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Here’s how you can develop a social media lead gen strategy You’ve worked hard on your social media lead generation strategy and your social media outreach program. But after several months, you still aren’t seeing the type of results that you expected. Social media isn’t always easy to get the hang of from the start, even for those who are seasoned in other types of marketing.
Relationships are everything in the business-to-business world. The success of your B2B enterprise will always depend on how successfully you are able to manage the relationships you forge with clients, partners and others who are involved with your company. In the B2B sector, there is a respectful sense of “being in it together,” which means that everyone understands that bus ...
Starting your own business can be an enormous challenge. Not only do you need to create a website, a USP, and a brand that can help you to showcase your company, but you also need to find effective ways of convincing your customers to choose you over your competitors. Perhaps the simplest way to turbocharge your online presence, and bring some interest to your new business, i ...
Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let that happen.
Black Friday has, for a long time, been considered the most important shopping day of the year in the United States. With the rise of ecommerce, however, Cyber Monday is quickly becoming a relevant competitor. In 2016, consumers spent a whopping $3.45 billion on Cyber Monday. This was a 12 percent increase over the previous year—showing that Cyber Monday still has plenty of room left to grow.
When Instagram was first launched in 2010, it was merely a photo sharing app whose server used to crash very often. However, today it is an app with over 700 million users with around 400 million active users every day. It is a highly successful social media network that is now also being used by businesses to promote what they have to offer.
SEO can seem like an impossible headache at first. I have been there so I know. I’ve always been a writer and I’ve always created websites. In the early days, SEO was alien to me. It seemed like an insurmountable mountain and as I watched those websites fail one by one, I realized I would never climb that mountain That changed though.
Content Marketing World 2017 Interview With Christoph Trappe Introduction: Christoph Trappe is a career storyteller whose keynote speeches, digital initiatives, and content marketing strategies have been recognized globally. From working as a journalist, change agent, author, and content marketing executive, Mr. Trappe has earned his status as an industry thought leader. Currently, Mr.
Despite having a respectable position in the SERPs and excellent user traction to your site, you are unable to garner adequate revenues that channel your accomplishments in SEO. The fundamental variable for lack of profit generation is a low conversion rate. The conversion rate of a website is the percentage of incoming website traffic that successfully performs the intended a ...
Building an ecommerce site requires more than just a beautiful design. Apart from great products, your site needs to have proper design elements to ensure its success. An ecommerce site may have many features. But there are certain ones that are essential to make the site user-friendly for the customers and easily manageable for the owners.
Content marketing is a frustrating world. Every year, the rules change. Write short posts. No, write uber long ones! Use keywords 2.5x in an article. Don’t copy a previously published article! I don’t know about you, but I’m getting whiplash from all these Google algorithm updates and experts changing their minds about the best way to get content looked at online.
Social media is all about raising brand awareness, fostering customer loyalty, and extending online reach. Unfortunately, none of these would work without trust, which is earned through different strategies. As far as trust-building goes, constantly sharing content — regardless of their being highly relevant or top-notch in terms of quality — can only get you so far.
Despite the undeniable power of word-of-mouth marketing, C-suite executives continue to underutilize this valuable tool. Leaders recognize the power of referrals, but they don’t spend enough time learning new ways to generate and track them. As evidenced by the recent partnership between Redknee Solutions and WOM Chile, partnerships to measure and grow WOM advertising are gaining steam.
Email marketing sounds as old as the Internet itself. It might even be so. More importantly, it continues to make online businesses successful like no other digital marketing method. Here are some stats: More than 80% retail professionals consider email marketing as the greatest enabler of customer retention. 77% people prefer receiving permission based promotional messages via email.
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands or publications write custom content to be published on an online magazine or blog. It generally takes the form of a full written article. There are many notable examples.
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