• How Red Bull Quietly Changed its Video Marketing Strategy

      In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

      Greg Jarboe/ ReelSEOin How To's YouTube- 44 readers -
    • Group Nine Media steals the show at #NewFronts2017

      To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.

      Greg Jarboe/ ReelSEOin Facebook YouTube- 25 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    I just flew back to Boston, MA, from Anaheim, CA, so I had a lot of time to think about all of the things that I learned by attending (and speaking) at two-days of back-to-back sessions in VidCon’s industry track. Now, I toyed briefly with creating one of those BuzzFeed-style listicles: “The 29 nuggets of news that you missed by not attending VidCon 2017.

    Greg Jarboe/ ReelSEOin Social YouTube- 24 readers -
  • 64 Percent of Consumers Purchase After Watching Branded Social Videos

    Tubular Insights (formerly known as ReelSEO) has been publishing the findings of Animoto’s annual reports on the state of social video marketing for years. So, highlighting the findings of “The State of Social Video 2017: Marketing in a Video First World ” is a great way to update critical data and analyze the latest trends in the digital video marketing business.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 17 readers -
  • Business Insider Videos Thrive on Delivering Soft News

    For the last eight years, Business Insider (BI) has risen through the ranks of news and entertainment websites to become one of the most-recognized brands in the industry. Across the world, millions of people read the German-owned, American-created company’s multiple editions, while companies take advantage of not just BI conferences but also the original research generated t ...

    ReelSEOin YouTube- 13 readers -
  • Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

    Every season, we see new trends in beauty pop up online and millions of us watch multiple how-to videos in an attempt to perfect that trend via every hack imaginable. If you’re a beauty geek, you were most likely one of the 5.4 million views received in the first 30 days from when MetDaan uploaded this ombré lip tutorial from @amadea_dashurie.

    ReelSEOin Social Facebook- 17 readers -
  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    ‘The Late Late Show with James Corden’ has become massively successful in the three years since it premiered, due in a large part to its online audience. Considering the most-viewed ‘Late Late Show’ video has received a whopping 161 million views just over a year since it was first uploaded, one can assume most people have heard of the show segment called ‘Carpool Karaoke’ (a ...

    ReelSEOin Social Content YouTube- 12 readers -
  • Ramadan Online: Holy-Month Related Video Content That Resonates

    We’re well into the Muslim holy month of Ramadan, which began on May 26th and lasts until June 24th, and we’ve already seen a lot of online video content related to this time of prayer and fasting. Tubular Labs looked at videos uploaded during Ramadan of last year (6/6/16 – 7/5/16) to find trends in content related to the holy month and to see whose videos people were engaging with.

    ReelSEOin Content YouTube- 13 readers -
  • Here’s the Daily Mail’s Winning Social Video Strategy

    Since its inception in 1896, the Daily Mail has been a huge hit with readers and audiences around the world, thanks to its long history of independent reporting, coverage of foreign affairs, and mass appeal. In its early days, the middle-market newspaper grew so quickly the owners had to find more printing facilities; by 1902, the Daily Mail boasted the largest circulation in ...

    ReelSEOin Twitter YouTube- 13 readers -
  • Audiences Can’t Get Enough of Wonder Woman Video Content

    One of the most highly-anticipated films of 2017 just made its debut in US theaters. Can you guess what it is? Nope, it’s definitely not Captain Underpants. The film is (and you better believe it) Wonder Woman. According to a recent survey by Fandango, the #1 movie audiences are most excited for is DC’s upcoming, female-led superhero flick; 92% of Fandango’s survey participan ...

    ReelSEOin Content Facebook YouTube- 26 readers -
  • In 2017, Every Brand Needs to Have an Influencer Strategy

    It's time to take on the Power Rangers! Special thanks to the Power Rangers movie for sponsoring this video! Click http://tickets.powerrangers.movie to get your tickets to the POWER RANGERS movie! Watch the BONUS video for some behind the scenes fun! https://www.youtube.com/watch?v=EuqvO1l08bI Some of our biggest videos ever are coming out soon so stay tuned so you won't miss ...

    ReelSEOin Content Facebook YouTube- 11 readers -
  • Top Media Publishers Drive 86% Growth in Video Views on Facebook

    In the fast-paced world of online video, it is critical that stakeholders – whether that’s creators, media publishers, brands, marketing teams, or advertisers – have access to the most relevant data so they can build those insights into their production, and distribution strategies. But how do you determine the right strategies for your brand, and what data do you need at you ...

    Carla Marshall/ ReelSEOin Social YouTube- 12 readers -

ReelSEO

ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

Additional authors: David Holland, Mark R Robertson
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