a saying that is instantly widespread at the same time. On Twitter’s iPhone and Android apps, you can discover tendencies by merely patter on the search button. When logged in to twitter.com on a personal computer or laptop computer, tendencies are itemized in numerous places, comprising the Home, Announcemen ...
The digital assistant industry has really started to take off in a big way. This started primarily with smart phone options like Siri, but has now transitioned into devices such as the Amazon Echo and similar devices that help to improve home automation, entertainment, and much more. The potential to use these devices for advertising, data gathering, and marketing is quite si ...
Empyr media has revealed a new performance and affiliate marketing platform that claims it can completely verify when campaigns send customers to your offline, brick and mortar location. Yep, the claim is that marketers would be better off spending their money on verified foot traffic, than only online purchases.
According to a recent report from The Economist, Data is now the most valuable resource in the world. While this sounds a little odd on the surface, look at the list of the largest and most profitable companies in the world. While they may produce some physical products, the real value is in their data.
New research was recently released from Fiksu, which shows that while brands are continuing to spend much more on iOS marketing, performance marketers are capitalizing on the potential that Android is offering to the smart marketers. It has long been known that iOS users tend to spend more than Android users, and are an overall more attractive demographic.
PACEDm.com Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow reaching the customers across devices when using Google Analytics Audiences.
Where Performance Marketing Starts with Pace Lattin