- Our Blog
Published 6 mins ago 39 Throughout my life, I have always had the ability to create visions and end goals, and work backwards to achieve different dreams. Realizing my pursuits wouldn’t be possible without developing relationships in different areas where I lack expertise. Sometimes, it’s difficult to create and foster the relationships that you need in order to achie ...
Published 44 mins ago 48 For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional online ad sales are being squeezed by Google and other networks.
Published 1 min ago 49 As a content marketer, you shouldn’t expect clients to come to you. While you’ll inevitably attract leads through word of mouth and referrals, you likely won’t be successful without taking action from time to time. Being proactive is a critical component of growing your business.
Published 2 mins ago 44 With so many search engine ranking factors, it can be a challenge to decide where to spend your time, money, and resources. While every factor deserves your attention, one remains more important than the rest: inbound links. The strategy you employ today ain’t the same one you used a few years back.
Published 1 min ago 58 Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast episode, that reduction is going to continue in 2016. Exactly why this is happening and what to do about it is confounding marketers.
Published 1 min ago 1 “Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because it stated an obvious point I had directl ...
Published 1 min ago 45 The idea of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the Performance Director of British Cycling, had masterminded Britain’s first ever Tour de France victory and then went on to win seven out of ten ava ...
Published 1 min ago 0 Pay-per-click is certainly not new and has been around for many years. However, for many businesses, its use is brand new. Below is what you need to know to leverage this tried and true ad platform in order to drive profitable online consumer behavior. What is PPC? Pay-per-click, or PPC, is a form of advertising that works somewhat like classified ...
Published 1 min ago 0 A content marketing strategy is crucial for long-term content marketing success. Why is that? Well, first of all if you don’t set goals you’ll never know how to measure your success. However, a strategic roadmap not only clarifies goals but also defines actions that will get you there.
Published 1 min ago 53 This week, President Obama delivered his last State of the Union (SOTU) speech as President of the United States. He began his final State of the Union not with a big policy promise but with a small one: to keep his speech brief. His speech may have been brief at the Capitol Hill building but it had a huge ripple ...
Published 1 min ago 48 As the Powerball Prize Pool soars to new heights, jackpot fever is sweeping the nation. From long lines at the gas station to elaborate day-dreaming on how people would spend the newfound fortune, Powerball-mania has certainly gone viral. This hysteria is causing people and businesses alike to take part in some strange and unexplainable behavior.
Published 1 min ago 25 Some marketers still follow a “one-size fits all” approach, meaning that all individuals within a target audience receive the same message. Others may succeed in delivering varied communication, but struggle to find the appropriate forms of content messaging. Today, it’s important to recognize how vital personalization and customization are when ...
Published 1 min ago 33 Sometimes it can feel as though social media is a rabbit hole. You peek your head in and end up falling right down it, getting lost for hours. When you have to use social media for professional or branding purposes – as so many of us do these days – that can be an especially problematic fact.
The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways.
In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before.
Content Promotion News & Insights