• The 2016 Top 25 Most Influential PPC Experts

      July 19, 2016 The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.

      Jamie Newton/ PPC Heroin Paid Search- 23 readers -
    • How To Choose Your Google Display Network Audiences

      July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.

      PPC Hero- 37 readers -
    • What’s In A Name? Building Powerful Product Titles For Ecommerce

      August 19, 2016 Over the years, CommerceHub has tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends. There are numerous combinations of how a title can be structured and crafted based on the product and its attributes.

      PPC Hero- 10 readers -
  • Top 6 Ways To Get The Most Out Of Mobile With Bing Ads

    October 26, 2016 Almost everything in digital marketing nowadays is mobile-first. Which means that as digital marketers, mobile strategies should be at the forefront of our minds. OK, your first response may be: “I put a TON of effort into my mobile on Google AdWords!” And that’s awesome. But as we have seen for a while, competition between Google and Bing is fierce.

    PPC Heroin Mobile- 7 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    October 26, 2016 Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months.

    PPC Heroin Social Paid Search Display- 8 readers -
  • Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads

    October 25, 2016 Even though ad customizers aren’t anything new, they are arguably underutilized. Personally, I’m a fan of them as well as other advertisers in the PPC world who won’t be named. I also am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.

    PPC Heroin Paid Search- 9 readers -
  • Dominate SEO and PPC Listings With These 5 Tactics

    October 24, 2016 No matter what type of company you work for, you have probably found that PPC and SEO teams struggle to communicate and often work in silos. However, this connection is vital to the ability to leverage data from both sides and increase your conversion rate. You can’t make more people search for a query, but you can control how many of your listings show on ...

    PPC Heroin Paid Search SEO- 6 readers -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    October 24, 2016 Hopefully, you’re well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that’s it. They’re guidelines. Best practices are not absolute. They don’t always work in every situation. And this is why we (join me in this one, let’s say it audibly) always test everything.

    PPC Hero- 7 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true.

    PPC Heroin Affiliate- 7 readers -
  • Mobile Display Is The Future…Know Your Ad Types!

    October 20, 2016 3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020. If you need more stats read the comprehensive research performed by eMarketer. As devices continue to become more advanced, mobile trends and methods available to advertise follow suit.

    PPC Hero- 7 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Cente ...

    PPC Heroin Paid Search Google- 8 readers -
  • Seasonal Bidding Methods: Holidays Already?

    October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality.

    Jacob Brown/ PPC Heroin Paid Search- 4 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters.

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 6 readers -
  • Weird Science: A Lesson in Failed Experiments

    October 17, 2016 Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $40.716129. If our campaign is limited by budget and we raise our budget, we will no longer be limited by budget.

    PPC Heroin Paid Search- 7 readers -
  • 3 Steps For A Stress-Free Vacation From PPC

    October 14, 2016 You work hard and don’t often miss work. Sometimes you need a vacation or time off for whatever reason. Wouldn’t it be nice to know that when you are away the person watching your account is taking care of it just like you would? They would have everything they need to make decisions for the best of the account.

    PPC Heroin Paid Search- 7 readers -
  • 4 World-Class Hero Conf London Keynotes

    October 13, 2016 There are just 11 days remaining until PPC Heroes far and wide meet for London’s Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul’s for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience.

    Nate Hollander/ PPC Heroin Paid Search- 7 readers -
  • Recounting My CRO Day 5-Second Showdown

    October 13, 2016 #CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head in the 5-second showdown.

    PPC Hero- 6 readers -
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