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Introduction Jay Baer is a seasoned digital marketing pro. He is the founder of five multi-million dollar companies including Convince and Convert and he is the New York Times bestselling author of ‘Youtility: Why Smart Marketing is About Help, Not Hype.’ Baer has written four other critically acclaimed books including ‘Hug Your Haters,’ and is a globally recognized keynote speaker and emcee.
TV Advertising Meets Consumer Control NBC Olympics has announced that they will be working with Brightline to develop one of a kind interactive TV ads for the XXIII Olympic Winter Games. These interactive ads will put a spotlight on several decorated olympians including; snowboarder Shaun White, skiers Lindsey Vonn, Gus Kenworthy, and Mikaela Shiffrin, and figure skater Nathan Chen.
Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.
A Powerful Integration Account-based marketing firm Terminus was just announced as the newest addition to the LinkedIn Marketing Partner Program. This global, community-based program allows marketers to leverage LinkedIn-approved technology and marketing agencies to accelerate their campaign performances and elevate their content promotion strategies.
Renowned keynote speaker Tim Ash is a conversion rate optimization (CRO) and digital marketing pioneer. His expertise lies in his ability to deliver expert insights to conference attendees all over the globe and to help major US and international brands develop successful web optimization initiatives.
Event Details Dates: August 20-22, 2018 Location: Royal Conservatory of Music; Toronto, Canada Official Accommodation: Marriott Bloor-Yorkville; 90 Bloor St E, Toronto, ON M4W 1A7 Register Today A New Partnership New York Times bestselling author Jay Baer will co-produce the third annual, and recently renamed, Conex: The Content Experience; a Toronto based digital marketing event created by U.
Throughout 2017, influencer marketing was the buzzword that kept on, well, buzzing in digital marketing circles. All you need is to take a quick look at some super successful influencer marketing campaigns to get inspired to start one of your own. The organic, authentic, and innovative nature of influencer marketing makes it the vehicle to supernormal success for all kinds of marketing goals.
According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and efficient. These statistics indicate that an increasing number of marketers are using influencer marketing. And it is becoming an essential part of the marketing world.
Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the doors of many hotels, resorts and lodges each year. Of course, it doesn’t stop with hospitality companies.
Store No. 8 Expands their Talent Pool Walmart-owned innovation hub, Store No. 8 announced in a recent blog post that they have acquired Spatialand, a virtual reality startup and content studio. This acquisition will not only give Store. 8 the opportunity to develop advanced VR commerce experiences for the Walmart brand, it will also lay the foundation for the company’s third portfolio studio.
When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating before adding it to your cart? You are not alone. Shoppers have changed the way they evaluate products. They increasingly look at peer ratings and reviews for information about the best product to choose.
In the current business environment, big companies maintain large digital databases that contain volumes of customer information. Cyber attackers would love to get their hands on that data. But, thankfully, large companies have the resources to erect defensive solutions against cyber attackers. Obviously, these solutions aren’t foolproof. But they are preferable to having no strategy at all.
Modern brands are going to great lengths in order to differentiate themselves from the competition. In order to stand out, they turn to the realm of digital marketing, where content reigns supreme. This asset class allows its creators to build lasting foundations of trust and spread brand awareness far and wide. Just producing content does not do the trick.
The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our audience discover our brand, get them to interact with our brand, and ultimately buy from our brand. One of the best ways to do that is through SEO and content marketing.
The Brand Publishing Roadmap Content marketing agency PowerPost announced yesterday that they have launched a definitive new 7-step guide entitled ‘The Brand Publishing Roadmap.’ The new ebook is designed to help brands become fully realized media properties. Featuring insights from Robert Rose, Ann Handley, and other content marketing experts, this new guide uses methodologies ...
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