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There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.
Over the last month rumors are suggesting that Google might revoke free access to their most important tool: the Keyword Planner. What makes this so important? It helps qualify a PPC campaign. Without free access to this tool, you wouldn’t know if you should even try a PPC campaign. It helps identify SEO opportunities.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and thought-provoking articles from across the web. We’re looking at eliciting emotion in Facebook ads, as well as audience targeting for SEO, and common content writing mistakes. We’re also looking at on-page local SEO tips, and how to pinpoint and address common site issues.
Have you been thinking about updating your website but debating if its worth the spend? Here are 5 quick red flag signs to look out for that can determine if you should get a re-designed website. Whether you website is two years old or 10 years old, these basic improvements are crucial to gaining online traffic and improving your Google ranking. 1.
Let’s face facts: Online advertising is incredibly competitive. No matter where your customers go online, they face a near-constant barrage of marketing tactics. Trying to get more people to click on your ads in the middle of this marketing maelstrom can be a huge challenge. Unfortunately, this is a real problem for advertisers.
Creating a piece of content that will earn a bunch of links and attract plenty of traffic to your site is a challenging task. However, there are ways to do it, and the team from Essay Tigers are offering us a solution in the infographic below. At a first glance, the idea might seem outrageous — improving your content performance through the art of stealing. However, let’s take a closer look.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips for ranking locally in 2017, as well as key elements of effective AdWords ads, and how to generate leads with Facebook. We’re also looking at tips for driving blog engagement, and how to address common user questions on your website.
One of the reasons why A/B testing is so important is because it allows you to assume more control over the experience you create for your users. Additionally, instead of going through different versions of your website until you stumble upon one that works, you can achieve measurable results. However, A/B testing is not always completely accurate.
If you haven’t guessed already, long-form content is a piece of content that is longer than most, on average around 1,200 words. Long-form content is a lost art, one that has been neglected by both writers and readers alike. In today’s world, long-form content has been mistakenly relegated to magazine feature articles or the occasional news editorial.
A common misconception about selling is that a business is selling a product or service. However, what any business is selling (from a large, layered corporation like Coca-Cola to a small mom and pop shop selling specialized teas) are solutions to customer problems. Bill is looking to buy something sweet. How about a coke? Sarah is looking for a relaxing tea to have before bed.
The topic for this blog post was inspired by an internal document I created to help clients (and their web developers) change domain names without completely tanking their organic search results. If I had a dollar for every time an “experienced” web developer damaged the search engine rankings of one of my clients due to a shotty website migration or domain name change, I’d be ...
Note: Unlike Panda, Penguin or Hummingbird, the Fred update has left the SEO world with too many assumptions on what contributed to the algorithm fluctuation. Some argue that Fred is all about backlink quality while others say that thin content and ad heavy’websites are getting hit the hardest by Fred.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at tips for creating linkbait content, as well as how small businesses can improve brand awareness with Facebook, and tips for increasing conversions on your website.
With ecommerce, the first thing to keep in mind is the purchasing behaviour of customers. Most customers need an instantaneous response, which is why it’s important that your ecommerce website guides and educates customers through each stage of their journey, from an initial query to a purchase. A successful ecommerce website needs a powerful content strategy that goes beyond t ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to optimize your site for user experience, as well as common misconceptions about SEO, and how to write content that earns links long-term. We’re also looking at tips for writing ad copy, and how to split test Facebook ads.
Are you planning to build a website or start a business? A well-designed brand and a strong logo are crucial to your marketing strategy and should therefore be eye-grabbing, catchy and intelligible. Your business’s brand and logo can make or break your image, and if your branding is off or unappealing, you may be losing business as a result.
Social media gives brands the opportunity to interact with fans, followers and customers in a unique way. You have a direct line to your customers, and you have a platform on which to share your voice. But what does that voice sound like? When someone interacts with your brand on social media, what impression will you have on them? Brand voice is an essential part of your so ...
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