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The EU General Data Protection Regulation becomes effective in May 2018. It applies to those that (i) offer products/services to EU residents; (ii) monitor the behavior of EU residents; or (iii) handle the personal data of an EU residents. The cornerstone of GDPR is that personal data must be processed lawfully, fairly and in a transparent fashion.
Having position of a company’s product or service in the market is very important in terms of marketing. The position of the service or product needs to be developed and organized into it, not to be as afterthought. “Brand positioning is a process that operates on the symbolic levels of customer’s consciousness where associations and meanings really hold weight.
The Internet of Things is one of the fastest growing markets today, and it is helping to change the digital ad industry in many ways. One of the many ‘sub categories’ of IoT is the Location of Things market. These are devices that can track their location for one reason or another. While the primary reason for location tracking is usually something like giving directions or h ...
Ad fraud is one of the biggest issues that the marketing industry is facing today. With brands losing billions of dollars to bots, malware, and other issues, it is something that really needs to be taken seriously. Despite this, many ad networks have continued to try to take the ‘business as usual’ route, and seem to hope that brands will just accept the estimated 20% loss to ...
Back in November of 2016, Facebook said that they were going to make changes to their systems so that their organic reach metric would only track impressions that were seen on someone’s screen. After more than a year, Facebook has finally announced that they are actively working on this change. Until the adjustment actually goes live, those with Facebook Pages will be getting ...
When looking to build organic traffic, you need to have effective SEO so you rank well on the search engines and other traffic sources. This isn’t just the Google search engine either. Most traffic sources will use some type of “SEO” or related effort to determine what is shown to consumers looking to find information.
Throughout 2017 people have been talking about how Google & Facebook have a ‘duopoly’ on the digital ad industry, and that it would be very difficult for any company to step in and gain a significant market share. It seems that Amazon sees that as a challenge that they would like to take on. They have been talking about expanding their advertising products to include opti ...
Social media has long been critical for driving traffic and brand building, but according to a new survey, it is leading to more sales than ever. Curalate completed their consumer survey titled, “Social Content is the New Storefront,” and put together some helpful information to guide marketers, especially during this upcoming holiday season.
Analytics is one of the most important tools for most marketers, and the most common option for this is Google Analytics. This set of tools from Google has long been used by millions of people, and has been consistently improved over the years. In order to give a more user-focused set of information, Google is pushing out four new functions to this valuable resource.
MintBet is an online casino and sports betting brand, headquartered in Ireland. They are operated by iGaming, and McBride Racing Ltd. To help boost their userbase and income, they have secured a partnership with Income Access. The deal would create a new affiliate program that is powered by the Income Access Network that was custom made specifically for iGaming oeprators.
When chief marketing officers look at their digital marketing strategy, they are taking brand safety concerns very seriously. There are a number of potential safety problems with digital marketing including the risk of advertising on undesirable pages, having your ads go unseen, and ad fraud in general.
When most people think about the Catholic Church, SEO and digital marketing might not be the first thing that comes to mind. Despite that, however, the Vatican has hired Accenture Interactive to come on as a strategic partner to help create a ‘new online identity.’ The Ministry of Communications of the Vatican has selected this agency because of their solid global experience ...
The concept of ‘cost per visit’ advertising has been growing in popularity due to the ability for systems to track when a person goes into a business after seeing a particular ad (typically through GPS locations on a smart phone). AdTheorent is working to take that system to the next level with their ‘cost per incremental visit’ model.
Over the years PDF documents have cemented their place in marketing, and are often used as the format of choice when distributing eBooks, brochures, price lists, posters, and many other types of marketing materials. While the popularity that PDF enjoys as a format is certainly well-deserved, it is important that you’re aware that it has both benefits as well as limitations.
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Where Performance Marketing Starts with Pace Lattin