• BREAKING: RevMoutain, RoiRunner, RevGuard Taken Down by Feds

    Blair McNea – CEO @ RevGuard The FTC has charged Blair McNea, Danielle Foss, Jennifer Johnson et al. with running 59 illegal negative-option “personal care” websites to dupe people into ordering products for which they are charged repeatedly. According to the suit, since the mid 2000’s the defendants have been in business in the negative option personal care space.

    Pace Lattin/ Performance Marketing Insider- 180 readers -
  • Why Email Marketing Alone Isn’t Good Enough

    PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...

    Performance Marketing Insider- 53 readers -
  • 7 Search Advertising Network Goes Out Of Business

    In surprising news, 7Search has completely shut down operations and is no longer in business. While advertisers are concerned about the loss of inventory, publishers are worried they may not get paid with a company shutting down so fast. The company has not answered questions, or returned calls from PACEDM inquiring about the business – but we spoke to a few employees about what was going on.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 33 readers -
  • Pinterest Adds Search Advertising

    PACEDm.com Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their own board.

    Performance Marketing Insiderin Affiliate Social- 33 readers -
  • Bing is Making Improvements to Mobile Advertising

    Microsoft’s Bing search engine is continuing to work toward developing into a real competitor with Google. While they have a long way to go, they are taking serious steps to make sure their customers are happy with the results. In addition, the fact that they have fewer advertisers can make them a great option for many marketers looking to get in front of a new audience, whic ...

    Michael Levanduski/ Performance Marketing Insiderin Mobile- 31 readers -
  • AdsNative Takes Fraud Seriously with FraudLogix

    AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with one of the top ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix’s IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malwa ...

    Pace Lattin/ Performance Marketing Insider- 29 readers -
  • How to Turn Web Traffic into Pay Per Call

    How to Turn Web Traffic into Pay Per Call Leaders and CEOs By Heather Vale 2017-02-26 Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts, find out what RingPartner is, how the pay-per-call affiliate network transitions web traffic to paid phone calls, and how that be ...

    Heather Vale/ Performance Marketing Insiderin Affiliate How To's- 28 readers -
  • Immersv Virtual Reality Ad Platform Raises $10.5 Million

    Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd.

    Pace Lattin/ Performance Marketing Insider- 28 readers -
IMGlance Facts
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Facts last updated: (2018-02-25 17:09:53 UTC). Update Frequency for posts: 72 hours. Posts last updated: .
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