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  • Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase slightly as only one advert can ever be clicked on at a time).

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • 3 PPC Secrets Advertisers Should Know About

    It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be achieving. At the end of the day, a PPC campaign is there to bring targeted traffic to a campaign to make you money, one way or another. If this is not happening, you need to change things ASAP.

    Will Green/ ppc.org- 12 readers -
  • WordPress e-Commerce Platforms for Online Business

    When it comes to promoting your products and services online, WordPress is generally the most preferred option for any developer. Easy to use and a hassle-free website integration is of vital importance when it comes to selecting a WP e-commerce plugin for your store. E-commerce for WordPress has become highly popular these days that has raised the bar for quality.

    ppc.org- 18 readers -
  • How Social Media Marketing can Enhance your SME’s Online Profile

    As an SME, it is often hard trying to compete with larger companies who have been active for longer and have a bigger reputation and brand presence. However, canny SMEs have realised the huge potential offered in social media marketing, and how it can be used to give them an edge over the competition – especially when you compare the relatively high cost and time associated wi ...

    ppc.orgin Social Paid Search How To's- 14 readers -
  • Festive Lights – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2, where it was found that the search advert was well designed. However, the landing page had both positives and negatives to conclude on for the overall effectiveness of the PPC campaign.

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • The Top 3 Ways I Make Money Online 2017

    I know there are probably hundreds and thousands of articles about how one can make money online. Most of this articles do talk about legitimate ways of making money. However, I tend to find the usefulness of them is dictated by who is writing it. For example, if I see the author has not made a success online, how much weight is there to what he is writing about, since it has n ...

    Will Green/ ppc.orgin Affiliate Paid Search- 13 readers -
  • Why You Should Use PPC to Gain Traffic Online

    No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally help work as a catalyst to your objectives towards success. There are many ways you can gain traffic online, such as through good search engine optimization, social media, back-linking to other websites or even through creating a YouTube ...

    Will Green/ ppc.org- 12 readers -
  • 7 Easy Ways To Reach More People On Twitter

    There can be very little more irritating in the world of social media marketing than creating outstanding tweets, only to watch them go completely unnoticed. The problem being that even if you already have an established twitter audience, standing out from the crowd and getting noticed can still be extraordinarily difficult.

    ppc.org- 9 readers -
  • Cool Google AdWords Features Every Marketer Must Know

    If you’re on the constant lookout for new features in Google AdWords, the good news is here! Google released its new AdWords Features to Create Gmail asset-based ads, promotion extensions, and video extension. This adds to the amazing features like affiliate location extensions, the time between clicks and conversions, Faster AdWords experience and Flexible daily budgets that w ...

    Michael Evans/ ppc.org- 12 readers -
  • OnePlus 5T on O2 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their new Christmas advert. What we found was that from having the YouTube advert embedded onto the John Lewis advert enticed people to browse their website after watching the advert, which would work better for John Lewis than for the web user to land on ...

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • 3 Elements to a Successful Content-Based Website

    It goes without saying that the traffic that goes to a website is a huge factor in the performance of the website, as whole. For websites that are content-based and rely on good SEO and traffic from search engines, they rely solely on such traffic. It can be quite difficult determining how to make an effective content-based website that will gain great SEO in the long term and ...

    Will Green/ ppc.orgin Paid Search Content Blogging- 13 readers -
  • How to reduce Facebook Lead ads cost for better ROI

    Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more. Because of its reach and acceptance across world, businesses are investing million of dollars in advertising through Facebook Ads. Why Facebook Ads? Every Facebook user spends an average of 50 minutes on site, which on ...

    ppc.orgin Affiliate Paid Search- 12 readers -
  • Gaining Traffic Online – PPC and SEO Examples

    The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits over search engine optimization that make it the preferred choice of traffic generation for some situations, whilst the same can be said for SEO over PPC. With this, here are some situations when is it better to use PPC over SEO and vice versa.

    Will Green/ ppc.orgin SEO- 14 readers -
  • The Size and Importance of the Social Media Analytics Market in 2017

    The fact is that social media are growing at a rapid pace. While they grow, their importance grows too. For both individuals and businesses, social media platforms have become an important asset in their marketing campaigns. To leverage the popularity and influence of social media, one has to take advantage of social media analytic tools.

    ppc.orgin Social Paid Search- 21 readers -
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