• 11 Must-Have Tech Skills For Every Digital Marketer

      Digital marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories, and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute. There isn’t some exclusive “oh-look-at-me-I’m-a-digital marketer” club.

      Ian Lurie/ Portent, Inc- 23 readers -
    • 14 Little Things to Make Your Blog Post Content Better

      Great content is all about a great idea. It’s also about the production quality. I can’t give much advice about video or audio, but I write a lot. These are my favorite little tweaks to improve content quality, reader happiness, and performance. All these tips assume that you can edit your own content but not the larger page template or code that drives it.

      Ian Lurie/ Portent, Incin Content- 24 readers -
    • What are UTM Codes? …and Why You Should Use Them

      UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website.

      Portent, Inc- 15 readers -
  • Don’t Fall Off Page One: Heed the Orange Warning in AdWords

    One of the first indicators of performance I check for all my major clients’ paid search accounts is keyword Status. In this column, we see the overall health of the keywords in the account, including “Low search volume,” and whether ads are being shown “Rarely due to a low quality score.” But the orange warning in AdWords of “Below first page bid” is a flashing red light (or ...

    Portent, Incin Affiliate Paid Search- 14 readers -
  • Pulling The Lever: Marketing Wins and Where They Come From

    Marketing is exhausting. I’ve had my share of days when I’ve said: “Why the hell am I still doing this?” Getting one person after another from why to why not requires energy and patience. I run out of the latter more often than the former. Regardless: Exhausting. But now and then my team and I find that one lever—that one thing—that turns a client’s marketing campaign complet ...

    Ian Lurie/ Portent, Incin Paid Search- 17 readers -
  • Changing Domains? What Would an SEO Do?

    Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels.

    Portent, Incin SEO- 16 readers -
  • Content Strategy as Competitive Advantage

    One of the fundamental concepts of formal business strategy is how to create sustained competitive advantage. Today, we wanted to look at how that relates to content strategy and content marketing. My hope after you read this post: You think really, really hard before you take shortcuts on your content.

    Portent, Incin Content- 14 readers -
  • Funnel Driven Keyword Reporting

    Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? The zombie keyword report of yore How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit of SEO.

    Portent, Inc- 14 readers -
  • I Support Breitbart News: The Perils of Remarketing

    Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie, but I understand taxes.

    Ian Lurie/ Portent, Inc- 16 readers -
  • It’s Time to Audit Your AdWords Account

    Ah January, another revolution around the sun complete. Yearly budgets are set, resolutions made, and the holidays are still recent enough you can taste the eggnog. I hate to be the guy who brings up that one thing, which causes you to go into a brand-new-year-and-I-already-forgot-about… panic, but: when’s the last time you took a deep dive into your AdWords account? I’m not t ...

    Ryan Moothart/ Portent, Incin Paid Search- 15 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck.

    Portent, Incin SEO- 21 readers -
  • 20 Bits of Marketing Jargon, And What They Mean

    I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.

    Ian Lurie/ Portent, Incin Social- 21 readers -
  • There is No Panda Penalty. Get it?

    Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content.

    Ian Lurie/ Portent, Incin SEO- 13 readers -
  • Smart Internal Linking for SEO

    [This post originally appeared in 2011 and was refreshed by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours of brilliant copywriting, and the carefully considered page names.

    Portent, Incin SEO- 13 readers -
  • Shopify SEO in Six Simple Steps

    First order of business, this is a pretty long post on Shopify SEO best practices. Here’s what you’re gonna get. Contents Shopify SEO Basics Introduction Shopify URLs Shopify Title Tags Meta Description Image Alt Navigation 301 Redirects Wrap up Shopify SEO Basics Warning: This is not a full-bore Shopify tutorial, this is a deep walkthrough of the SEO ...

    Portent, Incin SEO- 14 readers -
  • Lean Content, the ebook, and I’m Tired

    TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here. Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One Yes, I used “lean” in the title. It’s a buzzword. Deal with it. This book is my approach to content creation.

    Ian Lurie/ Portent, Incin Content- 15 readers -
  • Technical SEO Best Practices – New (free) ebook!

    TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something you can hand to a development team and say, “Please do all this.

    Ian Lurie/ Portent, Incin SEO- 10 readers -

Portent, Inc

Helping you see the forest for the trees in internet marketing: Pulling together search, design, development and more with a cogent strategy.

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