PPC Hero - Posts from July 2017

  • AdWords Editor 12: Everything You Need To Know

    July 6, 2017 Before jumping into the new and improved AdWords Editor 12, let’s take a moment to applaud how far we have come. There is no denying the significant changes that have taken place that allow advertisers to better manage AdWords and focus more on not so monotonous tasks. So let’s jump into AdWords Editor 12 and how Google has taken the tool to another level, yet again.

    PPC Heroin Paid Search- 20 readers -
  • 2 Weeks Left to Save £350 at Hero Conf London!

    July 13, 2017 Do you love the content you read on PPC Hero? Do you sometimes wish there was a way to soak in all in a little faster? We’ve got your solution! Join us for PPC Hero Live, at Hero Conf London, 23-25 October at the Brewery. Hero Conf brings together the most relevant and actionable topics in the world of PPC, for three days of intensive training guaranteed to ...

    Nate Hollander/ PPC Heroin Paid Search- 13 readers -
  • The 2017 Top 25 Most Influential PPC Experts

    July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….

    Jamie Newton/ PPC Heroin Paid Search- 25 readers -
  • The State of Paid Social 2017

    July 12, 2017 72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%? Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot in social at the moment, 63% say th ...

    PPC Heroin Social- 10 readers -
  • What’s Happening in the World of Paid Social? 2017 Insights and Predictions

    July 24, 2017 Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think again if you want to keep up with your competitors.

    PPC Heroin Social- 11 readers -
  • Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!

    July 6, 2017 It’s here! Registration for Hero Conf Austin is now open! We’re headed back to the Live Music Capital of the World, April 16-18, 2018 at the Hilton Austin. And we’re excited to roll out a whole slew of changes, to our topics, to our session types, to our networking experiences, and to the schedule layout itself! But our biggest change means the biggest value to you.

    Nate Hollander/ PPC Heroin Paid Search- 9 readers -
  • A Case For Automated Bidding

    July 28, 2017 It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands.

    PPC Heroin Paid Search- 12 readers -
  • Using A Reverse Classroom Approach To Training

    July 12, 2017 The reverse or flipped classroom approach is becoming a more commonly used strategy in the education world. The concept of this approach is to take the lecture setting out of the classroom and onto a student’s computer – and projects and “homework” away from home and into the classroom.

    Jacob Brown/ PPC Heroin Paid Search- 11 readers -
  • Why I Tested A Facebook Audience With Zero Targeting Restrictions

    July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible combination of both scale and accuracy.

    PPC Heroin Social Facebook- 16 readers -
  • A New Perspective For YouTube Advertising

    July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: These updates and others have contributed to makin ...

    PPC Heroin Social Paid Search Display YouTube- 14 readers -
  • London Workshops for Account, Agency, and Excel Heroes!

    July 20, 2017 One of the most valuable pieces of the Hero Conf experience is our day 3 workshops that dive deep into the topics most relevant to today’s PPC marketer. And we’ve expanded our offerings to include three great options that are applicable regardless of role or seniority. Join us in London, 23-25 October to experience these great workshops: Excel Hero Worksho ...

    Nate Hollander/ PPC Heroin Paid Search- 18 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience.

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Facebook Ads for B2B: Presenting the Right Content at the Right Time

    July 24, 2017 According to Hanapin’s new State of Paid Social 2017, 72% of marketers are spending less than 15% of their budget on social ads. When I first saw this statistic I was surprised, but quickly found myself nodding my head. Well, yes. Of course that’s true. There are many reasons why marketers shy away from social advertising on Facebook, especially those working i ...

    PPC Heroin Paid Search Content- 14 readers -
  • Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit

    July 17, 2017 So you’ve heard all about Gmail ads, and you want to use them…but there may be a few things holding you back. Are you having trouble understand expectations? Is the thought of developing a strategy for Gmail ads a total mystery to you? Not sure how to gauge success? All of these concerns are so common, and we’ve brought in the experts to break down Gmail ads f ...

    PPC Heroin Paid Search- 19 readers -
  • Is the File Size of Your Display Ads Killing Your Performance?

    July 31, 2017 Over the past few years, advertisers have increasingly turned to the more impactful ways of advertising online like full page take overs, elaborate gifs and HTML5 animation, really impressive light box video. And let’s be honest, when executed well, they are pretty awesome to look at and I admire the creativity behind them.

    PPC Heroin Paid Search- 14 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data.

    PPC Heroin Affiliate Paid Search- 15 readers -
  • Push Play on Growth: Why You Need YouTube Advertising

    July 31, 2017 Did you know that Youtube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different Youtube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience.

    PPC Heroin Social YouTube- 17 readers -
  • PPC Advice Column

    July 10, 2017 Hi PPC Hero Readers! I’m piloting a PPC Advice Column right here on our blog. I’m looking for readers to submit their account woes in the style of a cheesy love advice column and I will respond to a handful of inquiries in a follow-up blog post on July 19th. For instance a submission could look like this: Dear Dani, I have a lead gen account that I reall ...

    PPC Heroin Paid Search- 16 readers -
  • Use AdWords Scripts To Update Negative Placements

    July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor.

    Jacob Fairclough/ PPC Heroin Paid Search- 19 readers -
  • Google For Jobs: How Does This Affect Me?

    July 26, 2017 Google for Jobs is a new initiative launched by Google allowing users to receive job search results directly on the Google Search page. A separate box appears after PPC results and before organic results solely containing job search results pertaining to the search query the user typed in.

    PPC Heroin Paid Search Google How To's- 11 readers -
  • Deciding Between CPM & CPC Bidding on Facebook

    July 27, 2017 In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you’re managing a Facebook account that gets very few leads or conversions over a month, t ...

    PPC Heroin Facebook- 10 readers -
  • Pinterest’s Audience Reach Is More Diverse Than Ever

    July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane.

    PPC Hero- 15 readers -
  • Automate Your Budget Projections Using Supermetrics

    July 17, 2017 I don’t know about you, but I am always looking for ways to make my job easier. Anything that makes my day-to-day tasks take a little less time so I can focus more on learning and strategizing PPC is good to me. Recently, I began to utilize Supermetrics, an add on to Google Sheets.

    PPC Heroin Paid Search- 17 readers -
  • How To Utilize PPC Brand Building Strategies

    July 3, 2017 When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not an easy task because sometimes your impression s ...

    PPC Heroin Paid Search Display How To's- 17 readers -
  • Capitalize on the Mobile Movement with Next-Level Strategies

    July 10, 2017 Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches.

    PPC Heroin Paid Search- 9 readers -
  • PPC Excel Shortcuts You’ll Never Want to Forget

    July 3, 2017 We all know that Excel can save you valuable time in your PPC. The latest and greatest Excel tricks are just out there waiting for you to grab a hold of and run with. What’s the problem? The problem is you barely have enough time to breathe, let alone do hours of research on the updates that could save you time.

    PPC Heroin Paid Search- 14 readers -
  • Troubleshooting Facebook Advertising: Don’t Forget the Pixel

    July 13, 2017 With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could be better.

    PPC Heroin Social Facebook- 17 readers -
  • Our PPC Training is Not for the Weak-Minded

    July 27, 2017 At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry’s finest, all within two days.

    PPC Heroin Paid Search- 13 readers -