• Ranker Improves Viewability Rates by More than 50%!

    For the last several years, there has been a big push to get publishers to increase the visibility of ads. Advertisers were feeling ripped off (legitimately so) because they would pay for ads that would rarely actually get seen by a real person. While many publishers are still failing to achieve success in this area, Ranker has really done a great job.

    Michael Levanduski/ Performance Marketing Insider- 5 readers -
  • UK Ad Spend is continuing to Rise in 2017

    A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the first quarter. This is driven primarily by internet based advertising, which grew by more than 10%. Of the online ad segment, 36.2% was from mobile ads, which have shown and excellent growth rate in most places around the world.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • New Case Study on Fighting Ad Fraud Released

    A new case study has been released from Forensiq which is widely believed to be the best fraud prevention system, showing how to effectively fight ad fraud, and why it is worth the effort. They worked with Ubimo, which is a mobile DSP that works to drive mobile campaigns for their clients, to help them increase the effectiveness and transparency of their campaigns.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • BREAKING: RevMoutain, RoiRunner, RevGuard Taken Down by Feds

    Blair McNea – CEO @ RevGuard The FTC has charged Blair McNea, Danielle Foss, Jennifer Johnson et al. with running 59 illegal negative-option “personal care” websites to dupe people into ordering products for which they are charged repeatedly. According to the suit, since the mid 2000’s the defendants have been in business in the negative option personal care space.

    Pace Lattin/ Performance Marketing Insider- 145 readers -
IMGlance Facts
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Facts last updated: (2017-08-17 22:05:46 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
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