• The 2016 Top 25 Most Influential PPC Experts

      July 19, 2016 The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.

      Jamie Newton/ PPC Heroin Paid Search- 31 readers -
    • How To Choose Your Google Display Network Audiences

      July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.

      PPC Hero- 41 readers -
    • Ad Impression Share: Quantity Or Quality?

      December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” **Cue the chirping crickets** Whe ...

      PPC Heroin Paid Search- 12 readers -
  • Facebook Now Offering Mid-Roll Ads for Advertisers

    February 24, 2017 It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and watch additional content, to brands skipping cable all together and offering live content on Facebook, YouTube and ...

    PPC Heroin Social Facebook- 10 readers -
  • PPC, KPIs, and the Marketing Funnel

    February 23, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Ryan Moothart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Key performance indicators (KPIs) are essential to our industry.

    Ryan Moothart/ PPC Heroin Affiliate Paid Search- 11 readers -
  • Bidding in a Mobile Centric 2017

    February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile and desktop advertising over the past few years.

    PPC Heroin Paid Search Mobile Google- 7 readers -
  • How to Take Your Retargeting To The Next Level

    February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that.

    PPC Heroin Paid Search How To's Retargeting- 10 readers -
  • Ask Us Anything About Programmatic!

    February 22, 2017 Do you have questions about programmatic advertising? We’re giving you the opportunity to ask ANY question you want; our experts are here to answer them for you! Whether you just want to know where to start, how to optimize or how to a ...

    PPC Hero- 11 readers -
  • Google To Let Advertisers Use Search Data For YouTube Ad Targeting

    February 22, 2017 As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting.

    PPC Heroin Social Google YouTube- 14 readers -
  • Individualized Learning Takes Center Stage at Hero Conf LA!

    February 21, 2017 Advanced Track, Career Development Sessions, and Tailored Workshops We love the feedback that we get from each of our events. It allows us to expand on the most successful components and ditch or reinvent those pieces that are falling flat. What we heard last year was three-fold: As an expert-level marketer, I need more advanced content I’m looking to gro ...

    Nate Hollander/ PPC Heroin Paid Search- 11 readers -
  • 4 Red Flags Of Ineffective PPC Account Structure

    February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client.

    PPC Heroin Affiliate Paid Search- 11 readers -
  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

    February 20, 2017 If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work and time required to produced one video.

    PPC Heroin Social Facebook Twitter- 11 readers -
  • 3 Ways Facebook Automation Can Help You Manage Ads

    February 17, 2017 Automation. It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while. If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like targeted CPA, you’ve been u ...

    PPC Heroin Affiliate Social Paid Search Facebook- 13 readers -
  • Broadening your Paid Search Marketing Strategy

    February 16, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low qua ...

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations.

    PPC Hero- 14 readers -
  • The Evolution of Voice Search (and what it means for PPC)

    February 14, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Purna Virji will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Speculating about the future has always been one of my favorite things to do, espec ...

    Purna Virji/ PPC Heroin Paid Search- 14 readers -
  • Being a Better Leader – Key Takeaways From LEAD 2017

    February 14, 2017 Last week I had the opportunity to go to LEAD 2017 to learn about leadership from a number of talented speakers. LEAD, short for Leadership Excellence and Development, is a two-day event focused on equipping individuals with the ability to be better leaders in the world today. From this experience I learned about not only leading others, but also how to be ...

    PPC Hero- 11 readers -
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