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No matter what the rate, a business needs the right combination of tools to grow better. This article provides you with a shortlist of tried-and-tested solutions for this very purpose. But before anything else, it is important to note that checking the network latency in your workplace location is imperative. After all, the examples below are powered by the cloud and the internet.
Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some companies are using B2B influencer marke ...
Google Analytics is an important digital marketing tool, but many businesses and content strategists shy away from using this valuable tool to its full potential. The data monitoring capabilities offered are numerous and may seem complex at first, but taking the time to explore and understand Google Analytics is necessary for any business to achieve success online.
Just a few years ago, the thought of a business sharing anything instantaneously was not anything someone in sales or marketing would have considered. But the sharing-focused nature of the internet and of social media has changed the way that every business, whether they’re selling a product or a service, approaches interactions with current and potential community members.
Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company’s visibility online, but there’s a lot of competition out there. Rather than spending your marketing budget on expensive and pushy online advertisements that most people tend to ignore or block, i ...
It’s not enough to be just another developer in today’s tech age. You need to haveskills that make people fight to get your services. The more skills you have, the greater are your chances of acquiring better projects. If you are a developer who wants to be a sought-after name in the industry, we have compiled a list of tools that can greatly help you.
Content marketing is nothing without strategy. You can have the most interesting, thought-provoking piece of content out there, but it’s nothing if it can’t be found by the right people. No matter what stage of your content creation you’re in, whether you’re in pre-planning, development, or finishing up and wondering how to present it to the world, now is the time to start thin ...
1One of the major misconceptions about content marketing is that marketers think there are certain ‘hacks’ that will create a stellar content marketing campaign. The truth could not be farther from this idea. Content marketing is all about creativity, and since there are no hacks to become creative, there can be no hacks to boost your content marketing campaign.
Building a strong online reputation is one of the biggest challenges for any business. Even newbies want their online reputation to match that of a“brick and mortar.” It takes years for an organization to build their online image and seconds to demolish it. So, what are the major sources of creating online reputation? Social media platforms and online review sites like Yelp, Yellow Pages, etc.
Some experts have claimed that content marketing is the only type of marketing strategy that matters anymore, which is good news for content marketers. But the ever-changing tactics of content marketing have left many wondering: what will the next big trends be for 2018? The Continued Rise of Influencers Influencer marketing has been a growing trend over the previous years, ...
The world had already gone digital, and now it has gone mobile. More and more people have started viewing websites mostly on their mobile devices – and businesses need to keep that in mind and react quickly if they want to maintain their positions in the market. sadly, what most businesses do in response to this is focus on usability and on building adaptive websites.
One complaint that I often see business owners making is that their industry is too boring to market. It’s not surprising to hear this when every case study you see about content marketing is about exciting and visually pleasing industries. Fortunately, it’s not only possible to market in boring industries; it can often be highly effective.
This year, our agency was forced to come to terms with a big change in the way we do things. When we opened our doors in 2010, inbound marketing was revolutionizing how marketers increase traffic, grow leads, and nurture them into customers. At the time, it seemed like the magic formula. Create content people are searching for, and you’ll be rewarded with traffic and quality leads.
If your site ranked #1 on Google for every keyword related to your business, you’d get a lot of visitors, but would they be the right ones? Getting the eyes of potential customers on your website depends on whether or not your SEO keywords are right for your business. Here are some steps to take to figure out which SEO terms and keywords will get your business to the first pa ...
I’m finishing this article the day it’s due. I’ve been thinking about it for a couple of weeks, but it takes time for ideas to gel, and there’s nothing like a deadline to focus the mind. Thankfully, I’m on a flight which eliminates the distractions of email and the office, wearing noise-canceling headphones, and with my wife who understands how a creative introvert creates best.
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