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The dark web is a hidden corner of the internet offering maximum privacy to consumers from the prying eyes of governments and Internet Service Providers (ISPs) alike. This portion of the internet lurks beneath our visible and encrypted websites that are indexed by major search engines like Google and Bing.
The changing online environment has forced marketers to rethink the way they use content to attract and retain users. Content is not only about creating great blog posts that appeal to your desired audience, it’s a about strategizing around SEO, content depth, brand messaging and also desired results.
Content production has become so massive that it has turned into a real industry with its leaders and outsiders. Content today is the same product as a smartphone or a plastic bag. This industry also has companies that set the trends of content marketing the same way, Apple rules in the segment of gadgets.
For a detailed walk-through of Our 10 Favo ...
Google gave and Google Taketh Google was never in the brand business. It was ALWAYS in the content business. And while the 10 blue links lasted.. It was a great marriage. It had it’s up and down’s, no doubt, like all good marriages but there was a sense of mutual benefit and (I hope), respect. We needed each other, didn’t we? To be completely honest, I cannot say that I took o ...
M Struggles to Compete Since 2015, Facebook has been experimenting with a Messenger digital assistant service dubbed M, providing personal assistant services to a limited number of test groups; some of them being Facebook employees. Facebook’s decision to insert themselves into the digital assistant landscape was unsurprising.
Twitter, Facebook, Instagram, YouTube and Snapchat are all investing very heavily into live streaming, and for good reason. Live streaming videos have proven to be extremely popular, especially with the younger generation, and the industry will only grow from now on. Facebook and YouTube, the world’s most popular sites for hosting and watching videos, maintain the lion’s shar ...
Inbound 2018 Returns to Boston Location: Boston Convention and Exhibition Center (BCEC) Boston, MA Dates: September 4-7, 2018 Nothing beats forging new connections with fellow marketers, hearing industry experts deliver inspiring keynotes, and discovering new ways to connect with your audience in a no-pressure zone.
We live in a time more than ever that makes it possible to build wealth with nothing more than a laptop and a smartphone. More than 10% of the workforce identified as self-employed in the recent years, and you can expect those numbers to grow by leaps and bounds. However, not all self-employed entrepreneurs are created equal.
If your content marketing has slowed down or stagnated in 2017, all hope is not lost. The New Year represents new opportunities. It brings a fresh start to your content planning and strategy. Surely, there are practices that you will have to let go of. But there are also current and possibly novel ones that you will have to embrace.
Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out 3 updates to upgrade the user content discovery experience on their search page even further.
Anyone who has ever freelanced knows that increased professional freedom comes with enormous benefits as well as numerous challenges. One of the primary difficulties self-employed workers face, especially when just starting out, is payment. While companies today are more aware of the consequences of abusing freelancers, whether that’s paying them late or undervaluing their w ...
After I joined the Relevance team last August, a lot of my friends and family were keen to understand how they could apply “content marketing principles” to grow their own businesses. While some of these people held positions of seniority in large companies, many others were just starting out on their own.
A Viable Partnership As a way to supercharge their social media campaign strategy, Viacom has acquired influencer marketing firm Whosay. Steve Ellis, CEO of Whosay, made the announcement on the Whosay Twitter account this morning. Founded in 2010, Whosay has been a leader in the world of celebrity and influencer paired social marketing campaigns.
A sound Ecommerce SEO and a professionally designed website are the cornerstone of ecommerce success. While one cannot go without the other, it is generally understood that even the best looking, most professionally designed website will inevitable fall by the wayside if no effort is made to make your website known to the public and encourage visitors to come and check it out.
As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status.
If you are the company that has recently launched an app, surely you will desire to make it a worldwide success. Well, there are a couple of factors to consider to make your dream come true. Mobile apps have become one of the methods to brand your company and its business internationally. The apps can increase your recognition and identification globally.
A Power Couple Content corporation Accenture has teamed up with German-based Mackevision, the Emmy award-winning creative team behind Game of Thrones’ most stunningly gorgeous visual effects, to elevate their extended reality 3D visual and animation capabilities. This acquisition opens up new doors for Accenture’s visually enhanced AR and VR campaigns and gives clients a new way to advertise.
A New Alliance Eric Spett, CEO and co-founder of leading account based marketing (ABM) platform Terminus, announced in a blog post today that they have acquired leading B2B analytics platform BrightFunnel. In 2017, Terminus began to rework their ABM strategy internally to further execute and measure B2B go-to-market initiatives.
A New Algorithm for the New Year On January 11th, Facebook CEO Mark Zuckerberg struck fear into the hearts of marketers everywhere with the following phrase, “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media.
My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case that I recommend you read.
Toying with the idea of creating your very own yoga brand? The dice to play by here is nothing but your content and its marketing strategies! What we are looking at is a global field with a multi-hundred yoga styles, yoga credos, and cults of yoga personalities rising to prominence every now and then.
Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content.
Collaboration Reinvented On January 5th, GE Appliances announced that they will be premiering a new online community platform called Giddy at CES 2018 in Las Vegas. This new mobile platform will give talented creators the rare opportunity to share their innovative ideas with big name brands and collaborate with them on new and existing projects.
Social media is supposed to be the prime frontier for business conversions, but for many companies, the results have been flat. In fact, a recent CivicScience survey revealed only 4% of respondents over age 13 had made a purchase through an Instagram ad, while Snapchat, the hot new communications venue, has a meager conversion rate of only 1%.
It was always a close race. BOTH were at some point the proverbial chicken and egg. SEO had always depended heavily on content. And with Google’s relentless algorithmic updates, it became clear the bar was rising and ONLY companies with a WELL DEFINED content strategy were going to SURVIVE, leave alone compete for the hallowed 10 links. But the relationship was co-dependent.
About StoryWorks A “creative studio with newsroom values,” BBC Advertising’s StoryWorks is a content marketing agency dedicated to developing and implementing creative content marketing strategies for brands worldwide. Their team of in-house creatives have blended traditional storytelling with tech infused marketing know-how to create branded, sponsored, and partnered content fo ...
E-mail marketing is far from dead. It is still growing rapidly and a major vehicle for generating revenue. Sending regular emails out to your database of loyal subscribers and potential customers can be profitable. It can also be a waste of time if your subscribers do not bother to open the emails you put so much time and effort into producing.
The Brand Publishing Roadmap Content marketing agency PowerPost announced yesterday that they have launched a definitive new 7-step guide entitled ‘The Brand Publishing Roadmap.’ The new ebook is designed to help brands become fully realized media properties. Featuring insights from Robert Rose, Ann Handley, and other content marketing experts, this new guide uses methodologies ...
Print industry is undergoing transition. Gradually but significantly the industry is shifting towards digital platform and for good reasons. It is driven by the necessity of the enablement of e-commerce into the conventional print industry which is ravaged by digital technologies. Certain factors responsible for this are a semi positive outlook for the printing industry and th ...
As many as 47 percent of working Americans state that they work remotely at least part of the time. Remote workers are becoming increasingly common, and this creates a modern challenge for managers and business owners. Because so many workers are spending at least some of their workdays functioning out of their homes, managers must find an effective way to efficiently manage their team.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis The coming of the internet and social media has changed the entire marketing and advertising industry. At a time when a strong presence in social media may be worth more than expensive advertising space, the role of influencers continues to grow stronger.
Since its inception in 2006, Twitter has seen a major transformation. What began as an SMS-based communications platform designed primarily for mobile use is now a major player in the digital marketing industry – and for good reason. When leveraged strategically, Twitter allows companies around the world the opportunity to connect with legions of brand advocates in just a few short sentences.
For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is to hand off social media to someone else, rather than trying to keep it in-house. The Demands of Social Media “Digital marketing has become more than just generating web ...
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