• The 2016 Top 25 Most Influential PPC Experts

      July 19, 2016 The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.

      Jamie Newton/ PPC Heroin Paid Search- 26 readers -
    • How To Choose Your Google Display Network Audiences

      July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.

      PPC Hero- 38 readers -
    • What’s In A Name? Building Powerful Product Titles For Ecommerce

      August 19, 2016 Over the years, CommerceHub has tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends. There are numerous combinations of how a title can be structured and crafted based on the product and its attributes.

      PPC Hero- 11 readers -
  • CRO for PPC: Back to the Basics

    December 8, 2016 Whether you’re completely new to the PPC industry or you’re an expert, there are always questions around what CRO is and why it’s important. I’ll walk you through what CRO is, what kind of testing you can do to optimize and why this is so important to your PPC account. What is CRO? CRO stands for conversion rate optimization. Yes, we want to optimize for conversion rate.

    PPC Heroin Paid Search- 16 readers -
  • How To Optimize PPC Campaigns That Are Limited By Budget

    December 7, 2016 In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are these coins coming from and can we talk about 2016 inflation?” When you think of these budget limitations, you might feel inclined to inte ...

    PPC Heroin Paid Search How To's- 7 readers -
  • Social Media Demographic Strategy Tips for 2017

    December 6, 2016 Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you c.

    Cassie Oumedian/ PPC Heroin Social Paid Search Facebook Twitter- 8 readers -
  • Using Data to Create a Killer Business Story For Your C-Suite

    More about this Webinar It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then ...

    PPC Heroin Paid Search- 7 readers -
  • How Storytelling can Up your PPC Reports

    December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search.

    PPC Heroin Affiliate- 12 readers -
  • Pitch to Speak Now: Hero Conf LA is Calling!

    December 1, 2016 The deadline for speaker pitches to Hero Conf Los Angeles is midnight Friday, December 2. If that’s enough to remind you to get writing, then head on over and pitch now! Want to learn more about what the process entails? Well please, read on. Hero Conf is headed to the JW Marriott Los Angeles LA Live April 18-20, 2017.

    Nate Hollander/ PPC Heroin Paid Search- 6 readers -
  • Prioritizing Your PPC To-Do List

    December 1, 2016 There are about a million things you could be doing in your PPC accounts right now. How do you sift through it all and decide what needs to be done, what should be done, and what can wait? Here we’ll go through some tips on how to prioritize your PPC to-do list and spend your time wisely. Gauging Account Impact vs.

    Rachael Law/ PPC Heroin Paid Search- 9 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    November 29, 2016 Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals – and by no means should the goal stay constant across an entire account (in most cases).

    Jacob Brown/ PPC Heroin Paid Search- 7 readers -
  • Extended One Day Only! Get $600 Off Hero Conf LA

    November 29, 2016 It’s alright. We completely forgive you for missing our Cyber Monday sale on tickets to the biggest, the baddest, the most PPCest conference out there. If you’re like the typical PPCer, you had a pretty full plate of your own client sales to run yesterday. Never worry. We want to give as many folks as possible the opportunity to join us for Hero Conf Los ...

    Nate Hollander/ PPC Heroin Paid Search- 7 readers -
  • A Tale Of 2 Internships

    November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities to hone new skills and explore my career interests.

    Matt Umbro/ PPC Hero- 8 readers -
  • Drastically Improve Your Users’ Online Experience With A/B Testing

    More about this Webinar When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success.

    PPC Hero- 10 readers -
  • How To Master Bing Ads Reporting

    November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee.

    PPC Heroin Affiliate Paid Search How To's- 8 readers -
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