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You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people. Content marketing is key when it comes to driving traffic and generating leads for your business, but distributing that content can be a challenge. Unless your audience is actively seeking you out, chances are they won’t find your content on their own.
Social Media is big and getting bigger every day. For something that didn’t even exist until a few years ago, it’s become an integral part of the marketing plans for both small and large businesses – not only integral, but essential. In short, if you don’t have a well thought out, targeted Social Media marketing strategy for your business, chances are you simply won’t be in bus ...
For a long time – I thought ranking high in search engines was the be-all and end-all for my business. You see, I was running a website that sold a virtual product – I’m sure you’ve seen similar. It seemed common sense to try and rank high for a few relevant keywords. After all, why would I want to ignore such a huge source of free, targeted traffic? Eventually, I started to w ...
In this digital era, it’s become easier for brands to promote their offerings on social media. On the other hand, it can also be harder for brands to master the real art of engaging with users, fostering a relationship with followers, and conveying what their audience wants. To help all businesses out, in this post, I’ll discuss some easy and quick social media tricks that you ...
So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult. It’s a common dilemma. In this article, we’ll give you a brief overview of what influencer marketing is and then delve into th ...
Content Distribution, Content Promotion As we become more reliant on technology, our brains are slowly becoming rewired to process information differently. And this applies to customers as well. Popular applications targeted towards consumers have led to the inevitable mass adoption of predictive, advanced technology, and these new technologies will soon upend the traditio ...
Uncategorized Are you planning to take your business to the next level through influencer marketing? A properly planned campaign can indeed help you achieve the challenging task of reaching a highly relevant audience. Influencer marketing means using the reach and influence of specific individuals whose opinions and suggestions are valued by a large group of people.
Content Strategy, Search Engine Marketing Mobile apps have transformed business in a fling. Well, well, well, mobile apps set their intuitive steps in the business as a fling but have now secured a position as an integral chunk. With an increase in the volume of type (tablets, phones, and wearables) and the number of devices and expanding IOT, the need for enterprise apps is in huge demand.
Content Marketing, Influencer Outreach Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked you? Take it from a thought leader when I tell you that your personal and business brand needs thought leadership to stand above the competition.
Earned Media, Media Relations, Shared Media The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment looks markedly different.
Paid Media, Relationship Building Remember that Dad joke of throwing the flurry of junk mail that’s piled up on the doormat over his shoulder to the tune of ‘garbage’ or ‘trash’, or something far more offensive? Yes, that old story. Direct mail certainly got a bad rep for a while as we dreaded the run-in with our morning newspaper.
Shared Media, Social Promotion Published 1 min ago | By: Joan Selby You’ve probably already started marketing on Facebook using Facebook messenger, but did you know that most people miss out on big opportunities simply by not utilizing common messenger hacks? Nowadays, 7 out of 10 companies in the US use social media, which is a great way to reach a wider audience.
Search Engine Marketing, SEO Over the last decade, I’ve continued to see the dramatic rise and fall of marketing technologies that over-promised and eventually proved to be too good to be true. I’m not as anxious as I had been years before in pushing clients, or even our own budget, into new strategies.
Earned Media, Search Engine Marketing For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive, negative, or neutral, it presents r ...
Content Strategy, Executive's Corner Even in an age of Adsense, sponsorships, and companies like BuySellAds, affiliates remain the most cost effective way to sell your website traffic. I was told that on the very first day that I started to publish blogs. Back then, I didn’t believe it. Surely, I thought, it’s easier just to stick Adsense up and then profit from that.
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