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Content Marketing, Content Strategy As you probably know by now, outsourcing is one of the most efficient growth hacking methods out there. Because the digital market is continuously growing and new young talents are popping up everywhere on the globe, remote employment is the rising trend, which can significantly contribute to the business.
So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult. It’s a common dilemma. In this article, we’ll give you a brief overview of what influencer marketing is and then delve into th ...
Shared Media, Social Promotion Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into customer demographics and personas. When used correctly, social media spreads the word about your business and helps to generate loyal customers.
Uncategorized Are you planning to take your business to the next level through influencer marketing? A properly planned campaign can indeed help you achieve the challenging task of reaching a highly relevant audience. Influencer marketing means using the reach and influence of specific individuals whose opinions and suggestions are valued by a large group of people.
Content Marketing, Content Promotion The earth without art is just meh, and an artist without a blog is basically sheer talent gone to waste. If you are a budding artist and still don’t have a blog of your own to display your work and communicate with your fans, you are wasting opportunities. Artists make a huge investment of time, effort, patience, and money into their wo ...
You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people. Content marketing is key when it comes to driving traffic and generating leads for your business, but distributing that content can be a challenge. Unless your audience is actively seeking you out, chances are they won’t find your content on their own.
Search Engine Marketing, Technology 09The most important part of any marketing or sales campaign is gathering leads. No matter how many customers you already have, if you are not generating new customers, you are not growing. If you are not growing, then you are dying. Check out these 5 tips to generate new leads so fast that you won’t know what to do with them.
Paid Media, Relationship Building Remember that Dad joke of throwing the flurry of junk mail that’s piled up on the doormat over his shoulder to the tune of ‘garbage’ or ‘trash’, or something far more offensive? Yes, that old story. Direct mail certainly got a bad rep for a while as we dreaded the run-in with our morning newspaper.
Content Marketing, Content Strategy Is your business based online? Then you may be aware of how fickle today’s digital consumers can be. In vying for their attention, you have to employ something better than the old text-and-image style. It’s time to tap into humans’ attraction to anything visual.
Let’s face it, digital marketing isn’t always as cut and dried as many have made it out to be. In fact, every digital marketer probably knows that in order to produce results in digital marketing you must have a true marketing strategy in place. While every marketing strategy may not necessarily work for you and your brand, it’s important that you recognize the importance of im ...
Earned Media, Search Engine Marketing What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective and almost ethereal in nature. Accordingly, these qualities may elude your target audience—the very customers your bran ...
Technology Since Amazon launched its Alexa skill store in 2015, developers have created over 10,000 skills that enable users to interact with their Alexa-enabled devices. These skills allow owners of the Amazon Echo, Echo Dot and other connected devices to utilize natural language to interact with the platform in a variety of ways ranging from gaming and shopping to gatheri ...
Search Engine Marketing, SEO Over the last decade, I’ve continued to see the dramatic rise and fall of marketing technologies that over-promised and eventually proved to be too good to be true. I’m not as anxious as I had been years before in pushing clients, or even our own budget, into new strategies.
Content Strategy, Relationship Building Published 1 min ago | By: Brian Sooy Not every pitch from a publisher for a major piece of content marketing begins with, “When are you going to write a book, you putz?” Mine did. Here’s what I would do differently the next time I write a book. This is hardly the way I imagined the process of writing a book to begin.
Influencer marketing is a powerful strategy that allows you to expand your online reach, increase brand awareness, and build a strong reputation for your company by allowing outside sources to advocate for your brand. Recent studies have found that influencer marketing has been a successful strategy for a surprising 94% of marketers from various industries surveyed.
Influencer Outreach, Relationship Building You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best results.
Content Strategy, Executive's Corner Even in an age of Adsense, sponsorships, and companies like BuySellAds, affiliates remain the most cost effective way to sell your website traffic. I was told that on the very first day that I started to publish blogs. Back then, I didn’t believe it. Surely, I thought, it’s easier just to stick Adsense up and then profit from that.
Content Distribution, Content Promotion As we become more reliant on technology, our brains are slowly becoming rewired to process information differently. And this applies to customers as well. Popular applications targeted towards consumers have led to the inevitable mass adoption of predictive, advanced technology, and these new technologies will soon upend the traditio ...
For a long time – I thought ranking high in search engines was the be-all and end-all for my business. You see, I was running a website that sold a virtual product – I’m sure you’ve seen similar. It seemed common sense to try and rank high for a few relevant keywords. After all, why would I want to ignore such a huge source of free, targeted traffic? Eventually, I started to w ...
Content Strategy, Search Engine Marketing Mobile apps have transformed business in a fling. Well, well, well, mobile apps set their intuitive steps in the business as a fling but have now secured a position as an integral chunk. With an increase in the volume of type (tablets, phones, and wearables) and the number of devices and expanding IOT, the need for enterprise apps is in huge demand.
Content Marketing, Content Strategy Voice search has been there for a long time but up until now, most of us usually type out the required words on our keypads. However, times are changing and according to Google reports, 55 per cent of teens are actually using voice search while 40 per cent of adults also use it on a regular basis.
Earned Media, Search Engine Marketing For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive, negative, or neutral, it presents r ...
Content Promotion, SEO Every modern organisation has gotten the memo: Company culture, community feeling, and communication are the lifeblood of every successful business venture. Apart from the positive effects on employee well-being and job satisfaction, open communication and barrier-free interaction can be major drivers of synergetic gains.
Content Curation, Content Strategy In today’s crowded content landscape, it has become increasingly important for marketers to uncover creative ways to grab – and keep – a prospect’s and a customer’s attention. More than ever before, customers don’t want to feel like they are being sold to. Instead, they want valuable pieces of content that will enrich or improve their daily life.
In this digital era, it’s become easier for brands to promote their offerings on social media. On the other hand, it can also be harder for brands to master the real art of engaging with users, fostering a relationship with followers, and conveying what their audience wants. To help all businesses out, in this post, I’ll discuss some easy and quick social media tricks that you ...
Content Curation, Content Promotion Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing them manually.
Content Marketing, Influencer Outreach Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked you? Take it from a thought leader when I tell you that your personal and business brand needs thought leadership to stand above the competition.
Social Media is big and getting bigger every day. For something that didn’t even exist until a few years ago, it’s become an integral part of the marketing plans for both small and large businesses – not only integral, but essential. In short, if you don’t have a well thought out, targeted Social Media marketing strategy for your business, chances are you simply won’t be in bus ...
Social media began as something small, but it has since exploded into a variety of different platforms, all of which are catered to different audiences. As a business, it can be extremely daunting to look out into the world of social media and try to grasp the right platforms. Today I’m going to help you cut through the noise and really narrow down which platforms are best for your business.
Shared Media, Social Promotion In recent advances in the field of social media, technology is not only changing the manner in which people are carrying out their business activities with other fellow human beings,in many cases, it is also creating new opportunities for them to earn their livelihood independently, boosting the economies for almost every country in the world and increasing glo.
Creating Digital Stamp from the good old Rubber Stamp is a breeze. However, it is important to use applications such as Photoshop to accomplish the task. There are certain steps that are necessary to perform in a systematic manner, some of which are as follows: Rectangular shape: To start with, people should create a stamp with the business address.
Mobile, Technology Published 1 min ago | By: Rick Kolek According to recent studies, 97% of Americans send or recieve texts at least once per day. SMS and messaging apps are still the most popular and frequently used apps on smartphones. On average, the world sees over 8.3 trillion text messages sent over the course of a year.
Shared Media, Social Promotion Published 1 min ago | By: Joan Selby You’ve probably already started marketing on Facebook using Facebook messenger, but did you know that most people miss out on big opportunities simply by not utilizing common messenger hacks? Nowadays, 7 out of 10 companies in the US use social media, which is a great way to reach a wider audience.
Earned Media, Media Relations, Shared Media The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment looks markedly different.
Relationship Building, Shared Media If you’re self-employed, you’ve probably researched marketing on the internet. In fact, you’ve probably searched “internet marketing” using so many keyword variants that you’d make a thesaurus proud. You already know what your research has told you. You’re supposed to build a brand, sell yourself until you’re exhausted, and hope for the best.
Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing communications the world has ever seen.
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