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If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. I can’t tell you how many times I’ve heard people say that they have a presence on LinkedIn, but they’re not seeing the results they’re after.
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media The successful people on social media build relationships and add value.
Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Some applications will just waste your time and some will benefit your business. The applications we have selected below will make you more effective on social media.
Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. It doesn’t work that way. People get impressed with lots of followers on Twitter, Facebook, and Instagram, but t ...
Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners. To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Googl ...
If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content. It’s hard work but it needs to get done because the returns are significant – more followers, more engagement, increased authority, etc.
Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one! I had the same problem and I put off creating video content for a long time.
Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag. For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat.
Creating videos as part of your content strategy entails a lot of moving parts. When you first start sharing your ideas, knowledge, and expertise with others using online video, it’s only natural to focus on the quality of content first. You’re going to think about the topics, video formats, publishing frequency, and you may even experiment with different video sharing platforms.
When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile.
I research for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your webs ...
Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product from? I bet it’s not the ad! Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand re ...
The tool provides extensive social listening capabilities and deep analytics. The results can be exported into customizable reports that can be distributed to all teams within an organization through department-specific dashboards. Talkwalker takes social data intelligence to the next level by providing tools for competitor analysis, influencer identification and monitoring, ...
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Why? Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. It is marketing that doesn’t feel like marketing and as such pulls people in and engages them in a rela ...
For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.
Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google? KWFinder is a powerful tool to help you do just that. KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition.
When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A: They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website. At this stage, they have never heard of you before and it’s their first time visiting your website.
Social Media Tools and Social Media Technology