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Every business, big or small, requires a professional website these days. However, getting started can be quite intimidating for those that have never handled a website before. A website can be one of the most important elements of a business, helping build trust amongst clients or turning away potential customers.
Google Analytics is an important digital marketing tool, but many businesses and content strategists shy away from using this valuable tool to its full potential. The data monitoring capabilities offered are numerous and may seem complex at first, but taking the time to explore and understand Google Analytics is necessary for any business to achieve success online.
No matter what the rate, a business needs the right combination of tools to grow better. This article provides you with a shortlist of tried-and-tested solutions for this very purpose. But before anything else, it is important to note that checking the network latency in your workplace location is imperative. After all, the examples below are powered by the cloud and the internet.
Some experts have claimed that content marketing is the only type of marketing strategy that matters anymore, which is good news for content marketers. But the ever-changing tactics of content marketing have left many wondering: what will the next big trends be for 2018? The Continued Rise of Influencers Influencer marketing has been a growing trend over the previous years, ...
Is content marketing effective? These three case studies show how three different companies utilized different content marketing strategies to achieve success and growth in under a year. Case Study #1: How HotPads increased their blog traffic by 4,000% using original content The Challenge: With fewer than 400 views on their blog per month, HotPads needed to curate traffic tha ...
I have been a marketer for a long time and noticed that the bar for marketers is being raised every year. You can no longer depend on ad hoc marketing strategies that are put together by a team of professional content marketers. Over 70% of customers make decisions based off the input of relevant social media influencers and nearly three-quarters trust them more than celebrities.
Link building is just as important as on-page SEO. Even for local keywords, you can often face fierce competition that requires a proper strategy to overcome. Off-page SEO consists of many factors, but one is the number of referring domains. Building a lot of good quality links is going to have a significant impact on your rankings. Obviously, some link building tactics are better than others.
The smart marketer out there knows how great content marketing can be for any digital brand. Trouble is that for small brands, it becomes difficult to keep on pumping in money for content marketing unless they get concrete results pretty quickly. That’s where I pitch in with help. In this guide, I will share 4 tips that will help you improve your content marketing ROI by driv ...
When it comes to content marketing, the majority of small businesses (and even large ones) start with creating a simple content marketing plan based on collecting long-tail keywords. The reason they do this comes from the belief that quality content costs a fortune and small business can’t afford it. As a result, many companies come up with the same strategy and alist of articles.
Great content doesn’t do you any good if no one sees it. Creating content of the highest quality is only as effective as your promotional techniques. No amount of awesome subject matter will make up for a lack of eyes on it. There are some tips and tricks that today’s most successful marketers are using to get the word out about their new content.
One complaint that I often see business owners making is that their industry is too boring to market. It’s not surprising to hear this when every case study you see about content marketing is about exciting and visually pleasing industries. Fortunately, it’s not only possible to market in boring industries; it can often be highly effective.
Much like fashion or food, the healthcare industry also uses marketing techniques to reach its target audience. There are a few medicines that are quite similar, so the marketing has to be effective to help each one stand out. Because of the nature of the products, this can be a very delicate process.
You just wrote the most in-depth, original, practical piece of content you’ve ever written. You know the people reading it are going to love it, share it, and contact your business for more information. So what? It doesn’t matter how good your content is if you don’t have a reliable way to ensure that your target audience will see it.
There are about 4 million blog posts published on a daily basis. If you are a blogger who hopes to stand out of that crowd, you not only need great blogging skills, but also effective SEO and marketing skills. It’s not easy to churn out unique content with utility on a daily basis, let alone plan for your SEO and marketing.
Although Facebook and Twitter are the most used Social Media platforms for businesses, Instagram offers a good place for marketing opportunities too. With Instagram, you get to join an online community of around 700 million users, and some of its features can tailor your promotions to customers that are close to you.
It’s not enough to be just another developer in today’s tech age. You need to haveskills that make people fight to get your services. The more skills you have, the greater are your chances of acquiring better projects. If you are a developer who wants to be a sought-after name in the industry, we have compiled a list of tools that can greatly help you.
Content marketing is nothing without strategy. You can have the most interesting, thought-provoking piece of content out there, but it’s nothing if it can’t be found by the right people. No matter what stage of your content creation you’re in, whether you’re in pre-planning, development, or finishing up and wondering how to present it to the world, now is the time to start thin ...
1One of the major misconceptions about content marketing is that marketers think there are certain ‘hacks’ that will create a stellar content marketing campaign. The truth could not be farther from this idea. Content marketing is all about creativity, and since there are no hacks to become creative, there can be no hacks to boost your content marketing campaign.
Native advertising is a booming opportunity for digital marketers. It started becoming popular around 2012, when alternate media sources such as Mashable and BuzzFeed began experimenting with it as a new revenue strategy. The New York Times, San Francisco Chronicle, and other major publishers soon begin selling native advertising as well.
Ion Interactive, interactive content platform provider, was acquired by ScribbleLive this week. The acquisition will allow ScribbleLive to add these interactive capabilities to its full content lifecycle suite. Ion Interactive is a SaaS platform designed with the enterprise in mind. If allows brands to produce interactive content at scale easily and has a layer of metrics and measurement.
A couple months ago I noticed something rather interesting about Facebook Ads and Google Adsense. As any content marketer knows, the former is used to promote websites and requires you to spend money, while the latter is used to post ads and earn money. In many ways, they are similar and these similarities are evident throughout.
Okay, you have the internet which, for many small businesses can be really scary. Internet-speak is full of words which make no sense, and the deeper you look down that rabbit hole, the less you’re inclined to jump in. But you know you have to. In fact, you probably already have, but it doesn’t seem to be working out so well. So what can you do.
Moving through the history of marketing is fascinating. Watching trends rise and fall in a period of a decade, instead of hundreds of years like other technology, and being able to see real, tangible results from those advancements is one of the many wonders of the modern world, and it’s no surprise that the current marketing trends are as successful as they are.
When you have a question, where’s the first place you go to get an answer? Google! In fact, Google processes more than 3.5 billion search queries each day. With all those search queries, it’s safe to say that Google knows a thing or two about consumer search and content marketing. Just look at Google’s answer box. Today’s consumers want to receive easy answers fast.
Applying Lean Methodology in Marketing and Communications Principles in Process and Technology “Lean,” a concept with roots in the manufacturing industry, has become a bit of a buzzword in the business world. Start-ups, in particular, embrace this model, which seeks to maximize efficiency, minimize waste, and allow rapid changes according to customer feedback and preferences.
Just a few years ago, the thought of a business sharing anything instantaneously was not anything someone in sales or marketing would have considered. But the sharing-focused nature of the internet and of social media has changed the way that every business, whether they’re selling a product or a service, approaches interactions with current and potential community members.
I have always been very cautious when it comes to copyrights and trademarks. I have been an author all of my adult life and I have spent a lot of that time as a freelance writer and content creator as well. This has helped me to gain a great deal of respect for original work. It is a perpetual paranoia of mine that I will somehow, inadvertently, step on someone else’s shoes an ...
If your site ranked #1 on Google for every keyword related to your business, you’d get a lot of visitors, but would they be the right ones? Getting the eyes of potential customers on your website depends on whether or not your SEO keywords are right for your business. Here are some steps to take to figure out which SEO terms and keywords will get your business to the first pa ...
According to The New York Times, 81% of Americans (more than 280 million people) want to write a book. The Bureau of Labor Statistics counts less than 1% of Americans as “writers and authors.” Those are staggering statistics. However, having taken almost two years to finish a 62 paged book, Concision: A no-grammar guide to good writing, I can empathize with the 80% of the American population.
Marketing is not like a piece of cake, done easily and effortlessly. Convenient, flexible and yet effective marketing – is it possible? Well, yes it is. Haven’t you been on social media? Haven’t you seen people promoting their thing over there? Well, exactly my point, you can do that too. Social media is a great platform and when you are in the digital field like mobile applica ...
The world had already gone digital, and now it has gone mobile. More and more people have started viewing websites mostly on their mobile devices – and businesses need to keep that in mind and react quickly if they want to maintain their positions in the market. sadly, what most businesses do in response to this is focus on usability and on building adaptive websites.
This year, our agency was forced to come to terms with a big change in the way we do things. When we opened our doors in 2010, inbound marketing was revolutionizing how marketers increase traffic, grow leads, and nurture them into customers. At the time, it seemed like the magic formula. Create content people are searching for, and you’ll be rewarded with traffic and quality leads.
Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some companies are using B2B influencer marke ...
Stealing the thoughts of other content creators is an unethical, unprofessional, and often an illegal thing to do. Unfortunately, plagiarism still remains a problem of epic proportions because it is easier to copy someone’s text instead of writing anew. To fight the Internet thieves, you’ve got to be prepared accordingly.
Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company’s visibility online, but there’s a lot of competition out there. Rather than spending your marketing budget on expensive and pushy online advertisements that most people tend to ignore or block, i ...
I’m finishing this article the day it’s due. I’ve been thinking about it for a couple of weeks, but it takes time for ideas to gel, and there’s nothing like a deadline to focus the mind. Thankfully, I’m on a flight which eliminates the distractions of email and the office, wearing noise-canceling headphones, and with my wife who understands how a creative introvert creates best.
In the online world, content reigns supreme. The mighty gatekeepers, search engines, aspire to connect users with the best possible search results and do not want anything to slip through the cracks. Hence, aggressive link building and keyword overstuffing no longer prove to be fruitful tactics. Without great content, they inevitably fall short of high goals or even hurt the ranking.
Young and unafraid, brand marketers first started building loyalty programs for customers in the 80s, when it was something new and undiscovered. The airline points collection was the first ever loyalty increasing program to appear that saw tremendous success. Bonus programs were thriving ever since until one day the whole system was hacked by the man who bought 12,000 pudding ...
On Thursday, September 8th during lunch, Jesper Laursen, founder of the Native Advertising Institute, and I were fortunate enough to give a presentation at this year’s Content Marketing World. We covered the native ad tech landscape, publisher’s content studios and explored what the future of paid distribution may look like.
Picture this. A broker enters into a large conference and networking event, and begins talking to the attendees. Inevitably, the conversation is going to turn to asking the broker what they do for a living. Whenever they answer “buy and sell websites”, the attendees are always quick to jump to replying with “mine’s not for sale”.
Building a strong online reputation is one of the biggest challenges for any business. Even newbies want their online reputation to match that of a“brick and mortar.” It takes years for an organization to build their online image and seconds to demolish it. So, what are the major sources of creating online reputation? Social media platforms and online review sites like Yelp, Yellow Pages, etc.
By now you’ve likely heard about social selling—an emerging technique for driving sales and building powerful relationships with prospects and customers alike. But unless you’ve actually engaged in social selling already, you may be unclear on exactly what it is, and how it could be implemented to help improve the way that you do business and engage with your clientele.
Do you know where you are in your current e-commerce adventure? You might have just set up a nice looking shop to sell your running products or you may have a drop shipping business to build a solid customer base. Irrespective of the situation, every business gets to that point when e-commerce marketing becomes a huge factor.
A well-known fact that 8 out of 10 people will notice a headline and only 2 out of 10 will read the whole idea. Those small words, like a headline and a body, are the most important part of your story. Always mind them when you are about to write something in your blog. Sure, more attention has to be paid to the body of text, but having a magnetic heading needs also to be a priority.
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything. That simply isn’t the case. Content marketing should fill the information needs at every stage of the marketing, sales and customer service funnel.
I have been overseeing the operation of websites for years now and for the last 2 years I have owned a string of websites myself. In that time I have noticed a few strange trends that would have never occurred to me if the data wasn’t right in front of me. My sites have similar themes, layouts, and placements.
Personalisation in an analogue world existed when the guy at the video store knew your name. As we move into an increasingly connected and switched-on digital age, personalisation is a powerful tool where a company knows what you want to buy before you’ve even thought about it. While basic personalisation is relatively easy to achieve – an email with a first name will just abou ...
There are two types of content. The first kind is ephemeral. It’s the top five reasons why/how (insert generic problem here) your (insert circumstance here) can/are/will (insert solution here). If that’s the type of content you like to write (or read), you can stop here because the rest of this article isn’t for you. If you want to borrow the formula above for your work, it’s free to use.
Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales will increase exponentially, thanks to the passion and engagement of your partnering influencers’ audiences.
As technology continues to expand many digital marketing experts are beginning to learn more and more about SVG images and trying to identify if having SVG images on their site is beneficial to their SEO strategy or not. In short, yes, SVG images are easier to scan and are easier for search engines to navigate through (they can be indexed by crawlers); however, they aren’t alw ...
Faced with the scenario of adaptation, where companies and executives seek to keep up with the dynamism of the digital world, social networks emerge as a challenge that demands even more agility. Along with them, communication ceases to be one-sided and becomes a two-way street, putting upside down everything that has been done for years.
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