• What the Avengers Can Teach Us about Divisible Content

      When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also b ...

      Relevance- 1016 readers -
    • What 3500 People Watching Paint Dry Taught Me about Facebook Live

      For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.

      Relevancein Social Facebook- 127 readers -
    • Native Advertising Mistakes You Might be Making According to 14 Insiders

      Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.

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  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met a person or two who interpreted t ...

    Relevancein Content- 11 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 10 readers -
  • The Benefits of Creating Software Training Videos for Customers

    Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release.

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  • Which Types of Content are Worth Investing in?

    Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest in content, then you need to mak ...

    Relevancein Content- 17 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

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  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community.

    Relevancein EMail Content- 10 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.

    Relevancein Social SEO- 17 readers -
  • How Google’s Ad Layout May Affect Organic Traffic

    Google has changed its search engine results by adding additional ads at both the top and bottom of the results. These search results were aimed at ‘highly commercial queries’ or searches that are highly competitive with bids. Not only has the top and bottom of the search results been altered, Google has also changed the right side ads, removing all text from the ads.

    Relevancein SEO Google How To's- 8 readers -
  • 10 Stats That Will Shape Your 2017 SEO Strategy

    Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. A chill might set into the air, deeming layers and jackets immediate necessities. Seasonal produce might dictate more pumpkin- and apple-based dishes. In the hotter climates, fall likely heralds relief from the oppressive August heat.

    Relevancein SEO- 10 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels.

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  • Link Online and Traditional Marketing to Optimize Lead Nurturing

    In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the importance of using the right type of content and part two, focusing on how to best gather lead information.

    John Rugh/ Relevancein SEO EMail- 9 readers -
  • What You Gain (and Lose) With Ungated Content

    For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer.

    Relevancein Social EMail Content- 8 readers -
  • Content Centerpiece

    Content Promotion The best strategic promotion planning incorporates all areas of successful promotion: research, planning, outreach and measurement. It is far more of a complement to public relations than an extension of it. In that way, we see ourselves as a natural ally to traditional PR, as our results-oriented, strategic promotion planning process utilizes tools and tac ...

    Relevancein Content- 6 readers -
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