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Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance marketing company.
I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.
When you’re in the thick of trying to create content to promote your brand, it can be easy to forget that actual human beings are going to use what you create. In marketing, we often call these human beings “users.” And we say things like, “We need to push users through the funnel with greater ease.
Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses.
Facebook is making a concerted effort to get all advertisers using only two metrics: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these changes.
If you have any hand in the content on your company’s website or your clients’ websites, it’s important that data informs your decisions. Otherwise, you risk creating content that doesn’t meet your audience’s needs. But knowing this will only get you so far–it’s even more important that you know how to find and interpret the right data.
I recently developed a comprehensive questionnaire to determine if it’s worthwhile to move your site to HTTPS if you haven’t already. If you can answer “YES” to any of the following questions, we highly recommend making the switch. Do you have a website? Wait, what? Only one question?!? So you’re saying… That’s right. If you have a website, it should be on HTTPS. Period. The End.
In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great community support. It’s also free.
Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of lessons to draw for any business that’s in ...
This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something you can move on.
At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.’ Today though, we’re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work more cohesively.
Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon is a channel worth pursuing if you sell online.
We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post for today, but when SEO Strategist A ...
Greetings, ACP-LS folks! Here’s my deck and links: AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if yo ...
Remarketing is an essential strategy for just about every AdWords account imaginable. Targeting ads to users who are already familiar with your site and your brand tends to increase your conversion rates and help retain existing customers. Thankfully, remarketing capabilities have also advanced quite a bit in the past few years.
Image credit: ChiefMarTec.com As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry.
News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search.
Helping you see the forest for the trees in internet marketing: Pulling together search, design, development and more with a cogent strategy.