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  • GDPR to Come Into Force in 2018

    The EU General Data Protection Regulation becomes effective in May 2018. It applies to those that (i) offer products/services to EU residents; (ii) monitor the behavior of EU residents; or (iii) handle the personal data of an EU residents. The cornerstone of GDPR is that personal data must be processed lawfully, fairly and in a transparent fashion.

    Richard B. Newman/ Performance Marketing Insider- 13 readers -
  • 4 Steps to Position a New Corporate Brand

    Having position of a company’s product or service in the market is very important in terms of marketing. The position of the service or product needs to be developed and organized into it, not to be as afterthought. “Brand positioning is a process that operates on the symbolic levels of customer’s consciousness where associations and meanings really hold weight.

    Performance Marketing Insider- 14 readers -
  • Is ClearCoin the Future of Ad Fraud Prevention?

    Ad fraud is one of the biggest issues that the marketing industry is facing today. With brands losing billions of dollars to bots, malware, and other issues, it is something that really needs to be taken seriously. Despite this, many ad networks have continued to try to take the ‘business as usual’ route, and seem to hope that brands will just accept the estimated 20% loss to ...

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Content is Still SEO King

    When looking to build organic traffic, you need to have effective SEO so you rank well on the search engines and other traffic sources. This isn’t just the Google search engine either. Most traffic sources will use some type of “SEO” or related effort to determine what is shown to consumers looking to find information.

    Michael Levanduski/ Performance Marketing Insiderin SEO Content- 15 readers -
  • Amazon to Introduce New Ad Products in 2018

    Throughout 2017 people have been talking about how Google & Facebook have a ‘duopoly’ on the digital ad industry, and that it would be very difficult for any company to step in and gain a significant market share. It seems that Amazon sees that as a challenge that they would like to take on. They have been talking about expanding their advertising products to include opti ...

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Survey Finds Social is Essential for Sales

    Social media has long been critical for driving traffic and brand building, but according to a new survey, it is leading to more sales than ever. Curalate completed their consumer survey titled, “Social Content is the New Storefront,” and put together some helpful information to guide marketers, especially during this upcoming holiday season.

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • 4 New Functions Released to Google Analytics

    Analytics is one of the most important tools for most marketers, and the most common option for this is Google Analytics. This set of tools from Google has long been used by millions of people, and has been consistently improved over the years. In order to give a more user-focused set of information, Google is pushing out four new functions to this valuable resource.

    Michael Levanduski/ Performance Marketing Insiderin Google- 14 readers -
  • The Pope Hires an Online Marketing Firm

    When most people think about the Catholic Church, SEO and digital marketing might not be the first thing that comes to mind. Despite that, however, the Vatican has hired Accenture Interactive to come on as a strategic partner to help create a ‘new online identity.’ The Ministry of Communications of the Vatican has selected this agency because of their solid global experience ...

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
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