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When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also b ...
For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.
Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility and freedom to leverage timely events.
Shared Media For many years, businesses have been actively learning and adapting to the ways that social media is changing discourse and the online experience. As more and more Americans use social media every day, businesses that want to be successful over the long term need to make sure that they understand how to leverage this powerful tool to connect with customers and ...
What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your companies great results.
Owned Media Standard content just doesn’t cut it anymore—at least not the bulky paragraphs with occasional pictures that somehow cut it for so long. Readers in today’s digital age are bombarded with information—research even shows that emails get less than 15 seconds, on average, to make an impression.
Content Marketing, Owned Media The beauty of content marketing is that it gives brands from all industries and sizes a chance to make a profound impact. Even more, it doesn’t take a huge budget to produce and distribute awesome material. According to DemandMetric, content marketing costs 62% less than traditional strategies and can generate roughly three times as many leads.
Facebook, Shared Media, Uncategorized Facebook video has fundamentally changed the game when it comes to advertising or even regular video content. The time has never been better to get involved with Facebook video, but you might be wondering why that is. The truth is, video content is here and it’s here to stay.
As a digital marketer, I always remain in the hunt for new tools that eases my work without hampering its quality. Website analysis is a crucial part of any SEO campaign and finding the best tools for performing a comprehensive site analysis is not that difficult. Here, I am listing the top 5 SEO tools that I personally use to uncover important SEO metrics in no time: 1- SEO A ...
Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence.
Uncategorized Webinars have become increasingly popular as a marketing tool for many businesses all over the world. So what are some of the benefits of using webinars for marketing? Builds stronger relationships with your audience Establishes your authority Offers partnership opportunities Generates long-term content Generates quality leads Extends geographical reach Here ...
Uncategorized Successful social media campaigns require careful planning, often by experts with experience in the field. But through a combination of planning and analytics, businesses can deploy effective social media campaigns without paying a specialist to help plan everything. The key is to have tools in place that help get those results.
LinkedIn, Shared Media Published 1 min ago | By: Eva Wislow In 2016, the online environment has become essential to our everyday activities. We spend a lot of time on the phone, checking our e-mails and instant messages. Some of us are addicted to social media channels such as Instagram or Facebook. And some of us…well, we use it to do business.
Content Marketing, Content Promotion, Owned Media The stronger content marketing techniques become, the harder the pushback against them will be. Google, and even email filters, do their best to identify legitimate content and cast aside content that feels redundant or spam-like. When the stakes are high and people become more competitive in their content market, the ante i ...
Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to follow for 2017. 1.
SEO SEOs run among many creative circles, and the art of negotiation is an invaluable asset when things simply need to get done. In fact, SEOs are leaders. They are the conductors of projects and client vision. However, getting web developers and the marketing team on the same page can be challenging. Negotiation skills facilitate effective leadership needed for project success.
Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to).
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