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As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the early on stage of it’s life), I noticed something about ...
Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.
Written by Patrick Panuncillon Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers.
You don’t need me to tell you the numerous reasons why pay per click advertising is one of, if not the, most used form of online advertising out there. But, you probably have Googled some time or another how to best use PPC advertising for your personal or business benefits, since PPC is so versatile it can be quite a daunting task to understand how to best use such a platform.
Google continually test their paid search results section to their search engine to better improve the experience for both advertisers and web users. Back in June 2016, Google changed the look of the ‘Ad’ sign (to signify paid search results) from having a yellow background to green. This certainly improved the looks of adverts on search results and reduced the number of colour ...
Your online business can prosper and flourish when you take care of each and every key factor. One of the primary key factors is your landing page. Well-designed pages always attract a large number of visitors which can help you to acquire your goal. The main aim of any online business owner is to get the maximum conversions out the traffic visiting the site.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had a landing page which lacked content that could have been placed on the page to entice the web user into a click, such as using the rule of three enticement. The furniture industry is an aggressive industry to be in with there always seemingly to be some sort ...
Search engine optimization is always getting updated by Google to push the internet towards their main goal: improve the user experience web users have with websites online. With this in mind, here are three trends that should occur in 2017 that websites will naturally migrate too in order to improve the search rankings.
Before people get completely distressed at the mere thought of not using Adsense, what the title is stating is that there are two reasons why you should not use Google Adsense as the primary source of revenue but different programs that incorporate Adsense as well as many other advertising platforms and channels.
Do you struggle to grow your business or have trouble with repeat business? These are issues that could be addressed with an effective social media strategy. Every business needs a social media presence. But, there are certain challenges that come with navigating multiple social media channels. You need to develop strategies that help you attract new customers or retain existing customers.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially the short term loans.
Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family electric car with autonomous driving hardware’.
As a publisher, one of the first things you should do is make sure Google knows your website exists. You can do this by submitting your site to the search engine. As well as this, it is critial to use Google Webmasters Tool for your website too. This has many benefits that will improve your website’s search engine ranking and enable you to view the organic health and performanc ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became apparent they had, on the whole, a good PPC campaign.
At its core, what makes pay per click advertising one of, if not, the most effective source of traffic is the fact it provides advertisers traffic from web users that are contextually targeted so that they are genuinely interested in the contents of the campaign, leading to better conversion rates than other forms of advertising, such as banner.
The security of your website will have an impact on your ranking. This is after Google released an update which shows that websites that have HTTPS will get better ranking than those that don’t. This shows how strongly Google thinks of a website’s security. This shift was announced in 2014 when Google said that going from HTTP to HTTPS and adding the SSL 2048-bit key certificat ...
For those with websites that are wanting to change the domain name of it, it should be a relatively straight forward process to change the domain name of your website and have the previous domain name forward to the new domain. However, for the majority of websites, this is easy when the original website did not have an SSL certificate associated to it.
SEO of website hugely depends upon providing relevant material to the potential visitors. But to maximize the outcome of your website you have to make sure that it can be accessible the targeted users. Let’s discuss some facts first, over 80% of users do research before online purchasing from a company and while searching 42% choose the 1st listing on the first page of search ...