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Google ranking dropped suddenly? Well, it is a pretty common issue in SEO. As an SEO professional, you work hard to achieve high rankings, and a few days back you made some crucial changes to your website. You have kept your finger crossed with the expectation that it will boost your ranking. However, when you checked rankings for your prime keywords, you found a major downfall.
If you’re expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international SEO.
So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.
70% of business brands have a presence on Google+. The platform many marketers ignore is a gold-mine for those who are leveraging it in their marketing strategy. If you are not using Google+, you are losing traffic and customers. The +1 button on Google+ is clicked more than 5 billion times a day. You can get your slice of those +1’s by strategically using Google+ for marketing purposes.
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.
Despite the growing concern over content shock and sponsored posts, plenty of businesses and digital marketing agencies are investing big on content marketing. According to the 2016 B2C North America Content Marketing report from Content Marketing Institute and MarketingProfs, marketers plan on putting 32 percent of their total marketing budget on this strategy.
Customers want you to talk to them. They like valuable content and solutions to their problems, but they do not want marketed content even if it is disguised well. That is the beauty of context marketing. Successful industries understand that dynamic context marketing delivers concise content to the right customers at perfectly timed intervals.
Word of mouth has always been the holy grail for marketers, and this rings even more true in the social media age when good and bad reviews spread like wildfire. Consumers once relied on friends when making purchasing decisions, but they now increasingly look to influencers to help them decide where to spend their hard-earned money, with 49 percent of individuals highly valuin ...
If you have been looking to gain more loyal customers as a part of your content marketing strategy, you might have considered setting up a business blog that will eventually help you to generate more revenue. Growth is always the first goal of any business, and finding new ways to generate revenue is a good first step.
If you are just starting out with content marketing, chances are that you will make every mistake in the book – and you will probably write a few pages of that book yourself. But not to worry – making mistakes is normal and expected because that is how we learn. Making the same mistakes over and over, however, is not something you want to do.
Even if designing landing pages is almost an exact science these days, conversion-centered design doesn’t have to follow straight rules. There are many new strategies for persuading users to perform specific actions on a page, and some of them can easily become your tactic of choice for designing your next landing page.
Throughout the last few years, marketing has transitioned from asking ‘do we really need to create content?’ to ‘how do we create effective content?’ With content creation now standard in most of today’s organizations, a door to a whole new set of marketing challenges has opened. How do we create effective content, reach the right audiences, and then organize, manage and measur ...
One million unique visitors in two weeks. Nearly two hundred million total attention minutes. A content marketing launch for the record books! This is the story of how a small startup built a content project that went viral and what any other company struggling to break out of the storytelling box can learn from it.
In today’s fast-paced world, running a marketing campaign can be complicated. The thought process takes a lot of time and some trial and error. However, many companies have adopted SMS into their marketing strategies and found some great results! When you consider how many people have mobile devices, contacting them is easier than you think.
Some social media experts initially lampooned Instagram Stories as a blatant rip-off of Snapchat’s feature by the same name. Since its successful and well-received launch on August 2nd, however, the industry knows that if they don’t follow suit, they might get left behind. Stories was a successful feature that set Snapchat apart — but it had always been a novelty unique to that network.
Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that virality is simply a matter of luck, but what if I told you they were wrong? New research indicates that a viral spark is actuall ...
Iconic character, Ferris Bueller, from the popular 1986 movie, “Ferris Bueller’s Day Off.” instantly captures the hearts of anyone he crosses paths with, of course with the rare exceptions of his principal and sister. When Ferris dramatically fakes sick to skip school and venture through downtown Chicago, his entire town falls for his tricks.
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level of scalability, marketers are s ...
Voice search is on the rise, changing how search engines interpret search requests and how businesses can best be found online. Last spring, Google announced that it would be altering its search algorithms to give a heavily increased advantage to sites that were mobile-friendly. While many in the industry saw this move coming, it was still a hugely important event in the histor ...
From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice.
Help authoring tools (HATs) are professionally used to create the help systems that are placed around computer systems and application software. HATs allow writers to produce help sections using common editors and then importing the entered text into specialized software able to incorporate help with the required software or working elements.
In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she is waiting for you with a reading sel ...
Without SEO, you would not be able to build up your brand’s visibility, and your potential customers would not be able to find you. However, optimizing your site for a search engine is not as simple as it sounds. You may think you have done your SEO diligence, but you don’t really know if it is working. You need to assess if your SEO is spot on by completing an SEO audit checklist.
A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content marketers agree that combining traditional content ma.
Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media, and 18 percent do so often.
Are you tired of reaching out to people, asking them if they can link to your content, only for them to ignore you? I’ve been there many times. But through trial and error, the Venngage infographics marketing team (including me) has developed an outreach strategy that works. Listen to this: my team increased our outreach email open rate from 10% for a regular campaign to between 70% and 80%.
When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very specific content and appeal to a lower volume of higher-returning traffic.
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. However, there are a huge number of badly made and badly planned videos out there, and in order to make a good video in an attempt for it to ultimately go viral, a video marketing plan ...
With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build brand awareness.
The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing.
Nobody likes spam. It’s gotten so bad that the Federal Trade Commission requires companies to allow consumers to unsubscribe from bulk mailings. They even established a Do Not Call registry to keep telemarketers at bay. Why, then, do marketers keep spamming away? They continue making those cold calls, sending junk mailers, and — most of all — hammering inboxes with inauthentic emails.
The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value.
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