• 3 Tips to Running a Post-Christmas PPC Campaign

    For a lot of businesses out there, the majority of the revenue produced for the year will come during the holiday season before Christmas, simply because of the increased spending of consumers to buy gifts for family and friends. This is generally why the EPMV (earning per thousand visitors) for publishers from the likes of Ezoic tends to increase during the run up to Christmas ...

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • 3 SEO Tips to Use in 2018

    Making sure your website gains traffic is crucial to a website succeeding in today’s day and age. Considering that the internet is at its most popular at any present time, hitting a ‘home run’ with a website gaining traffic can make a huge difference to your online presence, business success and overall website’s health. To do this, it is vital to have good SEO.

    Will Green/ ppc.org- 18 readers -
  • Virgin Experience – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Truly Experiences, who had a very well designed PPC campaign, with both many positives to the search advert and landing page that were used. At the time of writing this article, it is Christmas Eve which is a very interesting time to analyse a PPC campaign.

    Will Green/ ppc.org- 17 readers -
  • Giff Gaff – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web user.

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • 5 Crucial Facts To Differentiate Between SEO And SMO

    Every digital marketer performs SEO for better online visibility as it combines feasible strategies to rank your website on top search engine result page. Unarguably, search engine optimization is the most effective way for online promotion and generates profits for your business. If we talk about SEO strategies, SMO is one of the most reliable concept that brings in more orga ...

    ppc.org- 16 readers -
  • Review Ad Extension to be Removed from Google AdWords

    There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below the description of the search advert, providing feed ...

    Will Green/ ppc.orgin Paid Search Google- 15 readers -
  • 10 WordPress Plugins to Use in 2018

    One of the best elements to WordPress, along with the complete and utter control of, well, every aspect of a website, is the fact that there is an open source platform to create plugins for millions of WordPress users to install and use. Think of it as the app store for websites. There is, pretty much, a plugin that can do, just about, anything you want for your WordPress website.

    Will Green/ ppc.org- 13 readers -
  • 3 Effective HR Approaches to Managing Freelancers

    If you have a website with freelancers creating content for you, then you will be adopting some sort of Human Resources (HR). After all, HR is all about the managing of people to for effective organisational performance. The problem is that many website owners and managers relating to websites do not have much experience with HR along with the best processes to adopt to make s ...

    Will Green/ ppc.org- 11 readers -
  • Top 10 Alternatives to Google AdSense

    Temporarily disabled? Or worse: Banned. AdSense can be lucrative, but it seems awfully temperamental at times. So what do you do when you don’t want to dance around Google AdSense’s moods? That’s simple, you work with one of the many alternatives to AdSense instead. Media.net The number one position on our list is Media.net.

    ppc.org- 10 readers -
  • 5 Ways How PPC Helps In Your Brand Promotion

    Are you planning to start a website or are you already running a website? Then, here’s a great tip for you to that will make more people visit your website. It will make promoting your business in the online world an easy task. All this can be achieved by PPC which is a model for digital marketing that can be helpful in advertising your business.

    ppc.org- 10 readers -
  • How to Write Exciting Text for Your Video Ads

    Video ads have grown in popularity especially on Google. Although it allows you to do different things, Google is primarily an advertising company. Research shows that at least 97% of its total revenues are from its ads. Recently, we found out that Google Search displays a shocking number of 6 billion ads in a day! What does this mean? Well, as a blogger or advertiser, you’ll ...

    ppc.org- 9 readers -
  • 3 Ways to Prepare for Google’s First Mobile-Index

    It should not come as a surprise to know that the amount of web traffic on mobile devices is increasing, whilst, at the same time, traffic coming from desktops is decreasing. This has been a general trend since the internet has become more readily available on smartphones. However, the problem with this, in the opinion of Google, is that we are now past the point where mobile d ...

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • BT Mobile – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Experience, who had a well-timed PPC campaign to take advantage of consumers looking to buy gifts for family and friends but left it too late to have items dispatched, posted and delivered in time for Christmas.

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Why SEOs Should Use a VPN

    Internet marketing is a cutthroat business; SEOs need to expand their reach and visibility constantly by finding new and creative ways of marketing. There are millions of sites to compete with and finding a way to get yourself stands-out, is a constant battle. Thanks to the multitudes of SEO technologies coming out with intelligent strategies every day, growing SEO ventures.

    ppc.org- 8 readers -
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