- Our Blog
July 6, 2017 Before jumping into the new and improved AdWords Editor 12, let’s take a moment to applaud how far we have come. There is no denying the significant changes that have taken place that allow advertisers to better manage AdWords and focus more on not so monotonous tasks. So let’s jump into AdWords Editor 12 and how Google has taken the tool to another level, yet again.
July 13, 2017 Do you love the content you read on PPC Hero? Do you sometimes wish there was a way to soak in all in a little faster? We’ve got your solution! Join us for PPC Hero Live, at Hero Conf London, 23-25 October at the Brewery. Hero Conf brings together the most relevant and actionable topics in the world of PPC, for three days of intensive training guaranteed to ...
July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….
July 12, 2017 72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%? Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot in social at the moment, 63% say th ...
July 24, 2017 Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think again if you want to keep up with your competitors.
July 6, 2017 It’s here! Registration for Hero Conf Austin is now open! We’re headed back to the Live Music Capital of the World, April 16-18, 2018 at the Hilton Austin. And we’re excited to roll out a whole slew of changes, to our topics, to our session types, to our networking experiences, and to the schedule layout itself! But our biggest change means the biggest value to you.
July 28, 2017 It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands.
July 12, 2017 The reverse or flipped classroom approach is becoming a more commonly used strategy in the education world. The concept of this approach is to take the lecture setting out of the classroom and onto a student’s computer – and projects and “homework” away from home and into the classroom.
July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible combination of both scale and accuracy.
July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: These updates and others have contributed to makin ...
July 20, 2017 One of the most valuable pieces of the Hero Conf experience is our day 3 workshops that dive deep into the topics most relevant to today’s PPC marketer. And we’ve expanded our offerings to include three great options that are applicable regardless of role or seniority. Join us in London, 23-25 October to experience these great workshops: Excel Hero Worksho ...
July 5, 2017 While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to see every single piece of the data. Others, not so much.
July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience.
July 24, 2017 According to Hanapin’s new State of Paid Social 2017, 72% of marketers are spending less than 15% of their budget on social ads. When I first saw this statistic I was surprised, but quickly found myself nodding my head. Well, yes. Of course that’s true. There are many reasons why marketers shy away from social advertising on Facebook, especially those working i ...
July 17, 2017 So you’ve heard all about Gmail ads, and you want to use them…but there may be a few things holding you back. Are you having trouble understand expectations? Is the thought of developing a strategy for Gmail ads a total mystery to you? Not sure how to gauge success? All of these concerns are so common, and we’ve brought in the experts to break down Gmail ads f ...
July 14, 2017 In PPC we strive to put the right message in front of the right user at the right moment. This is essentially our formula for success. We’re fully aware that irrelevant ads will be ignored and possibly even judged for being so off-base. Exhibit A: I recently traveled to Vancouver.
July 31, 2017 Over the past few years, advertisers have increasingly turned to the more impactful ways of advertising online like full page take overs, elaborate gifs and HTML5 animation, really impressive light box video. And let’s be honest, when executed well, they are pretty awesome to look at and I admire the creativity behind them.
July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data.
July 31, 2017 Did you know that Youtube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different Youtube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience.
July 10, 2017 Hi PPC Hero Readers! I’m piloting a PPC Advice Column right here on our blog. I’m looking for readers to submit their account woes in the style of a cheesy love advice column and I will respond to a handful of inquiries in a follow-up blog post on July 19th. For instance a submission could look like this: Dear Dani, I have a lead gen account that I reall ...
July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states.
July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor.
July 26, 2017 Google for Jobs is a new initiative launched by Google allowing users to receive job search results directly on the Google Search page. A separate box appears after PPC results and before organic results solely containing job search results pertaining to the search query the user typed in.
July 18, 2017 To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions.
July 27, 2017 In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you’re managing a Facebook account that gets very few leads or conversions over a month, t ...
July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane.
July 17, 2017 I don’t know about you, but I am always looking for ways to make my job easier. Anything that makes my day-to-day tasks take a little less time so I can focus more on learning and strategizing PPC is good to me. Recently, I began to utilize Supermetrics, an add on to Google Sheets.
July 3, 2017 When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not an easy task because sometimes your impression s ...
July 10, 2017 Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches.
July 3, 2017 We all know that Excel can save you valuable time in your PPC. The latest and greatest Excel tricks are just out there waiting for you to grab a hold of and run with. What’s the problem? The problem is you barely have enough time to breathe, let alone do hours of research on the updates that could save you time.
July 13, 2017 With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could be better.
July 27, 2017 At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry’s finest, all within two days.
Digital ad strategies, tactics and news from Hanapin Marketing.