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  • Why Website Traffic from Social Media Will Decline in 2016 [PODCAST]

    Published 1 min ago 58 Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast episode, that reduction is going to continue in 2016. Exactly why this is happening and what to do about it is confounding marketers.

    Relevancein Social Facebook- 9 readers -
  • Why Content Should Be Your Product, Not a Marketing Tactic

    Published 1 min ago 1 “Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because it stated an obvious point I had directl ...

    Fernando Labastida/ Relevancein Content- 14 readers -
  • Building Efficiencies in Marketing with these 5 Marginal Gains

    Published 1 min ago 45 The idea of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the Performance Director of British Cycling, had masterminded Britain’s first ever Tour de France victory and then went on to win seven out of ten ava ...

    Relevance- 9 readers -
  • Pay Per Click: The Basics of PPC Advertising for Modern Businesses

    Published 1 min ago 0 Pay-per-click is certainly not new and has been around for many years. However, for many businesses, its use is brand new. Below is what you need to know to leverage this tried and true ad platform in order to drive profitable online consumer behavior. What is PPC? Pay-per-click, or PPC, is a form of advertising that works somewhat like classified ...

    Relevancein Paid Search- 29 readers -
  • A Toolkit for Developing Your Content Marketing Strategy

    Published 1 min ago 0 A content marketing strategy is crucial for long-term content marketing success. Why is that? Well, first of all if you don’t set goals you’ll never know how to measure your success. However, a strategic roadmap not only clarifies goals but also defines actions that will get you there.

    Relevancein SEO Content- 13 readers -
  • How Powerball Fever Can Hurt Your Online Marketing

    Published 1 min ago 48 As the Powerball Prize Pool soars to new heights, jackpot fever is sweeping the nation. From long lines at the gas station to elaborate day-dreaming on how people would spend the newfound fortune, Powerball-mania has certainly gone viral. This hysteria is causing people and businesses alike to take part in some strange and unexplainable behavior.

    Relevancein Social Facebook How To's- 10 readers -
  • The Complete Guide For Lifecycle Content Marketing

    Published 1 min ago 25 Some marketers still follow a “one-size fits all” approach, meaning that all individuals within a target audience receive the same message. Others may succeed in delivering varied communication, but struggle to find the appropriate forms of content messaging. Today, it’s important to recognize how vital personalization and customization are when ...

    Relevancein Content- 15 readers -
  • Social Media and Productivity: Yes, They Can Co-Exist

    Published 1 min ago 33 Sometimes it can feel as though social media is a rabbit hole. You peek your head in and end up falling right down it, getting lost for hours. When you have to use social media for professional or branding purposes – as so many of us do these days – that can be an especially problematic fact.

    Ann Smarty/ Relevancein Social- 29 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways.

    Relevancein Content- 29 readers -
  • The Best Content Marketing of 2015

    In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before.

    Joe Lazauskas/ Relevancein Affiliate Content- 43 readers -
  • Leveraging Local Content Marketing for a Franchise

    Did you know that one out of every 12 businesses in the United States is a franchise? Even with the support of the franchisor, you can’t just assume that brand recognition will award you the customer base you need. Whether a business is independently owned or part of a larger corporate conglomerate, there’s fierce competition to contend with, especially at the local level.

    Relevancein Content- 23 readers -
  • Facebook Instant Articles: Buzzworthy or Evergreen?

    When a company such as Facebook introduces a new feature, marketers have two simultaneous reactions: excitement and skepticism, like a child discovering fire for the first time. When Facebook unveiled its Instant Articles, the appeal was instant, but so was the potential drawback. Do we really want another place to share our content? How much do we want to fragment our audienc ...

    Relevancein Social- 39 readers -
  • Taking Tourism On The Road: How To Keep Tourism Marketing Mobile

    With increased mobile browsing, every business has begun to realize that their web presence needs to be optimized for multiple formats. The impact of this digital moment is especially relevant for businesses serving tourists, as tourists are more likely to seek access to your site from a mobile device and what they find their can determine your success.

    Larry Alton/ Relevancein How To's- 30 readers -
  • The New Schools of Thought in SEO: Algorithm Chasers vs. Audience Pleasers

    In years past, there used to be just two schools of thought in SEO: whitehats and blackhats. The sad fact is (even if you were part of the “good guys”) your actions—whether content-related or technical—were often driven and dictated by Google’s algorithm. It’s job security, right? I’ve even been guilty of glibly saying that Google’s 400 algorithm changes per year would ensure ...

    Relevancein Social SEO- 22 readers -
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