Performance Marketing Insider - Posts from February 2016

  • BizProfits Announces Transition to CPA Network

    Share ! tweet announced its transition to a CPA network and launched a completely new optimized website to better cater to the needs of both publishers and advertisers. BizProfits, formerly specialized in the health and beauty affiliate niche, is changing its company profile to become a more complex CPA network with a variety of verticals & CPA offers.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 16 readers -
  • Survey: 72% of Marketers Victim of Fraud

    Share ! tweet Performance Marketing Insider launched a survey this month to discover what exactly was happening in the trenches with marketers in regards to fraud and CPA affiliate networks. We asked affiliates, networks and advertisers their perceptions of fraud, if they trust CPA Affiliate Networks, and most importantly, if any solutions are working.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 15 readers -
  • FTC Going After Worthless Online Highschool

    Share ! tweet The FTC has issued two warnings to two online high schools this week. The high schools are accused of ‘tricking’ consumers into paying for a diploma, which is actually ‘worthless.’ The prices are said to be in the hundreds of dollars per student, which his fairly commonly seen in the rapidly growing ‘diploma mills’ that are rocketing in popularity.

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • Massive Affiliate Spammer Gets Jail Time

    Share ! tweet Phillip Fleitz, an affiliate marketer who who promoted himself as a computer security expert, was sentenced today for his hacking of computer networks to illegally collect emails and phone numbers to spam people. Judge Maurice Cohill Jr sentenced him to 27 months in jail, saying that his scheme was “sophisticated and serious.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 15 readers -
  • Jeremy Johnson Case Exposes Massive Merchant Fraud Operations

    Direct Marketing Kingpin Jeremy Johnson is currently representing him in a very heated criminal trial in Salt Lake City, Utah. Before I go into details around the massive fraud that Johnson is exposing in the performance marketing industry, here’s some interesting facts and updates around the case: Jeremy Johnson made hundreds of millions of dollars in his internet schemes over the years.

    Performance Marketing Insiderin Affiliate- 17 readers -
  • Facebook Reactions are Live & Seem to be Very Popular

    Share ! tweet As virtually everyone knows by know, Facebook has rolled out their new ‘reactions’ on both the desktop and mobile app versions of the social network. The reactions are alternatives to the ‘Like’ button, which has been around for years. People have been begging Facebook for additional options for a very long time, but Facebook didn’t want to move too quickly.

    Michael Levanduski/ Performance Marketing Insiderin Social- 13 readers -
  • WordPress Gets Major Competitor in Edition Digital

    Share ! tweet Edition Digital is a content creation and distribution network that has been around since 2008. They have been focused on providing high profile clients with long term content solutions. These clients include Mazda, Land Rover, Boots, Esprit, BNP Paribas and many others. They have just announced, however, that they are opening their newest digital publishing pl ...

    Michael Levanduski/ Performance Marketing Insiderin Blogging- 19 readers -
  • Dylan Stout of RevenueAds On Great Affiliate Revenue

    Share ! tweet Heather Vale of Performance Marketing Insider chats with Dylan Stout, VP of Operations for RevenueAds, at Affiliate Summit West #ASW16. In this interview, find out what kinds of exclusive offers the network has, what verticals they specialize in, and more. RevenueAds specializes in growing your company and maximizing your ROI through Cost-Per-Acquisition (CPA) Advertising.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 12 readers -
  • Visually Bought by ScribbleLive

    Share ! tweet Two popular services used by marketers have combined according to a press release. ScribbleLive has purchased Visually. The match seems to make a lot of sense because both of the companies are in the content business. One focuses on creation and the other on distribution. Together they will allow users to plan, create, distribute and analyze a wide range of con ...

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Michael Ross on The Best Fulfillment and Shipping

    Share ! tweet Heather Vale of Performance Marketing Insider speaks with Michael A Ross, President of Rapid Fulfillment, at Affiliate Summit West #ASW16. In this interview, discover how their fulfillment services can be a benefit to both vendors and affiliates, what kind of products they ship, how you can offer your own line, and more. Rapid Fulfillment LLC offer ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 18 readers -
  • 4 Ways to Prevent Fraud in Your Affiliate Program

    An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate marketing.

    Performance Marketing Insiderin Affiliate Paid Search- 17 readers -
  • Not Creative? Travel.

    Share ! tweet Traveling has always been looked at as a way to get away, but one thing that many don’t think about is that it can boost your creativity as well. In the advertising field, creativity is a must and it’s ultimately what sorts the best out from the rest. Many people travel just to get away, but what many don’t realize is they can use it to sharpen their creative mind.

    Ricky Ahuja/ Performance Marketing Insider- 24 readers -
  • $75 Billion A Year Lost in Fraud. Smarten Up.

    Share ! tweet $75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing industry is worth $155 Billion annually, and growing fast. With $75 Billion lost, this means that nearly half of that is wasted on fraudsters and extremely low quality media buy platforms.

    Performance Marketing Insiderin Affiliate- 28 readers -
  • University of Phoenix Tries to Change Reputation

    Share ! tweet With more and more people questioning the legitimacy of University of Phoenix, especially with both federal and state investigators looking into their practices, UoP has launched a new campaign attempting to try to change its reputation. Gregory Cappelli, CEO of Apollo Education told investors last month that, “We believe these initiatives, along with our camp ...

    Pace Lattin/ Performance Marketing Insider- 14 readers -
  • FTC Settles with John Ayers and LeapLabs

    Share ! tweet John Ayers and LeapLab and Leads Company have reached an official settlement with the FTC regarding their legal trouble related to intentionally acquiring and selling sensitive information. The statement was released by the FTC that confirmed that the defendants were ordered by the federal courts to stop selling or transferring all sensitive, personal informati ...

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • New EU Rules for US Businesses Released

    Share ! tweet The EU and US have made some important changes to the ‘safe harbor’ laws, which are now being called ‘Privacy Shield.’ In order to help businesses in the US understand the new regulations and remain in compliance with them, the government has released a simple fact sheet. This fact sheet goes over some of the key points regarding what this new set of policies i ...

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • xAd Launches Location Based Buying Tool

    Share ! tweet xAd has just launched a new ad-buying tool called “MarketPlace.” This system is built using data they have collected over the years using their BluePrints and FootPrints products, including 100 million locations. The new platform will make it easier for marketers to target very specific keywords based on very specific locations.

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Zoolander GIFs for Marketing Launched by Kik

    Share ! tweet Kik is one of the more popular instant messaging apps out there today, especially for younger audiences. Like most messaging apps, however, it isn’t usually easy to use it for marking, which is why most people don’t give it much though, but Kik wants to change that. Zoolander Instagram Account They launched an emoji keyboard several months ago to make it eas ...

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • In-App Advertising with Mobobeat

    Share ! tweet Heather Vale of Performance Marketing Insider talks with Tyrone D’Souza, Managing Director & Partner of Mobobeat, a mobile affiliate network. In this interview at Affiliate Summit West #ASW16, discover what types of mobile offers they focus on, what sorts of in-app gaming campaigns are primarily running, how an affiliate can profit through the platform and more.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 15 readers -
  • Yahoo Native Works According to Infographic

    Share ! tweet While there has been quite a bit of bad news concerning Yahoo in recent weeks, not everything is looking bad. Specifically, their native advertising is doing extremely well and they are looking to highlight this area of success. To accomplish this, they have created and released a nice infographic that goes into detail about how they are using it and the succes ...

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Instagram To Launch Support for Multiple Accounts

    Share ! tweet When it comes to Instagram, marketers make up a significant percentage of total number of posts. Due to the popularity of the site and the effectiveness of using it for driving sales, this should come as no surprise. One problem that many marketers have faced, however, is that the mobile app for Instagram only allowed them to use one account at a time.

    Michael Levanduski/ Performance Marketing Insiderin Social- 10 readers -
  • TCPA Consent: How To Obtain Legally and Ethically

    Share ! tweet This is PART THREE in a five part series focusing on Internet marketing, lead generation and telemarketing compliance. The amended Telephone Consumer Protection Act (“TCPA”) regulations have imposed a number of obligations upon telemarketers, including additional consent, abandonment and opt-out requirements for pre-recorded or autodialed telemarketing calls.

    Richard B. Newman/ Performance Marketing Insiderin How To's- 16 readers -
  • Jeremy Johnson Fraud Trial Begins

    Share ! tweet Jeremy Johnson, the owner of iWorks, a Utah-based marketing company, went on trial this past week in Federal Court – with Johnson strangely representing himself, and unable to give any reason for this weird behavior because of a gag-order by the judge. Why the secrecy? Because while Johnson is charged with extensive bank fraud via a system of shell companies t ...

    Pace Lattin/ Performance Marketing Insider- 16 readers -
  • 42% of Marketers Fail Email Marketing 101

    Share ! tweet GetResponse has recently published a new report titled, “State of Email Marketing by Industry.” The report surveyed over 1800 marketers and looked at more than 700 million emails. The intent was to find out what people were doing well and what they were failing at in regards to the essential email marketing efforts.

    Michael Levanduski/ Performance Marketing Insiderin EMail- 18 readers -
  • Rene Pour of clickBakers Maximizes ROI

    How do you bake a click? Heather Vale of Performance Marketing Insider speaks with Rene Pour, Co-Founder of clickBakers. In this interview at Affiliate Summit West #ASW16, find out what clickBakers is, what tools they offer for tracking and targeting, what types of targeting he recommends for best results. A Puublisher or af ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 24 readers -
  • Europe Moving to 52% Native Advertising

    Share ! tweet A new study conducted by Yahoo and Enders has found that native ad spending across the European region is growing quite rapidly. They expect that between 2015 and 2020 the total spend will go up by 2.6 times, moving from 5.2 Billion Euros to 13.2 Billion. This is a huge jump in this specific type of marketing.

    Michael Levanduski/ Performance Marketing Insiderin Mobile- 12 readers -
  • New Study gives Breakdown of iPhone Models in US

    Share ! tweet When marketing to mobile devices it is important to have a good idea of what types of devices are out there. Thanks to the new Consumer Intelligence Research Partners report, we can have an excellent breakdown of the exact models of iPhones in the US. This can be used to help target specific devices with ads that will look and function the best.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • Cake & HasOffers Tracking War Turns Dirty

    Share ! tweet You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake. It started earlier this month with rumors being sent around the performance marketing industry by unknown but obviously very interested parties that Cake, the popular and current performance tracking SaaS King owned by publi ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate SaaS- 24 readers -
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