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As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the early on stage of it’s life), I noticed something about ...
Ever since we have realized the importance of social media, we are trying and doing everything possible to make our mark felt in this domain either by doing something totally crazy or by following big brands that are doing awesome job. As big brands have no such constraint when it comes to budget, they are going extreme to increase interaction with their fans that eventually ...
We have read enough on the usual techniques that focus on the search engine optimisation and then on bringing the leads to the websites. However, knowing how you can sustain the leads and fetch utmost benefits from them makes sense, particularly in a time when the focus has shifted to awareness with regards to where actually the money lies.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Plus500, who had a good search advert on the whole but lacked a landing page with a clear objective (the button to click onto on the click through page was not as attention seeking and best located as it could have been).
Every website owner is constantly making sure they have configured and given their website everything to succeed online. However, have you given your website an SSL certificate? For the majority of bloggers and website owners out there, they either are unsure what the SSL certificate does or have chosen not to have one on their website.
Written by David Chapman Monitoring your AdWords campaigns is really important because it tells you whether each campaign is meeting your goals or not. It also gives you opportunities for improvement. Many advertisers just spend their time looking into basic metrics that they get by default in their campaigns.
When web developers design and develop a website, they mainly design it for the large screen devices and lose insight on how it will look when a user browses the same website from their mobile device. Actually, when the user clicks links within the website via their mobile phones, navigating and reading become more difficult. Solving these problems is the biggest challenge for the web designers.
For the vast majority of websites out there, the most used way to generate revenue from content would be to use Google’s pay per click advertising program named Google Adsense. There is absolutely nothing wrong with using Google Adsense to monetise your content – after all, they are partnered with the most used PPC advertising program for advertisers: AdWords.
Written by Selina Jenkins Most patients today are finding, comparing, and booking appointments in dental clinics online. According to research by Google, 90% of U.S. internet users use search primarily to find local businesses. It is, therefore, important that you have a strong online presence. One way of doing this is optimizing your dental website for search engines (search ...
Written by Shahzad Saeed If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed.
Marketing is the backbone of any business operation running worldwide. Whether it is the online business or the offline operations, marketing and its related strategies play a key role in it. In order to achieve a successful operation and running business, certain strategy building process and procedures must be kept in mind.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC campaign on the whole. Their search advert used great ad extensions for what Pines and Needles were promoting and the landing page was a brilliant example of a click through landing page that had the aim to split the traffic into two more specific areas of the website.
We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension.
Written by Antony Potts Hiring a professional to help boost your search engine rankings may seem like an easy thing to do. This is because of the presence of so many SEO companies that you can pick out there. The problem is not everyone that promises the best services will deliver on his promises.
Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to up to two weeks. As well as this, Cyber Monday is just right around the corner. Therefore, there is still time to profit from Black Friday/Cyber Monday as an advertiser.
Written by Saurav Kumar Nayak You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for every company and firm.
Written by David Chapman These days, many companies are relying heavily on online advertising. Of course, Google AdWords is considered to be one of the best platforms when it comes to generating quality traffic and conversions. But while other companies are making millions from AdWords, there are also some companies who still do not use the service because they worry whether ...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and holiday spirit, I thought it would be interesting to analyse a campai ...