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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bridgestone, who had a good search advert (except the typo) and a good landing page too. However, the paid search results was dominated by BlackCircles.com shopping results, which would naturally push people to clicking on them, especially since BlackCircles is targeting price sensitive custom ...
As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be at the mercy to external factors which will have a direct impact on the sales of your products and services. The same can apply to pay per click advertising campaigns, where external factors can affect the performance and ROI of a campaign.
It is crazy to think that Christmas is under 2 months away and yet it still feels so far away. As much as this may be true, the preparation for holiday PPC will start to happen very soon, with it starting usually a week or two after Halloween. As with the vast majority of businesses, they will make the majority of their profit in the holiday season, cementing just how important ...
The thought of doing two way link exchange is enough to get an SEO guy sacked. It has now become sacrilegious to indulge in such practice, since Google thinks think all these practices are aimed to upsetting its algo. So, like any other grumpy and old SEO guy, you are sure to maintain a long held silence whenever a person approaches you to get a link back from your website in return of something.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search advert, which would not have worked to their advantage. However, they had a saving grace in the form of a great landing page, which would have converted well the traffic that clicked onto the search advert.
Google Adwords is an extremely powerful online advertising platform. It allows users to create large advertising campaigns that target specific keywords and audiences. Adwords also provides detailed metrics to help you analyse the performance of each pay-per-click (PPC) campaign that you create. In fact, there are so many metrics available that it can be easy to become confuse ...
Social advertising on networks such as Twitter, Instagram and Facebook have been around for a mere fraction of the time that PPC advertising has been around. Yet, although still relatively young, is a multi-billion dollar industry that is giving PPC a very good run for its money. Although PPC can suit, pretty much, any type of advertiser and campaign, there is a very good argum ...
Five year’s ago, everything was geared towards improving the pagerank of a website. This was a number, out of 10, that indicated how search engine friendly your website was, mainly for Google. However, pagerank in 2017 does not seem to have as much in 2017 mainly because, at the end of the day, it is just a number and doesn’t truly reflect the whole SEO of a website.
There are many methods for selling things online, and it’s all about finding as many buyers as possible. The internet is a massive space filled with consumers, if you can attract loads of them to your products, you greatly increase your chances of making money and being successful. Bearing that in mind, you must explore ways of generating as much traffic to your products as possible.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, who had targeted the newly released Google Pixel 2 smartphone to entice web users into using their network with their next contract. Considering that people don’t change networks often, it was interesting to see EE do this considering this is not a typical approach to a PPC campaign (when ...
One of the oldest sayings in the world of SEO is that “content is king”. No matter how many years go by and whatever changes come in Google’s algorithm, the importance of content remains the same. Good content is the backbone of every successful digital marketing strategy. All other plans can fall flat on their faces if your content is weak and not up to the mark.
The title to this article is, to some extent, something thousands of people are still looking to find the answer to. What makes a successful website? Depending on the area the website is going into will, of course, depend on the answer. However, there are some fundamentals to creating websites, especially from having experience of creating several high-end websites myself.
PPC search adverts have come a long way from the stereotypical title, description and URL structure. One of the biggest additions to them has been ad extensions, which allow the advertiser to display an extra element to their search advert which work (or should work) to increase the click through rate (CTR) and conversion rate of your advert and campaign.
When it comes to websites making money online, the vast majority of websites will opt for Google Adsense, and understandably so. Google Adsense will allow your website to show adverts from, potentially, millions of advertisers from around the world providing a great CPC for your advertising space to profit from per click.
One of the key components to a successful website is in making sure search engines can clearly digest all of the web pages on the website to show on their search engines for related queries. There are many ways you can increase the exposure your website has to search engines, and increase the rank of the result on search engines too.