PPC Hero - Posts from August 2017

  • Top 10 Reasons Why Your Ads Aren’t Showing in Google

    August 3, 2017 Your new pay-per-click account is structured, the keywords are loaded, and ad text is optimized. You activate your Adwords campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results.

    PPC Heroin Paid Search Google- 16 readers -
  • 5 Heroes of Hero Conf London 2016

    August 24, 2017 This post comes to us from our friend Ruth Darby, a Paid Advertising Executive at The Tomorrow Lab. Her post was originally shared here. Hear more from Ruth on Twitter – @ruthcowan5. (Note: This post has been lightly edited from its original version) Last [year], I had the opportunity to attend Hero Conf London at etc.venues, St Paul’s.

    Nate Hollander/ PPC Heroin Paid Search- 18 readers -
  • 3 Easy Landing Page Updates To Improve Quality Score

    August 16, 2017 If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s out of our control? What changes can we make that can have an impact on quality ...

    PPC Heroin Paid Search- 12 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    August 3, 2017 While major strategic considerations will feel familiar, management of App Install Ad Campaigns provides a host of unique obstacles. On one side, the barrier for entry presented to the consumer is considerably lower than even the easiest niches of lead generation or e-commerce. On the other hand, the app install world is a dynamic, crowded environment where co ...

    PPC Heroin Social Facebook- 11 readers -
  • Remove the Clutter for a Simple User Experience

    August 28, 2017 When it comes to conversion rate optimization, less is more. But when you see all the bells and whistles you could include on your landing pages, it may be hard to remember this. We have so many options nowadays to improve our CRO, but it is vital to have a balance of a pleasant user experience without being too flashy.

    PPC Hero- 13 readers -
  • Kicking Off and Maintaining CRO Client Relationships

    August 25, 2017 Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on.

    PPC Hero- 15 readers -
  • The PPC Puzzle: A Checklist

    August 7, 2017 Entering in the PPC world can be intimidating: there’s the terminology to grasp, there’s the formulas to memorize, there’s the clients to manage, there’s the reports to build, there’s the numbers to check and recheck, there’s the client industries to understand… The checklist, notes, and post-it reminders seem endless.

    PPC Hero- 9 readers -
  • A PPC Account Manager’s Checklist

    August 11, 2017 Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been so busy driving strategy that daily/weekly account maintenance has fallen by the wayside.

    PPC Heroin Paid Search- 17 readers -
  • Bring Some Organization to Your PPC Account Audits

    August 10, 2017 So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to the point where we have our laundry list of suggestions? Step 1: Ask the current manager of the account the right questions Current Manager ...

    Jacob Brown/ PPC Hero- 14 readers -
  • A Strategic Overview For Getting Started With Twitter Ads

    August 21, 2017 Thinking about advertising on Twitter for yourself or for a client? In this article, I will briefly cover a strategic overview for getting started with Twitter Ads. The topics I will touch on are the very first questions that I came to mind for me when I knew I was going to be managing ads on Twitter for the first time.

    PPC Heroin Social Paid Search Twitter- 13 readers -
  • Ads in Mobile Apps: Not Just For Other Mobile Apps

    August 15, 2017 A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an ad in a related app.

    PPC Heroin Display- 14 readers -
  • Comparing AdWords & Real Estate: Understanding CPC Inflation

    August 17, 2017 There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions are like real estate auctions in many ways.

    PPC Heroin Paid Search SEO- 15 readers -
  • Why Hero Conf Calls London Home – Year After Year!

    August 10, 2017 Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Whether you are looking to take in the iconic skyline from the London Eye or immerse yourself in culture at the British Museum, London has something for everyone. Which is why it’s been so easy to make the decision to bring Hero Conf back to the UK capital, again and again.

    Nate Hollander/ PPC Heroin Paid Search- 14 readers -
  • Democratizing AI – Making the NOW Available for All

    August 3, 2017 Bots, artificial intelligence, and personal digital assistants are the new norm in the quickly changing realm of marketing and advertising. Though the technology may seem daunting to any business, there are simple solutions for any size organization to realize a positive impact from embracing such change.

    Nate Hollander/ PPC Heroin Paid Search- 20 readers -
  • Tools to Analyze Your PPC Competition

    August 4, 2017 It seemed like our PPC Hero audience really enjoyed Amanda’s competitor creep post so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors.

    PPC Hero- 25 readers -
  • Bing Exact Match Close Variant Update and Beyond

    August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by not having to buil ...

    PPC Hero- 13 readers -
  • Why Manual Bidding Will Slowly Ride Into The Sunset

    August 18, 2017 Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained a constant: Control of our bids and the choice to u ...

    PPC Heroin Paid Search- 26 readers -
  • Yahoo Gemini Guide: Change is a Good Thing

    August 4, 2017 Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide still holds true in terms of set-up, Yahoo has released several upda ...

    PPC Heroin Paid Search- 17 readers -
  • Did I Do That: Using the GA Effect Tool For Statistical Significance

    August 1, 2017 I’m going to run a scenario by you, let’s see if this sounds familiar: “We launched display a few months ago, has this had an impact on our search traffic?” “Is direct conversion volume affected by ___?” Like Steve Urkel, you might be wondering… What’s your next step in any of the above situations? One option is to pull a simple report showing the appropriate metrics.

    Rachael Law/ PPC Heroin Paid Search- 20 readers -
  • The Great Rollover: Google Pushes Universal App Campaigns

    August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop running.

    PPC Heroin Affiliate Paid Search Google- 17 readers -
  • Automate Your Manual Bidding Strategy Using Supermetrics

    August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding.

    PPC Heroin Paid Search- 20 readers -
  • You may be a potential nightmare PPC client if…

    August 30, 2017 These kinds of posts are always dangerous. I try to avoid them, to be honest, because it’s difficult to walk the tightrope of tact and truth. You either end up sounding like a giant jerk that hates everyone, or you fearfully dance around feelings so much that you don’t ever really say what is on everyone’s mind.

    Kirk Williams/ PPC Heroin Paid Search- 20 readers -
  • Google Target Outranking Share Bid Strategy Success

    August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine learning aside and give it a whirl.

    PPC Heroin Paid Search Google- 16 readers -
  • Reasons Why You Should Consider Call Recording

    August 29, 2017 Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have as much data as possible before deciding to shut a hi ...

    PPC Heroin Affiliate Paid Search- 11 readers -
  • Prioritizing Your PPC Platform Needs

    August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.

    PPC Heroin Paid Search Retargeting- 16 readers -
  • My Summer with Hanapin Marketing

    August 17, 2017 My experience with Hanapin gave me high standards for future employers and taught me why your colleagues are the most important part of your job. This summer I was a Client Services Intern at Hanapin Marketing for 10 weeks. Although it was my first experience as an intern, it set the bar high for future internship programs.

    PPC Hero- 15 readers -
  • How to Outpace Your PPC Rivals with Competitor Insights

    August 7, 2017 You might know that insights into your competitors’ strategies are useful, but did you know you can use them to improve your ad rank? Having a high ad rank can potentially lower your cost per click. As we walk you through how to focus on auction insights, quality score metrics, and competitor strategies, you’ll find that there are many opportunities to increase your ad rank.

    PPC Heroin Paid Search How To's- 14 readers -
  • The Winner of the Free Hero Conf London Pass for #PPCJokes is…

    August 31, 2017 @heroconf I must be on your remarketing list because I’ll be seeing you again later. #PPCPickUpLines #PPCJokes #HeroConf — Scott Wright (@TellScottWhat) August 23, 2017 That’s right, Scott. You’re headed to Hero Conf London, and the ticket is on the team here at Hanapin Marketing. You’ll join 350 PPC pros at London’s Only All-PPC Event, 23-25 October.

    Nate Hollander/ PPC Hero- 16 readers -
  • How to Deliver PPC Data with Confidence

    August 2, 2017 Have you ever attended a conference or a training session and thought to yourself, “this message just makes everything click into place?” This week I attended an optional training session at Hanapin about how to deliver presentations with ease and confidence. The topic intrigued me because who wouldn’t want to learn as many tricks as possible to improve future ...

    PPC Heroin Paid Search How To's- 17 readers -
  • Defining Negative Keyword Match Types

    August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets.

    PPC Heroin Paid Search- 16 readers -
  • Saving Time with the Facebook Power Editor

    August 9, 2017 When it comes to creating campaigns and ads in Facebook we’re always looking to be faster and more efficient with our time. While the default Ads Manager does a great job of walking you through the creation process, it’s tutorial-oriented approach can slow you down. Trying to launch campaigns and ads at any kind of scale can be very tedious when only using the Ads Manager.

    PPC Heroin Social Facebook- 15 readers -
  • Geo Targeting on Facebook

    August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it to your search campaigns.

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • Join us for Unbounce’s PPC Week!

    August 8, 2017 You optimize ad copy, you bid on ad placements. You do all the things any good PPC marketer should do. But, somehow, you’re not getting the results you need. Your competitors beat you to Google’s top spot again, your click-through rate is low and — oh crap — you’re all out of dough. Your PPC campaigns are costing more but giving less.

    PPC Heroin Affiliate Paid Search- 17 readers -
  • It Takes A Village: Keeping Up with the PPC Industry

    August 28, 2017 You have probably heard the phrase “it takes a village to raise a child.” Well, it also takes a village to run a PPC account. The parallels between a baby and an account are numerous. They both can get cranky for absolutely no reason at all. You will go crazy if you do nothing but watch them day in and day out. Throwing money at them doesn’t solve problems.

    PPC Heroin Paid Search- 14 readers -