- Our Blog
July 19, 2016 The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.
July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.
March 8, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR w ...
March 29, 2017 If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where the data does not line up in Analytics.
March 28, 2017 We’ll keep it simple – your time to join hundreds of your nerdy friends for this annual PPC pilgrimage is nearly gone! We’ve sold out of our Excel Hero and Account Hero passes and have limited numbers of our Agency Hero and Conference Passes remaining. Plus our conference hotel is nearly sold out! Hero Conf Los Angeles is April 18-20 at the JW Marriott Los ...
March 28, 2017 Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager’s default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further analysis.
March 27, 2017 Everybody is fighting to get in front of their audience on Facebook. Competition is fierce and catching the focus of your audience is not an easy task. What you need are ads that work successfully for YOUR brand – not a generic fix that looks decent, but doesn’t drive conversions and customers.
March 27, 2017 We’ve all been there before – the first time you try a new advertising platform. While there are general consistencies you can prepare for using past experience, there are always learning curves to any new channel. Facebook hosts over 1.87 billion monthly active users as of 2017.
March 24, 2017 With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing s.
March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors.
March 22, 2017 If you have ever read any of my blog posts, you might have noticed that they are all very client-focused. That’s because I don’t actually do PPC work. Rather, I work with people who do. As an associate director of client services, my position is mostly client-facing and is somewhat a client concierge.
March 21, 2017 Have a Little Fun While You Build a Powerful PPC Network Hero Conf Los Angeles is one short month away. We’ve told you about the 5, industry-leading keynotes from brands like Facebook, Google and Bing. We’ve shared the 41 sessions on paid search, social, mobile, programmatic, CRO and more. We touched on the Hero Conf Advanced Track and all new Career and Agency Growth sessions.
March 21, 2017 In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts. First, let’s choose the seeds for the respective functions.
March 20, 2017 Ok PPC Heroes! Hanapin is working on a new report and we need your opinion. Do you trust your metric sources? Meaning, do you trust the metrics that Google AdWords, Google Analytics, Facebook, Bing ...
March 20, 2017 You know Excel like the back of your hand, but have you SEEN how you can do PPC in Google Sheets? With this awesome tool, you can take your PPC efficiency and accuracy to the next level. Sit back, relax and Learn how your team can benefit from using Google Sheets with shareable reports, dashboards, and more. In this webinar recording, Hanapin Seni ...
March 20, 2017 As digital advertising has emerged as a core piece of most brands’ overall marketing strategy, one would assume that the simple radio ad or “audio” would fade into the background along with other traditional methods such as print. However, I am here to make the case for keeping audio advertising as a significant part of your marketing strategy.
March 17, 2017 If you’ve been keeping an eye on recent digital marketing trends, you’ve probably heard of omni-channel. You may think of it as the future of digital marketing. Or, you might think of it as the fanciest new way to burn your money and grey your hair. There is a strange taboo association with omni-channel marketing strategies.
March 16, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Megan Taggart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. These days automation is synonymous to account optimization.
Digital ad strategies, tactics and news from Hanapin Marketing.