• Portent is Being Acquired

      Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance marketing company.

      Ian Lurie/ Portent, Incin Affiliate Paid Search- 26 readers -
    • 20 Bits of Marketing Jargon, And What They Mean

      I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.

      Ian Lurie/ Portent, Incin Social- 29 readers -
    • How to Create Personas Your Team Will Actually Use

      When you’re in the thick of trying to create content to promote your brand, it can be easy to forget that actual human beings are going to use what you create. In marketing, we often call these human beings “users.” And we say things like, “We need to push users through the funnel with greater ease.

      Portent, Inc- 19 readers -
  • Facebook Wants You to Trust & Optimize Ads with Just Two Metrics

    Facebook is making a concerted effort to get all advertisers using only two metrics: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these changes.

    Portent, Incin Social- 14 readers -
  • Talk Data to Me: Google Analytics Tips That Lead to Better Content Strategy

    If you have any hand in the content on your company’s website or your clients’ websites, it’s important that data informs your decisions. Otherwise, you risk creating content that doesn’t meet your audience’s needs. But knowing this will only get you so far–it’s even more important that you know how to find and interpret the right data.

    Portent, Inc- 14 readers -
  • Time to Adopt HTTPS

    I recently developed a comprehensive questionnaire to determine if it’s worthwhile to move your site to HTTPS if you haven’t already. If you can answer “YES” to any of the following questions, we highly recommend making the switch. Do you have a website? Wait, what? Only one question?!? So you’re saying… That’s right. If you have a website, it should be on HTTPS. Period. The End.

    Portent, Inc- 9 readers -
  • How to Set Up & Use Atom as a Markdown Editor

    In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great community support. It’s also free.

    Ian Lurie/ Portent, Inc- 6 readers -
  • How to Find Quick Win Opportunities in Google Analytics

    This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something you can move on.

    Michael Wiegand/ Portent, Incin Google How To's- 12 readers -
  • How to Lead in Marketing When You’re Not the Captain of the Boat

    At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.’ Today though, we’re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work more cohesively.

    Portent, Inc- 10 readers -
  • Where To Start With Amazon Marketing

    Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon is a channel worth pursuing if you sell online.

    Portent, Incin Paid Search- 9 readers -
  • The Grim Specter of SEO Past – Happy Halloween from Portent

    We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post for today, but when SEO Strategist A ...

    Portent, Inc- 12 readers -
  • Code Coverage Analysis for Better Page Speed

    It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead code.” Dead code (aka code boogers, code klingons, code fungus) is leftover and unused CSS, javascript, and HTML.

    Ian Lurie/ Portent, Inc- 10 readers -
  • Turning Content into Business: ACP-LS Presentation

    Greetings, ACP-LS folks! Here’s my deck and links: AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if yo ...

    Ian Lurie/ Portent, Inc- 12 readers -
  • 9 Remarketing Audiences Every Marketer Should Use for Holiday 2017

    Remarketing is an essential strategy for just about every AdWords account imaginable. Targeting ads to users who are already familiar with your site and your brand tends to increase your conversion rates and help retain existing customers. Thankfully, remarketing capabilities have also advanced quite a bit in the past few years.

    Ryan Moothart/ Portent, Inc- 15 readers -
  • How the Digital Marketer Must Change as Automation Grows

    Image credit: ChiefMarTec.com As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry.

    Chad Kearns/ Portent, Incin How To's- 15 readers -
  • 3 Tips to Create Effective Banner Ads Every Time

    News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search.

    Mike Fitterer/ Portent, Incin Display- 11 readers -

Portent, Inc

Helping you see the forest for the trees in internet marketing: Pulling together search, design, development and more with a cogent strategy.

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