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When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also b ...
For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.
With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention spans.
Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.
Google has changed its search engine results by adding additional ads at both the top and bottom of the results. These search results were aimed at ‘highly commercial queries’ or searches that are highly competitive with bids. Not only has the top and bottom of the search results been altered, Google has also changed the right side ads, removing all text from the ads.
Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. A chill might set into the air, deeming layers and jackets immediate necessities. Seasonal produce might dictate more pumpkin- and apple-based dishes. In the hotter climates, fall likely heralds relief from the oppressive August heat.
Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain and increase their visibility in the Google search results. There is good reason for this.
Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels.
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the importance of using the right type of content and part two, focusing on how to best gather lead information.
For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer.
Content Promotion The best strategic promotion planning incorporates all areas of successful promotion: research, planning, outreach and measurement. It is far more of a complement to public relations than an extension of it. In that way, we see ourselves as a natural ally to traditional PR, as our results-oriented, strategic promotion planning process utilizes tools and tac ...
I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to review this audit for them.
Businesses are readily automating their marketing campaigns to align themselves with the latest trends. Most marketers see marketing automation (MA) as a tool to send emails automatically, upon trigger events, which are often customized. There are several software options in the industry which are providing top notch MA services, but most of them are too expensive for small bu ...
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential customers to a process of engaging and ...
Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems to be a fair amount of confusion ar ...
In 2011, Google made it clear that content made up a large part of their ranking algorithm. In 2012, Google penalized anyone who didn’t follow suit. Plus, in 2014, there were over 500 algorithm changes. This is why it is extremely important to write SEO-friendly content. What is SEO-friendly content, you ask? It is penning content with the goal of attracting more visitors to yo ...
Many journalists have ditched dailies, waved goodbye to weeklies, and pitched traditional pubs out of the door in favor of content marketing. The marketing industry is beginning to encourage processes and skills, such as long-form blog posts, that harken back to the founding principles of traditional journalism.
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