ppc.org - Posts from January 2018

  • Top 10 Alternatives to Google AdSense

    Temporarily disabled? Or worse: Banned. AdSense can be lucrative, but it seems awfully temperamental at times. So what do you do when you don’t want to dance around Google AdSense’s moods? That’s simple, you work with one of the many alternatives to AdSense instead. Media.net The number one position on our list is Media.net.

    ppc.org- 10 readers -
  • 10 WordPress Plugins to Use in 2018

    One of the best elements to WordPress, along with the complete and utter control of, well, every aspect of a website, is the fact that there is an open source platform to create plugins for millions of WordPress users to install and use. Think of it as the app store for websites. There is, pretty much, a plugin that can do, just about, anything you want for your WordPress website.

    Will Green/ ppc.org- 16 readers -
  • 3 SEO Tips to Use in 2018

    Making sure your website gains traffic is crucial to a website succeeding in today’s day and age. Considering that the internet is at its most popular at any present time, hitting a ‘home run’ with a website gaining traffic can make a huge difference to your online presence, business success and overall website’s health. To do this, it is vital to have good SEO.

    Will Green/ ppc.org- 18 readers -
  • 3 SEO Techniques to Use in 2018

    The search engine optimization (SEO) of a website is crucial to the traffic the website brings in from organic sources, such as Google. 2018 is looking to be another big year for websites as the competition increases worldwide for top spot on search results. In keeping with changes Google have made and are looking to make, here are some SEO techniques and tactics you should sta ...

    Will Green/ ppc.orgin Paid Search SEO- 6 readers -
  • The 4 Biggest Threats To SEO in 2018

    It’s hard to think that the web-encompassing art of SEO has only existed in a form that faintly resembles what we know it as today for just under 20 years. It’s an attention seeking behemoth of the digital age that has become so intricate that you can find millions of pages of information online promising offering tips, tricks and mastery of the world of SEO – it’s also manage ...

    ppc.orgin Paid Search SEO- 10 readers -
  • 4 Ways to Kick Start Your PPC Campaign in 2018

    It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to maximize the potential of it in 2018. There are many variables in PPC advertising that are constantly adapting and changing which means your PPC campaign should always be treated as a ‘live’ campaign – something that needs modifying over time to get the best out of it.

    Will Green/ ppc.org- 14 readers -
  • 3 Ways to Prepare for Google’s First Mobile-Index

    It should not come as a surprise to know that the amount of web traffic on mobile devices is increasing, whilst, at the same time, traffic coming from desktops is decreasing. This has been a general trend since the internet has become more readily available on smartphones. However, the problem with this, in the opinion of Google, is that we are now past the point where mobile d ...

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 3 Tips to Running a Post-Christmas PPC Campaign

    For a lot of businesses out there, the majority of the revenue produced for the year will come during the holiday season before Christmas, simply because of the increased spending of consumers to buy gifts for family and friends. This is generally why the EPMV (earning per thousand visitors) for publishers from the likes of Ezoic tends to increase during the run up to Christmas ...

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • 3 Effective HR Approaches to Managing Freelancers

    If you have a website with freelancers creating content for you, then you will be adopting some sort of Human Resources (HR). After all, HR is all about the managing of people to for effective organisational performance. The problem is that many website owners and managers relating to websites do not have much experience with HR along with the best processes to adopt to make s ...

    Will Green/ ppc.org- 11 readers -
  • 5 Crucial Facts To Differentiate Between SEO And SMO

    Every digital marketer performs SEO for better online visibility as it combines feasible strategies to rank your website on top search engine result page. Unarguably, search engine optimization is the most effective way for online promotion and generates profits for your business. If we talk about SEO strategies, SMO is one of the most reliable concept that brings in more orga ...

    ppc.org- 16 readers -
  • 6 Key Factors of a Profitable Social Media Campaign

    Social media marketing has been paving the way in the marketing industry over the past decade, though very few people seem to truly understand how to make it profitable. Sure, it is nice to have a beautiful array of content and engaged followers, but if it isn’t bringing more money to your business, then your efforts are going to be mostly unsuccessful.

    ppc.org- 8 readers -
  • 7 Proven Tips to Get more Social Media Followers

    Are you a social media marketer who wants to increase followers organically? Yes, paid advertisements will help you get clicks instantly and followers too. But the results and growth potential would be of short shelf life. Long term benefits (such as brand awareness) can be obtained from organic efforts only – be it search engine optimisation or social media marketing.

    ppc.orgin Social Paid Search- 10 readers -
  • 9 Ways Which Will Improve Your Adsense Revenue

    Google Adsense is used in its millions worldwide as an effective way to profit from traffic that reaches a website. With this, there are lots of people wanting to improve how much they make with the PPC program. They believe that the revenue they produce is proportional to the amount of traffic your website receives – this isn’t always the case since there are many factors whic ...

    Will Green/ ppc.org- 6 readers -
  • Giff Gaff – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web user.

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • Spotify – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Computer Planet, who had a good search advert and a very ‘busy’ landing page with lots of links, images and content. However, from understanding the traffic that Computer Planet was targeting, it made sense for the landing page to be designed in this way.

    Will Green/ ppc.org- 9 readers -
  • BT Mobile – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Experience, who had a well-timed PPC campaign to take advantage of consumers looking to buy gifts for family and friends but left it too late to have items dispatched, posted and delivered in time for Christmas.

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Review Ad Extension to be Removed from Google AdWords

    There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below the description of the search advert, providing feed ...

    Will Green/ ppc.orgin Paid Search Google- 15 readers -
  • Effective Methods of Finding AdWords Expert

    In every online business we do, we have to Advertise it so that others get to know about it. AdWords is vital when we do business through the internet. AdWords woo internet users, giving them the chance to open and look over your website page. AdWords provides a great deal of benefits for your business.

    ppc.orgin Paid Search- 8 readers -
  • Google Tests ‘Best Answer’ for Q&A Searches

    In the last few weeks, it has come to the attention of people on social media that Google has implemented a new feature to their search engine results, that appears to be in very limited testing. When the web user searches using a question, depending on if the website that is ranked highest adopts a schema approach to their website of ‘/question’, ‘/answer’ etc.

    Will Green/ ppc.orgin Paid Search Google- 7 readers -
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