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Blair McNea – CEO @ RevGuard The FTC has charged Blair McNea, Danielle Foss, Jennifer Johnson et al. with running 59 illegal negative-option “personal care” websites to dupe people into ordering products for which they are charged repeatedly. According to the suit, since the mid 2000’s the defendants have been in business in the negative option personal care space.
PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...
In surprising news, 7Search has completely shut down operations and is no longer in business. While advertisers are concerned about the loss of inventory, publishers are worried they may not get paid with a company shutting down so fast. The company has not answered questions, or returned calls from PACEDM inquiring about the business – but we spoke to a few employees about what was going on.
PACEDm.com Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their own board.
Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of the articles or videos their name and logo are appearing beside. According to a recent study from The CMO Council, however, this could be causing a lot of damage to many brands.
Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a personalized content recommendation engine that has been making a lot of news in this area. Rover was formerly called Flipora, and uses machine learning to help identify what people are interested in by looking at their other online activities over time.
Microsoft’s Bing search engine is continuing to work toward developing into a real competitor with Google. While they have a long way to go, they are taking serious steps to make sure their customers are happy with the results. In addition, the fact that they have fewer advertisers can make them a great option for many marketers looking to get in front of a new audience, whic ...
Google has recently launched a new system that is designed to help marketers manage their campaigns across all the different Google properties. This system, known as Ads Data Hub, is cloud-based and gathers information across AdWords, YouTube ads, DoubleClick, Google Display Network, and much more, bringing all the data into one place.
Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker.
AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with one of the top ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix’s IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malwa ...
How to Turn Web Traffic into Pay Per Call Leaders and CEOs By Heather Vale 2017-02-26 Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts, find out what RingPartner is, how the pay-per-call affiliate network transitions web traffic to paid phone calls, and how that be ...
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will quickly begin to be seen far more often than any of the others. Viewability and fraud. Whether you’re talking to people just getting into the digital marketing game, or industry leaders, the answers are going to be the same.
Are you looking for an exciting opportunity in the digital marketing space, at a software company that has deep technology differentiation and is aligned to key macro level trends in the industry? Invoca is the trusted market leader in enabling brands to connect with consumers using the power of voice.
Former CEO of RadiumOne, Gurbaksh Chahal, who was convicted of assaulting his girlfriend and kicking her over 117 times on video, has decided he has nothing to lose and has gone on a rampage in social media to accuse all of silicon valley of conspiring against him. Facing one year of jail time after his conviction, he’s used his Twitter following as a way to attack pretty mu ...
Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd.
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