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Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to follow for 2017. 1.
Instagram, Shared Media If you have an online fashion business, you should be on Instagram. With more than 700 million users, this social network is the best place to be for all those who are looking to promote their business in the right manner. There are several statistics to show that Instagram not only increases your reach but also helps businesses like you increase cus ...
SEO Published 4 mins ago | By: Ann Smarty We all have our New Year’s resolutions and I usually keep those to my business goals. The New Year is a great motivation to get some mess in order, fix and update old content and finally breathe fresh air into your old site. The following is my personal checklist.
Okay, you have the internet which, for many small businesses can be really scary. Internet-speak is full of words which make no sense, and the deeper you look down that rabbit hole, the less you’re inclined to jump in. But you know you have to. In fact, you probably already have, but it doesn’t seem to be working out so well. So what can you do.
One complaint that I often see business owners making is that their industry is too boring to market. It’s not surprising to hear this when every case study you see about content marketing is about exciting and visually pleasing industries. Fortunately, it’s not only possible to market in boring industries; it can often be highly effective.
Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.
Here’s how you can develop a social media lead gen strategy You’ve worked hard on your social media lead generation strategy and your social media outreach program. But after several months, you still aren’t seeing the type of results that you expected. Social media isn’t always easy to get the hang of from the start, even for those who are seasoned in other types of marketing.
No matter what the rate, a business needs the right combination of tools to grow better. This article provides you with a shortlist of tried-and-tested solutions for this very purpose. But before anything else, it is important to note that checking the network latency in your workplace location is imperative. After all, the examples below are powered by the cloud and the internet.
Content Marketing, Owned Media Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium- and high-consideration buying decisions that Adele Revella says “require a considerable investment of your buyers’ thought and time.
Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than they solve, driving customers away.
Shared Media For many years, businesses have been actively learning and adapting to the ways that social media is changing discourse and the online experience. As more and more Americans use social media every day, businesses that want to be successful over the long term need to make sure that they understand how to leverage this powerful tool to connect with customers and ...
Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.
Relationships are everything in the business-to-business world. The success of your B2B enterprise will always depend on how successfully you are able to manage the relationships you forge with clients, partners and others who are involved with your company. In the B2B sector, there is a respectful sense of “being in it together,” which means that everyone understands that bus ...
In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.
So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult. It’s a common dilemma. In this article, we’ll give you a brief overview of what influencer marketing is and then delve into th ...
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