Performance Marketing Insider - Posts from August 2016

  • Facebook Taking Clickbait War to a New Level

    Now Reading Facebook Taking Clickbait War to a New Level Facebook Taking Clickbait War to a New Level Facebook has been trying to stop all the clickbait articles that flood people’s newsfeed for quite some time, with varying levels of success. According to an announcement from the social network, they are implementing some changes to help further improve the quali ...

    Michael Levanduski/ Performance Marketing Insiderin Facebook- 16 readers -
  • Google to Punish Mobile Sites with Intrusive Ads

    PACEDm.com If you run advertisements on your site, you better look into how they are displayed on mobile devices right away. According to reports, it appears that Google will begin punishing mobile sites that use pop-up ads that take up the user’s screens. These ads, known as interstitials, are particularly disruptive to the user’s experience, but they are also quite effective for marketers.

    Michael Levanduski/ Performance Marketing Insiderin SEO Google- 14 readers -
  • Twitter Reports 89% of Ad Revenue is Mobile

    PACEDm.com Twitter has been running into a lot of issues recently, especially in areas of revenue generation and keeping the shareholders happy. With mobile being the way of the future, however, Twitter may have finally found something that is somewhat positive to report on. In a recent report from Twitter, it was found that Twitter is getting 89% of their ad revenue from mobile ads.

    Michael Levanduski/ Performance Marketing Insiderin Social Twitter- 9 readers -
  • How Cloaking is Killing Native Advertising

    Now Reading How Cloaking is Killing Native Advertising How Cloaking is Killing Native Advertising How is cloaking killing native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive interview, discover what Content.

    Pace Lattin/ Performance Marketing Insider- 39 readers -
  • New & Improved Google Ad Rendering Rolling Out

    PACEDm.com Google has been an innovator in the online ad industry since the very beginning, and that is not about to change. According to a recent announcement, Google is currently working on rolling out a new ad system that they are calling Amp for Ads (A4A). Users won’t notice too much different visually, but on the back end it is going to be quite an improvement according to initial reports.

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Whitepaper | The State of Marketing 2016

    PACEDm.com Incite Group has just released their new whitepaper, which includes comprehensive research on a variety of different topics related to marketing today. The report, titled, “The State of Marketing 2016” covers many different issues, but more importantly, gives tips on how marketers can find success today and long into the future.

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Just 31% of Marketers Have Mobile Strategy in Place

    PACEDm.com You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas. This includes video, articles, images, eCommerce, and much more. Given the rapid growth over the past several years, and the predicted continued growth for mobile going forward, it is clearly a good idea to have a well-thought out plan in pl ...

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Videology Blocked 28 Billion Bad Bots?

    PACEDm.com Videology is a video advertising platform that offers video ad spots to a variety of networks and sites around the world. The company began working with White Ops in May of 2015 to incorporate digital fraud detection into their ad inventory. They are not walking about the results of this fraud detection.

    Michael Levanduski/ Performance Marketing Insider- 21 readers -
  • Twitter Adds Options to Reduce Notifications for Users

    PACEDm.com Twitter has just updated their interface to help make it easier for users to reduce the number of notifications they are getting, and allow users to experience an overall higher quality of tweets. The move makes it possible for people to limit Twitter notifications only to people who they are following. They also added a new quality filter that users are able to take advantage of.

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • DAMN: The AdBlocking Wars Continue

    PACEDm.com In what appears to be a constant back and forth between publishers and ad blocking companies, AdBlock Plus has made the next move. Just a few days ago Facebook announced that they are taking steps to prevent ad blockers from blocking ads on their desktop version of the site. The move made ads get published in a way that is more similar to normal content, which would ...

    Michael Levanduski/ Performance Marketing Insiderin Social- 18 readers -
  • Moz to Eliminate 28% of Workforce

    PACEDm.com Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into many other things such as social media, keyword rese ...

    Michael Levanduski/ Performance Marketing Insiderin SEO- 16 readers -
  • Blab Unexpectedly Shuts Down

    PACEDm.com The video chat program, Blab, which enjoyed incredible growth from its launch early in 2015 until quite recently when it had nearly four million users, is shutting down. The co-Founder of the platform, Shaan Puri, sent out an announcement letting users know that the app would immediately be shut down, with virtually no warning. The company had 3.

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • Direct Response CRM that Cares with Michael Brooks

    PACEDm.com Are you tired of being nickeled and dimed by Direct Response CRM’s that don’t care about your business? Are you interested in an Order Management system with a proven track record? Are you looking for a team of Internet Marketers with collectively over 25+ Years in the Business? The President of ResponseCRM, Michael Brooks is a featured guest ready to chat with Hea ...

    Pace Lattin/ Performance Marketing Insider- 19 readers -
  • Cheerios To Face Trial for Fake Claims

    PACEDm.com Federal Judge has ruled that General Mills must stand trial in a lawsuit when it may have tricked consumers into thinking that Cheerios Protein was actually high in protein — when it actually just had loads and loads of sugar. According to US District Judge Thelton Henderson, consumers may now pursue claims that General Mills broke the law by violating the Federal ...

    Pace Lattin/ Performance Marketing Insider- 14 readers -
  • Marketer Scams Donald Trump Supporters Millions

    PACEDm.com Like him or hate him, there is no question that supporters of Donald Trump are extremely passionate, and will go great lengths to help get him elected. They are also quick to pull out their pocketbooks to donate money if they think it will help get him elected (or even get them a chance to meet the legendary Trump in person).

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Asia: Social Media Used for Key Metrics for Performance Marketing

    PACEDm.com Activity on social media has become more important than market share data in assessing a campaign’s performance, while increasing numbers of brands are using social channels to step up their customer service, a new study has found. According to the TNS Marketing Monitor Study, marketers across Asia are, for the first time, placing more importance on social media th ...

    Pace Lattin/ Performance Marketing Insider- 17 readers -
  • Verizon Purchasing Fleetmatics

    PACEDm.com Verizon is continuing their ‘shopping spree’ with a recently announced deal to buy the GPS vehicle-tracking company, Fleetmatics Group. This Ireland based company is the latest purchase, announced about a week after the announcement that they were buying Yahoo for $4.8 billion. Interestingly, this company that is far less well known is being purchased at a value of about $2.

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Study Claims Coffee Habits are Genetic

    PACEDm.com Researchers from the University of Edinburgh have identified a gene that appears to curb coffee consumption, suggesting that DNA may influence how much coffee someone drinks. A variation in a gene called PDSS2 makes people drink fewer cups of coffee. (Image Credit: Wired) In the study, which was published August 25 in the journal Scientific Reports, the researche ...

    Performance Marketing Insider- 27 readers -
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