Performance Marketing Insider - Posts from May 2016

  • What Drives Email Sign-Ups?

    A new study was performed by Adestra that looked into why consumers tend to sign up for marketing emails. As any marketer that uses email lists (which should be all of them) this is clearly going to be extremely important information. The information digs into a variety of different techniques commonly used and surveyed people to see which ones are the most effective.

    Michael Levanduski/ Performance Marketing Insiderin Affiliate EMail- 11 readers -
  • RingPartner Throws Mike Willians into President Position.

    RingPartner, the Canadian-based pay per call exchange, is happy to announce that Mike Williams has been appointed as the company’s new President. For the past three years, Mike has served in a variety of roles at RingPartner, most recently as the company’s VP of Marketing & Operations. Mike has a solid advertising technology background and has worked with a variety global ...

    Pace Lattin/ Performance Marketing Insider- 13 readers -
  • Facebook is NOT Silencing Conservatives

    Over the past week there has been something of a firestorm of news regarding allegations that Facebook has been manipulating their ‘Trending Topics’ section of the social network to suppress politically conservative topics. Getting on the trending topics sidebar can drive high levels of traffic and encourage a lot of discussion, which is exactly what politicians and political groups want.

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 16 readers -
  • These Words Can Hurt Your Business Growth

    I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of the box” or “My door is always open”. Those are phrases that I hear quite often and it really got me thinking about singular words that we commonly use and how they can truly “hurt your bottom line” in the new era of political correctness.

    Performance Marketing Insiderin Affiliate- 20 readers -
  • Anti-Fraud System from TAG Moving Forward

    TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months now. The system is set up to make it so their members can earn a ‘seal’ only after proving that they follow a variety of industry best practices. The system is not easy to get into, which was done intentionally.

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 26 readers -
  • ClickBank Makes Internet Retailer Top 100 List

    For those in the performance marketing industry, ClickBank is a very well known company. For people outside this industry, however, it is not a name they have likely heard. That may be changing for some, however, now that ClickBank has made it to the Internet Retailer top 100 companies list. Internet Retailer puts together a list of the premier online companies each year, and i ...

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 16 readers -
  • New Instagram Analytics Detailed Insights

    Instagram is conducting some advanced testing on their new analytics platform according to reports. The analytics system they are implementing is being called ‘Insights’ and based on the information that has been released so far, it looks like it is going to be quite advanced. Early reports are showing that the analytics system has been created largely for marketers to be able ...

  • SEO Spend Tops $65 Billion for 2016

    When looking to drive traffic online there are many different options to consider. One of the most popular is search engine optimization (SEO). SEO has been around for a very long time and had been able to consistently provide results to marketers, when done properly. Of course, figuring out how to get the best results for your SEO efforts can be quite difficult.

  • At 84 George Lois is Creating New Ad Agency

    Known for the “I Want My MTV” advertising campaign, among others, George Lois is a well-known marketer that has been in the industry for decades and he is teaming up with PR shop TransMedia to create a new agency that is being called, “Lois TransMedia.” If you haven’t heard of him, you likely recognize some of the marketing he has done in the past.

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 18 readers -
  • Court Documents: Trump University Defrauded Veterans

    A judge has ordered Donald Trump and his closed program “Trump University” to reveal their internal playbooks on how to trick consumers into spending as much as much as $36,000 on the fake university. Trump’s attorneys had previous refused to open these books to the public. Trump immediately attacked the judge by pointing out that the judge “happens to be, we believe, Mexican.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 26 readers -
  • 8 Bloggers Prove You Can Start a $100k+ Blog All By Yourself

    Although most bloggers use their blogs as a platform to share their creative thoughts with a niche audience, there is no denying the fact that owning and maintaining a successful blog can be a lucrative business. Eight bloggers have managed to not only start an amazing blog, but they have found the all-elusive secret to blogging success in terms of having a loyal and successfu ...

    Performance Marketing Insiderin Affiliate Blogging- 28 readers -
  • Performance Marketing Grows 10% In UK

    Affiliate Marketing Now Reading Performance Marketing Grows 10% In UK Performance Marketing Grows 10% In UK The International Advertising Bureau (IAB) released their most recent numbers of performance marketing for the UK, and it is looking good. The IAB works with PwC to assess key performance marketing channels as part of their overall look at economic worth.

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 9 readers -
  • Laundry Detergents Promises to Turn Black Men into Chinese

    Marketing Analysis Now Reading Laundry Detergents Promises to Turn Black Men into Chinese Laundry Detergents Promises to Turn Black Men into Chinese A fairly offensive advertisement in China is gaining attention for the wrong reasons. The advertisement, featuring a young attractive Chinese woman flirting with a handsome black man doesn’t end with them getting tog ...

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Five Important Facts about Native Advertising

    Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for the newest, coolest product. They are another form of advertorial, but this time they are more interesting, more profitable and a lot more creative. One of the best things about Native Advertising is that it’s non-intrusive, unlike infomercials ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 16 readers -
  • Trade Secret Misappropriation Law Now Federalized

    Trade secret misappropriation has traditionally been a matter of state law. Previously, the federal statute permitted only criminal or civil causes of action initiated by the U.S. Attorney General. However, on May 11, 2016, President Obama signed into law the Defend Trade Secrets Act of 2016 (the “Act”), federalizing trade secrets law. The Act does not preempt state laws.

    Richard B. Newman/ Performance Marketing Insiderin Affiliate- 17 readers -
  • Simple Way To Start Content Marketing

    Content marketing can be a great tool for small businesses to better communicate with customers. But you can’t expect to just create a blog or social media post and have customers come running to buy from you. Instead, take a look at these tips from members of our small business community on how to make the most of your content marketing efforts.

    Pace Lattin/ Performance Marketing Insider- 11 readers -
  • Free Shopify Integration for Rapid Fulfillment of Products

    When it comes to exceptional product fulfillment, the difference between the experts in the field and the imitators is obvious. Among the elite specialists in fulfillment services is the global giant, Rapid Fulfillment: an experienced international service with major facilities located in both Los Angeles and London, operating throughout the UK, the European Union, Asia, and both of the Americas.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 15 readers -
  • WTF? 20% of Online Ads Will be Blocked by 2020

    A new forecast from, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which will result in a loss of about $12 Billion for publishers. According to recent data publishers are losing about $3.8 billion per year due to ad blockers. The major growth over the next four years is largely due to the fact that more and more people are ...

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 16 readers -
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