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One complaint that I often see business owners making is that their industry is too boring to market. It’s not surprising to hear this when every case study you see about content marketing is about exciting and visually pleasing industries. Fortunately, it’s not only possible to market in boring industries; it can often be highly effective.
No matter what the rate, a business needs the right combination of tools to grow better. This article provides you with a shortlist of tried-and-tested solutions for this very purpose. But before anything else, it is important to note that checking the network latency in your workplace location is imperative. After all, the examples below are powered by the cloud and the internet.
So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult. It’s a common dilemma. In this article, we’ll give you a brief overview of what influencer marketing is and then delve into th ...
Okay, you have the internet which, for many small businesses can be really scary. Internet-speak is full of words which make no sense, and the deeper you look down that rabbit hole, the less you’re inclined to jump in. But you know you have to. In fact, you probably already have, but it doesn’t seem to be working out so well. So what can you do.
In this digital era, it’s become easier for brands to promote their offerings on social media. On the other hand, it can also be harder for brands to master the real art of engaging with users, fostering a relationship with followers, and conveying what their audience wants. To help all businesses out, in this post, I’ll discuss some easy and quick social media tricks that you ...
Is content marketing effective? These three case studies show how three different companies utilized different content marketing strategies to achieve success and growth in under a year. Case Study #1: How HotPads increased their blog traffic by 4,000% using original content The Challenge: With fewer than 400 views on their blog per month, HotPads needed to curate traffic tha ...
By now you’ve likely heard about social selling—an emerging technique for driving sales and building powerful relationships with prospects and customers alike. But unless you’ve actually engaged in social selling already, you may be unclear on exactly what it is, and how it could be implemented to help improve the way that you do business and engage with your clientele.
Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some companies are using B2B influencer marke ...
Applying Lean Methodology in Marketing and Communications Principles in Process and Technology “Lean,” a concept with roots in the manufacturing industry, has become a bit of a buzzword in the business world. Start-ups, in particular, embrace this model, which seeks to maximize efficiency, minimize waste, and allow rapid changes according to customer feedback and preferences.
Link building is just as important as on-page SEO. Even for local keywords, you can often face fierce competition that requires a proper strategy to overcome. Off-page SEO consists of many factors, but one is the number of referring domains. Building a lot of good quality links is going to have a significant impact on your rankings. Obviously, some link building tactics are better than others.
Personalisation in an analogue world existed when the guy at the video store knew your name. As we move into an increasingly connected and switched-on digital age, personalisation is a powerful tool where a company knows what you want to buy before you’ve even thought about it. While basic personalisation is relatively easy to achieve – an email with a first name will just abou ...
I have always been very cautious when it comes to copyrights and trademarks. I have been an author all of my adult life and I have spent a lot of that time as a freelance writer and content creator as well. This has helped me to gain a great deal of respect for original work. It is a perpetual paranoia of mine that I will somehow, inadvertently, step on someone else’s shoes an ...
Creating Digital Stamp from the good old Rubber Stamp is a breeze. However, it is important to use applications such as Photoshop to accomplish the task. There are certain steps that are necessary to perform in a systematic manner, some of which are as follows: Rectangular shape: To start with, people should create a stamp with the business address.
When it comes to content marketing, the majority of small businesses (and even large ones) start with creating a simple content marketing plan based on collecting long-tail keywords. The reason they do this comes from the belief that quality content costs a fortune and small business can’t afford it. As a result, many companies come up with the same strategy and alist of articles.
Ion Interactive, interactive content platform provider, was acquired by ScribbleLive this week. The acquisition will allow ScribbleLive to add these interactive capabilities to its full content lifecycle suite. Ion Interactive is a SaaS platform designed with the enterprise in mind. If allows brands to produce interactive content at scale easily and has a layer of metrics and measurement.
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