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In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...
To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.
I just flew back to Boston, MA, from Anaheim, CA, so I had a lot of time to think about all of the things that I learned by attending (and speaking) at two-days of back-to-back sessions in VidCon’s industry track. Now, I toyed briefly with creating one of those BuzzFeed-style listicles: “The 29 nuggets of news that you missed by not attending VidCon 2017.
Once upon a time, brands put a whole lot of money into promoting their messages and products/services through something called video advertising. For a while, all was well. But then advertising bumped up against some serious issues like increased video advertising fraud, and those pesky plugins known as ad blockers.
A few weeks ago Tubular hosted an event at YouTube Space LA. I moderated a panel on audience development – and I absolutely loved everyone’s insights – the data, advice, trends, jokes, all seemed especially relevant and fresh. Here are the top 8 things I learned – and I wanted to pass them all along to you.
Regular readers of Tubular Insights know that we are no longer reporting news. Instead, we’re focusing on delivering strategic insights, critical data, tactical advice, and trends in the digital video marketing business. But, sometimes the latest insights, data, and trends are, well, newsworthy new news. This includes several shockers in Tubular’s State of Online Video Report for Q2 2017.
We all remember the first time that we watched “DollarShaveClub.com – Our Blades Are F***ing Great.” Published in March 2012, the oldest video on Dollar Shave Club’s YouTube channel currently has 24.7 million views and 180,000 engagements, according to Tubular Labs. This video literally launched the company, and generated an incredible number of views, and engagements.
Over the years, a lot of my clients and students have asked, “Why don’t videos rank the same on Google and YouTube?” Well, a new study by Stone Temple Consulting, an award-winning digital marketing agency, not only discloses some critical data about how video rankings differ on Google and YouTube, but also shares its strategic insights about the data to provide the reasons for those difference.
Did everyone catch the new British Airways safety video the airline released for the Comic Relief charity in the U.K? With over 3.2 million views on YouTube (at time of writing), it’s safe to assume at least some of you caught it. Featuring a ton of everyone’s favorite British celebrities, the video plays like a casting call where famous actors audition to star in the airline ...
A hundred years after Sir Ernest Shackleton’s Endurance Expedition, Patrick Bergel, the great-grandson of Shackleton, along with Hyundai Motor, took on Shackleton’s unfinished dream. Bergel completed what his great grandfather started over 100 years ago by achieving the first crossing of the coldest and driest continent on earth by car.
The world of online video is so fast-paced, publishers, brands, and other stakeholders need vital data on-hand just to keep on top of the many developments and trends in the industry today. Choosing the right strategy for your video publishing, distribution, and marketing campaigns has never been more critical – but how do you determine the right strategies for your brand, an ...
Another week behind the scenes at Man City as City play Man United, Kinkladze returns to Manchester and we catch up with Joey Barton for an upcoming new documentary! Subscribe for FREE and never miss a ...
Most of the media in Boston seems focused on the news that “‘See You Again’,” a song performed by Wiz Khalifa and co-written, co-produced, and featuring a chorus sung by Berklee College of Music alum Charlie Puth (’13), has just passed “‘Gangnam Style’ ” by South Korean pop star Psy (who attended Berklee from 1999 to 2000), for most views. (They both have over 2.
The biggest event for gamers all over the world has come and gone, but the insights are here to stay. As publishers geared up for the largest gaming expo in the world, they released over 80 trailers of the most highly-anticipated game releases. The Electronic Entertainment Expo, also known as E3, is critical to game publishers because it’s the premiere gaming expo of the yea ...
Founded in 2005 with just $5000 by four friends dedicated to helping others refine their personal fashion, Refinery29 is now one of the most popular, fastest-growing media brands in the world. The female-centric brand defines itself as a “lifestyle destination that delivers nonstop inspiration to live a more creative life,” and as of 2016, was valued at $500 million.
Did you see the 2016 movie, The Magnificent Seven, which was a remake of the 1960 western of the same name, which in turn was a re-imagination of Akira Kurosawa’s 1954 Japanese film Seven Samurai? Well, in all three movies, the hero carefully selects a small band of seven good guys to take on a small army of bad guys.
Tubular Insights (formerly known as ReelSEO) has been publishing the findings of Animoto’s annual reports on the state of social video marketing for years. So, highlighting the findings of “The State of Social Video 2017: Marketing in a Video First World ” is a great way to update critical data and analyze the latest trends in the digital video marketing business.
For the last eight years, Business Insider (BI) has risen through the ranks of news and entertainment websites to become one of the most-recognized brands in the industry. Across the world, millions of people read the German-owned, American-created company’s multiple editions, while companies take advantage of not just BI conferences but also the original research generated t ...
ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.