• How Red Bull Quietly Changed its Video Marketing Strategy

      In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

      Greg Jarboe/ ReelSEOin How To's YouTube- 48 readers -
    • Group Nine Media steals the show at #NewFronts2017

      To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.

      Greg Jarboe/ ReelSEOin Facebook YouTube- 33 readers -
    • How Jungle Creations is Winning Sponsored Video on Facebook

      In the whirlwind proliferation of publishers uploading video content to Facebook, the story of Jungle Creations stands out as particularly impressive. In just three years, the company’s social video stock now gets over 3.7 billion views per month, and as one of the world’s most-viewed media properties, its solid stable of Facebook Pages averages an extra billion views a month ...

      Carla Marshall/ ReelSEOin Social How To's- 20 readers -
  • Gaming and Entertainment Rule the Sponsored Video World

    Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content on YouTube and Facebook in Q1 2017 grew year-over-year by a whopping 242% and 7390%, respectively. Obviously, something about sponsored video works. Whether that’s because audiences are already familiar with their favorite companies and want to see more content from them, or ...

    ReelSEOin SEO Facebook YouTube- 12 readers -
  • How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

    The #Sponsored session at Advertising Week 2017 promised to shed light on the do’s, don’ts, and grey areas of #sponsored content “from multiple points of view.” And the panel discussion started off strongly. Mary Orton, the style blogger behind Memorandum and the co-founder of Trove, a mobile style app, talked about how the updated FTC requirements have changed she discloses paid partnerships.

    Greg Jarboe/ ReelSEOin How To's- 11 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars in the business, namely: Richard Al ...

    Greg Jarboe/ ReelSEO- 19 readers -
  • Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca.

    ReelSEOin Facebook YouTube- 28 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 14 readers -
  • 8 Best Practices for Brands Using Instagram Stories

    Instagram’s move to make its Stories feature more like Snapchat’s has drawn in quite a lot of viewers. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. But simply using this feature doesn’t guarantee that your brand will improve your ...

    ReelSEOin Social- 14 readers -
  • Floyd Mayweather and Conor McGregor Take Their Fight to Online Video

    In the build up to this weekend’s boxing clash between Floyd Mayweather Jr and Conor McGregor, we take a look at the online video story behind the much-hyped ‘Money fight’. Using data from Tubular Labs, we can confirm that videos featuring the pair have topped 1 Billion views on both YouTube & Facebook in the two months since the fight was announced.

    ReelSEOin Social Facebook YouTube- 19 readers -

ReelSEO

ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

Additional authors: David Holland, Mark R Robertson
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