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Written by Matthew Fritschie Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads than ever before. Image Source: www.
Written by Patrick Panuncillon Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers.
Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.
The vast majority of advertisers who use PPC advertising will not know the complete ins and out of the online platform, since it takes a lot of time, effort and, even, experimenting to truly understand how capable PPC is as a source of traffic. Advertisers’ main objective is to achieve the ROI investment target they have been set for a PPC campaign.
Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets quite perplexing to differentiate between the two.
Backconnect proxy or a normal proxy, people use them because they want to hide their identity. The hassle of manually switching to different IPs can consume a lot of time. To cut this hassle, it is important that you choose the right type of proxy. Talking about the right type, how can we not discuss backconnect proxies? Backconnect proxies support almost every type of softwar ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Music Notes, who had made a PPC campaign to improve their #3 organic search ranking to compete better with the two competitors above them in Google. As much as the search advert was good, the campaign was let down by a landing which poorly utilized the space above the fold.
I’m sure we can all agree that pay per click advertising is one of, if not the, best way to gain contextual traffic online as an advertising platform. It is used in the millions worldwide and suits a wide range of needs by businesses and individuals. Even though PPC is extremely flexible to one’s needs, it does not always mean PPC is the go to advertising platform for every kind of situation.
The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all, it is directly correlated to how much money the website will produce from advertising revenues such as Google Adsense and PPC. It is true that the RPM will also depend on external factors that you will have no control over, such ...
Digital marketing is an integrated online marketing to pull, engage and realize potential customers. With the advent of internet technology and its ubiquitous presence, the traditional marketing is giving way to this new concept that is called digital marketing. Now you can reach the potential customers not only in your vicinity but around the world in no time. You get a universal presence.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GAME, who had a good search advert targeting the, in demand, Nintendo Switch. However, it was let down by a poor shopping results landing page with the console overpriced when compared to the RRP value. A market that has developed since everything has gone online has been the sheet music market for musicians.
Starting a website is an exciting adventure to embark on. You have the freedom to make a website about anything you want, and design the website however you like. For this reason, there does not really need to be much motivation when starting a website since the majority of people create websites about things they love to do, such as hobbies.
PPC campaigns are an extremely effective way to gain contextual traffic to a designated landing page. The concept behind only paying for traffic and not ad space is something that has proved to attract millions of advertisers to platforms such as Google AdWords. However, a PPC campaign can become quite costly when not optimised for the conversion you are looking to gain, as we ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a general PPC campaign for fidget spinners. This was a poor targeting choice by AB Toyz and More which did not even mention fidget spinners on the landing page at all. With the Nintendo Switch seemingly back in stock after being out of stock for quite a while, i ...
Pay per click advertising is an extremely effective platform to promote just about anything when done correctly. A key component to the advert and landing page of a PPC campaign is the content itself. You could have the most desirable product that is flying off the shelves. However, your advert might be using the wrong content to not crucially capatalise on the fact your produc ...
Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with PPC. It was only a little while back that Google updated the site link extensions in PPC to accomodate more links, previously at a value between 2-6 links. This enabled the web user to use their finger to scroll through the different site ...
I started my career as an Intern in a digital marketing agency. I was fresh out of college and got a call. Frankly speaking, I didn’t have an idea what exactly digital marketing is back then. Perhaps, I heard a couple of times about online marketing. As things turned out, I found it damn interesting. It is a world in itself. On the first day of the internship, we had a brief induction session.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Kenwood Travel, who had good search advert and a good landing page, except for the bland colour scheme used on it (which needed to be more colourful to reflect the type of holiday they were promoting). An interesting product that has gained a lot of attention this year has been the fidget spinner.