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Off-page SEO is no longer as essential as it once was and the focus really should be on getting top quality content to your readers on a regular basis. However, it does still play a part and if you run an SEO company it’s something that countless clients will ask of you. I own a number of websites and all of them receive regular requests relating to backlinks.
Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.” Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be applied to many areas of life, including web design. These days, many websites are too complicated. Users don’t know where to go, where to click.
A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on a website without images. You’d think it had loaded incorrectly, right? This demonstrates the importance of strong visuals in ecommerce.
Did you know that over six million apps are available for download in the leading app stores? The competition is fierce, but the potential success can be extremely lucrative if done right. There were 197 billion apps downloaded in 2017 and this number is estimated to reach over 350 million by 2021. People like simplicity and apps serve up ease of use and daily benefits to users.
A New Way to Discover Stories For the first time ever, Snapchat is bringing its influential Stories product to the web. Soon, users and non-users will be able to view Official Stories (verified snaps coming from media, celebrity, corporate, and entertainment accounts), Our Stories (community shared, crowdsourced stories), and Search Stories (searchable, public snaps that can be ...
The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our audience discover our brand, get them to interact with our brand, and ultimately buy from our brand. One of the best ways to do that is through SEO and content marketing.
New college graduates often quip that they’re excited to exit the classroom and enter the “real world.” It’s true that joining the workforce generally means learning on the job rather than sitting in a lecture hall. But make no mistake: education is still an important component in employee development and company advancement.
Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot of potential pitfalls when starting an eCommerce site. The mistakes outlined below are incredibly common, and knowing how to recognize them is key to learning from the School of Smart Preparation rather th ...
The Fight for Authenticity On January 15th, CVS Pharmacy took a firm stand against photo alteration in their beauty image marketing materials by announcing significant changes to their material alteration policies. For decades, the beauty landscape has been rife with ambiguity and riddled with false narratives.
Business in any form is an enjoyable experience. There’s nothing like having your business running smoothly in every area. Especially in the current age of ever-improving and core digital marketing. New strategies and project plans are being devised every single moment to help businesses attain new levels.
CONTENT MARKETING is what WE think the end customer wants. The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part, these are aligned to enable a given business model, but business models can change. This is why there is a problem when we confuse the medium for the message.
The Google Grants program that provides over 35,000 non-profits the ability to place up to $10,000 in free monthly ad spend has recently updated their policies. These changes can greatly impact recipients, and even cause them to lose their grant if mismanaged. Among the changes includes the new minimum click-through-rate (CTR) non-profits must maintain to keep their account active.
Print industry is undergoing transition. Gradually but significantly the industry is shifting towards digital platform and for good reasons. It is driven by the necessity of the enablement of e-commerce into the conventional print industry which is ravaged by digital technologies. Certain factors responsible for this are a semi positive outlook for the printing industry and th ...
Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content.
If you have a company that has recently launched an app, surely you will desire to make it a worldwide success. Well, there are a couple of factors to consider before making your dream come true. Mobile apps have become one of the best methods to brand your company and its business internationally. The apps can increase your recognition and identification globally.
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