• Social Media Analytics: A Guide on What and How to Measure

      Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

      Ian Cleary/ RazorSocialin Social How To's- 28 readers -
    • Influence is the New Online Currency and Technology is Key

      If you’re not focussed on building influence online, you’re missing out on a lot of revenue. This article is going to convince you about the importance of building influence and it will outline why technology is a key part of building influence. Influence is the new online currency. Build influence and build profitClick To Tweet What do I mean by building influence? Do you ev ...

      Ian Cleary/ RazorSocial- 16 readers -
  • 7 Critical Habits for Profiting from Social Media

    Who said you can profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than ever before and that more people are engaging in social media channels. So, social media is growing… and yes, it’s a very important part of your business.

    Ian Cleary/ RazorSocialin Social- 8 readers -
  • How to improve Google Ranking with H1 Tags

    Have you ever wondered how many H1 tags you need in your content…? Or wondered what a H1 tag is? If you’ve thought about either of these questions, you’ll love today’s post. Because… they will help with your search engine rankings or cause damage, depending on what is done. ….I’m going to give you all the details you’ll ever need to know about the H1s, including the SEO requ ...

    Ian Cleary/ RazorSocialin Google How To's- 15 readers -
    Earlier about the same topic:
  • Instagram Analytics: Tools, Tips and Tactics

    Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day is staggering. It show how important it is to people as part of their daily lives. 80 per cent of Instagram users live outside of the US so it’s very much a global audience as well.

    Ian Cleary/ RazorSocialin Social- 7 readers -
  • A Tools Guide to Live streaming on Facebook

    If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to share with you exactly what you need to know about the tools… …tips and tactics you need for Facebook Live. What are the bandwidth requirements for live streaming? Let’s start off with streaming in your of ...

    Ian Cleary/ RazorSocialin Social- 9 readers -
  • 10 Tips to Optimize Your Presence on Pinterest

    It’s hard to deny the power of Pinterest. What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers regularly pinning and searching for new content (a recent report sugges ...

    Ian Cleary/ RazorSocial- 6 readers -
  • Achieve 1,000% more shares on a blog post – Case Study

    You’ve created a blog because everyone says blogging is a great idea but you don’t see the point. You get a little bit of traffic but the blog is a real chore. Not many shares, no comments (or maybe a spammy one!!) Imagine if your opinion changed for blogging… Imagine if blogging was a key revenue generator for your business.

    Ian Cleary/ RazorSocial- 5 readers -
  • A Reference Guide for Social Media Scheduling – Tools and Tactics

    Scheduling content on social media is critical to your success. Here’s why: Your audience is not online the same time as you and you want to give people the best chance possible of reading your content. So… …You need to schedule!! Want to be convinced of scheduling? Want to know the tools and which to use.

    Ian Cleary/ RazorSocial- 14 readers -
  • 15 Awesome Social Media Apps for iPhone

    Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Some applications will just waste your time and some will benefit your business. The applications we have selected below will make you more effective on social media.

    Ian Cleary/ RazorSocialin Social- 11 readers -
  • Email Automation: The Essential Guide to Email Marketing Automation

    If you are not investing in email automation, you are seriously reducing the amount of revenue you can generate with your business. If you are unsure of everything email automation can do for you, then read on…. Email is dead, long live email! Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it.

    Ian Cleary/ RazorSocial- 14 readers -
  • How to Solve Your Biggest WordPress Page Speed Problems

    Did you know that 42 percent of people expect a web page to load in under two seconds and that 40 percent will abandon a web page if it takes more than three seconds to load? According to KISSmetrics, a single second delay in page load time will decrease conversions by seven percent. Your page speed matters.

    Ian Cleary/ RazorSocialin How To's- 9 readers -
  • How to Identify Popular Hashtags

    Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. But… …if you use the wrong ones, you need to get off that path you are driving down. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? A word that being ...

    Ian Cleary/ RazorSocial- 7 readers -
  • High-Performing Facebook Ads: It’s a Numbers Game

    Facebook Ads flat out WORK! Not for just a few people. Not just for highly skilled digital marketers or businesses in a few niches, but for everybody! GUEST POST: Here is a guest post from the awesome Terry Williamson from Boom Social. Here is the most recent example of how they worked for my company, Boom! Social. In the first two weeks of May we spent $10,444.

    RazorSocialin Social- 6 readers -
  • How to build email subscribers from Social Media

    I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it. And… ….there’s also another difference. Seeing something on social media is like seeing a billboard as you’re driving by.

    Ian Cleary/ RazorSocialin Social EMail- 6 readers -
  • What’s the Future for Facebook Messenger?

    Who would have thought that messaging apps like Facebook messenger would have become so popular…? Whatsapp – 1 billion active users Facebook Messenger – 900 million active users Viber – 700 million active users. Mark Zuckerberg forked out $19 billion dollars to buy WhatsApp so he could see the growth that was coming (he bought it when the had about 500 million users but it’ ...

    Ian Cleary/ RazorSocialin Social- 5 readers -


Social Media Tools and Social Media Technology

Additional authors: Amanda Webb, Antonio Calero, Jim Belosic
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