• How Red Bull Quietly Changed its Video Marketing Strategy

      In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

      Greg Jarboe/ ReelSEOin How To's YouTube- 31 readers -
    • Do You Really Know the Impact of Social Video on Your Brand?

      In my column about BuzzFeed’s new video metrics, I mentioned that you might also be interested in reading “How to Suck at Social Media: An Indispensable Guide for Businesses,” which was posted by leading industry expert Avinash Kaushik's blog. In this post I'll be taking a deeper dive into three of the four social media metrics that I said “might be” the ones that BuzzFeed is ...

      Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 25 readers -
  • Beauty on YouTube: Brands, Influencers and the Millennial Woman

    As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most appealing is that she has an incredib ...

    ReelSEOin Social YouTube- 11 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 11 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    Okay, so everyone knows the Big Game in the NFL, Super Bowl LI, was just held on Sunday, Feb. 5, 2017. But, only hockey fanatics know that the NHL All-Star Game was held back on Sunday, Jan. 29. Meanwhile over in MLB, baseball junkies like me know that pitchers and catchers don’t report for spring training until Sunday, Feb. 12. And hoop fans have to wait until Sunday, Feb.

    Greg Jarboe/ ReelSEOin Twitter YouTube- 13 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • Tubular Labs Announces 2016 #VideoAces Awards - Are You a Winner?

    With over 13 Trillion views generated in 2016, video content has become the way to reach your target audience - and beyond. But which brands, publishers, and video personalities generated the most-watched content last year? Today, Tubular Labs launched the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and p ...

    Carla Marshall/ ReelSEOin Facebook YouTube- 16 readers -
  • The Millennial Woman on YouTube [Report and Webinar Playback]

    Millennials expect more from media, brands, and technology than any other previous generation, so it's vital that anyone publishing video content understand the motivation and intent behind this demographic's online video consumption habits. But that demographic is so huge, how can brands and media companies drill down to target a particular sector? Luckily, Tubular Labs has ...

    Carla Marshall/ ReelSEOin Social YouTube- 13 readers -
  • Why Your Video Needs Music (And Where To Get it)

    ► Join the club and subscribe for more fun videos: http://www.youtube.com/houseofhaloNL Give this video a thumb up or leave a comment below! We’d love to hear from you! ← Our previous video: https://www.youtube.com/watch?v=LizfO5GywKU ► Twitter: https://twitter.com/HouseofHalo ► Facebook: https://www.facebook.com/houseofhalopage ► Vine: https://vine.

    ReelSEOin YouTube- 11 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    Branded content has been a hot topic in 2016 and it's not slowing down. The space is growing, creating infinite viewing options across all major platforms. Tubular Labs hosted a panel at the Twitch headquarters to learn from the perspectives of three industry leaders who have quickly become thought leaders in the topic of branded content in online video.

    ReelSEOin Content YouTube- 12 readers -

ReelSEO

ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

Additional authors: David Holland, Mark R Robertson
IMGlance Facts
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