• 7 Untapped Features of Marketing Automation to Boost Business

    Businesses are readily automating their marketing campaigns to align themselves with the latest trends. Most marketers see marketing automation (MA) as a tool to send emails automatically, upon trigger events, which are often customized. There are several software options in the industry which are providing top notch MA services, but most of them are too expensive for small bu ...

    Relevancein Mobile EMail- 39 readers -
  • Top 25 Digital Marketing Influencers to Follow in 2017

    Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to follow for 2017. 1.

    Joydeep Bhattacharya/ Relevancein SEO- 37 readers -
  • Your New Year’s Content Marketing Checklist

    SEO Published 4 mins ago | By: Ann Smarty We all have our New Year’s resolutions and I usually keep those to my business goals. The New Year is a great motivation to get some mess in order, fix and update old content and finally breathe fresh air into your old site. The following is my personal checklist.

    Ann Smarty/ Relevancein SEO Content- 37 readers -
  • 6 Tips for Content Marketing in ‘Boring’ Industries

    One complaint that I often see business owners making is that their industry is too boring to market. It’s not surprising to hear this when every case study you see about content marketing is about exciting and visually pleasing industries. Fortunately, it’s not only possible to market in boring industries; it can often be highly effective.

    Relevancein Content- 37 readers -
  • 10 Essential Tools for Your Growing Business [Infographic]

    No matter what the rate, a business needs the right combination of tools to grow better. This article provides you with a shortlist of tried-and-tested solutions for this very purpose. But before anything else, it is important to note that checking the network latency in your workplace location is imperative. After all, the examples below are powered by the cloud and the internet.

    Relevance- 36 readers -
  • Your ‘Message’ Might Be the Crux of Your Content Issues

    Content Marketing, Owned Media Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium- and high-consideration buying decisions that Adele Revella says “require a considerable investment of your buyers’ thought and time.

    Relevancein Content- 36 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.

    Relevancein Social SEO- 35 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than they solve, driving customers away.

    Larry Alton/ Relevance- 35 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.

    Relevancein Social SEO- 35 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

    Relevancein EMail- 33 readers -
  • Why Instagram is the biggest thing when it comes to promoting your fashion website?

    Instagram, Shared Media If you have an online fashion business, you should be on Instagram. With more than 700 million users, this social network is the best place to be for all those who are looking to promote their business in the right manner. There are several statistics to show that Instagram not only increases your reach but also helps businesses like you increase cus ...

    Relevancein Social EMail- 33 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 33 readers -
  • 7 Trends Destined To Change How Businesses Use Social Media In 2017

    Shared Media For many years, businesses have been actively learning and adapting to the ways that social media is changing discourse and the online experience. As more and more Americans use social media every day, businesses that want to be successful over the long term need to make sure that they understand how to leverage this powerful tool to connect with customers and ...

    Relevance- 33 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems to be a fair amount of confusion ar ...

    Relevance- 33 readers -
  • Influencer Marketing: 3 Ways to Find Influencers in Your Niche

    So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult. It’s a common dilemma. In this article, we’ll give you a brief overview of what influencer marketing is and then delve into th ...

    Relevance- 32 readers -
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