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Marketing is a highly competitive, continually changing field. Innovations in social media and mobile have cultivated an ongoing dialogue between consumers and businesses. In order to stand out as a marketer today, you can’t simply follow the requirements of your role at an agency or a brand. It’s critical that you continually move past your job description and contribute to t ...
I’m a big fan of a slow-growth strategy for content marketing. Slowly growing a small community of customers can be a powerful strategy over a long period of time. It takes longer, but over time you’ll be building deeper relationships with a smaller, more meaningful group of people. And while it’s appealing to think about you and your customers all sitting around a campfire si ...
Over the last few years, companies like Taboola, Outbrain, Gravity and others have created a new online reading habit: clicking on one of the links at the bottom of the page for the next article to read. It makes sense. After reading an interesting article, we’re more likely to click on a similar one recommended by the algorithm.
A recent study conducted by the Media Relations team at Frac.tl involved interviewing more than 500 writers, editors and publishers from domains with varying degrees of authority. Kelsey Libert, VP of Marketing, and Ryan McConagill, Promotions Supervisor, at Frac.tl presented the results in a webinar, which was recapped on Buzzstream.
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success. Let’s take a deep dive into the costs, pros, and cons of the most popular platforms for distributing branded content.
Though quality content matters more than ever, it shouldn’t come at the expense of SEO content. While quality is increasingly on the radar of search engine algorithms, SEO tactics are still an essential part of content marketing success. Quality and SEO should be equal players in developing content strategy.
It might be the most widely used social media platform in the world, but Facebook has been mindful about what’s working for its fellow social networks. The latest push is to bring high-profile influencers, famous people and celebrities to share their big ideas on Facebook, just as they currently do on LinkedIn and Twitter.
If the explosion of native ads over the last year has taught us anything, its that there is a ton of potential for them, and that all of that potential can be easily squandered if a single, core issue is not addressed. And that core issue is trust. Unfortunately, far too much of the conversation around native advertising over the past year has focused on the best way to format ...
You’ve got awesome content, and you’re confident your buyers would love it if they would just open your emails. But that’s the difficult part; actually delivering your eBooks, guides and articles in a manner people will be receptive to. Turns out, email is still one of those ways. In fact, 91 percent of consumers check their email daily, according to ExactTarget, and 74 percen ...
Just as marketing automation and research technology has led to improvements in marketing strategy and execution, a plethora of project management (PM) tools are popping up to solve our organizational woes. From web-based Basecamp and Trello to large-scale programs like Workamajig, you can find a tool that meets any PM need, right? Not quite. I’m not arguing against the efficacy of PM software.
Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and social media are converging. The digital marketing landscape is becoming increasingly fragmented. Even changes in wider sociological factors and consumer mindsets are having an impact on the way we find, consume and share content.
A few weeks ago, I likened the process of creating a content strategy to planning for a rim-to-rim rafting expedition at The Grand Canyon. A solid analogy, to be sure, but deeper reflection led to the realization that it’s actually more like climbing to a specific peak on a mountain: one ambitious, overarching goal sitting atop a solid foundation of objectives, strategies and tactics.
Finding the right story to tell is only the first challenge you’ll run into when developing or rethinking your content strategy. Eventually you’ll try to wrap your head around who should be telling these stories. And while it’s natural to think that you or your in-house team would be best suited to write content for your websites, that’s not the case in every instance.
As the saying goes, out with the old and in with the new. In an emerging industry like content marketing, embracing this fully would mean turning one’s back on proven SEO tactics and putting all of your eggs into the proverbial content basket. With rumors running rampant about the demise of SEO while others suggest that SEO simply boils down to site crawability and quality con ...
One of the most common issues businesses face when trying to advertise on Facebook is not being properly prepared from the very beginning. Before your organization pulls the trigger on a Facebook ad spend, and way before working with a social advertising partner, it’s essential that your team understands your company’s ongoing objectives.
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