• Real vs Fake News: Which One Is Winning in the World of Online Video?

    If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.

    Greg Jarboe/ ReelSEOin Social YouTube- 6 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    Since its launch in 2005, YouTube has truly become a vehicle for creators from all over the world to publish engaging, entertaining, and informative content, express their opinions, and reach an audience that can stretch far beyond national borders. In particular, across the Middle East and North Africa, video content uploaded by female-led channels in the Middle East and Nor ...

    Carla Marshall/ ReelSEOin Social YouTube- 7 readers -
  • Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

    Over the past couple of years, Facebook has placed huge emphasis on native video in its News Feed algorithm. Video content, particularly live-streamed video, is key to Facebook’s vision for the future of the social platform, and if you’re a brand or media company then you need to be uploading video, or streaming live via this platform if you want the engagement.

    Carla Marshall/ ReelSEOin Social- 11 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.

    Greg Jarboe/ ReelSEOin How To's YouTube- 11 readers -
  • 3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly [Infographic]

    Videos have revolutionized the world of Internet marketing, and its popularity is only slated to grow more. More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from the last year. A survey conducted by Wyzowl reports that nearly 91% of these businesses plan to either increase or maintain their spending this year.

    ReelSEOin YouTube- 9 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year. Alphabet didn't disclose how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year.

    Greg Jarboe/ ReelSEOin Social YouTube- 12 readers -
  • How to Convert a Viral Video Viewer: The Harmon Brothers Model

    Since 2010, I’ve interviewed Jeffrey Harmon more than half a dozen times about everything from using funny YouTube videos to sell a million tongue cleaners in a year, to Girls Who Don’t Poop to serving up frozen unicorn poop to launch the Squatty Potty. But, until I attended VidSummit 2016, I’d never met Daniel Harmon, a bro-founder and the Creative Director of the Harmon Brothers.

    Greg Jarboe/ ReelSEOin How To's- 9 readers -
  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    YouTube is rolling out End Screens to all creators, which, as the name suggests, lets any YouTube creator add thumbnail overlays to the end of their videos. Previously only available to a select number of creators, End Screens seems to be the next iteration of YouTube’s End Cards feature, which was announced in March 2015.

    ReelSEOin YouTube- 17 readers -
  • Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

    While content is the main focus for creators, a growing concern for those that want to use music composed by someone else in their videos, has to be copyright. Generally, creators fall into one of three categories: those who understand copyrighted music issues, those who know just enough about copyright to avoid strikes on their channels, and those who haven’t got a clue.

    ReelSEOin Social Facebook YouTube- 10 readers -


ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

Additional authors: David Holland, Mark R Robertson
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