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There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.
Over the last month rumors are suggesting that Google might revoke free access to their most important tool: the Keyword Planner. What makes this so important? It helps qualify a PPC campaign. Without free access to this tool, you wouldn’t know if you should even try a PPC campaign. It helps identify SEO opportunities.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to rank on page one of Google, boosting conversions with retargeting, and developing content for the customer journey. We’re also looking at how to increase brand loyalty with social media, and essential aspects of technical SEO.
In any industry, whether it be arts, finance or anything in between, the most valuable component to a business is customer experience. Yes, you heard me: experience. If your customers are having negative encounters with your company, odds are you’re at risk of losing potential sales. Business owners need to constantly and consistently prioritize customer experience as a way to ...
At some point in every SEOs career, they’ve likely told a client they should not put text in images because Google can’t read them, but is this still the case? I have found conclusive evidence that Google does indeed use character recognition to scan images for text! Is it perfect? Can it read all types of text? No, but here’s the proof that Google is indeed doing this.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to optimize your URL structure for SEO, as well as strategies to improve your paid search campaigns, and how to develop an effective content strategy.
Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Images can help you to earn links naturally or through outreach. You have to understand the value of creating your own images, labeling them correctly, and reaching ...
The Wall Street Journal recently reported that Google plans to build its own ad blocker for Chrome, but why would Google decide to build its own ad blocker, since the company itself is an advertising company? Not surprisingly, Google won’t be blocking its own ads since those ads comply with the standards specified by the Coalition for Better Ads (CBA).
This week, Google launched a certification program for sales people in digital advertising. This certification will help digital sales managers and executives to demonstrate their proficiency in online advertising and sales. In order to get the certification, you need to pass an exam assessing your proficiency in digital sales with a minimum score of 80%.
At TechWyse, we receive a large influx of guest blog inquiries. Off-page SEO relies on a strong backlink strategy. But, thanks to Google’s Panda algorithm, black-hat tricks for guest blogging won’t get you anywhere. So, what do you do? You need to reach out to dozens of publishers, likely every day, with valuable content. And sending email after email can be taxing.
Link building is a process that is very time consuming in planning and execution depending on what methods you use. It takes a considerable amount of time in its first step of finding link opportunities before it even gets to the outreaching stage, but there are ways to simplify it and save you the manual workload.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to align your SEO strategy with business growth, how to improve your email marketing campaigns, and increasing the efficiency of your content strategy.
The SEO pundits predicted that eventually Google would decide to strengthen or give more ranking benefits to HTTPS sites to keep online users secure. And those pundits were right — HTTPS is now crucial to your search rankings. On April 21st, 2017, Google’s Gary Illyes said on Twitter that Google has no plans to increase the weight of the HTTPS ranking boost, more than it already is.
According to the latest report by the Wall Street Journal, Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of Chrome web browser. This feature can be switched on by default within Chrome and can filter out certain ad types which may provide a bad experience for the users as they scroll through the page.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to optimize for voice search, as how to master Google Smart Display campaigns, and content marketing strategies to target millennials. We’re also looking at Facebook ad hacks, and UX tips to improve your SEO.
It’s no secret that the difference between a Facebook ad and a Google Search ad is that on Facebook, the user’s intent is to browse the content of the people they follow, not to do research, sign-up, or purchase anything. That’s why it’s so important for your Facebook ad to be both visually appealing and extremely relevant to the user.
As an SEO Manager that specializes in all things local, one of the most common questions I get from clients both large and small is “How do I generate more Google reviews for my business?” There is no debating that frequent, genuine online reviews from your customers new and old can contribute to increased visibility and even increased conversions from search traffic.
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