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To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for a myriad of reasons, which we won’t cover in this article, there is another issue.
Intellitonic’s 3 principal members had extensive experience with marketing reporting tools when they formed in 2016. That experience led them straight to Raven Tools for even their earliest reports where they brought together marketing data from many different sources with insightful annotations and ideas for continuous improvements.
Using heading tags in your on-site content is a part of SEO best practices, but sometimes we forget how they affect on-page SEO. Heading tags are the or markup around titles and subtitles found in the source code of your content. Heading tags clarify the content hierarchy and help readers make quick decisions on the relative importance of the content.
The past several months we’ve asked our customers a lot of questions (perhaps you were one of them). We also studied which features they use the most, and took note of the ones they use the least. After we crunched and analyzed all of the data, the results showed us a clear path for changes we knew would delight our customers.
Majestic recently updated their algorithm to display 301 redirects for referring domains. Raven has also updated the Backlink Explorer to support displaying this new data. To view it, check the table display options for Indirect Target URL and Indirect Target Type. The table results will then display the new data columns.
I’m currently working with the TapClicks marketing team to create the Ultimate Content Marketing Guide. It’s an ambitious project and we just published the first section on Social Media. One of the objectives of the project is to repurpose the longform content into different mediums and formats. For example, we plan to create presentations, videos and infographics from each ma ...
Two Wheels Marketing has used Raven Tools since 2010 through a couple version of the Raven reports, changes in available metrics, and also through their own internal changes in focus. Company Two Wheels Marketing is a boutique digital marketing agency based in Columbus, Ohio. They focus primarily on SEO, PPC, and social media marketing for local and national brands with results ...
I’m happy to announce that you can now report on Campaign, Ad Set, and Ad-level data for all of your Facebook Ads campaigns within Raven. Campaign: This is the level of data you could see previously in Raven Tools. Because we’ve added other levels of metrics, the Campaign view is now on its own tab. Choose a Campaign to view the ad sets and ads associated with that campaign.
If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Doing so will ensure that there aren’t any serious issues with indexation, crawlability or link structure. In fact, there are 5 key areas you should focus on. Highlight technical issues Establish baseline metrics Analyze your backlink profile Determine popular conten ...
Google really wants Webmasters and SEOs to make their sites secure and faster. There’s just one problem…it’s not easy to do. Adding an SSL certificate is still expensive and difficult to install. While speeding up a site can be even more complicated and usually requires a lot of coding changes. In my pursuit to solve this problem, I found a solution that is both easy and free! ...
If you’re not familiar with Google Analytics (GA) referral spam, it’s because you’ve never looked closely at your GA results. Referral spam has been notorious for several years and it’s a constant frustration for marketers who have to provide analytics reports to their clients. Even more frustrating is Google’s lack of action to prevent it.
One of the most frustrating experiences a person can have on their phone is filling out a form. That’s because most web developers and designers don’t optimize their forms for mobile users. It ends up that optimizing forms for mobile users is quite simple. All it takes is changing the data type for the input field.
Company blogs get used for a variety of purposes that are well beyond the purview of helpful, high quality content. They’re used for product updates, conferences and events, new hires, contests, webinars and much more. Here’s a good example of the kind of post I’m talking about. Those type of posts are typically thin on content and are only relevant for a short period of time ...
At Raven our team loves using Slack. We know many other companies love using it too, which is why we added support for it in Site Auditor. When you add it to a channel on your Slack team, you’ll get alerts whenever a new site analysis is complete. How to setup Site Auditor Alerts in Slack 1. Click on the Account menu and ...
If you login to the Marketing Platform right now and go to the Reporting section, things are going to look slightly different. First, we’ve renamed the Report Builder to WYSIWYG Reports. Second, if you became a customer within the last couple of years, you will now see our previous reporting tool called the Report Wizard.
Have you ever made something that worked well, but afterwards you knew it could be made even better? That was the situation we were in with the Site Auditor. Aside from our Report Builder, the Site Auditor has been the most popular tool in our Marketing Platform, and we wanted to make it better – much better.
How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful and effective.
Advice for Online Marketers