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AppLovin had an agreement to sell itself to the Chinese firm, Orient Hontai Capital for $1.4 billion. The US government, however, objected to the deal. The Committee on Foreign Investment in the United States (CFIUS) is a government panel that watches for potential national security threats, and they have been much more restrictive on these types of buyouts, especially since Trump took office.
A new study has been conducted and released by Free Adblocker Browser (FAB), which is a mobile browser option for Android devices. This browser has a built in ad blocker, and they were looking to learn what types of things prompt users to start blocking services. With this in mind, they surveyed US consumers to discover their reasoning.
According to the media agency Magna, in 2018 44% of all advertising money spent globally will be spent on digital. This is $237 billion to spent on things like video ads, social ads, search ads, and more. What is perhaps more impressive is the fact that by 2020, the agency predicts that 50% of the total global ad budget will be spent online.
Income Access and the Michigan Lottery have announced the launching of an affiliate program to help grow the Michigan ‘iLottery’ services. Michigan’s web-based lottery services are the fastest growing in the United States already, and they are looking to continue that momentum. They have revenue of about $7 million currently, and this has been going up steadily.
PMX Agency has named Jeff Johnson as its Executive Vice President. In the role, Johnson will work closely with the agency’s Corporate Development and Marketing teams to help lead the strategy and cultivation of omnichannel, global opportunities for brands served by PMX. Having most recently acted as iProspect’s Global Chief Client Officer, Johnson brings deep expertise in th ...
Print ads can border on boring but not the recent Ikea magazine ad from Sweden which are asking for consumers to pee on it. That’s because there is a built in pregnancy test. If you happen to be in the market for a crib, then you can score a discount on your purchase by peeing on the ad to reveal a coupon.
PACEDm.com Social media is one of the key pillars of your digital marketing strategy. Done right, social media can bring huge success to your marketing efforts allowing your small business to attract, convert and retain customers. So you’re probably asking “where and how does one begin using social media to generate sales?” Let’s start with the basics; choose the best social ...
Fake landing pages are spoofing websites for popular cryptocurrency exchange desks, TheNextWeb reports. The pages, which are meant to look like legitimate websites for exchanges such as Binance, actually only contain affiliate links programmed to forward visitors to the real exchange websites. While the Binance spoof doesn’t appear to steal users’ credentials, websites that ...
In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning of Google’s war against web spam and black-hat SEO – a battle that the search giant has more or less won by now.
Facebook has just rolled out another algorithm update for the News Feed that is designed to combat ‘engagement bait.’ While they claim that this update is designed to give users a better overall experience, it is clear that their ulterior motives are to bring in more paid advertisers. The type of posts that won’t show up as much are those that actively encourage people to cl ...
Snap has just released two new advertising formats that are designed to be more immersive than ever. The formats mark the first significant entrance into augmented reality (AR) advertising for the Snapchat platform. This type of advertising may prove to be quite effective for their target market of teenagers and those in their early twenties.
Since Google began blocking the purchase of unauthorized inventory by using the relatively new ads.txt anti-fraud strategy on November 8th, the prices of ads has started to rise. In many ways, this makes a lot of sense given the fact that by dramatically reducing the amount of fraud in the ad system, marketers and brands can be assured of a higher quality product.
2018 may see Spotify finally going public — the streaming giant confidentially filed IPO documents with the SEC at the end of December, Axios reports. But before any of this happens, Spotify must contend with a new copyright lawsuit from Wixen, the music publisher of musicians such as Tom Petty, Neil Young, Weezer, and The Doors. According to the plaintiff, the losses are worth at least $1.
According to recruitment firm Hays, due to new technologies, there will be increased demand for chief automation officers (CAOs). Hays CEO, Alistair Cox said that across the boardroom table, business leaders may also start seeing more CAOs have a say as businesses recognise AI’s revolutionary potential, but remain alert to the unforeseen impact it could have on their business model.
In 2000, Montel Williams was diagnosed with multiple sclerosis. Finding medical cannabis to be effective at treating his symptoms, he began advocating for medical cannabis law reform. He subsequently founded a company called LenitivLabs by Lenitiv. LenitivLabs is a self-characterized “line of innovative, high quality medical cannabis products for patients.” In October 2017, Mr.
Where Performance Marketing Starts with Pace Lattin