• Is the RPM a Critical Statistic in Google Adsense?

      As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the early on stage of it’s life), I noticed something about ...

      Will Green/ ppc.orgin Paid Search Google- 36 readers -
    • Social media marketing tips Borrowed from Big Brands

      Ever since we have realized the importance of social media, we are trying and doing everything possible to make our mark felt in this domain either by doing something totally crazy or by following big brands that are doing awesome job. As big brands have no such constraint when it comes to budget, they are going extreme to increase interaction with their fans that eventually ...

      Michael Evans/ ppc.orgin Social Paid Search- 23 readers -
    • Ecommerce conversion optimisation: The Latest Trend

      We have read enough on the usual techniques that focus on the search engine optimisation and then on bringing the leads to the websites. However, knowing how you can sustain the leads and fetch utmost benefits from them makes sense, particularly in a time when the focus has shifted to awareness with regards to where actually the money lies.

      Michael Evans/ ppc.orgin Paid Search- 20 readers -
  • Boost Your Business Website With A/B Testing

    You have heard a lot about A/B testing, and how it is helping small business organizations increase revenue and business from their websites, but chances are that you have never done it before. It is strange that we have been attending seminars, listening to keynote speakers, reading inspirational books on how to increase conversion but still, we are making little or no effort ...

    Michael Evans/ ppc.orgin Paid Search SEO- 13 readers -
  • Dropbox – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from VoucherCodes, who had targeted for top spot of paid search results with this search advert and also had a very well optimised landing page with an easy-to-use search bar taking the prime central location of it. With storage of photos, documents and more becoming more and more important to peop ...

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Techniques that generate leads via social news feeds

    Written by Rehman The social news feed is considered an oft-untapped resource when it comes to building leads for your business’s page. Every day, billions of users worldwide check their Facebook, Twitter, Instagram, and Linkedin pages with startling regularity. To tap into these users and initiate the conversion process, you’ll have to master the Most Unexceptional practic ...

    ppc.orgin Social Paid Search- 4 readers -
  • 4 Dos and Don’ts with PPC Landing Pages

    Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s and don’ts PPC advertisers should take note of when it comes to crea ...

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • VoucherCodes – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, who had a very effective landing page and a search advert that was, on the whole, good too (although I felt it may have been better by swapping part of the description with the title). Discount codes and voucher codes online are huge markets that web users will search for in their mil ...

    Will Green/ ppc.org- 7 readers -
  • 3 Hosting Tips For WordPress Websites

    When it comes to creating a new website from scratch, you may use Blogger. But, for the vast majority, the open-source WordPress platform would be the desired choice to go for. Unlike Blogger which provides free unlimited hosting from Google (well, they own the hosting so it is still not preferably for many bloggers), you will have to pay for your own hosting from either WordPr ...

    Will Green/ ppc.orgin Paid Search Blogging- 8 readers -
  • 3 Effective PPC Landing Page Elements to Include

    Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic which do not provide the results you were expecting.

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • Important Guide to navigate the salesforce set up and configuration process

    Written by Sujain Thomas There are many advantages to be realized from implementation of salesforce knowledge within your organization; from readily accessible information across the organization to easy monitoring and evaluation and customer engagement through content creation and sharing. Once you have decided to implement salesforce knowledge, there are important considera ...

    ppc.orgin Paid Search- 8 readers -
  • Content Attributes That Make It Linkable and Promote Sharing

    Written by Charlie Brown By their own admission, Google considers content and links to be the two biggest factors in determining its search results. While it is evident that content that is good will attract links and that links play a big role in improving both the popularity and visibility of the content, not all content types attract links.

    ppc.orgin Paid Search SEO Content Blogging- 9 readers -
  • OnePlus – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnTheMarket.com, who had a very good search advert and a relatively good landing page which followed off from where the search advert finished – the only bad point was that the landing page could have been more optimised for the PPC traffic, which it did totally seem like it was.

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • SEO and PPC working together

    Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally I don’t think it’s matter of choice. From my experience, the most successful digital marketing campaigns are these which combine multiple traffic sources, organic, paid and social.

    ppc.orgin Paid Search SEO- 16 readers -
  • How to Increase Active View Viewable in Adsense

    For Adsense, in recent years, there has been a migration from using the cost per click (CPC) and click through rate (CTR) to revenue per mille (RPM) and active view viewable. Now, in the olds days, it was quite easy to find ways to increase either the CPC or CTR and, although nothing has changed what makes web users click on adverts, the active view viewable is a statistic that ...

    Will Green/ ppc.orgin Paid Search How To's- 10 readers -
  • Search Adverts To Be Introduced on Apple’s App Store

    For anyone that uses any sort of mobile device from Apple, be it an iPod Touch, iPhone or iPad, you will have, at some point, interacted with the App Store to search for and download apps to your device. Since the app store was first created, the way you could search for applications to download has pretty much been the same.

    Will Green/ ppc.orgin Paid Search- 8 readers -
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