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M Struggles to Compete Since 2015, Facebook has been experimenting with a Messenger digital assistant service dubbed M, providing personal assistant services to a limited number of test groups; some of them being Facebook employees. Facebook’s decision to insert themselves into the digital assistant landscape was unsurprising.
For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is to hand off social media to someone else, rather than trying to keep it in-house. The Demands of Social Media “Digital marketing has become more than just generating web ...
Google gave and Google Taketh Google was never in the brand business. It was ALWAYS in the content business. And while the 10 blue links lasted.. It was a great marriage. It had it’s up and down’s, no doubt, like all good marriages but there was a sense of mutual benefit and (I hope), respect. We needed each other, didn’t we? To be completely honest, I cannot say that I took o ...
Collaboration Reinvented On January 5th, GE Appliances announced that they will be premiering a new online community platform called Giddy at CES 2018 in Las Vegas. This new mobile platform will give talented creators the rare opportunity to share their innovative ideas with big name brands and collaborate with them on new and existing projects.
Twitter, Facebook, Instagram, YouTube and Snapchat are all investing very heavily into live streaming, and for good reason. Live streaming videos have proven to be extremely popular, especially with the younger generation, and the industry will only grow from now on. Facebook and YouTube, the world’s most popular sites for hosting and watching videos, maintain the lion’s shar ...
Content production has become so massive that it has turned into a real industry with its leaders and outsiders. Content today is the same product as a smartphone or a plastic bag. This industry also has companies that set the trends of content marketing the same way, Apple rules in the segment of gadgets.
A Viable Partnership As a way to supercharge their social media campaign strategy, Viacom has acquired influencer marketing firm Whosay. Steve Ellis, CEO of Whosay, made the announcement on the Whosay Twitter account this morning. Founded in 2010, Whosay has been a leader in the world of celebrity and influencer paired social marketing campaigns.
The changing online environment has forced marketers to rethink the way they use content to attract and retain users. Content is not only about creating great blog posts that appeal to your desired audience, it’s a about strategizing around SEO, content depth, brand messaging and also desired results.
Toying with the idea of creating your very own yoga brand? The dice to play by here is nothing but your content and its marketing strategies! What we are looking at is a global field with a multi-hundred yoga styles, yoga credos, and cults of yoga personalities rising to prominence every now and then.
Print industry is undergoing transition. Gradually but significantly the industry is shifting towards digital platform and for good reasons. It is driven by the necessity of the enablement of e-commerce into the conventional print industry which is ravaged by digital technologies. Certain factors responsible for this are a semi positive outlook for the printing industry and th ...
Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content.
If you are the company that has recently launched an app, surely you will desire to make it a worldwide success. Well, there are a couple of factors to consider to make your dream come true. Mobile apps have become one of the methods to brand your company and its business internationally. The apps can increase your recognition and identification globally.
The Brand Publishing Roadmap Content marketing agency PowerPost announced yesterday that they have launched a definitive new 7-step guide entitled ‘The Brand Publishing Roadmap.’ The new ebook is designed to help brands become fully realized media properties. Featuring insights from Robert Rose, Ann Handley, and other content marketing experts, this new guide uses methodologies ...
Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out 3 updates to upgrade the user content discovery experience on their search page even further.
A New Alliance Eric Spett, CEO and co-founder of leading account based marketing (ABM) platform Terminus, announced in a blog post today that they have acquired leading B2B analytics platform BrightFunnel. In 2017, Terminus began to rework their ABM strategy internally to further execute and measure B2B go-to-market initiatives.
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