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Google Adwords is an extremely powerful online advertising platform. It allows users to create large advertising campaigns that target specific keywords and audiences. Adwords also provides detailed metrics to help you analyse the performance of each pay-per-click (PPC) campaign that you create. In fact, there are so many metrics available that it can be easy to become confuse ...
Social advertising on networks such as Twitter, Instagram and Facebook have been around for a mere fraction of the time that PPC advertising has been around. Yet, although still relatively young, is a multi-billion dollar industry that is giving PPC a very good run for its money. Although PPC can suit, pretty much, any type of advertiser and campaign, there is a very good argum ...
Five year’s ago, everything was geared towards improving the pagerank of a website. This was a number, out of 10, that indicated how search engine friendly your website was, mainly for Google. However, pagerank in 2017 does not seem to have as much in 2017 mainly because, at the end of the day, it is just a number and doesn’t truly reflect the whole SEO of a website.
There are many methods for selling things online, and it’s all about finding as many buyers as possible. The internet is a massive space filled with consumers, if you can attract loads of them to your products, you greatly increase your chances of making money and being successful. Bearing that in mind, you must explore ways of generating as much traffic to your products as possible.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, who had targeted the newly released Google Pixel 2 smartphone to entice web users into using their network with their next contract. Considering that people don’t change networks often, it was interesting to see EE do this considering this is not a typical approach to a PPC campaign (when ...
One of the oldest sayings in the world of SEO is that “content is king”. No matter how many years go by and whatever changes come in Google’s algorithm, the importance of content remains the same. Good content is the backbone of every successful digital marketing strategy. All other plans can fall flat on their faces if your content is weak and not up to the mark.
The title to this article is, to some extent, something thousands of people are still looking to find the answer to. What makes a successful website? Depending on the area the website is going into will, of course, depend on the answer. However, there are some fundamentals to creating websites, especially from having experience of creating several high-end websites myself.
PPC search adverts have come a long way from the stereotypical title, description and URL structure. One of the biggest additions to them has been ad extensions, which allow the advertiser to display an extra element to their search advert which work (or should work) to increase the click through rate (CTR) and conversion rate of your advert and campaign.
When it comes to websites making money online, the vast majority of websites will opt for Google Adsense, and understandably so. Google Adsense will allow your website to show adverts from, potentially, millions of advertisers from around the world providing a great CPC for your advertising space to profit from per click.
One of the key components to a successful website is in making sure search engines can clearly digest all of the web pages on the website to show on their search engines for related queries. There are many ways you can increase the exposure your website has to search engines, and increase the rank of the result on search engines too.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sky Scanner, who had implemented a PPC campaign for a keyword search phrase that they rank for organically number one. After clicking onto the advert, the landing page was very effective in getting the web user to fill in the form to find the flight they want to potentially purchase by keeping things simple.
It is that time of the year again when we look back at the events that took place this year and fasten our seat belts for the future. The year 2017 is nearing its end and we have seen many new PPC trends emerge this year. From ad updates to targeting changes, 2017 was an eventful year for PPC. Let’s recap and look at where the PPC industry is heading in the future.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tommy Hilfiger, who had a well designed search advert but an extremely poor landing page, simply because it struggled to load and, instead, displayed a corrupted version of their landing page. This would be a big blow to Tommy Hilfiger, reducing their ROI significantly.
Marketing is always a hot topic in business, especially digital marketing, given the fact that the internet changes very quickly and new trends emerge every few months. Additionally, digital marketing has never been better, and if done correctly, it can pay off multiple times. This is why everyone is online today and wants to promote products, services, or organizations on the web.
There is a constant debate as to if SEO is better than PPC and vice versa. Ultimately, the answer will always be ‘it depends’ since it depends on many factors that need to be understood and ‘tailor-fitted’ to your needs and objectives. For some people, SEO will work better than PPC. For others, it may not.