- Our Blog
Like marketing, journalism is about people. Consumers of editorial and advertorial matter, in all forms, are still consumers. The person who hates fast food, loves Netflix and drives a Mazda will still be receptive to information about all three, no matter if that information is paid for, or investigated or generated naturally by events.
You need to jump from one ledge to another, but a treacherous ravine stands between your success and demise. Do you invest in the right equipment to get across, or do you settle for whatever tools are cheap and accessible? Do you approach the jump at half speed or leap with full force? The answers seem obvious, assuming you want to live to tell the story.
In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something you truly want to read – informative, funny, insightful, unique – and isn’t interfered with by the advertiser to stick their logo or message in your face.
Published 1 min ago 63 For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family. Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone o ...
Just Because You Build It Doesn’t Mean They’ll Come In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team. But did they read your article? The one that will lead them to your sales team? Creating engaging and relevant content has become an essential part of mo ...
Published 1 min ago 55 Whether it is intentional or subconscious, most people look to a leader to show them the way. In any successful organization, there is a person who leads the team. Even though everyone plays a role in the success or failure, the leader of the company steers the ship.
Published 56 mins ago 1 Although marketing has a very clear and precise set of goals which has not changed for ages, the methods through which these goals are achieved changed immensely from the time the people first started making comprehensive marketing strategies. Those changes were sometimes very interesting, rapid and influential.
The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first banner ad to the present day machine learning and programmatic media buys, paid media has seen many innovative iterations over these few decades.
Published 1 min ago 50 Whether you’re an individual freelance writer looking to grow your services into a larger brand, or a couple of entrepreneurs trying to tap into the lucrative content marketing industry, one of the toughest tasks you face is naming your agency. Where do you start? What are the rules? How can I get creative business names for my agency? These are ...
As more marketers are using Inbound Marketing to shape their digital strategies, it’s important all inbound elements are used to get more engagement, leads and sales. Inbound marketing strategies can still succeed with isolated channels, but we’ve got the evidence to show why you need a holistic approach.
What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the box ideas and thoughtful execution. What shapes breakthroughs is creativity. What brings results is consistency. What humanizes content is storytelling, but sometimes, it’s the “little” things that shake the cornerstone of great creations.
Harnessing the power of online influencers is no longer much of an option. Many businesses on social media are working to find the right people to promote their products and services. Making a viral hit can do more for a business than years of marketing. Online influencers can be incredibly effective for your business, but only if you connect with them correctly.
Published 1 min ago 58 Great content marketing requires more than just great content; you need to also consider your audience and your distribution methods. If you aren’t crafting content with those two factors in mind, even the most fantastic article ever written won’t likely drive the results you’re seeking.
At the heart of marketing is a desire to focus content on what people need, want, and think. Rather than blanket mass-produced messages to everyone, it’s imperative to dig into what audiences truly identify with, and then target them with the right material at the right time. Assigning personas to clients and users can be a great way to achieve this goal.
Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there’s always the risk he or she will call and call and never take a hint. Too many companies are sending emails like the creeps who keep calling even after being rejected.
Published 1 min ago 54 Lead generation is often a top priority for marketers at organizations, big and small. And regardless of organization size, capturing leads is getting more and more challenging by the day. Marketers are constantly coming up with new and creative ways to get more customers into their pipeline.
As we move into 2016, it’s becoming clear that the terms “content marketing” and “social media marketing” are virtually synonymous. While content marketing certainly exists outside of social media, brands can no longer run effective content marketing campaigns without including popular networking sites such as Facebook, Twitter and Instagram.
It’s a job to look for a job, especially when a recruiter isn’t proactively sourcing you for your next opportunity in digital marketing. And depending on where you are in your career, that scenario may not readily present itself. In the meantime, use your content marketing prowess to make your job search work for you.
It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials.
Effective social media marketing means pulling together your entire client’s data. Achieving maximum grasp of your clients requires you to combine and put together every bit of information you have about them. Instead of creating new channels and data files with your online clients, you should consider bringing together all the accessible information.
Content Promotion News & Insights