• What are UTM Codes? …and Why You Should Use Them

      UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website.

      Portent, Inc- 17 readers -
    • Don’t Panic: 4 Options To Replace Google Site Search

      Google’s discontinuing site search. OHGODOHMYGODWHATAREWEGOINGTODOHOLYCRAPOHGOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s a problem: Ads? In my site search? I think not.

      Ian Lurie/ Portent, Incin Google- 19 readers -
    • 20 Bits of Marketing Jargon, And What They Mean

      I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.

      Ian Lurie/ Portent, Incin Social- 22 readers -
  • Should I Be Running Ads on Twitter?

    To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon ship. Rightfully, many users are wondering how long Twitter has left.

    Portent, Incin Social- 6 readers -
  • Marketing Fundamentals Lessons From First-Time Parenting

    2016 was a big year for our family as we welcomed our first child into the world. We have been trying to have children for a while now so it’s been an exciting period in our lives. As a new father, I wanted to be sure that I was doing everything I could to be a good dad. But of course, I haven’t had any prior experience in this area which meant I had to spend some time studying up on fatherhood.

    Portent, Incin Paid Search- 17 readers -
  • Video SEO in 2017 Best Practice Guide

    According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t.

    Portent, Incin SEO- 16 readers -
  • Technical SEO: BS. Own it. The Slides and the Links

    Here are the slides and links from “Technicall, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie The Guide to Technical SEO I wrote a free e-book about technical SEO. It’s free. Get it here.

    Ian Lurie/ Portent, Incin SEO- 12 readers -
  • GitHub Auto-Deploy Reprise

    Most of my time is dedicated to dev projects that make the lives of marketers easier. Web sites, apps, tools, scripts, etc. Today however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. On top of that, I need to correct the approach I wrote about a couple of years ago for a GitHub auto-deploy solution.

    Portent, Inc- 17 readers -
  • What’s a Good Conversion Rate?

    I’ll to catch hell for this post. Truly. Send strongly-worded tweets to @realdonaldtrump. He’ll send ’em along, I’m sure. What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches.

    Ian Lurie/ Portent, Inc- 14 readers -
  • 5 Signs Your Agency Is SEO Clueless

    Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate service (if they’re lucky). And, frankly, it means Portent won’t get those clients.

    Ian Lurie/ Portent, Incin SEO- 19 readers -
  • AdWords is Changing Exact Match…Again

    Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the advertiser only wants triggered if a user’s sea ...

    Ryan Moothart/ Portent, Incin Paid Search- 19 readers -
  • 5 Common SEO Mistakes You Should Fix Before Your Next Audit

    Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or missed opportunities that you can start to address today.

    Portent, Incin SEO- 21 readers -
  • What’s the Difference Between a Rich Snippet and a Featured Snippet?

    Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both rich and featured.

    Portent, Incin SEO- 20 readers -
  • Pi in the Face: Why I (love and) despise ROI

    This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t do it.” I’ve been screaming in my head ever since.

    Ian Lurie/ Portent, Inc- 19 readers -
  • Are You Over Optimizing Your AdWords Account?

    I’m going to tell you something that’s a little counterintuitive: you may be hurting your AdWords or general PPC performance by trying to do too much, too fast. This idea doesn’t get a lot of air time because a lot of under-performing AdWords accounts or campaigns trace back to under-optimization or “set it and forget it”, which we all know is the devil.

    Portent, Incin Paid Search- 13 readers -
  • Portent’s Moving!

    Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is: Portent, Inc.

    Ian Lurie/ Portent, Inc- 14 readers -
  • Be a Better Writer: 5 Lessons I Learned From Yoga Teacher Training

    Last fall, I began a 200-hour certification program to become a yoga teacher. I wanted to learn more about the philosophy of yoga, strengthen my public speaking and leadership skills, and teach one or two nights a week after finishing my day at work as a content and social specialist at Portent. During the training, we learned the Sanskrit (the ancient language of Hinduism) wo ...

    Portent, Inc- 15 readers -

Portent, Inc

Helping you see the forest for the trees in internet marketing: Pulling together search, design, development and more with a cogent strategy.

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