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When it comes to reconciling your affiliate network activity with your ecommerce platform, you probably know full well the process is far less than ideal. After all, your ecommerce platform is isolated from your affiliate channel in a way that makes seamless shifting of information between the two nearly impossible.
If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each year. Or that 80% of advertisers allocate 10% of their marketing budget to affiliate marketing.
Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience. With that being said, there is one piece that must be present in every small business social media strategy: Facebook.
There’s a lot of information out there about SEO. A lot of it is dated. A lot of it is incorrect. And a lot of it deals with general SEO for general purposes. But especially if you’re a company that’s trying to interact with a very specific audience, there are tips and tricks further into the trade that can help you get the most out of your search engine optimization efforts.
Apple didn’t create the first smartwatch, but it did bring the industry into the spotlight now that the Apple Watch is selling in 48 different countries around the world. So as to not be outdone by a competitor, Android-producing companies like Samsung are jumping in with the Gear S2 — now smartwatches are everywhere. But if smartwatches are the present, virtual reality is the future.
Businesses should always be looking for ways to develop additional revenue streams, especially when they’re natural to the core value offerings already being presented. And while there are many different options for creating alternative revenue streams, one option that’s conducive to growth is educational courses and training.
If you have plans for your business to find long-term success, you’ve likely already been working on a content marketing strategy for some time. With the amount of people using the Internet to do research, find information and make purchases, businesses can no longer afford to neglect their online presence, especially when it comes to the distribution of information in the fo ...
According to Forbes, Millennials are 62% more likely to become a loyal customer to brands which engage and interact with them on social media. This statistic emphasizes yet again how important it is that a company maintain a digital presence, especially if they are targeting Millennials. Companies must be careful, though because the Millennials are a smart lot and can identi ...
Privacy is important for everyone. Privacy is important for businesses. And privacy is of particular importance for security-dependent industries like the medical sector, the financial sector, and the military sector. But even with all of the importance put on those facts, both regarding personal and professional practicality, it’s amazing that more steps aren’t taken to ensu ...
The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign.
Entrepreneurship is thriving most vibrantly in states and cities conducive to business. The Kaufmann Index identified Montana, Wyoming, North Dakota and Colorado as the states hosting the greatest startup activity in 2015. These four metro areas also stand out as hotspots for entrepreneurs seeking a new home for their startup.
SEO is an industry with a fast pace—thanks to the ever-evolving sophistication of search algorithms, the continuous emergence of new online technologies, and frequent changes in demographic trends, SEO rarely stays the same for long. Adept SEO practitioners can identify and predict these changes, altering their own approaches and evolving with the times.
Time Magazine labeled Millennials the “Me Me Me Generation” in 2013, and it was an article that sparked controversy from both younger and older readers. Time called America’s youth “narcissistic, overconfident, entitled and lazy,” but Millennials may turn out to be the most productive generation in our nation’s history.
Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people will see your product? You’ll need to develop a killer strategy that brings you success. Here are a few strategies you can borrow from to boost your app launch. 1.
Whether you’re launching a new business or starting a new program within an existing company, creating a business plan is a necessary step. A business plan will help guide you by setting benchmarks, program deadlines, and a structured budget. At the same time, however, creating a business plan can seem like a huge undertaking – all encompassing, the kind of gargantuan task we endlessly put off.
Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing