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Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.
Depending on the route you took to get into making your own website and blogging will determine what blogging platform you first chose to use. For those that felt confident, they may have gone straight into blogging. Whereas, on the other hand, those that first encountered blogging and were unsure what to do may have gone for the easier-to-understand platform being Google’s Blogger.
Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the search engines like Google, Bing, and Yahoo! to gain ...
When it comes to creating a new website, one of the top priorities on your list of things to do should be to purchase a domain name for your website. For the majority, there are two paths to choosing a domain name. You could choose a ‘discoverable’ brand name which contains keywords which relate to your website (but, this is usually quite an expensive purchase).
Over the last few years, we can all agree that the way people have promoted things has changed with the introduction of native advertising. Native advertising is a seemingly new form of advertising which resembles regular content on a website. However, the content is sponsored where the content has the aim to promote whatever the advertiser wants.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from David Lloyd, who had created a campaign to get those looking to get fit for the new year to sign up at their gym. As much as it was good, it did not advertise the numerous facilities David Lloyd offered – it focused only on the gym in the landing page which, I feel, was good for a certain per ...
Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future.
Do you struggle to grow your business or have trouble with repeat business? These are issues that could be addressed with an effective social media strategy. Every business needs a social media presence. But, there are certain challenges that come with navigating multiple social media channels. You need to develop strategies that help you attract new customers or retain existing customers.
With the constant evolution in the internet marketing space, getting along with trends and staying ahead of your competition can be a bit challenging. However, to help thrive, using a top-quality internet marketing software that improves your productivity and allows you to maximize your ROI is essential. According to Forrester, US digital marketing spend will reach $120 billion by 2021.
The way Google has looked over the last ten years has pretty much stayed the same, all exempt small minor changes here and there. One change that has occurred, on the whole, a little unnoticed (possibly because it works so well), is the introduction of feature snippets. Feature snippets are snippets that appear at the top of organic search results on Google which display the an ...
Every so often, Google updates the complex algorithm that are used to rank websites on their search engine in order to improve the user experience when using Google’s search engine. With this, some websites will be promoted on the search engine while others will lose ranks, for numerous types of reasons, and become impacted by the algorithm update.
We all know that Google are constantly trying to improve the experience web users have with both their search engines and advertising online. This is generally why the changes Google make always seem to make things that bit nicer and easier for the web user. Although it has not been confirmed yet by Google, there are reports circulating the internet, in their early stages, tha ...
Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the adverts which appear on publisher websites within the ...
You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms of technology and smartphones with Samsung having recently unveiled ...