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Written by Matthew Fritschie Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads than ever before. Image Source: www.
Written by Patrick Panuncillon Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers.
Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.
The last PPC campaign I analysed in the ‘Analyse A Real PPC campaign’ series was from Voucher Honey, who had a well designed search advert and an exception landing page, mainly due to the simplicity of just a search bar that takes up the central area to it. With Christmas now nearly a month and a bit away, it is that time of year that retailers start to release their Christmas ...
Search engine optimization is all too crucial to, pretty much, the performance of every website online. If you have good SEO and rank high for relevant keywords, then it is a safe bet to say that the website will generally do well. There are hundreds and hundreds of techniques that a website owner can implement to further improve the SEO of their website.
Advertising around the Christmas and holiday period is seriously booming, and seems to be increasing at a rapid rate year on year. It was only last week that the UK retailer John Lewis revealed their Christmas advert, about #MoztheMonster, which turned out to cost the retailer a whopping £7 million ($9.2 million).
Growing your online presence and fostering more conversions and sales is all that your e-Commerce brand needs. Presenting to you – Digital Marketing! I’m sure I don’t need to define it to you but I surely want to remind you how important a role Digital marketing plays for your online success. Did you know that by the end of this year (2017), the spending on digital marketing w ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from PULL&BEAR, who had used the site link extension to make it easier for each gender to find clothing, instead of having to go through another click through page to then select ‘mens’ or womens’ clothing: making life a little easier for the web user.
Content marketing helps your business to grow and achieve your business goals. At present, content marketing has become one of the most important tools for the business to implement in order to gain success in their respective field. The growth of your business depends on the tactics that you apply in your business promotion.
There are many different add-ons available for Firefox that you can use to enhance the functionality of the browser. These add-ons have a wide range of functions, from productivity tools which keep tabs on what you’re doing while online, to your social media tools that you can use for better integration into your popular social services like Facebook, Instagram and Twitter.
For many businesses globally, the vast majority of their revenue they produce will be around the holiday season, starting usually early October and finishing late December. For this reason, it is an extremely crucial time of year to make sure you maximize how you promote your product or service through the likes of online advertising platforms such as PPC.
Part of a making a success of PPC advertising is in determining what the best ad sizes are, both from an advertiser and publisher perspective. A publisher will want to use ad sizes that generate the most amount of clicks whilst advertisers will want to gain as many impressions, clicks and conversions from choosing the best ad size.
In the competitive online world, not having a well-optimized website is a sure-shot way of killing your brand. Search engine optimization is important if you want to create a website that is user and search engine friendly and as such, a business that doesn’t invest in SEO is losing out on more than just brand visibility.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bridgestone, who had a good search advert (except the typo) and a good landing page too. However, the paid search results was dominated by BlackCircles.com shopping results, which would naturally push people to clicking on them, especially since BlackCircles is targeting price sensitive custom ...
As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be at the mercy to external factors which will have a direct impact on the sales of your products and services. The same can apply to pay per click advertising campaigns, where external factors can affect the performance and ROI of a campaign.
It is crazy to think that Christmas is under 2 months away and yet it still feels so far away. As much as this may be true, the preparation for holiday PPC will start to happen very soon, with it starting usually a week or two after Halloween. As with the vast majority of businesses, they will make the majority of their profit in the holiday season, cementing just how important ...
The thought of doing two way link exchange is enough to get an SEO guy sacked. It has now become sacrilegious to indulge in such practice, since Google thinks think all these practices are aimed to upsetting its algo. So, like any other grumpy and old SEO guy, you are sure to maintain a long held silence whenever a person approaches you to get a link back from your website in return of something.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search advert, which would not have worked to their advantage. However, they had a saving grace in the form of a great landing page, which would have converted well the traffic that clicked onto the search advert.