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Written by Patrick Panuncillon Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers.
Written by Matthew Fritschie Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads than ever before. Image Source: www.
Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if that is about staying up to date with shares/stocks people have b ...
Internet marketing is growing all the time and many individuals are starting to see the benefits that it provides. Small and large businesses are getting involved with online marketing and are using specific methods to make themselves more visible to their potential buyer, on the internet. One of these methods is search engine optimization (SEO).
Social media play a very important role in a content’s promotion. However, they don’t do this by default. You are able to achieve the desired result and to reach the goals you set but simply writing a good content is not enough to do so. You need to know how to adjust this content to social media, how to make it clickable and more appealing to the readers. And here’s how you can do so. 1.
For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use exisiting webpages as the landing page for PPC campaigns.
Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get the vast majority of traffic from search engines such as the big ‘G’ being Google. Making sure your website and your articles you publish online have good SEO is critical to ensuring that the ranking of your website/articles are as hi ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that had a high ranking and used ad extensions to make it easier for the web user to see and engage with the advert. However, the campaign was let significantly down by the landing page, which was bland to look at and lacked an image to convey the message A ...
From landing onto this page, it should not be questioned that pay per click advertising is one of, if not the, best way to gain contextual traffic online. With this, there are many many articles out there that aim to help aspiring advertisers with PPC: how to make and optimise a PPC campaign. However, there are not really that many articles out there that tell you when to make a PPC campaign.
For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high is through adopting a high cost per click (CPC) for the keyword they are targeting. However, in extremely competitive markets, the CPC can continually rise through different advertisers bidding on the same keyword.
You might remember hearing the term “ecosystem” from your high school biology class, but the word has relevance outside the classroom, as well. An ecosystem is the collection of living organisms in a location, all which feed into a complex interdependent network. For instance, the lions of the African savannah wouldn’t survive without the grass that grows there because, otherwi ...
Have you been in the line of e-commerce business for quite a long number of years but still unable to face the challenges of your competitors in a smart way? Is the website of your company unable to gain the potential amount of traffic that can help in increasing the turnover of your business? Then it will certainly be wise for you to conduct a thorough website SEO analysis and thereby get the o.
There is a continuous change in how people search and what they exactly want from a website. To perfectly match their expectations with the search results, major search engines have modified their algorithm and adapted an approach that will try to understand user intent far more specifically. Users have certain expectations while entering your website.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus to promote their new flagship smartphone of 2017: the OnePlus 5. What we found with this PPC campaign was that the campaign was implemented to point those looking at the OnePlus brand to their new smartphone, since the top organic search result for ‘OnePlus’ points web users to the hom ...
Pay per click advertising is a online form of advertising all about numbers. Every little change or thing you implement into your campaign needs to be backed up by numbers, possibly through the likes of A/B testing or market research. One area that seems to get overlooked, quite a lot, is in the language you use in both your search advert and your landing page.
Over the past few weeks, there has been big news surrounding the search engine giant, Google, around fair competition. The European Union have deemed that the use of Google’s search engine has been exploited by providing Google’s shopping comparison results a favourable advantage as opposed to competition in the rankings. The parent company of Google, Alphabet, had a 1.
If you look at the history of advertising ever since it started, it is 1) incredible how far we have come and 2) how far we have come in the past ten years. We are currently living in a time where everything is improving, what seems like, expontentially. With this, what can we honestly say is going to be the future of PPC advertising? Google released AdWords back in 2000 and so ...