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One of the hot rumors of 2014 is that a “linkless SEO” is coming in the future, but that’s not going to be a reality anytime soon. While some professionals are leaning more on other SEO tactics, you shouldn’t underestimate the power of good links in your overall strategy. A solid link-building strategy is still considered by SEO algorithms as an integral part of your online pe ...
Written by Matthew Fritschie Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads than ever before. Image Source: www.
Written by Patrick Panuncillon Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers.
As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the early on stage of it’s life), I noticed something about ...
Written by Shahzad Saeed We have all know that it is cheaper to retain a customer than to acquire one. Yet many companies are solely focusing on acquiring new customers instead of doing relationship marketing with their existing customers to sell their products. Surprisingly, most companies don’t seem to value their existing customers anywhere near as much as new customers.
Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.
Ever since we have realized the importance of social media, we are trying and doing everything possible to make our mark felt in this domain either by doing something totally crazy or by following big brands that are doing awesome job. As big brands have no such constraint when it comes to budget, they are going extreme to increase interaction with their fans that eventually ...
Depending on the route you took to get into making your own website and blogging will determine what blogging platform you first chose to use. For those that felt confident, they may have gone straight into blogging. Whereas, on the other hand, those that first encountered blogging and were unsure what to do may have gone for the easier-to-understand platform being Google’s Blogger.
Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the search engines like Google, Bing, and Yahoo! to gain ...
The advent of social media has irreversibly changed communication. Not only has it made access to information faster, it has also blurred the communication lines that divide brands and consumers. Now, companies have a closer, more personal way of reaching their target market, and consumers have an easier time keeping track of their favorite brands.
2016 has been and gone and, for many people, it has not been the greatest of years to date (from their opinions). Regardless of this, it is a good idea, like New Year resolutions, to look back at the year and see what we have learnt and how we can improve ourselves for 2017. With this in mind, here are the two main things I learnt in 2016 from blogging which could become paramo ...
When it comes to creating a new website, one of the top priorities on your list of things to do should be to purchase a domain name for your website. For the majority, there are two paths to choosing a domain name. You could choose a ‘discoverable’ brand name which contains keywords which relate to your website (but, this is usually quite an expensive purchase).
We are all well aware of responsive web designs and know how it has benefitted us. The incredible growth of mobile devices such as mobile phones and tablets have created a need of having a mobile friendly website for your business. A mobile friendly website is going to help the users to explore and get their information regardless of any device they use.
Over the last few years, we can all agree that the way people have promoted things has changed with the introduction of native advertising. Native advertising is a seemingly new form of advertising which resembles regular content on a website. However, the content is sponsored where the content has the aim to promote whatever the advertiser wants.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from David Lloyd, who had created a campaign to get those looking to get fit for the new year to sign up at their gym. As much as it was good, it did not advertise the numerous facilities David Lloyd offered – it focused only on the gym in the landing page which, I feel, was good for a certain per ...