• Google Gets Monster Crazy about ClickJackers.

      Share ! tweet Clickjacking is a form of digital fraud where a hacker or other bad player will put a transparent page over another page. To the user nothing has changed, but when they try to click on something within the page, it is actually clicking on the transparent page above it. This allows the hackers to then redirect the user where they want them, download malware, eve ...

      Michael Levanduski/ Performance Marketing Insiderin Google- 11 readers -
  • Litmus Builder Syncing With Campaign Monitor and MailChimp

    Litmus, a marketing testing company that is well-known for its ability to make email marketing campaigns viewable and capable of user interaction on any device, is expanding its email building and test application so that it now has the capability of syncing with Campaign Monitor and MailChimp, which are popular email software programs. Mobile Email advertising campaigns are increasing in use.

    Michael Levanduski/ Performance Marketing Insiderin EMail- 5 readers -
  • BAD NEWS: Funny Ads Make You Laugh but Don’t Actually Work?

    Advertisers often use humor to grab customers’ attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers’ benefit when it is “just right.

    Pace Lattin/ Performance Marketing Insider- 7 readers -
  • IAB Proposing New Guidelines for App Advertising

    For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and much more.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • Trump Signals He Will Weaken Federal Trade Commission

    PACEDm.com The transition of power from President Barack Obama to President-Elect Donald Trump is underway. Although President-Elect Trump did not lay out specific policy prescriptions about data privacy or consumer protection during his candidacy, his recent choice of Dr. Joshua D. Wright to lead transition efforts at the Federal Trade Commission provides some hints as to the ...

    Pace Lattin/ Performance Marketing Insider- 8 readers -
  • HIPAA Rules Are Also Covered by FTC Act

    HIPAA, the Health Insurance Portability and Accountability Act, provides regulation for the use of a person’s health information. The HIPAA Privacy Rule, sets the definition of how a covered entity is to use personally identifiable health related information of an individual. In short, it prevents healthcare providers from supplying personally identifiable health information ...

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Facebook Changes Policy On Racial Targeting

    Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit.” Federal law prohibits advertisers to post ads for employment and housing that discriminates against/excl ...

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 9 readers -
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