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Internet marketing is a cutthroat business; SEOs need to expand their reach and visibility constantly by finding new and creative ways of marketing. There are millions of sites to compete with and finding a way to get yourself stands-out, is a constant battle. Thanks to the multitudes of SEO technologies coming out with intelligent strategies every day, growing SEO ventures.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Truly Experiences, who had a very well designed PPC campaign, with both many positives to the search advert and landing page that were used. At the time of writing this article, it is Christmas Eve which is a very interesting time to analyse a PPC campaign.
Twitter is a brilliant unique platform that allows people and companies to express messages in a compact way, unlike any other form of social media. However, taking advantage of Twitter to its full capabilities, both for personal and business use, can be quite difficult unless you know exactly how Twitter works.
Back in September, Twitter released the news that they were going to radically change Twitter by effectively doubling the character limit per tweet a user can have. This meant going from the standard 140 characters to a whopping 280. For some, this was a welcome change. For others, this made them very nervous as to how this would affect how Twitter works, on the whole, as a pla ...
Video ads have grown in popularity especially on Google. Although it allows you to do different things, Google is primarily an advertising company. Research shows that at least 97% of its total revenues are from its ads. Recently, we found out that Google Search displays a shocking number of 6 billion ads in a day! What does this mean? Well, as a blogger or advertiser, you’ll ...
Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools to have a great reach and generate great results. However, even today there are many typical errors that are seen in these platforms and you must avoid to succeed in your social networks.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Joanna Lumley Live, who had a very basic PPC search advert and a landing page with an unnecessary use of a pop-up. For this reason, it can be considered a PPC campaign with lots of areas of improvements. With Christmas just around the corner, there will be some people that leave buying gifts ...
2017 has almost come to a close and what a year it has been. With this, it is that time of year to start looking to a new fresh year, and prepare for what it shall bring. Staying on top of the trends there are in PPC as an advertiser is a good way to make sure you are utilizing all of the features of PPC and preparing yourself for changes when and if they come.
It is no surprise that Google looks to continually improve their search engines through numerous A/B testing to see what works best and what does not. Examples in the past of this include the likes of testing a green ad logo for PPC search and the test of a new sitelink extension too. One of the latest tests from Google was found by Sergey Alakov, who tweeted a picture of his ...
As the new year is on the horizon, many digital marketers will be evaluating the year that has gone by. They will be gauging the performance of their various campaigns and drilling down on what has worked for them this past year and which strategies have been complete failures. Although, every campaign is different because every product or service along with the target audience ...
When you are planning for data backup, you have to consider the financial feasibility along with the technical feasibility of the method. The huge increase in data volume is posing a serious challenge to effectively plan for data recovery by backing up entire data on suitable media. It is now impractical to store entire systems of hard drives on non-volatile media like tape.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft, promoting the latest and greatest Windows 10 laptops. What was found was that Microsoft chose to create a PPC advert to ensure web users saw the latest and greatest Windows 10 laptops, as well as to promote their products, being the Surface range of laptops and tablets.
Search Engine Optimisation (SEO) is a key element to every website on the internet. The rank of websites on search engines, namely Google, plays a significant role in the traffic generation to a website as well as the overall success of a website. There are hundreds and hundreds of articles about how to improve a website’s SEO, such as from small tips to large changes you shou ...
Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that has been around since the early 2000s. Native advertising is a way of promotion through content, so it is much more ‘invisible’ as a form of advertising than traditional forms, such as banner and PPC advertising.
Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any sites that might be searched on Google.