• The 2016 Top 25 Most Influential PPC Experts

      July 19, 2016 The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.

      Jamie Newton/ PPC Heroin Paid Search- 38 readers -
    • How To Choose Your Google Display Network Audiences

      July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.

      PPC Hero- 42 readers -
    • Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns

      March 8, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR w ...

      PPC Heroin Affiliate Paid Search- 18 readers -
  • Training The New Generation Of Digital Marketers

    May 25, 2017 Humans now have a shorter attention span than goldfish. In 2015, there was a study conducted by Microsoft on the human attention span. The study showed that the average attention span of 12 seconds had slowly been declining down to 8 seconds since 2000. In comparison, scientists have studied goldfish in the past to have 9-second attention spans.

    Jacob Brown/ PPC Heroin Paid Search- 6 readers -
  • Goodbye For Good Standard Text Ads

    May 24, 2017 Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads Editor.

    PPC Hero- 5 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    May 23, 2017 Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance.

    PPC Heroin Affiliate Paid Search- 18 readers -
  • Hanapin Launches a New Site!

    May 22, 2017 The Hanapin team has been really busy these past few months and we’re excited to announce the launch of a brand new website! With a cleaner format and more intuitive paths to information, you’ll be able to find more about who Hanapin Marketing is, what we do, and a multitude of resources in our significantly revised PPC Library (formerly known as the Resource Library).

    Jamie Newton/ PPC Heroin Paid Search- 10 readers -
  • How To Choose A Programmatic Vendor

    May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit holes. I mean, look at this graphic.

    PPC Heroin Affiliate How To's- 13 readers -
  • Live Blogging Google Marketing Next 2017

    May 19, 2017 It’s that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event as the innovations are ...

    Matt Umbro/ PPC Heroin Paid Search Google- 10 readers -
  • How To Build A PPC Lead Nurture Strategy

    May 19, 2017 “Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC. Before we discuss how to develop a lead nurture strategy, first you have to understand what is “lead nurturing?” Lead Nurturing, by definition, “is the process of developing relationships with buyers ...

    PPC Heroin Paid Search How To's- 11 readers -
  • In Case You Missed It: Robots Taking Over PPC!

    May 18, 2017 You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control you ...

    PPC Heroin Paid Search- 12 readers -
  • Our Top Speakers Return to London – Register Now at £500 Off!

    May 18, 2017 Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes we need to make, which topics we need to add, and what schedule tweaks we need to consider. That’s why we’re excited to announce the return of our top-rated speakers from Hero Conf ...

    Nate Hollander/ PPC Heroin Paid Search- 8 readers -
  • Universal App Campaigns Vs. Mobile App Install Campaigns

    May 18, 2017 How many apps do you have on your smartphone or tablet? How many of those apps do you use on a regular basis? While I don’t know how many apps I have, I can honestly say I use 30% or less on a regular basis. No matter how many apps you have on your device, the fact of the matter is that before you ever downloaded them, they had to have been placed in front of ...

    PPC Heroin Social- 11 readers -
  • The 2017/2018 State of PPC Survey is Now Open!

    May 17, 2017 Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come. We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions on trends we are seeing and what new tr ...

    Jamie Newton/ PPC Heroin Paid Search- 9 readers -
  • The Complete Google AdWords Shopping Campaign Settings Breakdown

    May 17, 2017 When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. It has multiple moving pieces with the setup, management, and continued optimizations. Plus, you not only have to manage your campaign on AdWords, but you also have to manage your feed, which can be especially tedious if you have a large, diverse in ...

    PPC Heroin Paid Search Google- 12 readers -
  • Save Your Precious Time: Quality, Fast Reporting DOES Exist!

    May 15, 2017 We’re all constantly trying to speed up our reporting…but of course, without losing quality. It can be really difficult to discern which metrics you need, what data you should spend your precious time pulling, and how to compare data ranges. Luckily, we have some experts who are pumped to talk to you about how to make your reporting more efficient.

    PPC Heroin Paid Search- 11 readers -
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