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  • Be Careful When Using Customer Data

    For marketers, gathering user data and using it to improve ad targeting or sales tactics in general is one of the smartest things that can be done. The fact is, however, that it is even more important ot make sure you are using the data you are able to gather in an honest and transparent way. According to a new survey from SAP Hybris, most consumers (almost 80%) would stop bu ...

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • WhatsApp Launching New Business App

    WhatsApp is one of the most popular chat applications used today. Several years ago the system was bought by Facebook, which helped it to grow in popularity. The company had recently announced that they would be working on a business focused version of the app, which would allow companies and brands to create their own profiles for use in customer service and other activities.

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • What Did Trump Have To Do With Affiliate Summit West?

    ASW was just a couple of weeks ago, and our team is still reeling from all the meetings we’ve had during the exhibition. Affiliate Summit usually attracts thousands of affiliates, media buyers, service providers, advertisers and influencers from all over the world, but I have to say that this year the show generally and the meet market specifically exceeded our expectations – ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 11 readers -
  • Is QuinStreet About To Crash Due to Bad Leads and FTC Issues?

    If you’re to believe this article on SeekingAlpha, QuinStreet is in in trouble and is facing more and more fines from the government due to their less-than ethical marketing. According to the article, “Numerous lawsuits, customer & employee testimony, and independent analysis suggest these methods include egregious ACPA (cyber-squatting) and TCPA violations, selling low-q ...

    Pace Lattin/ Performance Marketing Insider- 15 readers -
  • FTC Charges Three in Work From Home Affiliate Scam

    The Federal Trade Commission (FTC) announced Dec. 28 that it has charged a group of defendants with allegations of deceiving consumers about a “work from home” scheme. The defendants in the case are Ronnie Montano, Hyong Su Kim, Martin Schranz, and related companies that they owned. According to the FTC, the defendants told consumers it was possible to earn thousands of a do ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 17 readers -
  • FTC Issues New Report for Improved Native Ad Disclosures

    The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred ...

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
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