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One of the biggest issues that brands have when advertising on most systems is that they are at risk of having their ads placed next to undesirable content. This has happened many times with companies advertising next to extremist or terrorist content, causing quite a problem. While brands have been upset about this for a long time, most ad networks are doing very little to solve the problem.
eHarmony has agreed to pay up to $2.2 million in penalties and restitution to put an end to an action filed by the Santa Monica city attorney and several district attorneys that challenged its automatic renewal practices. The plaintiffs alleged that the dating site violated state consumer protection laws by failing to clearly, conspicuously and prominently explain that the s ...
Innovations, automation, machine learning and AI are being hyped. And there is a good reason for this. Many of the solutions enabled today seem to be drawn straight from science fiction. The potential for disruption and innovation seems almost boundless. This perspective applies to affiliate marketing as well. As the industry has matured, it goes hand-in-hand with the innovations.
A new report was recently released that looks into the mobile advertising market today, and what it is expected to reach in the coming years. The global market in 2016 was $105.36 billion, which is quite impressive. By 2022 (which is just 4 years away now!) it is expected to reach $244.57 billion. This is a very rapid growth rate of about 15% per year.
Facebook has updated their branded content policy to provide clarity regarding what exactly qualifies for this type of content. Two years ago they removed their restrictions for branded content when they released their content tagging system. Since then, however, ‘organic’ posts that have been published by marketers where content creators were compensated in some way has gone up significantly.
BrandSpins is a digital music distribution company that helps to add value to brands, artists, and consumers by integrating with retailer eCommerce sites and other platforms to help boost sales. The company has recently acquired Tone, which is a technology company that allows advertisers to deliver graphic ads to mobile devices when the devices hear a specialized tone in music.
One of the best known names in marketing, Gary Briggs, is retiring from his post as the Chief Marketing Officer at Facebook. Briggs joined Facebook in August of 2013, and prior to that he was Google’s VP of consumer marketing, and served as the CMO of Motorola Mobility after Google acquired them. He also served in prominent roles at both eBay and PepsiCo.
eBay is the latest major company to get on board with the Ads.txt system to help fight ad fraud. This simple system will allow ebay to list the companies that they have authorized to sell their digital inventory. The program was developed by IAB, and has been growing in popularity with all sorts of businesses. In eBay’s announcement, they said, “Spearheaded by the IAB, ads.
ValueSetters Inc and Green Zebra Media have announced a new revenue agreement that allows them to launch a new joint project. The project is a guest Wi-Fi marketing ad manager as well as a data analytics program. With a growing number of businesses offering free guest Wi-Fi, having a way to monetize this type of service just makes sense.
Netflix has been extremely successful over the last several years, raking in billions in revenue and even expanding into creating original content. This content is quickly becoming some of the most popular programing available. In order to continue their spending and growth in this area, however, they need to increase their overall subscriber base.
A recent survey from QueryClick found that many brands throughout the UK are still very concerned about issues related to brand safety and ad fraud, and this is leading many of them to cut back on their programmatic ad buying. In the survey, 80% expressed some level of worry that their ads may be displayed next to some type of extremist content, including terrorist related posts.
Reports are that two senators are asking the Federal Trade Commission to investigate a company that sells allegedly fake Twitter followers, retweets, likes and other social media actions. This comes in the wake of a New York Times report that revealed that dozens of public figures may have purchased social media followers. Sens.
The conventional wisdom for most businesses today is to attempt to avoid weighing in on controversial topics related to politics. Many brands put in a lot of effort to ensure their ads aren’t even displayed near political content on websites. While this makes sense on the surface, the fact is it might actually be a bad thing.
It appears that SnapChat is seriously considering the option of adding new advertising requiremetns to their social media site. It was always just a matter of time it seems, but from what many people in the industry are saying, that time has come. Most people are predicting that SnapChat will be adding in video or animated advertisements between viewing snaps with the requirement to watch them.
The way Google and other ad networks collect data and use it to target ads is quite incredible, and to many people, a little creepy. If you go on Amazon and look for a new iPad case, for example, you can bet that your Facebook feed and Gmail ads will be loaded with options for iPad cases for the next several days at least.
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