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There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.
Over the last month rumors are suggesting that Google might revoke free access to their most important tool: the Keyword Planner. What makes this so important? It helps qualify a PPC campaign. Without free access to this tool, you wouldn’t know if you should even try a PPC campaign. It helps identify SEO opportunities.
Here I go again, giving you all our secrets! For someone who has been part of the digital marketing marketing industry for 3 … 4 … 8 … Oh boy, almost 10 years now, I can honestly say that search, content and social have never been more exciting. We’ve had a fair number of challenges handed to us in 2016, specifically: Possum and Penguin algorithm update Removal of PPC ads ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most helpful and interesting articles from across the web. We’re looking at website design tips to improve user experience, as well as social media marketing strategies for 2017, and how to evoke emotion in ad copy. We’re also looking at the top SEO rules, as well as content marketing tactics to drive traffic.
As one of the many fantastic account managers at TechWyse, I’ve wondered what has allowed us to be so successful in our roles. Each of us has a different personality and working style. Some account managers chat with clients about sports on the phone, while others love creating decks full of data. With all these differences, what’s the underlying connection? What makes a great ...
In Part 1 of my blog titled Why Companies Need To Start Thinking Of Micro-Moments, I reviewed the importance of why companies need to be present in moments that matter to users. In Part 2 of my blog, The Beginner’s Guide to Mobile Marketing, I will provide a step-by-step guide that your company can use for their mobile marketing strategy.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and thought-provoking articles from across the web. We’re looking at website design trends for 2017, as well as tips to improve Facebook ads, and how to rank locally in 2017. We’re also looking at important metrics for your content strategy, as well as how to take advantage of Valentine’s Day.
When talking about website design, there’s a lot of jargon that gets thrown around. Specifically, when building a new website, it’s important to know what type of design is best for your business: responsive or adaptive? You might be asking: which type of design does Google prefer? What’s more user friendly? What’s cheaper? What’s the difference between responsive and adaptive? ...
There’s no doubt about it – data driven marketing is winning more deals and directing more marketing budgets than ever before. No longer must marketing take the form of a guessing game: The digital age has finally revealed a level path leading to quantifiable, easily accessible bits and bytes of pertinent customer information waiting to be analyzed and honed into a master marketing strategy.
User experience and SEO need each other. To get people to your website, you need to have a solid on-page and offpage SEO foundation. Without a solid SEO foundation, you’ll be missing out on a massive segment of users who would otherwise be finding your website organically. To keep people on your website, you need to create a strong online user experience.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at tips to optimize your landing page to drive conversions, as well as top SEO ranking factors, and how to drive conversions on your website.
A large part of an SEO’s job is to teach. After all, it’s pretty difficult to have a client pay you if they don’t understand what they’re paying for. During your SEO career, you’re going to have your fair share of clients who signed up with this mindset: If my main keyword ranks #1, I will get more business.
600 million. That’s how many Instagram accounts are currently live, according to the social media giant themselves. That’s a big crowd to get lost in (especially if you’re a business trying to sell a product or service), and it’s also why it’s so important to have your photos stand out from the rest.
With Slack all set to launch the Enterprise version of their famed collaboration app today, we thought that it would be a great idea to put together a solid comparison between what both the apps had to offer. We dissected and compared everything from the navigation, the colors and themes, third party apps and integrations, in-built bots, a w ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your AdWords campaigns, as well as lead generation strategies for blogs, and SEO tips for 2017. We’re also looking at a social media checklist for businesses, as well as website design tips to boost conversions.
For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results page (SERP) during a relevant search query. Back then, if you owned that first organic result, your website was ‘the bomb.’ It was the most popular website on Google.
An experienced project manager ideally knows how to communicate effectively with a developer. But if you’re an internet marketer or anyone who doesn’t have experience with development projects, you may find it difficult to communicate ideas and requirements to a developer. Effective communication with your developer(s) will not only help you to save time, but you’ll also have ...
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