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Over the last month rumors are suggesting that Google might revoke free access to their most important tool: the Keyword Planner. What makes this so important? It helps qualify a PPC campaign. Without free access to this tool, you wouldn’t know if you should even try a PPC campaign. It helps identify SEO opportunities.
Selecting a web analytics tool for your business is a critical process: depending on what you choose, you will be stuck with the platform for a while. It’s definitely a long-term project, with high human and financial costs. That’s why it’s good to pause and reflect before making any commitment. There are many tools available on the market, but which one should you choose? Whi ...
According to a Pew Research Centre report from 2015, nearly two thirds of Americans are using social networking websites. By 2020, almost 3 billion people across the world will be using social media. If you’re an individual creating your own brand, a businesses owner, an advertising agency or a brand manager, read on to learn simple and cool hacks to create a strong social media following.
There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.
It goes without saying that if you want your digital marketing efforts to be results-driven, then you need to measure results – and an important part of making sure you’re going to get results is to do testing. Split testing, commonly called A/B testing, allows you to evaluate the impact of a potential change on your website or in a marketing campaign. It’s a pretty simple concept.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at Facebook advertising strategies for service businesses as well as tips to gain backlinks to your website, and local SEO tactics. We’re also looking at how to create successful content for any vertical, as well as how t ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of most helpful and interesting articles from across the web. We’re looking at how to choose the best keywords for your content SEO strategy, as well as tips for a low-budget PPC campaign, and simple tactics to help local businesses improve their SEO.
WordPress is the most used blogging platform in the world. It’s simplistic and customizable nature make it easy for anyone to become a blogger. Nowadays, most businesses have a website or blog. For businesses looking to build their presence online, having a blog can significantly influence ranking and drive traffic to your website.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of most interesting and thought-provoking articles from across the web. We’re looking at how to build landing pages that boost conversions, as well as best practices for local SEO, and content marketing tips for B2C companies.
Virtual reality devices are going to revolutionize Internet marketing. Businesses are already exploring the potential of virtual reality devices in various aspects of marketing and many savvy tech marketers have already started reaping the benefits. VR marketing is an efficient way of creating short term brand experiences with long term benefits.
If you’re a marketing specialist, you’ve probably participated in the “what’s the most important element of marketing?” debate at least once in your career. Some people are sure that budget is the most crucial; some say you have to be clever about contextual advertising; some claim that social media marketing is king. But powerful content can have an even more significant impact .
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of best and most interesting articles from across the web. We’re looking at SEO tips for local B2B companies, as well as strategies to grow profits through social media, and important metrics to track in your SEO campaign.
Google is always on the lookout for sites that use spammy, unnatural and low quality backlinks to boost rankings, and it regularly evolves its core algorithm to keep on top of those spammers. Any changes to this aspect of their algorithm are called Penguin updates. In October 2012, Google launched the disavow tool, which gave webmasters the ability to filter low quality links.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most informative articles from across the web. We’re looking at how to properly audit your AdWords campaign, as well as how to create an effective content strategy, and SEO and social media tips for small businesses.
Pigeon, Penguin, Panda, Hummingbird and, now, Possum. Google’s latest algorithm update is a change to local search, with seemingly positive results for local businesses and for users. The update has put a lot more emphasis on the user’s location, which means users are getting more accurate results.
Your website’s speed can have major influence on your search rankings. In turn, it can also be a big part of your overall SEO success. If visitors are having trouble navigating or even reaching a website or any of its assets due to speed issues, the website is bound to lose new or loyal visitors and won’t gain any from search, due to its lack of high-quality user experience.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most informative and thought-provoking articles from across the web. We’re looking at tips to save money on your PPC ads, as well as how to write personalized and customer-focused content, and tactics to boost Facebook ad conversions.
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