- Our Blog
The last time our list of 300+ video sharing sites was updated, the race for video dominance was still a very real possibility for many sites. Since then, some clear victors have emerged and the landscape has changed dramatically. A good chunk of those sites have since gone belly up or at the very least bowed out of the online video competition, so the following is a list of ...
There were over 9.1 million videos uploaded directly to Facebook in January 2016, generating over 212 billion views for around 1.7 million different creators. But which Facebook video creators were the most popular? The 'Most Watched Creators on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the ...
Recently, Tubular published the rankings of the most watched beauty brands for the first time. L’Oréal ranked #1 with 89.3 million video views in June 2016. Bunched behind it were Olay at #2 with 63.9 million views, Dove at #3 with 63.8 million views, Avon at #4 with 62.9 million views, and Nivea at #5 with 61.6 million views.
If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.
They’re back! Although, in many ways, OK Go never left. The alternative rock band caught the public's attention with their 2006 YouTube upload 'Here It Goes Again' which generated an impressive 46M views, before EMI Music inexplicably moved it to a VEVO channel in 2009, tragically resetting the video's view count back to zero.
Since its launch in 2005, YouTube has truly become a vehicle for creators from all over the world to publish engaging, entertaining, and informative content, express their opinions, and reach an audience that can stretch far beyond national borders. In particular, across the Middle East and North Africa, video content uploaded by female-led channels in the Middle East and Nor ...
Over the past couple of years, Facebook has placed huge emphasis on native video in its News Feed algorithm. Video content, particularly live-streamed video, is key to Facebook’s vision for the future of the social platform, and if you’re a brand or media company then you need to be uploading video, or streaming live via this platform if you want the engagement.
Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.
Videos have revolutionized the world of Internet marketing, and its popularity is only slated to grow more. More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from the last year. A survey conducted by Wyzowl reports that nearly 91% of these businesses plan to either increase or maintain their spending this year.
Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year. Alphabet didn't disclose how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year.
Since 2010, I’ve interviewed Jeffrey Harmon more than half a dozen times about everything from using funny YouTube videos to sell a million tongue cleaners in a year, to Girls Who Don’t Poop to serving up frozen unicorn poop to launch the Squatty Potty. But, until I attended VidSummit 2016, I’d never met Daniel Harmon, a bro-founder and the Creative Director of the Harmon Brothers.
YouTube is rolling out End Screens to all creators, which, as the name suggests, lets any YouTube creator add thumbnail overlays to the end of their videos. Previously only available to a select number of creators, End Screens seems to be the next iteration of YouTube’s End Cards feature, which was announced in March 2015.
If you’ve ever searched YouTube for fail videos or cute animal compilations, chances are you’ve landed on a channel owned by Jukin Media. The viral video brand searches the web for user-generated content (UGC) on the brink of virality, purchases the rights, and then works with brands to license the content.
While content is the main focus for creators, a growing concern for those that want to use music composed by someone else in their videos, has to be copyright. Generally, creators fall into one of three categories: those who understand copyrighted music issues, those who know just enough about copyright to avoid strikes on their channels, and those who haven’t got a clue.
In my previous articles I've already taken a look at the online video metrics that really matter for publishers, and also for B2B and B2C marketers. But in this post, let's focus on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to. So, let's dive right in.
You asked, we listened. Comment below for the chance to win an iPhone 7. Tell us what we should blend for the 10th Anniversary of Will It Blend? for your chance to win! Conn ...
I uploaded my first video to YouTube back in August 2006. It promoted an 11-part series in The Christian Science Monitor that was titled, “Hostage: The Jill Carroll Story,” and focused on Jill Carroll, a freelance reporter for The Monitor, who had been kidnapped by Sunni Muslim insurgents in Baghdad on January 2006, and held hostage in Iraq for 82 days.
ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.