• The 2016 Top 25 Most Influential PPC Experts

      July 19, 2016 The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.

      Jamie Newton/ PPC Heroin Paid Search- 28 readers -
    • How To Choose Your Google Display Network Audiences

      July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.

      PPC Hero- 39 readers -
    • Ad Impression Share: Quantity Or Quality?

      December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” **Cue the chirping crickets** Whe ...

      PPC Heroin Paid Search- 11 readers -
  • Understanding the Ins and Outs of Programmatic for PPC

    More about this Webinar Programmatic advertising is a hot topic in the world of PPC, but is probably the most often misunderstood strategy. It can appear to be a scary beast that many marketers worry about taking on, but the opportunities (and success) it can offer your overall marketing plan is worth it.

    PPC Heroin Paid Search- 8 readers -
  • 6 Digital Marketing Strategies You Need To Know

    January 23, 2017 I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a PPC-only agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates.

    PPC Heroin Paid Search SEO EMail- 19 readers -
  • 5 Tips For The Travel PPC Marketer

    January 20, 2017 If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you missed them, never fear, they can be found here.

    PPC Heroin Paid Search- 13 readers -
  • Our All-PPC Schedule for LA is Now Live! Save $400 Now»

    January 19, 2017 You can now get the info you need to register before our 25% off Early Bird pricing expires on 1/31. We’re adding new sessions daily to our schedule for Hero Conf Los Angeles, and it includes updates that hard-working PPC-ers just can’t miss. Hero Conf is just around the corner, April 18-20 at the JW Marriott Los Angeles LA Live.

    Nate Hollander/ PPC Heroin Paid Search- 10 readers -
  • Be Smart In 2017: Use Seasonal Budgeting

    January 19, 2017 What’s your 2017 budget? That’s the question everyone was trying to figure out in the marketing world over the past 2-3 months. A lot got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented the budget down to the month.

    Jacob Brown/ PPC Heroin Paid Search- 13 readers -
  • The Simple Beauty Of A PPC Bid Template

    January 18, 2017 I will not lie: I am not the biggest proponent of automated optimizations and tools. Consider me a skeptic à la Will Smith in iRobot. The more automation programs you use, the more programs that can and will break, go down in times of critical need, etc. Relying solely on automation tools for optimizations feels like putting every single very fragile egg in one basket.

    PPC Heroin Paid Search- 21 readers -
  • 4 Strategies For Improving Your Click-To-Message Ad Extensions

    January 17, 2017 Have you ever felt the slow simmering rage from waiting more than a minute for a response from your significant other to your beyond brilliant text message? Or that lingering uncertainty of whether or not you should share that potentially offensive gif in a group text? Despite these micro-moments of apprehension, texting is a dominant form of communication and businesses are .

    PPC Heroin Paid Search- 12 readers -
  • New Bing Features You Need in 2017 for Optimal Performance

    More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy.

    PPC Heroin Paid Search- 16 readers -
  • Reasons To Invest In Amazon Marketing Services

    January 16, 2017 As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape.

    PPC Hero- 15 readers -
  • 6 Components of A Successful CRO Program

    January 13, 2017 Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways.

    PPC Heroin Paid Search- 14 readers -
  • The New World Of PPC Targeting

    January 12, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Brad Geddes will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. For years, the most commonly referred to stat for PPC was that average conversion rates were 2-4%.

    PPC Heroin Affiliate Paid Search- 14 readers -
  • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

    January 11, 2017 Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your co ...

    PPC Heroin Paid Search How To's- 18 readers -
  • Your PPC Golden Ticket to Hero Conf LA

    January 10, 2017 The new year is here! And as an avid reader of PPC Hero and friend of Hanapin Marketing, we’d like to say thanks by offering up the chance to win your way to Hero Conf Los Angeles, April 18-20, 2017, on us! We have 3 golden tickets for Hero Conf LA and all you have to do is keep reading to win one! We’re hiding our golden PPC friends within the content on PPC Hero over t.

    Nate Hollander/ PPC Heroin Paid Search- 12 readers -
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