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by Wesley Parker 1) Adwords Scripts Adwords Scripts are a hugely powerful tool, for automating tasks within the Adwords interface. A panel of 41 seasoned PPC experts voted them to be the third most useful Adwords optimization tool, just behind Adwords editor and Excel. One of my favorite things about Adwords scripts is that they allow you to make decisions based on data outs ...
As a PPC advertiser, it is almost a certain necessity that you use some sort of program such as Google Analytics on a PPC campaign’s landing page in order to accurately measure and understand the performance of the page. However, if the statistics are not completely understood, it can be all for nothing.
Pay per click advertising campaigns are great at targeting certain markets all around the world. For example, there is geo-targeting, targeting based on what device the web user is using, time, demographic and obviously keyword targeting which makes up the majority of the targeting an advertiser can do.
I guess the main problem that is inherent to all banner image adverts is the stereotype that comes along with them – spam. However, this was not once the case. Banner adverts use to get very healthy CTRs but have continued to dwindle over the last 10 years – hence why advertisers feel the needs to make the adverts more extreme to regain the once achievable CTR.
by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot more to ecommerce for than simply entering product descriptions or writing generic blog posts. Readers must be attracted to your website and the store’s items through the content you put out.
So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument includes preventing competitors stealing your traffic, producing synergy like results for your own brand name and more. However, there is an argument that PPC advertisers should not waste away their budget thinking about and adapting their campaigns to bid on brand names.
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose too vague a keyword, your advert will be targeting too vague a target market and the CPC will be extremely high making your campaign run very inefficiently. At the same time, choosing too specific a keyword will reduce the ad impressions of yo ...
The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ series was from Dyson, who had a great example of a campaign with an effective search advert that enticed web users into a click onto a page which illustrated the USPs Dyson can offer to web users if they buy their vacuum cleaners (with patented technology).
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote their new flagship smartphone, the Galaxy S7. However, by bidding for this own brand name they were fending off competition from other companies that were selling the S7, so web users went directly to Samsung (who most likely gained a larger profi ...
Guest Posting is all the rage these days. Ask any blogger and he will tell you how his email account is getting inundated with innumerable number of guest post requests. Guest posts definitely have some SEO benefits and even if the links are no followed, they help drive traffic to the website of the author.
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Happy Days, who had created a PPC campaign to target those wanting to purchase Mother’s Day gifts. The problem with their campaign was the fact that the search advert did not address this as clearly as they could have and the landing page had a few negative areas where Happy Days could have made it better.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert but a truly poor landing page: possibly one of the worst landing pages I have seen in the whole of this series since it begun. With comparison websites booming in popularity to help web users compare banks, insurances and more, I thought this would ...
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Home Made By You, who had a different approach to the typical campaign. Instead of promoting a product or service, it seemed the campaign had the objective to spread the ‘Home Made By You’ brand awareness and share information with the web user that was useful: in the hope that they will come ba ...
So I created an article a few weeks ago which looked into the change that Google have implemented to search engine results: instead of showing three paid adverts above organic results and adverts to the right hand side, they are scrapping the right hand side adverts and increasing the maximum amount of adverts to show above organic results to four.
Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to minimalist adverts which mainly have the pro that by having just the right amount of vague information will induce web users into clicking on it to find out the rest of the information.
Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search advert mainly because of the degree of freedom there is to image adverts. Not only can the sizes change, what you do to that space and in what colour combination is controlled totally by you.
Although pay per click advertising is dominated with search advert campaigns, there are still millions of advertisers out there that stick to using image adverts or image adverts along text adverts in synergy. Image adverts are great mainly because the advertiser has a lot more freedom with how they want to portray what they are trying to advertise to the web user.
If you are an ecommerce store you must know that it is only user experience that can take you towards increasing your conversions and sales. In fact 74% of the businesses in the world believe so. So, what exactly is the connection between sales and user experience? Better user experience will make your visitors spend more or buy more products on your ecommerce store.
In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It is an interesting read since the majority of things that happen in a business will also happen in PPC. Therefore, if advertisers are forgetting to do any of the things mentioned in the Part 1 or Part 2 of the article, then they can make sure they implement it i ...