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Founded in 2006, Twitter was one of the most popular platforms for microblogging. With only 140 characters users had to share with the public their thoughts and feelings, promote events, and basically sum up in one short message anything that was important. But Twitter has come a long way since 2006.
In the ever-growing and evolving world of marketing technology and social media, visual content is at its peak. From videos to photos to virtual reality technologies, the role of visually appealing content just keeps gaining power and momentum. In fact, according to inc.com, posts that include images produce 650 percent higher engagement than text-only posts — and by 2018, an ...
You might think you know who your customers are. After all, you deal with them every day and think about them even when you’re not at work. And yet, you can always stand to learn more about your current and potential consumers based on their behaviors. If you know the kind of content that drives them to engage with your brand, you can discover the places they spend time online ...
In late 2016, Google announced its plans to launch the mobile-first index. Once this comes into play (expected sometime in 2018), Google will rank websites based on their mobile versions instead of their desktop versions. This is just one of the several forces that have made mobile marketing the first priority for most digital marketers.
Some days as a marketer feel amazing; you accomplish everything on your to-do list and more, you solve a few problems and you make progress in your career. However, an unproductive day is pretty much the opposite; you feel bored, frustrated and stressed, you got nothing done and your career stands still.
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands or publications write custom content to be published on an online magazine or blog. It generally takes the form of a full written article. There are many notable examples.
If you’ve got an e-commerce website these days, you’ll know how the need to be unique is one of the most important aspects these days. Although the marketing channels have changed dramatically through the years, the premise has remained exactly the same and it revolves around creating a brand. If you’re unaware, a ‘brand’ is more than just a logo.
WordPress is the leading CMS and Salesforce is the leading CRM. Combining the two gives the best results one could ever hope for. This conjoint platform provides the latest tools for data collection and the best solutions for data management. What you need to know before integration Integration of two omnipotent platforms is serious business. You cannot integrate CRM and CMS platforms by fluke.
Content Marketing World 2017 Interview With Christoph Trappe Introduction: Christoph Trappe is a career storyteller whose keynote speeches, digital initiatives, and content marketing strategies have been recognized globally. From working as a journalist, change agent, author, and content marketing executive, Mr. Trappe has earned his status as an industry thought leader. Currently, Mr.
Over the last few years the use of video content has grown by leaps and bounds – on websites, social media, and other online platforms. Partially this growth is due to the fact that faster online connections allow for videos to be streamed more easily, but more than that it is simply because video content has the ability to interest and engage its audience far more effectively.
Despite having a respectable position in the SERPs and excellent user traction to your site, you are unable to garner adequate revenues that channel your accomplishments in SEO. The fundamental variable for lack of profit generation is a low conversion rate. The conversion rate of a website is the percentage of incoming website traffic that successfully performs the intended a ...
Even the most focused and seasoned content producers eventually run out of ideas at some point in their life and need to recharge. I am no exception to the ‘writer’s block’ and will admit that I’m not always able to push out brilliant, outstanding and engaging content on a regular basis. The workflow of my blog simply comes to a standstill.
Last week I wrote a piece here on Relevance about Case Studies in Content Marketing and SEO, describing some of the projects I have worked on and the knowledge I have attained over the years. In this article I am going to expand on that with a few more case studies, covering sites that have become popular after performing the work mentioned. Van Sant Law: Legal sites can be very difficult.
Relationships are everything in the business-to-business world. The success of your B2B enterprise will always depend on how successfully you are able to manage the relationships you forge with clients, partners and others who are involved with your company. In the B2B sector, there is a respectful sense of “being in it together,” which means that everyone understands that bus ...
Bounce rate is either a nightmare for marketers or an occasion to open a bottle of champagne. For this metric, everyone involved in digital marketing expects low rates, which is a little odd since usually we chase after high numbers. Let’s leave that random thought alone for a moment and concentrate on improving that bounce rate.
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