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Content Marketing, Earned Media, Owned Media What keeps CMOs up at night? According to a recent survey from Korn Ferry, via MarketingCharts, the top three answers are: Creating sustainable and engaging customer relationships and improving the customer experience Taking advantage of digital trends in social and mobile Demonstrating marketing’s ROI The good news is each of these three top co.
When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also b ...
For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.
Brands have so many different content marketing channels, it can be tempting to post the same update across multiple social media platforms. But each site has its own unique culture, which means what works on Facebook may not work on Instagram or Twitter. For best results, businesses should create separate social media marketing strategies for each platform.
If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the marketing industry, ML figures to change the whole process, from how we handle simple marketing tasks to how we approach the larger task of telling brand stories.
Businesses are readily automating their marketing campaigns to align themselves with the latest trends. Most marketers see marketing automation (MA) as a tool to send emails automatically, upon trigger events, which are often customized. There are several software options in the industry which are providing top notch MA services, but most of them are too expensive for small bu ...
If you’re expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international SEO.
As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This is a difficult trick to master, but mid-size businesses looking to jump to the corporate level must tackle this facet of digital marketing.
SEO Published 4 mins ago | By: Ann Smarty We all have our New Year’s resolutions and I usually keep those to my business goals. The New Year is a great motivation to get some mess in order, fix and update old content and finally breathe fresh air into your old site. The following is my personal checklist.
Owned Media You might think that blogging is outdated. After all, technology and online fads change at what seems to be an ever-increasing rate. Shouldn’t brands be looking to the hottest new trends and social media apps to stay relevant and connect with their audience members? The truth is that “blogging is now one of the most popular ways of communicating and spreading i ...
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.
In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before.
Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success. Native Advertising provides an opportunity to reach, engage and build a relationship with prospects in ways traditional ads simply can’t. Although the nature of native ads is to seamlessly blend in and appear native to the ...
There are certain seasons that have long provided sales opportunities to certain businesses. Whether it’s Valentine’s Day for a greeting card company or Christmas for a retail shop, savvy marketers find a way to make the most of any brief increase in buying. But shopping holidays go well beyond the Christmas and Valentine’s Day seasons.
There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services technology behind programmatic native advertising.
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