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Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker. The greatest takeaway I learned was from my content promotion session audience – Google ruined content marketing. That’s right, ruined it.
Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.
There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services technology behind programmatic native advertising.
Earned Media, Search Engine Marketing For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive, negative, or neutral, it presents r ...
Content Strategy, Executive's Corner Even in an age of Adsense, sponsorships, and companies like BuySellAds, affiliates remain the most cost effective way to sell your website traffic. I was told that on the very first day that I started to publish blogs. Back then, I didn’t believe it. Surely, I thought, it’s easier just to stick Adsense up and then profit from that.
Content Strategy, Relationship Building Published 1 min ago | By: Brian Sooy Not every pitch from a publisher for a major piece of content marketing begins with, “When are you going to write a book, you putz?” Mine did. Here’s what I would do differently the next time I write a book. This is hardly the way I imagined the process of writing a book to begin.
Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing communications the world has ever seen.
Earned Media, Search Engine Marketing What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective and almost ethereal in nature. Accordingly, these qualities may elude your target audience—the very customers your bran ...
Content Marketing, Content Strategy As you probably know by now, outsourcing is one of the most efficient growth hacking methods out there. Because the digital market is continuously growing and new young talents are popping up everywhere on the globe, remote employment is the rising trend, which can significantly contribute to the business.
Shared Media, Social Promotion In recent advances in the field of social media, technology is not only changing the manner in which people are carrying out their business activities with other fellow human beings,in many cases, it is also creating new opportunities for them to earn their livelihood independently, boosting the economies for almost every country in the world and increasing glo.
Influencer marketing is a powerful strategy that allows you to expand your online reach, increase brand awareness, and build a strong reputation for your company by allowing outside sources to advocate for your brand. Recent studies have found that influencer marketing has been a successful strategy for a surprising 94% of marketers from various industries surveyed.
Mobile, Technology Published 1 min ago | By: Rick Kolek According to recent studies, 97% of Americans send or recieve texts at least once per day. SMS and messaging apps are still the most popular and frequently used apps on smartphones. On average, the world sees over 8.3 trillion text messages sent over the course of a year.
Search Engine Marketing, Technology 09The most important part of any marketing or sales campaign is gathering leads. No matter how many customers you already have, if you are not generating new customers, you are not growing. If you are not growing, then you are dying. Check out these 5 tips to generate new leads so fast that you won’t know what to do with them.
Content Curation, Content Promotion Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing them manually.
Influencer Outreach, Relationship Building You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best results.
Relationship Building, Shared Media If you’re self-employed, you’ve probably researched marketing on the internet. In fact, you’ve probably searched “internet marketing” using so many keyword variants that you’d make a thesaurus proud. You already know what your research has told you. You’re supposed to build a brand, sell yourself until you’re exhausted, and hope for the best.
Content Marketing, Content Strategy Is your business based online? Then you may be aware of how fickle today’s digital consumers can be. In vying for their attention, you have to employ something better than the old text-and-image style. It’s time to tap into humans’ attraction to anything visual.
Technology Since Amazon launched its Alexa skill store in 2015, developers have created over 10,000 skills that enable users to interact with their Alexa-enabled devices. These skills allow owners of the Amazon Echo, Echo Dot and other connected devices to utilize natural language to interact with the platform in a variety of ways ranging from gaming and shopping to gatheri ...
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