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  • Why Users Block Ads on Mobile

    A new study has been conducted and released by Free Adblocker Browser (FAB), which is a mobile browser option for Android devices. This browser has a built in ad blocker, and they were looking to learn what types of things prompt users to start blocking services. With this in mind, they surveyed US consumers to discover their reasoning.

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • First Lottery Affiliate Program Launched in Michigan

    Income Access and the Michigan Lottery have announced the launching of an affiliate program to help grow the Michigan ‘iLottery’ services. Michigan’s web-based lottery services are the fastest growing in the United States already, and they are looking to continue that momentum. They have revenue of about $7 million currently, and this has been going up steadily.

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Jeff Johnson named Executive Vice President of PMX Agency

    PMX Agency has named Jeff Johnson as its Executive Vice President. In the role, Johnson will work closely with the agency’s Corporate Development and Marketing teams to help lead the strategy and cultivation of omnichannel, global opportunities for brands served by PMX. Having most recently acted as iProspect’s Global Chief Client Officer, Johnson brings deep expertise in th ...

    Pace Lattin/ Performance Marketing Insider- 8 readers -
  • Ikea is Asking Women to Pee On Their Ads

    Print ads can border on boring but not the recent Ikea magazine ad from Sweden which are asking for consumers to pee on it. That’s because there is a built in pregnancy test. If you happen to be in the market for a crib, then you can score a discount on your purchase by peeing on the ad to reveal a coupon.

    Pace Lattin/ Performance Marketing Insider- 9 readers -
  • Using Social Media for Sales Success Social media is one of the key pillars of your digital marketing strategy. Done right, social media can bring huge success to your marketing efforts allowing your small business to attract, convert and retain customers. So you’re probably asking “where and how does one begin using social media to generate sales?” Let’s start with the basics; choose the best social ...

    Performance Marketing Insiderin Social- 10 readers -
  • Affiliate Websites Spoof Cryptocurrency Exchanges

    Fake landing pages are spoofing websites for popular cryptocurrency exchange desks, TheNextWeb reports. The pages, which are meant to look like legitimate websites for exchanges such as Binance, actually only contain affiliate links programmed to forward visitors to the real exchange websites. While the Binance spoof doesn’t appear to steal users’ credentials, websites that ...

    Pace Lattin/ Performance Marketing Insider- 15 readers -
  • Is Google’s Panda Algorithm Still Relevant In 2018?

    In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning of Google’s war against web spam and black-hat SEO – a battle that the search giant has more or less won by now.

    Pace Lattin/ Performance Marketing Insiderin Affiliate SEO- 11 readers -
  • Snap Now Offering Ads with AR Capability

    Snap has just released two new advertising formats that are designed to be more immersive than ever. The formats mark the first significant entrance into augmented reality (AR) advertising for the Snapchat platform. This type of advertising may prove to be quite effective for their target market of teenagers and those in their early twenties.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Online Ad Prices Rising Due to Ads.txt Adoption

    Since Google began blocking the purchase of unauthorized inventory by using the relatively new ads.txt anti-fraud strategy on November 8th, the prices of ads has started to rise. In many ways, this makes a lot of sense given the fact that by dramatically reducing the amount of fraud in the ad system, marketers and brands can be assured of a higher quality product.

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Spotify May Owe $1.6 Billion To Music Creators

    2018 may see Spotify finally going public — the streaming giant confidentially filed IPO documents with the SEC at the end of December, Axios reports. But before any of this happens, Spotify must contend with a new copyright lawsuit from Wixen, the music publisher of musicians such as Tom Petty, Neil Young, Weezer, and The Doors. According to the plaintiff, the losses are worth at least $1.

    Pace Lattin/ Performance Marketing Insider- 10 readers -
  • 2018 Is the Year of the Chief Automation Officer

    According to recruitment firm Hays, due to new technologies, there will be increased demand for chief automation officers (CAOs). Hays CEO, Alistair Cox said that across the boardroom table, business leaders may also start seeing more CAOs have a say as businesses recognise AI’s revolutionary potential, but remain alert to the unforeseen impact it could have on their business model.

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Montel Initiates CBD Marketing Lawsuit

    In 2000, Montel Williams was diagnosed with multiple sclerosis. Finding medical cannabis to be effective at treating his symptoms, he began advocating for medical cannabis law reform. He subsequently founded a company called LenitivLabs by Lenitiv. LenitivLabs is a self-characterized “line of innovative, high quality medical cannabis products for patients.” In October 2017, Mr.

    Richard B. Newman/ Performance Marketing Insider- 12 readers -
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