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The FTC has recently published an updated FAQ regarding their COPPA standards. COPPA, which stands for Children’s Online Privacy Protection Act, is one of the most significant set of standards that anyone doing any online business in education or other youth focused niches need to be aware of. The updates, according to the FTC, are directed at both educational institutions and ...
Some of the biggest tech firms in the world have sent a letter to the Federal Communications Commission, in protest of the group’s proposal that would allow ISPs to charge for faster, better access to consumers. The debate over so-called net neutrality has been going on for years, but recently the FCC has been making plans to allow a change in laws, which has helped to bring t ...
Marketers have long known that email marketing was one of the best tools they had to work with. A recent survey from Ask Your Target Market, however, has shown that it may be even more effective than previously believed. They found that in addition to building relationships with customers, email marketing is very effective at driving sales as well.
Google is being sued in federal court in San Jose, California on a case that claims Google is violating monopoly laws in their Android OS App tie-ins. Google requires manufacturers, such as Samsung, use less popular applications if they want to include apps like YouTube. The suit claims that this requirement is “designed to maintain and extend its monopolies.
According to a new survey performed by Optimus Performance Marketing, the majority of people who make a living as performance marketers don’t have any formal training in this industry. Only 47% of the respondents said that they got any type of training or education at their school, college, university or even on the job training when it comes to this industry.
When engaging in social marketing the most important thing to do is get people to interact with your posts. While sometimes you just need to push out a specific bit of information to your readers, the majority of social posts will typically be made to help draw in an audience. With this in mind, it is best to do whatever you can to encourage social engagement with all your posts.
Snapchat, the popular photo and video sharing app which promises the content users share will disappear quickly, has settled with the FTC over false marketing and lax security. The FTC accused Snapchat of deceptive marketing and allowing a security breach earlier this year due to the fact that data from up to 4.6 million of its users could be compromised.
Chitika has released their latest report, which covers the second quarter of 2014, for mobile traffic. The report is a valuable resource for marketers who want to target traffic based on the type of device that is being used. This is especially popular for those who are promoting app installs, for example.
It is certainly no secret that Facebook has been betting heavily on mobile ads in recent years. In the 4th quarter of 2013, they brought in $1.25 billion in mobile revenue, which is over half the total ad income. According to recent reports, it seems that they will be doubling down on the mobile ads.
Twitter recently published their first quarter, 2014 results. While the company has struggled with their stock price initially, their declared revenues of $250 Million for the quarter may be a good sign. 80% of the revenue came from its mobile ads, which is not surprising. Perhaps the most significant area of growth for Twitter was their number of active users.
Facebook is reportedly testing a new feature where they are making ‘check-in’ posts much more social. Essentially, this update would change what people see in their News Feed based on what types of things they have recently done. For example, if you check-in that you’re visiting that Grand Canyon National Park, your news feed may have pictures or posts from your friends who ha ...
The Federal Trade Commission Act provides the FTC with the authority to enforce unfair or deceptive practices, and seek relief for ‘conduct injurious to consumers.’ This has been going on for quite some time, and while controversial in some circles, it has gone largely unchallenged. Recently, however, the FTC has begun to test their authority when it comes to policing cyber se ...
Danubius Hotel Group is one of Europe’s most significant hotel chains, with over 45 health spa, wellness and city hotels throughout Europe. They are very popular in the UK as well as other European countries. They have recently announced that they will be teaming up with AffiliRed to launch a highly targeted advertising campaign, harnessing the power of performance marketing.
Symantec has recently released their “Internet Security Threat Report 2014,” and in it they found that targeted cyber-attacks went up dramatically last year. The number of so called ‘spear-phishing’ attacks went up by 91% last year, with the report calling 2013, “the year of the mega breach.” With a 62% increase in the number of security breaches, and a significant number of t ...
The details of a Patent that was applied for by Facebook back in 2012 have just gone public, and may be the latest clue that the social network may be looking to open up membership to children under 13 years old. The site has long prevented kids from joining due to a variety of regulations and privacy problems it would cause, but the patent they filed seems to attempt to address these concerns.
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