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When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also b ...
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.
Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native advertising and content recommend ...
Owned Media, SEO, Uncategorized Like many others, my Mom used to challenge me as a kid by asking the now-famed rhetoricals: “Do you believe everything that you read?” or my favorite, “If all your friends jumped off a bridge, would you also jump?” Obviously, these age-old questions were designed to challenge any dangerously blind modeling to peer pressure I may have been developing, and more.
So, you have your content out there, and to be honest, it’s getting pretty lonely. Your traffic is down the tubes, your sales are slow, and you’re just not getting the results you hoped for. What’s the problem? Well, assuming your products and services are good, it must mean that your content isn’t pulling its weight.
Paid Media, Search Engine Marketing For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But first, what is Google Quality Score? It’s simply the rating Google gives of the q ...
Developing effective, on-going, successful content strategy isn’t as difficult as it sounds — if you do it in the right way! It’s going to take some research and a clear vision as to what you hope to accomplish – new customers, enhanced corporate reputation, and introduction of new products/concepts. Whatever it is you want to do, first define it, and then go after it.
Uncategorized Google rolled out its latest algorithm update in early March. Simply titled “Fred,” the update has caused a drastic drop in website traffic for many businesses. Multiple Search Engine Optimization specialists, including Interact Marketing, have analyzed the data from websites affected by Fred.
Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility and freedom to leverage timely events.
Shared Media For many years, businesses have been actively learning and adapting to the ways that social media is changing discourse and the online experience. As more and more Americans use social media every day, businesses that want to be successful over the long term need to make sure that they understand how to leverage this powerful tool to connect with customers and ...
What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your companies great results.
Owned Media Standard content just doesn’t cut it anymore—at least not the bulky paragraphs with occasional pictures that somehow cut it for so long. Readers in today’s digital age are bombarded with information—research even shows that emails get less than 15 seconds, on average, to make an impression.
Content Marketing, Owned Media The beauty of content marketing is that it gives brands from all industries and sizes a chance to make a profound impact. Even more, it doesn’t take a huge budget to produce and distribute awesome material. According to DemandMetric, content marketing costs 62% less than traditional strategies and can generate roughly three times as many leads.
Facebook, Shared Media, Uncategorized Facebook video has fundamentally changed the game when it comes to advertising or even regular video content. The time has never been better to get involved with Facebook video, but you might be wondering why that is. The truth is, video content is here and it’s here to stay.
As a digital marketer, I always remain in the hunt for new tools that eases my work without hampering its quality. Website analysis is a crucial part of any SEO campaign and finding the best tools for performing a comprehensive site analysis is not that difficult. Here, I am listing the top 5 SEO tools that I personally use to uncover important SEO metrics in no time: 1- SEO A ...
Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence.
Uncategorized Webinars have become increasingly popular as a marketing tool for many businesses all over the world. So what are some of the benefits of using webinars for marketing? Builds stronger relationships with your audience Establishes your authority Offers partnership opportunities Generates long-term content Generates quality leads Extends geographical reach Here ...
Uncategorized Successful social media campaigns require careful planning, often by experts with experience in the field. But through a combination of planning and analytics, businesses can deploy effective social media campaigns without paying a specialist to help plan everything. The key is to have tools in place that help get those results.
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