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Now Reading Facebook Taking Clickbait War to a New Level Facebook Taking Clickbait War to a New Level Facebook has been trying to stop all the clickbait articles that flood people’s newsfeed for quite some time, with varying levels of success. According to an announcement from the social network, they are implementing some changes to help further improve the quali ...
PACEDm.com The live video streaming service, Google+ Hangouts On Air, are officially being shut down as of September 12th. This is something that most people have been expecting since earlier this year, but Google gave a final warning about the move, and what people who still want to be able to use live streaming services.
PACEDm.com The US based affiliate marketing network, Pepperjam, has recently announced that they are acquiring AdAssured, which is an online marketing compliance firm. They are doing this to help improve their transparency measurement on ROI and incrementality. The specific amount paid has not yet been released.
PACEDm.com Twitter has officially launched their latest attempt at driving up their ad revenue. “Promoted Stickers” allow advertisers to create stickers that people can then add to their photos or other content. Twitter has allowed stickers since June, but now they are offering the option to make them into ads as well, which is an interesting little twist.
PACEDm.com he Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating and maintaining a web of anticompetitive agreements with rival companies. The FTC alleges 1-800 Contacts entered into bidding agreements with at least 14 competing companies and networks.
PACEDm.com In what is being described as the beginning of a ‘new era of transparency’ in the digital ad world, the Trustworthy Accountability Group (TAG) has just released the names of the first 100 companies that have been approved to participate in the registry. Companies that get registered by TAG have been verified by a strict process to be legitimate participants with the ...
PACEDm.com If you run advertisements on your site, you better look into how they are displayed on mobile devices right away. According to reports, it appears that Google will begin punishing mobile sites that use pop-up ads that take up the user’s screens. These ads, known as interstitials, are particularly disruptive to the user’s experience, but they are also quite effective for marketers.
PACEDm.com Twitter has been running into a lot of issues recently, especially in areas of revenue generation and keeping the shareholders happy. With mobile being the way of the future, however, Twitter may have finally found something that is somewhat positive to report on. In a recent report from Twitter, it was found that Twitter is getting 89% of their ad revenue from mobile ads.
PACEDm.com Facebook is taking a significant step against the rising popularity of ad blocking software. They have just announced that they have developed a way that will stop ad blockers from working on their sites. The technology identifies users who have ad blocking software on their desktop, and then displays the ads using the same method that is uses normal content.
PACEDm.com The world’s largest ad spender, Procter & Gamble, has announced that they are reducing their ad spend on targeted Facebook ads. They said that they were not effective, and they could get better results with other types of marketing. This does not mean they are moving away from Facebook, but just their very targeted advertising options.
PACEDm.com Many companies in performance marketing don’t really care about fraud. This past year we did a survey and found that 72% of marketers are victims of fraud, and 11% of CPA Networks admit they actively commit fraud and ask publishers to commit fraud. This means that if you’re picking a company to work with in this field, you’re likely to be cheated by someone “reputab ...
Now Reading How Cloaking is Killing Native Advertising How Cloaking is Killing Native Advertising How is cloaking killing native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive interview, discover what Content.
PACEDm.com Google has been an innovator in the online ad industry since the very beginning, and that is not about to change. According to a recent announcement, Google is currently working on rolling out a new ad system that they are calling Amp for Ads (A4A). Users won’t notice too much different visually, but on the back end it is going to be quite an improvement according to initial reports.
PACEDm.com Incite Group has just released their new whitepaper, which includes comprehensive research on a variety of different topics related to marketing today. The report, titled, “The State of Marketing 2016” covers many different issues, but more importantly, gives tips on how marketers can find success today and long into the future.
PACEDm.com You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas. This includes video, articles, images, eCommerce, and much more. Given the rapid growth over the past several years, and the predicted continued growth for mobile going forward, it is clearly a good idea to have a well-thought out plan in pl ...
PACEDm.com Everyone in Performance Marketing knows who Evan Weber. Ever event, every publication, everywhere he is for as long as I remember talking up the business of affiliates and making money. In his signature style of “don’t give a shit” dress, you’d often think that he was perhaps job hunting at the conventions.
PACEDm.com The Interactive Advertising Bureau (IAB) has recently released a new report that looks at the behavior of users, specifically in regards to ad blocking. In the report it was found that just 15% of mobile users are blocking ads, but when it comes to desktop users, that number jumps to 26%.
PACEDm.com As previously discussed here, on September 15, 2016, the Federal Trade Commission will host a public workshop to examine and evaluate disclosures that marketers make to consumers about advertising claims and privacy practices, including data dissemination and tracking technologies. The workshop will delve into the effectiveness of disclosures to ensure consumers not ...
Lawyers Run The World Now Reading WhatsApp Lies and Goes Back on Privacy Promise #ftc #privacy WhatsApp Lies and Goes Back on Privacy Promise #ftc #privacy When Facebook bought WhatsApp in 2014, many people were concerned that the company would begin feeding Facebook with user information. They were assured that the Facebook deal would not result in a change to privacy on WhatsApp.
PACEDm.com Videology is a video advertising platform that offers video ad spots to a variety of networks and sites around the world. The company began working with White Ops in May of 2015 to incorporate digital fraud detection into their ad inventory. They are not walking about the results of this fraud detection.
PACEDm.com Ransomware is considered by most to be one of the biggest threats to individuals and businesses today. The basic way that ransomware works is that a computer is infected through normal channels (email links, corrupt websites, ect) and the software takes all the files (including pictures, documents, videos, ect) and encrypts them using advanced encryption methods.
PACEDm.com Facebook has been making a lot of changes in recent months to put a priority on posts from friends and family in the News Feed. This has helped to get users to see more of what they want, or so Facebook reported. The most recent change made to the News Feed algorithm, however, is giving a boost to ‘informational’ posts.
PACEDm.com According to research from ZenithOptimedia, most video is being watched on mobile devices, which is really not too surprising given its huge growth over the past couple years. The dominance of mobile video is expected to continue over the next several years. Despite this growth, however, the majority of ad spend for digital video is still going to desktop devices.
PACEDm.com Twitter has just updated their interface to help make it easier for users to reduce the number of notifications they are getting, and allow users to experience an overall higher quality of tweets. The move makes it possible for people to limit Twitter notifications only to people who they are following. They also added a new quality filter that users are able to take advantage of.
PACEDm.com In what appears to be a constant back and forth between publishers and ad blocking companies, AdBlock Plus has made the next move. Just a few days ago Facebook announced that they are taking steps to prevent ad blockers from blocking ads on their desktop version of the site. The move made ads get published in a way that is more similar to normal content, which would ...
PACEDm.com Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into many other things such as social media, keyword rese ...
PACEDm.com The video chat program, Blab, which enjoyed incredible growth from its launch early in 2015 until quite recently when it had nearly four million users, is shutting down. The co-Founder of the platform, Shaan Puri, sent out an announcement letting users know that the app would immediately be shut down, with virtually no warning. The company had 3.
PACEDm.com Are you tired of being nickeled and dimed by Direct Response CRM’s that don’t care about your business? Are you interested in an Order Management system with a proven track record? Are you looking for a team of Internet Marketers with collectively over 25+ Years in the Business? The President of ResponseCRM, Michael Brooks is a featured guest ready to chat with Hea ...
PACEDm.com Email marketing is one of the most important tools digital marketers have today. After a recent spam attack, however, many marketers may find that their emails are now being blocked completely by Spamhaus. The attack started about a month ago, but ramped up massively in the past couple weeks. Valid email addresses (primarily .
PACEDm.com Federal Judge has ruled that General Mills must stand trial in a lawsuit when it may have tricked consumers into thinking that Cheerios Protein was actually high in protein — when it actually just had loads and loads of sugar. According to US District Judge Thelton Henderson, consumers may now pursue claims that General Mills broke the law by violating the Federal ...
PACEDm.com Media.net is one of those companies that flies under the radar for the vast majority of people, but those in the AdTech industry are very familiar with it. The company has annual revenue of over $232 million, and directly manages almost half a billion in annual advertising. They have an impressive list of major publishers such as Yahoo, Bing, Forbes, Cosmopolitan, and many others.
PACEDm.com Dietary supplements, herbal remedies, patches, creams, wraps and products rubbed into the skin are high-profile. Weight loss offers are among the most intensely scrutinized by local, state and federal regulators. Each website must be in substantial compliance based on the specific facts and nature of the advertising program.
PACEDm.com Like him or hate him, there is no question that supporters of Donald Trump are extremely passionate, and will go great lengths to help get him elected. They are also quick to pull out their pocketbooks to donate money if they think it will help get him elected (or even get them a chance to meet the legendary Trump in person).
PACEDm.com Activity on social media has become more important than market share data in assessing a campaign’s performance, while increasing numbers of brands are using social channels to step up their customer service, a new study has found. According to the TNS Marketing Monitor Study, marketers across Asia are, for the first time, placing more importance on social media th ...
PACEDm.com A report was recently released from FastCompany that looked at some of the threats that the Olympics are bringing to many unsuspecting people. While most of the news has been talking about physical threats like terrorism, theft, and things like that, a potentially bigger risk involves digital threats.
PACEDm.com Verizon is continuing their ‘shopping spree’ with a recently announced deal to buy the GPS vehicle-tracking company, Fleetmatics Group. This Ireland based company is the latest purchase, announced about a week after the announcement that they were buying Yahoo for $4.8 billion. Interestingly, this company that is far less well known is being purchased at a value of about $2.
PACEDm.com A new study has been released from Softonic that looked at how gamers (especially mobile gamers) look at advertising, and marketing efforts in general. Given that many mobile games today are funded through advertising, it is clear that there are lots of opportunities for marketers who want to get in front of this crowd.
PACEDm.com Facebook has technically been supporting vertical videos for about a year now, but they were fairly rare in the ‘real world.’ According to an announcement, however, that is all about to change. The social network is going to be putting more emphasis on vertical, and including them in people’s news feeds more often. This applies to live videos, video ads, and more.
PACEDm.com Practice Fusion is an electronic health record platform that is used by doctors and patients to handle a variety of healthcare related activities. The company was charged by the FTC with violating privacy information used on the site, and they have now settled with the company. The company ran into the trouble because they were soliciting user reviews, but then publ ...
PACEDm.com While Trump hasn’t run many ads attacking Clinton, advertising claiming that Hillary Clinton is going to drop out has started to appear on thousands of websites, including several neo-nazi and neo-conference conspiracy sites. The advertising, claim that Hillary Clinton is going to drop out of the race as “soon as tomorrow” claim to have a video that Hillary Clinton ...
PACEDm.com Researchers from the University of Edinburgh have identified a gene that appears to curb coffee consumption, suggesting that DNA may influence how much coffee someone drinks. A variation in a gene called PDSS2 makes people drink fewer cups of coffee. (Image Credit: Wired) In the study, which was published August 25 in the journal Scientific Reports, the researche ...
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