• 11 Must-Have Tech Skills For Every Digital Marketer

      Digital marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories, and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute. There isn’t some exclusive “oh-look-at-me-I’m-a-digital marketer” club.

      Ian Lurie/ Portent, Inc- 22 readers -
    • What are UTM Codes? …and Why You Should Use Them

      UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website.

      Portent, Inc- 14 readers -
    • 14 Little Things to Make Your Blog Post Content Better

      Great content is all about a great idea. It’s also about the production quality. I can’t give much advice about video or audio, but I write a lot. These are my favorite little tweaks to improve content quality, reader happiness, and performance. All these tips assume that you can edit your own content but not the larger page template or code that drives it.

      Ian Lurie/ Portent, Incin Content- 23 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck.

    Portent, Incin SEO- 18 readers -
  • 20 Bits of Marketing Jargon, And What They Mean

    I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.

    Ian Lurie/ Portent, Incin Social- 20 readers -
  • There is No Panda Penalty. Get it?

    Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content.

    Ian Lurie/ Portent, Incin SEO- 13 readers -
  • Smart Internal Linking for SEO

    [This post originally appeared in 2011 and was refreshed by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours of brilliant copywriting, and the carefully considered page names.

    Portent, Incin SEO- 12 readers -
  • Shopify SEO in Six Simple Steps

    First order of business, this is a pretty long post on Shopify SEO best practices. Here’s what you’re gonna get. Contents Shopify SEO Basics Introduction Shopify URLs Shopify Title Tags Meta Description Image Alt Navigation 301 Redirects Wrap up Shopify SEO Basics Warning: This is not a full-bore Shopify tutorial, this is a deep walkthrough of the SEO ...

    Portent, Incin SEO- 13 readers -
  • Lean Content, the ebook, and I’m Tired

    TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here. Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One Yes, I used “lean” in the title. It’s a buzzword. Deal with it. This book is my approach to content creation.

    Ian Lurie/ Portent, Incin Content- 14 readers -
  • Technical SEO Best Practices – New (free) ebook!

    TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something you can hand to a development team and say, “Please do all this.

    Ian Lurie/ Portent, Incin SEO- 10 readers -
  • The Best Tools to Write Killer Blog Posts

    The longer I live in Seattle, the deeper my obsession with mountains and all the tools required to enjoy them becomes. One of the first tools I fell in love with when I started mountaineering was an ice axe. An ice axe probably doesn’t sound like something you could love. It’s certainly not warm and fuzzy, and it could definitely be used as a weapon.

    Portent, Incin Social Paid Search Content- 14 readers -
  • How to Sell Content Strategy to Your Boss

    I know content strategy is important. You know content strategy is important. Who doesn’t know? The people who are going to pay you to develop and implement a content strategy, that’s who. To sell content strategy to your boss and organization, you’ll have to perfect the art of pitching projects with the intention of not only presenting your ideas and convincing your boss to s ...

    Portent, Incin Content How To's- 13 readers -
  • How Do I Get the Right Help with Content? [Infographic]

    Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on.

    Portent, Incin Content- 16 readers -
  • Dark Social – The Marketer’s Guide

    If you’re active in field of social media marketing, the term “dark social” has probably floated around your office in recent months. Perhaps you’re deeply entrenched in influencer marketing and your team read about Adidas’ latest social media campaign that saw enormous returns from dark social outreach.

    Portent, Inc- 10 readers -
  • 7 Keys to a Successful Mobile PPC Strategy

    “This year is the year of mobile!” … said every PPC strategist 3 years ago. It’s no longer “the year of mobile” – mobile traffic has already become the fastest growing–and possibly most significant–segment of paid SEM traffic. It’s time to take a fresh, actionable look at your mobile PPC strategy for both quick wins and any overdue capital improvement projects.

    Ryan Moothart/ Portent, Incin Affiliate Paid Search- 15 readers -
  • Real Web Devs Do SEO From Day One

    Search Engine Optimization (SEO) is a bit of a mystery for most developers. So, I’ve put together this checklist of SEO essentials that will make your SEO team and your client very happy. Inspect the HTML source code Get picky about HTML source code: Is your HTML structure valid? Valid HTML structure makes the page easier for search engines to parse. You can validate it here.

    Portent, Incin SEO- 11 readers -
  • Distance from Perfect: Digital Dealer Workshops

    These are the slides and links from my presentation at Digital Dealer Workshops. Enjoy! Distance from Perfect: Marketing w/ the Human Algorithm – DDW from Ian Lurie A few tools Bing webmaster tools Google PageSpeed Insights Grammarly Proofreading Software Hemi ...

    Ian Lurie/ Portent, Inc- 7 readers -

Portent, Inc

Helping you see the forest for the trees in internet marketing: Pulling together search, design, development and more with a cogent strategy.

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