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There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most informative articles from across the web. We’re looking at how to properly audit your AdWords campaign, as well as how to create an effective content strategy, and SEO and social media tips for small businesses.
When connecting with your audience, there are 4 major factors that you have to take into consideration. Whether your targeted audience includes millennials or baby boomers the overall influence on the market from these groups has reshaped how many brands seek to communicate and connect with their audiences.
Company websites are important – there is no doubt about that. Twenty years ago, if you simply had a one-page website for your business you were ahead of the competition. However, times have drastically changed. As of 2016, a study found that there are at least 1.24 billion websites in the world. Thanks to modern technology, you are competing with these companies, regardless of their location.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most insightful and spectacular articles from across the web. We’re looking at the power of user-generated content, as well as major SEO mistakes, and driving social engagement. We’re also looking at the magic of custom combination, and engaging display type.
Hello, Internet dwellers! If you’re reading this article, you may want to hold onto your wetsuit. We’re going to be doing a deep dive into the social media management world (yes, I’m making ocean references, but you will understand why shortly). If you’re like me, a Social Media Strategist or Manager, then you’re likely sitting at your desk, managing a number of social client ...
The KISS principle (“Keep it simple, stupid”) has been driving recent website design trends. After the clean or minimalist style in web design was born, it gained thousands of backers. With time, simplicity was rendered absolute but, in many cases, misinterpreted. Many designers perceive simplicity as the absence of all the elements on the page.
Content is as much a part of everyday marketing online as writing an AdWords campaign. There is strength in content, whether that be written, video, podcasting, infographics or the many other styles that are available to us on the web. But just because content is king doesn’t mean that all of it is created equal.
Hello Marketers! In today’s interview, I am talking with Artem Borodatyuk. He is the co-founder and CEO of Serpstat, one of the leading competitor analysis tools available on the web. Back in 2006, Borodatyuk founded Netpeak, a digital marketing agency that focuses on SEO and PPC services for businesses and startups.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most gripping and educational articles from across the web. We’re looking at avoiding five common e-commerce SEO mistakes, as well as creating smarter PPC campaigns, and taking your social strategy to the next level.
Customer service should be a top priority for any company. Keeping customers happy improves retention and revenue. With the latest advances in technology, it’s easier than ever to keep the lines of communication open between you and your customers. Social media has made customers feel empowered — and they expect you to be listening. Today, most customers expect 24/7 service.
Perfection is an unrealistic goal — especially when it comes to content. But there are strategies you can use to create high quality material on a regular basis. In this blog, I’ll be discussing Gary Vaynerchuk’s theory on Documenting vs. Creating. Documenting your personal journey to becoming an influential business or brand within your industry offers immense value to readers.
A lot of people don’t like going on camera. These feelings are not atypical. There’s nothing unusual about camera shyness. Yet, it’s easier to captivate an audience with a friendly mien, with a pleasant air. That means you must explore other avenues of adding usefulness for your customers. Here’s how to make valuable YouTube videos without revealing your identity or exposing your face.
How much does the design of your website affect its conversion rate? A lot, of course. New design trends come out each year. And some of these trends are not there to stay. Which design trends become mainstream in the long run? Usually the trends that positively affect conversion. After all, converting visitors is the main purpose of a website, right? In that spirit, I have ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most refreshing and cutting edge articles from across the web. We’re looking at tracking PPC KPIs, as well as integrating content and SEO, and creating “snackable” content for social media. We’re also looking at tips for gathering new leads, and why ranking shouldn’t be your first priority.
Marketing is complicated work. It requires a variety of skillsets and strategies employed simultaneously. Without the right tools, the work can become overwhelming, leaving you without a means of meeting expectations. These days, though, there are handy tools available that can make the work run much smoother, keeping daily duties from turning into a nightmare.
The job outlook for web developers is 27 percent growth by 2024. This is a faster growth rate than many other industries, and with less education required. Designers working for corporations typically earn around $30 per hour. Web design classes are a good place for beginners to start learning the basic elements of how to create a website.
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