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The last time our list of 300+ video sharing sites was updated, the race for video dominance was still a very real possibility for many sites. Since then, some clear victors have emerged and the landscape has changed dramatically. A good chunk of those sites have since gone belly up or at the very least bowed out of the online video competition, so the following is a list of ...
There were over 9.1 million videos uploaded directly to Facebook in January 2016, generating over 212 billion views for around 1.7 million different creators. But which Facebook video creators were the most popular? The 'Most Watched Creators on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the ...
Recently, Tubular published the rankings of the most watched beauty brands for the first time. L’Oréal ranked #1 with 89.3 million video views in June 2016. Bunched behind it were Olay at #2 with 63.9 million views, Dove at #3 with 63.8 million views, Avon at #4 with 62.9 million views, and Nivea at #5 with 61.6 million views.
In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...
Live-streamed video has been a feature of a few video platforms for many years now, but 2016 really saw live-streamed content rocket in terms of views and engagement when Facebook opened up the option for all users. Facebook has placed a huge emphasis on native video in its news feed algorithm, and video content, particularly live video, is key to Facebook’s vision for the fu ...
How valuable would it be to have an accurate forecast of where the digital video marketing business is headed in 2020? Well, among other things, an accurate forecast would help you: Develop a business case for allocating more budget to video marketing. Create a successful video marketing strategy. Improve by experimenting with new initiatives.
Normally, I might take a look back at 16 of the most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, or the World Series.
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Branded content has been a hot topic in 2016 and it's not slowing down. The space is growing, creating infinite viewing options across all major platforms. Tubular Labs hosted a panel at the Twitch headquarters to learn from the perspectives of three industry leaders who have quickly become thought leaders in the topic of branded content in online video.
‘Tis the season when the online video and internet marketing industries start rolling out their lists of the top videos of 2016. However, each of these lists should come with a ranking methodology tag similar to the mattress tags that warn consumers: “Do not remove under penalty of law.” Although mattress tags have baffled and amused consumers for decades, the ones I’m talkin ...
When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we're prioritizing putting video first across our family of apps, and taking steps to make it even easier for people to express themselves in richer ways.
If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.
They’re back! Although, in many ways, OK Go never left. The alternative rock band caught the public's attention with their 2006 YouTube upload 'Here It Goes Again' which generated an impressive 46M views, before EMI Music inexplicably moved it to a VEVO channel in 2009, tragically resetting the video's view count back to zero.
Since its launch in 2005, YouTube has truly become a vehicle for creators from all over the world to publish engaging, entertaining, and informative content, express their opinions, and reach an audience that can stretch far beyond national borders. In particular, across the Middle East and North Africa, video content uploaded by female-led channels in the Middle East and Nor ...
Over the past couple of years, Facebook has placed huge emphasis on native video in its News Feed algorithm. Video content, particularly live-streamed video, is key to Facebook’s vision for the future of the social platform, and if you’re a brand or media company then you need to be uploading video, or streaming live via this platform if you want the engagement.
Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.
Videos have revolutionized the world of Internet marketing, and its popularity is only slated to grow more. More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from the last year. A survey conducted by Wyzowl reports that nearly 91% of these businesses plan to either increase or maintain their spending this year.
ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.