• What the Avengers Can Teach Us about Divisible Content

      When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also b ...

      Relevance- 1018 readers -
    • What 3500 People Watching Paint Dry Taught Me about Facebook Live

      For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.

      Relevancein Social Facebook- 130 readers -
    • Native Advertising Mistakes You Might be Making According to 14 Insiders

      Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.

      Relevance- 17 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than they solve, driving customers away.

    Larry Alton/ Relevance- 16 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.

    Relevancein Social SEO- 17 readers -
  • How to Hook Your Audience through Targeting

    With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention spans.

    Relevancein EMail How To's- 11 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community.

    Relevancein EMail Content- 14 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

    Relevancein EMail- 12 readers -
  • Which Types of Content are Worth Investing in?

    Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest in content, then you need to mak ...

    Relevancein Social Content- 12 readers -
  • The Benefits of Creating Software Training Videos for Customers

    Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release.

    Relevance- 12 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 15 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met a person or two who interpreted t ...

    Relevancein Content- 9 readers -
  • Your ‘Message’ Might Be the Crux of Your Content Issues

    Content Marketing, Owned Media Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium- and high-consideration buying decisions that Adele Revella says “require a considerable investment of your buyers’ thought and time.

    Relevancein Content- 15 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met a person or two who interpreted t ...

    Relevancein Content- 11 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 12 readers -
  • The Benefits of Creating Software Training Videos for Customers

    Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release.

    Relevance- 15 readers -
  • Which Types of Content are Worth Investing in?

    Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest in content, then you need to mak ...

    Relevancein Content- 18 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

    Relevance- 10 readers -
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