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Facebook has updated their branded content policy to provide clarity regarding what exactly qualifies for this type of content. Two years ago they removed their restrictions for branded content when they released their content tagging system. Since then, however, ‘organic’ posts that have been published by marketers where content creators were compensated in some way has gone up significantly.
eBay is the latest major company to get on board with the Ads.txt system to help fight ad fraud. This simple system will allow ebay to list the companies that they have authorized to sell their digital inventory. The program was developed by IAB, and has been growing in popularity with all sorts of businesses. In eBay’s announcement, they said, “Spearheaded by the IAB, ads.
The way Google and other ad networks collect data and use it to target ads is quite incredible, and to many people, a little creepy. If you go on Amazon and look for a new iPad case, for example, you can bet that your Facebook feed and Gmail ads will be loaded with options for iPad cases for the next several days at least.
eHarmony has agreed to pay up to $2.2 million in penalties and restitution to put an end to an action filed by the Santa Monica city attorney and several district attorneys that challenged its automatic renewal practices. The plaintiffs alleged that the dating site violated state consumer protection laws by failing to clearly, conspicuously and prominently explain that the s ...
Finding a way to get your marketing campaign to get a lot of attention can be difficult. Most marketers try to shy away from controversial or potentially offensive messages because they can cause more harm than good, but in some cases, these more ‘risky’ moves can actually pay off quite well. For example, the Hurts Donut Company, which is based in Springfield, Missouri and h ...
A massive malvertising operation bought an estimated 1 billion ad views in 2017 under the guise of 28 different fake ad agencies, in what a new report is calling the largest operation of its kind last year. The malvertising juggernaut – a sort of malicious conglomerate, if you will – reached 62 percent of ad-monetized websites on a weekly basis, notes the report, written by ...
LinkTrust, a leading provider of Saas-based affiliate and performance marketing software announced today that it has been acquired by Utah-based private equity group Loyal Companies with plans for advanced growth strategy. With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust – replacing current owner and CEO ...
Facebook recently completed their research into in-game advertising and found that most gamers are actually happy to accept ads, as long as it makes it so gameplay is free. 71% of people have said that they will accept the advertisements so they don’t have to pay for the game. This is an important look at how mobile games should be monetized because the in-app ad revenue gen ...
In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your automation, the more it’ll resonate with subscribers.
Advertisers have long been demanding greater transparency, and an increase in the ability to be sure that their ads won’t be displayed near undesirable content. This is a hard thing to accomplish, especially on a platform like YouTube where the content itself is generated by users, and it is impossible for YouTube to review each of the millions of minutes of video that are uploaded every day.
Buzzvil is a digital advertising company, which is best known for their mobile lockscreen advertisement products. They have been successful in South Korea for quite some time with these types of ads, and are now going to be expanding to a more global audiacne. The company recently announced that they would be expanding their business into the United States, Japan, and a vari ...
Google Chrome has been warning site owners that annoying or misleading ads will be blocked in their browser for several months now, but they have finally come out with a set date. According to an announcement, Chrome wills top showing ads that aren’t compliant starting February 15th, 2018. This gives webmasters about two months to get their ads up to standard requirements.
Seeing how many people have seen an ad is important for marketers, and it has been getting easier on many platforms. Facebook and YouTube, for example, have long displayed the total view count on all videos, including advertisements. Twitter is finally joining this trend so that people can see how many users have viewed it. This will apply both to organic videos and paid advertisements.
Diageo is a major alcoholic beverage company, which produces popular brands including Guinness, Baileys, and Smirnoff. They have just announced that they will be significantly reducing their investment into digital ad spend, largely because of complaints related to brand safety, ad fraud, and transparency.
PACEDm.com If you were following any kind of financial news late last year, you probably heard a lot about Bitcoin prices: namely, that they were climbing at unprecedented rates. Bitcoin wasn’t the only crypto with serious buzz surrounding it, either. Ethereum, Litecoin, and Ripple were just a few other tokens that enjoyed significant attention in the media.
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