• Musical.ly and NBC Olympics Put Influencers in Charge of Telling Olympic Stories

    Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.

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  • SiteTuners, Neuromarketing, and Conversion Trends: An interview with Tim Ash

    Renowned keynote speaker Tim Ash is a conversion rate optimization (CRO) and digital marketing pioneer. His expertise lies in his ability to deliver expert insights to conference attendees all over the globe and to help major US and international brands develop successful web optimization initiatives.

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  • How to Do Instagram Influencer Marketing on a Tight Budget

    According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and efficient. These statistics indicate that an increasing number of marketers are using influencer marketing. And it is becoming an essential part of the marketing world.

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  • Raise Revenues with Ratings and Reviews in Your Email Marketing

    When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating before adding it to your cart? You are not alone. Shoppers have changed the way they evaluate products. They increasingly look at peer ratings and reviews for information about the best product to choose.

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  • 3 Ways to Grow Your Business on Facebook

    For local business owners, Facebook is one of the most popular networks for growing their businesses. Most of the world is on it these days, and they know they can engage with their favourite businesses there, which is exactly what the business owners want. There are lots of ways you can grow your business on Facebook, but the following three can move you up the ranks quickly and effectively: 1.

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  • Steps You Can Take To Strengthen Your Web and Data Base Server Security

    If you’re worried about keeping your web and data servers secure, you should be. Hackers have become more sophisticated, and they target business, government, and organizations across the board. The Equifax fiasco alone affected some 143 million customers. But Equifax wasn’t the only firm impacted.

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  • What is Negative SEO and How to Bounce Back After an Attack

    Negative SEO is scary. Did you know that Google might penalize your website’s rankings for actions that a malicious competitor takes against you? Though you strive to be a good and responsible webmaster, steering clear of low-quality backlinks and avoiding keyword over use, you still might fall prey to a malicious site using the unethical practices of negative SEO.

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  • Joe Lazauskas and Shane Snow’s Book ‘The Storytelling Edge’ Now Available

    Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ‘The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You’ is an entertaining and informative look at how brand storytellers can use compelling narratives to transform their businesses.

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  • How Can Digital Marketing Freelancers Avoid Late Payers

    There’s nothing more frustrating than not getting paid for all the hard work you’ve done. Digital marketing freelancers need to spend a lot of time and effort on carefully designing and crafting campaigns, only not to be paid after successfully completing the project. After all, even freelancers have to make a living and pay bills.

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  • 5 Proven Customer Retention Strategies

    When you’re engaged in content marketing or any other kind of promotional activity, you have one main goal: attract as many website visitors as possible, and convert them into paying customers. However, you have another important goal that determines the flow of your campaign: you want to keep those customers coming back. The goal of retention is commonly neglected by business owners.

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