• Ad Impression Share: Quantity Or Quality?

      December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” **Cue the chirping crickets** Whe ...

      PPC Heroin Paid Search- 20 readers -
    • Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns

      March 8, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR w ...

      PPC Heroin Affiliate Paid Search- 19 readers -
    • Why I’m Excited For The New Google Attribution

      June 16, 2017 You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a digital strategy for your client or company, chances are you use mor ...

      PPC Heroin Paid Search Google- 19 readers -
  • Use AdWords Scripts To Update Negative Placements

    July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor.

    Jacob Fairclough/ PPC Heroin Paid Search- 6 readers -
  • London Workshops for Account, Agency, and Excel Heroes!

    July 20, 2017 One of the most valuable pieces of the Hero Conf experience is our day 3 workshops that dive deep into the topics most relevant to today’s PPC marketer. And we’ve expanded our offerings to include three great options that are applicable regardless of role or seniority. Join us in London, 23-25 October to experience these great workshops: Excel Hero Worksho ...

    Nate Hollander/ PPC Heroin Paid Search- 9 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data.

    PPC Heroin Affiliate Paid Search- 8 readers -
  • Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit

    July 17, 2017 So you’ve heard all about Gmail ads, and you want to use them…but there may be a few things holding you back. Are you having trouble understand expectations? Is the thought of developing a strategy for Gmail ads a total mystery to you? Not sure how to gauge success? All of these concerns are so common, and we’ve brought in the experts to break down Gmail ads f ...

    PPC Heroin Paid Search- 12 readers -
  • Automate Your Budget Projections Using Supermetrics

    July 17, 2017 I don’t know about you, but I am always looking for ways to make my job easier. Anything that makes my day-to-day tasks take a little less time so I can focus more on learning and strategizing PPC is good to me. Recently, I began to utilize Supermetrics, an add on to Google Sheets.

    PPC Heroin Paid Search- 11 readers -
  • 2 Weeks Left to Save £350 at Hero Conf London!

    July 13, 2017 Do you love the content you read on PPC Hero? Do you sometimes wish there was a way to soak in all in a little faster? We’ve got your solution! Join us for PPC Hero Live, at Hero Conf London, 23-25 October at the Brewery. Hero Conf brings together the most relevant and actionable topics in the world of PPC, for three days of intensive training guaranteed to ...

    Nate Hollander/ PPC Heroin Paid Search- 8 readers -
  • Troubleshooting Facebook Advertising: Don’t Forget the Pixel

    July 13, 2017 With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could be better.

    PPC Heroin Social Facebook- 12 readers -
  • The State of Paid Social 2017

    July 12, 2017 72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%? Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot in social at the moment, 63% say th ...

    PPC Heroin Social- 8 readers -
  • Using A Reverse Classroom Approach To Training

    July 12, 2017 The reverse or flipped classroom approach is becoming a more commonly used strategy in the education world. The concept of this approach is to take the lecture setting out of the classroom and onto a student’s computer – and projects and “homework” away from home and into the classroom.

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • Pinterest’s Audience Reach Is More Diverse Than Ever

    July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane.

    PPC Hero- 10 readers -
  • PPC Advice Column

    July 10, 2017 Hi PPC Hero Readers! I’m piloting a PPC Advice Column right here on our blog. I’m looking for readers to submit their account woes in the style of a cheesy love advice column and I will respond to a handful of inquiries in a follow-up blog post on July 19th. For instance a submission could look like this: Dear Dani, I have a lead gen account that I reall ...

    PPC Heroin Paid Search- 15 readers -
  • Capitalize on the Mobile Movement with Next-Level Strategies

    July 10, 2017 Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches.

    PPC Heroin Paid Search- 11 readers -
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