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There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.
Over the last month rumors are suggesting that Google might revoke free access to their most important tool: the Keyword Planner. What makes this so important? It helps qualify a PPC campaign. Without free access to this tool, you wouldn’t know if you should even try a PPC campaign. It helps identify SEO opportunities.
Seth Godin, Tim Ferriss, and Neville Medhora have established themselves as personalized marketing authorities. However, they didn’t start out that way. They were just average people like you and me. Though their approaches are different, there’s a lot you can learn from the way in which they communicated with their customers and learned to deliver what the customer needed.
A few years ago, Go-Globe surveyed web design trends among Fortune 500 companies and concluded that only 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. Call-to-action (CTA) buttons are critical for your landing pages and website. They guide visitors towards the goal of the page – which can be signing up for your newsletter, trying ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips for writing great headlines, as well as how to improve page authority, and technical SEO site fixes. We’re also looking at the do’s and don’ts of link building, as well as social media trends for 2017.
Would you believe that a start-up service business with hardly any offline marketing efforts and no online landing pages just hit a 2 month waiting list? Well, it’s true – and virtually all of their marketing is done through Facebook. The point is that this social media platform, which so many of us use every day to connect with friends and family, is actually one of the world ...
Citation plays a crucial role in local rankings. Getting it right may sound easy but if you do not implement it the right way, you’ll end up losing your leads. The core idea is to create as many consistent local listings you can on as many local business listing sites you can. According to the 2016 Local Citation Survey by BrightLocal, accurate citations are very important for rankings.
The idea of using a good story to engage an audience has been around as long as language itself, but it’s still an emerging concept in digital marketing. Successful companies have the ability to tell compelling stories that both reinforce their brand and boost sales. Telling your brand story in a way that will intrigue your audience is crucial.
Google’s newly created platform, Responsive Ads for Display, allows users to develop engaging visual ads at a much reduced cost. These affordable and easy to create visual ads, whether presented as text, image or native ad, enable advertisers to be more artistically expressive, and allow the ads to reach a wider audience on a myriad sites and applications while providing the cu ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at tips to make great Expanded Text Ads, as well as common misconceptions about backlinks, and how to improve your SEO strategy in 2017. We’re also looking at tips to write “bookmark-worthy” content, as well as common rea ...
Facebook Ads are quickly becoming the new normal for small- and medium-sized businesses when it comes to online advertising spending. Yet it’s important to note that Facebook Ads aren’t the same as Google Ads. Facebook Ads require you to grab the attention of someone who isn’t specifically searching for a product or service. You’re reaching out to people at the very top of the sales funnel.
Ever since Google’s pivot to artificial intelligence, which came in the form of RankBrain, SEO has arguably never been – and will ever be – the same; at least, in how SEO experts and webmasters traditionally viewed it. It’s arguably a game-changer since it brings something thoroughly new to the table and is apparently a completely different element if compared to Google’s class ...
Your website is one of the most prominent faces of your business and therefore plays a key role in guiding your customers towards conversion. It’s important that your website represents you and your company but it must also be a pleasing virtual space for customers to visit. Here are a few quick and easy ways to refresh your website for 2017 and to help improve visitor traffic.
Ecommerce is a saturated market. Doing business in a saturated market where your customers have a whole lot of options to choose from is challenging. There is no room for a poor conversion rate, invaluable products, non-professional sales pages, and a badly incorporated sales funnel. In a 2016 study, 85% of marketing professionals reported that they planned to put their focus ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your niche marketing strategy, as well as how to improve your organic listing, and optimization strategies for your paid search campaign.
Why Google Analytics? Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. Except instead of gold, the precious materials being mined here are insights. Analytics are hard. There have been times when I would just start digging into an Analytics report from every which angle, thinking surely ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most inspiring and forward-thinking articles from across the web to help you devise your 2017 digital marketing strategy. We’re looking at tips to simplify local SEO, as well as advice from PPC experts for 2017, and a webinar to help you prepare your content, SEO and PPC strategy for the new year.
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