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Recently, Tubular published the rankings of the most watched beauty brands for the first time. L’Oréal ranked #1 with 89.3 million video views in June 2016. Bunched behind it were Olay at #2 with 63.9 million views, Dove at #3 with 63.8 million views, Avon at #4 with 62.9 million views, and Nivea at #5 with 61.6 million views.
In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...
The last time our list of 300+ video sharing sites was updated, the race for video dominance was still a very real possibility for many sites. Since then, some clear victors have emerged and the landscape has changed dramatically. A good chunk of those sites have since gone belly up or at the very least bowed out of the online video competition, so the following is a list of ...
Brands and video marketers who want to step up their live content game don’t need to look any farther than Facebook Live. The broadcasting platform, which was officially introduced in April 2016 to all Facebook users, has become a favorite destination for the site’s users when they’re looking for live content to entertain and inform them.
It’s typical to find online video executives and marketers frequently talking about such topics as brand deals, video strategy, and the best way to stay on top of the market without ostracizing audiences and losing a profit. At a business level, these conversations are important for driving and shaping the future of the industry.
Some video marketers might leap to the conclusion that the public’s passion for professional wrestling explains why the WWE generated 660 million views across the main social video platforms in January 2017. But, they would be wrong. As with its live professional wrestling events, WWE’s videos aren’t really legitimate contests.
The political climate in the United States over the past year has been tumultuous, to say the least. The 2016 presidential election race led to Donald Trump and Hillary Clinton becoming the top presidential candidates in the country, and after several months of heated debates, the U.S. found itself with Trump as its 45th President.
I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.
Your Facebook feed is about to a lot more noisier. Facebook has announced some big changes to video on their platform, which will impact how videos play and what they look like on mobile. As a publisher or creator, it’s important to be aware of the updates and how you can benefit from them. From a publisher perspective, changes mean opportunities.
Two years ago, we started what has turned into an annual event. It’s sort of a mash-up of critical data and strategic insights for video marketers who’ve been too busy to see a lot of movies in the past year. First, we look at some critical data from Tubular Labs about the movie trailers for the Oscar nominees for Best Picture – and all of the other videos made by other creat ...
Nowadays, beauty-related brands and marketers looking to partner with an influencer on a brand deal have a plethora of digital stars to choose from. But not all brands and influencers can or should work together; both parties need to match up in tone, message, goals, and more if they want to reap the most benefits of their partnership.
In the past week, Facebook and YouTube have both announced some changes to their video advertising formats. Now, a couple of years ago, I would have channeled Star Trek’s Commander Leonard “Bones” McCoy, M.D. and started this column by ranting, “I know engineers, they LOVE to change things.” But, it’s hard to get worked up when both video platforms announced that the changes ...
As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most appealing is that she has an incredib ...
Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.
Okay, so everyone knows the Big Game in the NFL, Super Bowl LI, was just held on Sunday, Feb. 5, 2017. But, only hockey fanatics know that the NHL All-Star Game was held back on Sunday, Jan. 29. Meanwhile over in MLB, baseball junkies like me know that pitchers and catchers don’t report for spring training until Sunday, Feb. 12. And hoop fans have to wait until Sunday, Feb.
It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.
With over 13 Trillion views generated in 2016, video content has become the way to reach your target audience - and beyond. But which brands, publishers, and video personalities generated the most-watched content last year? Today, Tubular Labs launched the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and p ...
Millennials expect more from media, brands, and technology than any other previous generation, so it's vital that anyone publishing video content understand the motivation and intent behind this demographic's online video consumption habits. But that demographic is so huge, how can brands and media companies drill down to target a particular sector? Luckily, Tubular Labs has ...
ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.