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Money is what drives this world and everyday billions of people wake up in the morning and try to figure out how to make more. Many people in the world think that being a Millionaire means being a bad guy or selling your soul. But being a millionaire has lot more to do about understanding the world and using the right everything around you to succeed.
Now Reading New Ad Support for Groups from Twitter New Ad Support for Groups from Twitter Twitter has just recently announced an update to their ad editor that will provide users with improved ability to make groups. These groups will be used for targeting and performance assessment, which are two essential components of long term marketing success.
EducationMatch, Softrock and Gigats all part of largest EDU scam ever – fined $90 Million by the FTC as part of settlement. Owner Ayman “Alec” Difrawi previously convicted and spent time in jail for similar scam. Dozens of affiliate networks are facing major loses now after convicted serial Florida fraudster, Ayman “Alec” Difrawi was caught again scamming potential job applic ...
Five Federal Enforcement Actions that Changed the Online Industry In the last five years the marketing industry has been hit with a lot of lawsuits that have drastically changed the industry. Gone are the days of affiliate networks making bad decisions to promote less-than legitl offers – or at least an understanding that doing illegal or unethical things may get them in trouble.
A recent survey conducted by Alignable, which is a local business networking site, looked at the behaviors of many small businesses in regards to how they were using Facebook ads. They polled 1200 local businesses, which consisted of businesses in North America that had fewer than 50 employees total. It included both B2B and B2C companies across a variety of verticals.
Vladimir Tsastin has quite a history in cyber fraud and other digital criminal activities. Back in 2008 he was convicted in Estonia (his home country) of credit card fraud, money laundering, document forgery and other criminal activities. These charges were related to a scheme to hack into payment systems for online retailers. In addition, he ran a hosting company known as EstDomains Inc.
The Content Marketing Institute has released their new B2B enterprise content marketing report, which polled a number of marketers to see what types of efforts they are making and how happy they are with them. The main point of interest in the report is that just 22% of the content marketing professionals find their efforts effective.
A new study was performed by Adestra that looked into why consumers tend to sign up for marketing emails. As any marketer that uses email lists (which should be all of them) this is clearly going to be extremely important information. The information digs into a variety of different techniques commonly used and surveyed people to see which ones are the most effective.
RingPartner, the Canadian-based pay per call exchange, is happy to announce that Mike Williams has been appointed as the company’s new President. For the past three years, Mike has served in a variety of roles at RingPartner, most recently as the company’s VP of Marketing & Operations. Mike has a solid advertising technology background and has worked with a variety global ...
Social Influencers Now Reading Azealia Banks Loses Twitter Account for Homophobic Racist Rant Azealia Banks is known to be pretty controversial on Twitter, but this week, she crossed the line when she decided to attack pop star Zayn Malik with racial slurs, which is likely the reason her Twitter account is not accessible today.
With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of standards to help clean things up. Advertisers and ad networks are challenged by millions of wasted dollars due to ad fraud from one side, and a growing popularity of ad blocking software (both on desktop and mobile devices) on the other.
We reported on the launch of the Trustworthy Accountability Group (TAG) earlier this week and how they are launching a ‘Certified Against Fraud’ initiative to help fight bot and other non-human traffic that is plaguing the ad industry. While the certification is not easy to get (nor is it inexpensive) it seems that it is really starting to catch on quickly.
Over the past week there has been something of a firestorm of news regarding allegations that Facebook has been manipulating their ‘Trending Topics’ section of the social network to suppress politically conservative topics. Getting on the trending topics sidebar can drive high levels of traffic and encourage a lot of discussion, which is exactly what politicians and political groups want.
I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of the box” or “My door is always open”. Those are phrases that I hear quite often and it really got me thinking about singular words that we commonly use and how they can truly “hurt your bottom line” in the new era of political correctness.
TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months now. The system is set up to make it so their members can earn a ‘seal’ only after proving that they follow a variety of industry best practices. The system is not easy to get into, which was done intentionally.
For those in the performance marketing industry, ClickBank is a very well known company. For people outside this industry, however, it is not a name they have likely heard. That may be changing for some, however, now that ClickBank has made it to the Internet Retailer top 100 companies list. Internet Retailer puts together a list of the premier online companies each year, and i ...
Now Reading Karl Steinborn Suicide At this time I ask for everyone to be thoughtful and understanding about what has happened. I have been asked to editorialize about this, the ongoing investigation, and at this point I have zero desire to. We have removed the previous articles for the time being out of respect for his family and himself.
Instagram is conducting some advanced testing on their new analytics platform according to reports. The analytics system they are implementing is being called ‘Insights’ and based on the information that has been released so far, it looks like it is going to be quite advanced. Early reports are showing that the analytics system has been created largely for marketers to be able ...
Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay.
With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that people are looking for other ways to monetize content online. After all, if enough people are blocking ads effectively, the money to create the high quality content that people want simply won’t be there.
The parent company of WordPress, Automattic, owns the .blog domain extension and up to this point they have basically just been sitting on it. According to a recent announcement, however, that is about to change. The announcement confirmed that they will be offering .blog top level domains to all users, not just those who are using WordPress.
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015 compared with Q4 2014. This is, of course, excellent news for all marketers who have been plagued with wasted ad dollars because of this type of fraud for many years. This data is coming from research conducted by Integral Ad Science.
Reports are coming out about a new click-fraud botnet that is being called, “Redirector.Paco Trojan.” While new botnets are being created and discovered all the time, this one is actually quite well-established all ready, though it has really only just been discovered. The botnet has apparently been active and growing since at least 2014 and it currently has at least 900,000 c ...
Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links. Many Pinners lost significant amounts of revenue because they were no longer able to include affiliate links in their posts, which is how they were earning their income.
Affiliate Marketing Now Reading Dell Re-Entering Affiliate Marketing Dell has just announced a partnership with the global marketing network, Affiliate Window. This is the first time Dell will be using affiliate marketing for three years after they discontinued their previous program.
When looking to drive traffic online there are many different options to consider. One of the most popular is search engine optimization (SEO). SEO has been around for a very long time and had been able to consistently provide results to marketers, when done properly. Of course, figuring out how to get the best results for your SEO efforts can be quite difficult.
It’s that time of year again where the major tech companies are releasing their Q1 results. While marketers can largely ignore much of the information out there, you will find some important points that can give good insight into advertising and marketing activities. Facebook, for example, reported that they made $5.38 billion in Q1 2016, with $1.51 billion in net income.
Do not recommend doing business with this PR and Publicity company, ever. They make it about themselves and not their clients, and hung up when challenged about why they won’t work with social media or bloggers on the internet.They are 20 years behind the time, have zero social media presence (1k likes) and zero idea how to use Facebook and Instagram to promote anyone.
Known for the “I Want My MTV” advertising campaign, among others, George Lois is a well-known marketer that has been in the industry for decades and he is teaming up with PR shop TransMedia to create a new agency that is being called, “Lois TransMedia.” If you haven’t heard of him, you likely recognize some of the marketing he has done in the past.
Facebook has been steadily growing their advertising services, which is where they make the vast majority of their billions in annual revenue. Since the company has massive amounts of personal data on all of their billion+ users, they are ideally positioned to be able to serve up very targeted ads.
A judge has ordered Donald Trump and his closed program “Trump University” to reveal their internal playbooks on how to trick consumers into spending as much as much as $36,000 on the fake university. Trump’s attorneys had previous refused to open these books to the public. Trump immediately attacked the judge by pointing out that the judge “happens to be, we believe, Mexican.
Although most bloggers use their blogs as a platform to share their creative thoughts with a niche audience, there is no denying the fact that owning and maintaining a successful blog can be a lucrative business. Eight bloggers have managed to not only start an amazing blog, but they have found the all-elusive secret to blogging success in terms of having a loyal and successfu ...
The UK mobile carrier Three is making some waves in the ad industry this week. They have announced that on June 13th, they will be conducting a trial that will block 100% of all advertisements to mobile devices on their network. The company has over 9 million customers, and they all have the option to opt in to this trial.
SurveyMonkey is one of the most popular online tools for creating and sending out surveys. As marketers, surveys can provide an invaluable wealth of information about your customers, target audience or others. According to a recent announcement, SurveyMonkey is dramatically improving their mobile analytics information for both their free and premium users.
Affiliate Marketing Now Reading Performance Marketing Grows 10% In UK Performance Marketing Grows 10% In UK The International Advertising Bureau (IAB) released their most recent numbers of performance marketing for the UK, and it is looking good. The IAB works with PwC to assess key performance marketing channels as part of their overall look at economic worth.
Marketing Analysis Now Reading Laundry Detergents Promises to Turn Black Men into Chinese Laundry Detergents Promises to Turn Black Men into Chinese A fairly offensive advertisement in China is gaining attention for the wrong reasons. The advertisement, featuring a young attractive Chinese woman flirting with a handsome black man doesn’t end with them getting tog ...
Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for the newest, coolest product. They are another form of advertorial, but this time they are more interesting, more profitable and a lot more creative. One of the best things about Native Advertising is that it’s non-intrusive, unlike infomercials ...
Recent numbers from Google have shown that more than half of the searches going through their search engine are now happening on mobile devices. This is a big milestone, and a sign of a big trend of people using their mobile devices for searching more and more. Of course, this trend is expected to continue long into the future.
The 13th annual Performance Marketing Executive Summit will be taking place June 7-9th at the Peabody Hotel in Memphis, TN, which is known for their ducks. Merkle has recently announced the lineup for the speakers at this big event. The EVP and Chief Marketing Officer of Merkle commented saying, “Merkle’s Performance Marketing Executive Summit is a great opportunity to hear fr ...
Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few years. The service, however, has become outdated with the shift toward mobile and really hasn’t been used nearly as much as it once was. FBX is used only for desktop ads, and many of the companies that formerly worked with it had already moved ...
Trade secret misappropriation has traditionally been a matter of state law. Previously, the federal statute permitted only criminal or civil causes of action initiated by the U.S. Attorney General. However, on May 11, 2016, President Obama signed into law the Defend Trade Secrets Act of 2016 (the “Act”), federalizing trade secrets law. The Act does not preempt state laws.
Content marketing can be a great tool for small businesses to better communicate with customers. But you can’t expect to just create a blog or social media post and have customers come running to buy from you. Instead, take a look at these tips from members of our small business community on how to make the most of your content marketing efforts.
Olympic Entertainment Group (OEG) is relaunching their affiliate program for their gaming brand, OlyBet. The new and improved program will be managed by the Income Access and their affiliate management team. Affiliates will be given an introductory revenue share rate of 50% for the first three months after launch, which is quite impressive.
Interviews Now Reading What is Legal Lead Generation with Dave Parkinson of Adduco What is Legal Lead Generation with Dave Parkinson of Adduco Heather Vale of Performance Marketing Insider catches up with Jake Gyllenhaal on the red carpet… or rather, Dave Parkinson, Partner of customer acquisition marketing platform Adduco.
A new report was released from the Interactive Advertising Bureau that showed significant growth in overall ad spend throughout the 2015 fiscal year. The report gathered data from a variety of sources including online advertising revenue reports from websites, commercial services, email providers and other places that sell online advertising.
According to a report that came out this week from Bloomberg, Twitter is going to make a very significant change to their service sometime in the next couple weeks. The change involves the 140-character limit, though it is not what some people might expect. Despite the rumors that came out some weeks ago about dramatically increasing the limit size, that is not going to happen ...
When it comes to exceptional product fulfillment, the difference between the experts in the field and the imitators is obvious. Among the elite specialists in fulfillment services is the global giant, Rapid Fulfillment: an experienced international service with major facilities located in both Los Angeles and London, operating throughout the UK, the European Union, Asia, and both of the Americas.
A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which will result in a loss of about $12 Billion for publishers. According to recent data publishers are losing about $3.8 billion per year due to ad blockers. The major growth over the next four years is largely due to the fact that more and more people are ...
Whether it is right or wrong, most people know that on the Internet there is very little ‘filter’ in what people say. When getting into a debate or discussion with others, people will often say things that they would never dream of repeating in ‘real life.’ This type of thing seems to be especially true when it comes to how people treat women online.
Where Performance Marketing Starts with Pace Lattin