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I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather successful digital marketing business for the past 10 years in which I wrote and edited several hundred business proposals, articles, tweets, and posts, I agonized over creating something “good enough” when it came to put ...
Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that improve the way content is created and how it’s promoted. Your success depends on your ability to compete and keep your business relevant through the shifts that will inevitably come.
Since 2010, more than a half of digital marketers consider “producing engaging content” a top challenge to overcome. The problem is particularly acute for representatives of a B2B segment, weeping crocodile tears over their business blogs: On the one hand, they – B2B marketers, not blogs – understand that businesses with blogs generate 67% more leads.
Facebook and Google have trained today’s brand marketers to be obsessed with data and technology. Marketing professionals understand audiences and associations with greater detail than ever before, but many lack the ability to create the same authentic connections that the world’s best publishers have with their communities.
Content drives business success and it also drives customer satisfaction in the digital world we live in today. Behind every successful marketing campaign there is well-designed interactive content and behind every successful brand, there is awesome content marketing. That’s why content is king and will remain that way for a very long time. However, not just any content can be labeled as king.
Successful salespeople are a prized asset to any organization, be it a startup or a multinational corporation. We also know that this is not everyone’s piece of cake. Identifying the core components of a successful sales strategy defines how you will take steps to promote your business. Consulting businesses require a sales strategy, which consists of solid testimonials and a t ...
What started out as a social networking site where fans could follow celebrities, post updates and interact with each other has evolved to become a marketing platform. Yes! I’m talking about Twitter, the social media platform with over 328 million active users, ranked the ninth largest social network in the world.
Introduction & Thesis Statement Email Marketing has become one of the prime sources for marketing these days, a way to reach your customers and notify them about the new offers and updates. Let us keep in mind the six most important practices to make your e-mail marketing campaign a success. The article will bring to you the 6 best practices for email marketing that will get ...
The growing importance of webinars can’t just be overlooked now. Especially, startups and small businesses have a golden opportunity to boost productivity, save money, and improve collaboration by using these virtual events. Technology is advancing very fast and is increasing its potential of impacting businesses in ways that sometimes seem quite unimaginable.
Why is content marketing no longer the revolutionary trend that it used to be? Now that such a large volume of content is being produced every day, the technique is beginning to lose its charm. Thankfully, influencer marketing is increasingly effective, and quickly becoming the most powerful digital marketing technique.
Following the words of a nobleman, Nikola Tesla who once said: “I don’t care that they steal my ideas… I care they don’t have any of their own”, we came up with an idea to write an article about people who often steal content online and use that content to rank higher and better than the ones who actually worked hard to come up with a unique piece of information.
Before start reading the text, each visitor spends some time on the initial evaluation. This is the time the value of which is most significant, since the visitor may not begin to study the content of the web page further. Therefore, your efforts and time will eventually bear fruit, as you will get regular readers who will recommend your materials to others or offer options for cooperation.
I have been doing SEO for many years now. I got an unusual start in this business as I began as an author and I still am. But after progressing to “Freelance Writer” and then learning more about website creation, I became a self-styled SEO Expert. It’s never easy to describe the process of SEO. Countless books have been written not he subject of optional SEO and there are mill ...
If you enjoy creative writing and want to combine this with making money, then blogging is a fantastic way to engage. First of all, do your research online to establish a category you feel comfortable writing about and then create a strategy using your knowledge and skills to target your audience. The simplest way to start is via social media platforms.
Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen. . . ever. There’s generally two types of marketing and sales organizations in the B2B space. I’ve professionally witnessed both sides of the coin.
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